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Website Traffic Analysis Jobs (NOW HIRING)

$32.76 - $43.87/hr

... related analysis, management and design. Manage traffic control permitting, traffic calming program, and website related to same. Scope of Responsibility: Incumbents have a high degree of ...

Traffic Analyst

Billings, MT · On-site

$32.76 - $43.87/hr

... related analysis, management and design. Manage traffic control permitting, traffic calming program, and website related to same. Scope of Responsibility: Incumbents have a high degree of ...

Conduct operational traffic analysis using a variety of modeling tools, ranging from highway ... our website at www.horrocks.com Equal Opportunity Employer including disability and protected ...

Mid-Level Traffic & ITS Engineer

Phoenix, AZ · On-site

$86K - $117K/yr

Work as part of a traffic team on a variety of traffic analysis and design needs for a variety of ... Paid professional organization membership For more information, visit our website at www.horrocks ...

Mid-Level Traffic & ITS Engineer

Phoenix, AZ · On-site

$86K - $117K/yr

Work as part of the Telecom team on a variety of traffic analysis and design needs for a variety of ... Paid professional organization membership For more information, visit our website at www.horrocks ...

Website Specialist

Danbury, CT · On-site

$80 - $100/hr

Responsibilities extend to maintaining the download center on our website and creating strategies to improve website traffic. The position requires strong analytic skills, problem-solving skills and ...

Mid-Level Traffic & ITS Engineer

Phoenix, AZ · On-site

$100K - $140K/yr

Work as part of a traffic team on a variety of traffic analysis and design needs for a variety of ... Paid professional organization membership For more information, visit our website at www.horrocks ...

Mid-Level Traffic & ITS Engineer

Phoenix, AZ · On-site

$100K - $140K/yr

Work as part of the Telecom team on a variety of traffic analysis and design needs for a variety of ... Paid professional organization membership For more information, visit our website at www.horrocks ...

Mid-Level Traffic & ITS Engineer

Phoenix, AZ · On-site

$100K - $140K/yr

Work as part of the Telecom team on a variety of traffic analysis and design needs for a variety of ... Paid professional organization membership For more information, visit our website at www.horrocks ...

Mid-Level Traffic & ITS Engineer

Phoenix, AZ · On-site

$100K - $140K/yr

Work as part of a traffic team on a variety of traffic analysis and design needs for a variety of ... Paid professional organization membership For more information, visit our website at www.horrocks ...

Senior Python Developer

Kansas City, KS

$117K - $157K/yr

Knowledge of website traffic analysis techniques, SEO, and usability testing processes Demonstrable experience in building and supporting websites Previous experience deploying large, highly scalable ...

Senior Traffic Engineer

Phoenix, AZ · On-site

$118K - $156K/yr

Conduct operational traffic analysis using tools like Synchro/SimTraffic, VISTRO, and VISSIM ... our website at www.horrocks.com Equal Opportunity Employer including disability and protected ...

Senior Traffic Engineer

Phoenix, AZ · On-site

$150K - $200K/yr

Conduct operational traffic analysis using tools like Synchro/SimTraffic, VISTRO, and VISSIM ... our website at www.horrocks.com Equal Opportunity Employer including disability and protected ...

Senior Traffic Engineer

Phoenix, AZ · On-site

$150K - $200K/yr

Conduct operational traffic analysis using tools like Synchro/SimTraffic, VISTRO, and VISSIM ... our website at www.horrocks.com Equal Opportunity Employer including disability and protected ...

Website Specialist

Falls Church, VA · On-site

$100K - $100K/yr

Develop a global plan for website optimization to increase web traffic. Generate monthly reports with key metrics on website performance, including Google Analytics, paid search, SEO, SEM, etc.

Website Specialist

Falls Church, VA · On-site

$100K - $100K/yr

Develop a global plan for website optimization to increase web traffic. Generate monthly reports with key metrics on website performance, including Google Analytics, paid search, SEO, SEM, etc.

Website Specialist

Falls Church, VA · On-site

$100K - $100K/yr

Develop a global plan for website optimization to increase web traffic. Generate monthly reports with key metrics on website performance, including Google Analytics, paid search, SEO, SEM, etc.

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Website Traffic Analysis information

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$25K

$63.1K

$99K

How much do website traffic analysis jobs pay per year?

As of Sep 8, 2026, the average yearly pay for website traffic analysis in the United States is $63,133.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,500.00 and $79,500.00 per year, depending on experience, location, and employer.

What is website traffic analysis?

Website traffic analysis is the process of collecting, reviewing, and interpreting data about visitors to a website. It involves tracking metrics such as the number of visitors, page views, traffic sources, user behavior, and conversion rates. The goal is to understand how users interact with a website, identify patterns, and make data-driven decisions to improve site performance and achieve business objectives. Tools like Google Analytics are commonly used for this purpose. Effective website traffic analysis can help businesses optimize their online presence, enhance user experience, and increase conversions.

What are the key skills and qualifications needed to thrive as a website traffic analyst, and why are they important?

To thrive as a Website Traffic Analyst, you need a strong background in data analysis, web analytics, and digital marketing, often supported by a degree in marketing, statistics, or a related field. Familiarity with tools like Google Analytics, SEMrush, and data visualization platforms, as well as certifications such as Google Analytics Individual Qualification (GAIQ), is highly valuable. Analytical thinking, problem-solving, and clear communication are crucial soft skills for interpreting data and presenting actionable insights. These abilities are essential for understanding user behavior, optimizing website performance, and driving data-informed business decisions.

What are some common challenges faced by professionals in website traffic analysis roles, and how can they be addressed?

One common challenge in website traffic analysis is accurately interpreting data from multiple sources, as discrepancies can occur between analytics platforms. Analysts must also distinguish between meaningful trends and normal fluctuations, which requires a strong understanding of both the business and its digital ecosystem. Collaboration with marketing, development, and UX teams is crucial to contextualize findings and implement data-driven improvements. Staying updated with evolving analytics tools and privacy regulations is also important for effective analysis.

What is the difference between Website Traffic Analysis vs SEO Specialist?

AspectWebsite Traffic AnalysisSEO Specialist
Primary FocusAnalyzing website visitor data and traffic patternsOptimizing website content and structure for search engines
Skills & CertificationsAnalytics tools (Google Analytics), data interpretationSEO tools (Ahrefs, SEMrush), keyword research
Work EnvironmentData analysis, reporting, marketing teamsContent creation, technical optimization, marketing teams
Industry UsageDigital marketing, analytics departmentsDigital marketing, content marketing

While both roles focus on improving online presence, Website Traffic Analysis primarily involves examining visitor data to inform marketing strategies, whereas an SEO Specialist concentrates on enhancing search engine rankings through optimization techniques.

What other helpful pages are available for Website Traffic Analysis?

Other pages related to Website Traffic Analysis:

Infographic showing various Website Traffic Analysis job openings in the United States as of September 2026, with employment types broken down into 1% Internship, 85% Full Time, 12% Part Time, and 2% Contract. Highlights an 81% Physical, 4% Hybrid, and 15% Remote job distribution, with an average salary of $63,133 per year, or $30.4 per hour.

$32.76 - $43.87/hr

Full-time

Re-posted 6 days ago


Key responsibilities

  • Create maps for engineering projects and extract data from GIS systems for traffic analysis.

  • Conduct field traffic studies such as manual counts, speed studies, and pedestrian gap studies, and analyze collected data.

  • Review traffic control plans, manage traffic signal hardware, and assist with traffic calming and traffic control issues.


Job description

"Applicants must be currently authorized to work in the United States on a full-time basis." Position Overview Salary Range: $32.7591 - $43.8685/hour. Salary reflects Step 1 and Step 7 of a 7-step pay scale. Salary at hiring will be dependent on the applicant's education, experience, and training

This position has the potential to transition into an engineering role depending on qualifications and experience. Work Schedule: Monday through Friday, 8:00 a.m. to 5:00 p.m

Required Attachments for Application: Resume Cover Letter Job Summary: Under direction, to perform duties utilizing AutoCAD, GIS, and engineering computer systems; to perform a variety of skilled engineering traffic analysis duties in support of assigned Department; to provide assistance to professional level engineering staff by maintaining and ensuring access to current and valid data from several sources, as well as integrating technology into daily tasks; to assist with traffic related analysis, management and design. Manage traffic control permitting, traffic calming program, and website related to same. Scope of Responsibility: Incumbents have a high degree of understanding of department or functional operations and are able to work with considerable initiative.

Working under management guidance, incumbents utilize established precedent to make decisions that are non-routine in nature. Incumbents may solve problems through interpretation of data resulting in a work product that has limited impact on the organization. Incumbents have frequent interaction with staff, co-workers and key customers to provide detailed procedures and respond to technical questions.

Essential Duties and Responsibilities GIS Related Activities Create maps for various engineering projects and programs-focused on traffic analysis. Extract data from the GIS system and coordinate data into usable formats for division. Coordinate with IT to ensure GIS data is relevant and accurate with respect to engineering projects.

Traffic Data Enter and archive data for departmental records. Maintain integrity of traffic records database and proprietary analysis software, including translation of street route numbering assigned by the State to an actual street name. Review traffic control plans and permitting, traffic control signing, coordinate street closures, and manage traffic closure maps.

Assist in management of traffic signal hardware with use of proprietary signal management software, including correlation of proprietary database with City's GIS system. Maintain division website for traffic engineering. Assists staff with special projects requiring information to be pulled from databases.

Automate commands for data retrieval for recurring projects. Traffic research and analysis - Vehicular and Multimodal Conduct and participate in field traffic studies including manual traffic counts, turning movement counts, speed studies, pedestrian gap studies, intersection delay studies, trail and bike lane usage counts, classification studies, and origin-destination studies. Perform general transportation observations and evaluation of traffic control devices.

Deploy, relocate, retrieve, and maintain automated traffic data equipment for vehicular, bicycle, and pedestrian volume counts. Assist with speed limit studies and speed analysis based on data. Assist with signal, stop and yield warrant analyses; intersection sight distance analyses; prepare stopping sight distance calculations.

Assist with traffic signal timing calculations for individual signals and signal systems; collect and analyze travel time data to evaluate corridor timing plans. Collect and analyze data for special parking studies, including bicycle parking. Collect and analyze data regarding neighborhood traffic control.

Perform investigations related to all types of traffic calming and traffic control issues. Implement strategies to reduce accidents and improve traffic control. Maintain accident report files; compile accident rates, severity ratios, and other statistics; prepare accident diagrams.

Prepare recommendations to City staff, school district personnel, and the public regarding a variety of traffic and pedestrian-related issues. Respond to requests for traffic data and information from the general public, outside agencies, developers, contractors and others as required. Research records, maps and other information to obtain data pertaining to assigned projects.

Prepare reports and studies following accepted practices and standards. Coordinate installation of requested or required traffic signing. Update and maintain the City's transportation model with appropriate land use and traffic data.

Provide model output from various traffic and development scenarios as deemed necessary. Assist with traffic operations, safety and capacity analysis, crash data and potential improvements, reviewing traffic impact studies and development. Provide support to street and traffic division inventory and inspection.

Provide support for maintenance of transportation management software system. Provide support for streetlighting analysis and project planning. Public Interactions Respond to inquiries and complaints from the public, consultants, contractors, City staff, or other agencies and jurisdictions regarding traffic calming, signals, signage, striping, and related topics.

Performs other duties as assigned. Qualifications and Skills Required Qualifications & Skills: Associates degree and one (1) or more years of experience in transportation, civil engineering, engineering, public works, surveying or related field The job requires strong interpersonal skills and the ability to operate personal computers Experience collecting and analyzing data Ability to perform field inspections or site assessments Experience collaborating with engineering teams, planners, public agencies, and project managers Strong analytical and problem-solving skills with attention to data accuracy and quality control Preferred Qualifications & Skills: Experience with city government and knowledge of department or function operations Experience with AutoCAD and ArcView GIS Systems Physical Demands and Working Conditions Work is a combination of indoors in a normal office environment and field visits. Intermittent physical effort involving lifting of 25 pounds or less is required.

Work requires high attention to detail or deadlines between 15% and 45% of the time. Exposure to one disagreeable element present in moderate intensity between 25% and 45% of the time. It is necessary to drive on a daily basis.

Some requirements in this job description may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or other employees. All requirements are subject to modification to reasonably accommodate individuals with disabilities. Requirements are representative of minimum levels of knowledge, skills, and experience required.

To perform this job successfully, the worker must possess the abilities and aptitudes to perform each duty proficiently. This document does not create an employment contract, implied or otherwise. The City retains the discretion to add duties or change the duties of this position at any time.