Website Administrator
$60K - $70K/yr
Analyze website traffic, sales data, and customer behavior to inform decisions * Provide insights into customer shopping trends and assortment opportunities * Assist with annual eCommerce planning ...
Website Administrator
$60K - $70K/yr
Analyze website traffic, sales data, and customer behavior to inform decisions * Provide insights into customer shopping trends and assortment opportunities * Assist with annual eCommerce planning ...
Traffic Engineer
Pleasant Grove, UT · On-site
Conduct operational traffic analysis using a variety of modeling tools, ranging from highway ... our website at www.horrocks.com Equal Opportunity Employer including disability and protected ...
Quick apply
Traffic Engineer
Pleasant Grove, UT · On-site
Conduct operational traffic analysis using a variety of modeling tools, ranging from highway ... our website at www.horrocks.com Equal Opportunity Employer including disability and protected ...
Traffic Engineer
$100K - $120K/yr
Familiar with HCS, Synchro, VISSIM, and TransModeler traffic engineering analysis software as well ... website) Integrity Technical Services, Inc. does not charge a fee for finding anyone a job.
Traffic Engineer
$100K - $120K/yr
Familiar with HCS, Synchro, VISSIM, and TransModeler traffic engineering analysis software as well ... website) Integrity Technical Services, Inc. does not charge a fee for finding anyone a job.
Mid-Level Traffic & ITS Engineer
Phoenix, AZ · On-site
$86K - $117K/yr
Work as part of a traffic team on a variety of traffic analysis and design needs for a variety of ... Paid professional organization membership For more information, visit our website at www.horrocks ...
Mid-Level Traffic & ITS Engineer
Phoenix, AZ · On-site
$86K - $117K/yr
Work as part of a traffic team on a variety of traffic analysis and design needs for a variety of ... Paid professional organization membership For more information, visit our website at www.horrocks ...
Mid-Level Traffic & ITS Engineer
$86K - $117K/yr
Work as part of the Telecom team on a variety of traffic analysis and design needs for a variety of ... Paid professional organization membership For more information, visit our website at www.horrocks ...
Mid-Level Traffic & ITS Engineer
$86K - $117K/yr
Work as part of the Telecom team on a variety of traffic analysis and design needs for a variety of ... Paid professional organization membership For more information, visit our website at www.horrocks ...
Mid-Level Traffic & ITS Engineer
Phoenix, AZ · On-site
$86K - $117K/yr
Work as part of a traffic team on a variety of traffic analysis and design needs for a variety of ... Paid professional organization membership For more information, visit our website at www.horrocks ...
Quick apply
Mid-Level Traffic & ITS Engineer
Phoenix, AZ · On-site
$86K - $117K/yr
Work as part of a traffic team on a variety of traffic analysis and design needs for a variety of ... Paid professional organization membership For more information, visit our website at www.horrocks ...
Senior Python Developer
Kansas City, KS · On-site
$117K - $157K/yr
Knowledge of website traffic analysis techniques, SEO, and usability testing processes Demonstrable experience in building and supporting websites Previous experience deploying large, highly scalable ...
Senior Python Developer
Kansas City, KS · On-site
$117K - $157K/yr
Knowledge of website traffic analysis techniques, SEO, and usability testing processes Demonstrable experience in building and supporting websites Previous experience deploying large, highly scalable ...
Mid-Level Traffic & ITS Engineer
Phoenix, AZ · On-site
$86K - $117K/yr
Work as part of a traffic team on a variety of traffic analysis and design needs for a variety of ... Paid professional organization membership For more information, visit our website at www.horrocks ...
Mid-Level Traffic & ITS Engineer
Phoenix, AZ · On-site
$86K - $117K/yr
Work as part of a traffic team on a variety of traffic analysis and design needs for a variety of ... Paid professional organization membership For more information, visit our website at www.horrocks ...
Sales & Marketing Intern
Louisville, KY · On-site
Analyze website traffic using Google Analytics and summarize insights for the commercial team * Prepare summaries, reports, and presentations to communicate findings to internal stakeholders
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Sales & Marketing Intern
Louisville, KY · On-site
Analyze website traffic using Google Analytics and summarize insights for the commercial team * Prepare summaries, reports, and presentations to communicate findings to internal stakeholders
Senior Traffic Engineer
$118K - $156K/yr
Conduct operational traffic analysis using tools like Synchro/SimTraffic, VISTRO, and VISSIM ... our website at www.horrocks.com Equal Opportunity Employer including disability and protected ...
Senior Traffic Engineer
$118K - $156K/yr
Conduct operational traffic analysis using tools like Synchro/SimTraffic, VISTRO, and VISSIM ... our website at www.horrocks.com Equal Opportunity Employer including disability and protected ...
Senior Traffic Engineer
Phoenix, AZ · On-site
$150K - $200K/yr
Conduct operational traffic analysis using tools like Synchro/SimTraffic, VISTRO, and VISSIM ... our website at www.horrocks.com Equal Opportunity Employer including disability and protected ...
Senior Traffic Engineer
Phoenix, AZ · On-site
$150K - $200K/yr
Conduct operational traffic analysis using tools like Synchro/SimTraffic, VISTRO, and VISSIM ... our website at www.horrocks.com Equal Opportunity Employer including disability and protected ...
Experience with microsimulation and other traffic analysis techniques is a plus, but not required ... our website at www.horrocks.com Equal Opportunity Employer including disability and protected ...
Experience with microsimulation and other traffic analysis techniques is a plus, but not required ... our website at www.horrocks.com Equal Opportunity Employer including disability and protected ...
Experience with microsimulation and other traffic analysis techniques is a plus, but not required ... our website at www.horrocks.com Equal Opportunity Employer including disability and protected ...
Experience with microsimulation and other traffic analysis techniques is a plus, but not required ... our website at www.horrocks.com Equal Opportunity Employer including disability and protected ...
Experience with microsimulation and other traffic analysis techniques is a plus, but not required ... our website at www.horrocks.com Equal Opportunity Employer including disability and protected ...
Experience with microsimulation and other traffic analysis techniques is a plus, but not required ... our website at www.horrocks.com Equal Opportunity Employer including disability and protected ...
Experience with microsimulation and other traffic analysis techniques is a plus, but not required ... our website at www.horrocks.com Equal Opportunity Employer including disability and protected ...
Experience with microsimulation and other traffic analysis techniques is a plus, but not required ... our website at www.horrocks.com Equal Opportunity Employer including disability and protected ...
Experience with microsimulation and other traffic analysis techniques is a plus, but not required ... our website at www.horrocks.com Equal Opportunity Employer including disability and protected ...
Experience with microsimulation and other traffic analysis techniques is a plus, but not required ... our website at www.horrocks.com Equal Opportunity Employer including disability and protected ...
Experience with microsimulation and other traffic analysis techniques is a plus, but not required ... our website at www.horrocks.com Equal Opportunity Employer including disability and protected ...
Experience with microsimulation and other traffic analysis techniques is a plus, but not required ... our website at www.horrocks.com Equal Opportunity Employer including disability and protected ...
Experience with microsimulation and other traffic analysis techniques is a plus, but not required ... our website at www.horrocks.com Equal Opportunity Employer including disability and protected ...
Experience with microsimulation and other traffic analysis techniques is a plus, but not required ... our website at www.horrocks.com Equal Opportunity Employer including disability and protected ...
Experience with microsimulation and other traffic analysis techniques is a plus, but not required ... our website at www.horrocks.com Equal Opportunity Employer including disability and protected ...
Experience with microsimulation and other traffic analysis techniques is a plus, but not required ... our website at www.horrocks.com Equal Opportunity Employer including disability and protected ...
Experience with microsimulation and other traffic analysis techniques is a plus, but not required ... our website at www.horrocks.com Equal Opportunity Employer including disability and protected ...
Experience with microsimulation and other traffic analysis techniques is a plus, but not required ... our website at www.horrocks.com Equal Opportunity Employer including disability and protected ...
Website Traffic Analysis information
See salary details
$25K - $31.7K
14% of jobs
$31.7K - $38.5K
7% of jobs
$38.5K - $45.2K
0% of jobs
$48.2K is the 25th percentile. Wages below this are outliers.
$45.2K - $51.9K
10% of jobs
$51.9K - $58.6K
10% of jobs
The median wage is $62K / yr.
$58.6K - $65.4K
20% of jobs
$65.4K - $72.1K
8% of jobs
$77.3K is the 75th percentile. Wages above this are outliers.
$72.1K - $78.8K
10% of jobs
$78.8K - $85.5K
10% of jobs
$85.5K - $92.3K
8% of jobs
$92.3K - $99K
5% of jobs
$25K
$63.1K
$99K
How much do website traffic analysis jobs pay per year?
As of Jun 8, 2026, the average yearly pay for website traffic analysis in the United States is $63,133.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,500.00 and $79,500.00 per year, depending on experience, location, and employer.
What is the difference between Website Traffic Analysis vs SEO Specialist?
| Aspect | Website Traffic Analysis | SEO Specialist |
|---|---|---|
| Primary Focus | Analyzing website visitor data and traffic patterns | Optimizing website content and structure for search engines |
| Skills & Certifications | Analytics tools (Google Analytics), data interpretation | SEO tools (Ahrefs, SEMrush), keyword research |
| Work Environment | Data analysis, reporting, marketing teams | Content creation, technical optimization, marketing teams |
| Industry Usage | Digital marketing, analytics departments | Digital marketing, content marketing |
While both roles focus on improving online presence, Website Traffic Analysis primarily involves examining visitor data to inform marketing strategies, whereas an SEO Specialist concentrates on enhancing search engine rankings through optimization techniques.
What are the key skills and qualifications needed to thrive as a Website Traffic Analyst, and why are they important?
To thrive as a Website Traffic Analyst, you need a strong background in data analysis, web analytics, and digital marketing, often supported by a degree in marketing, statistics, or a related field. Familiarity with tools like Google Analytics, SEMrush, and data visualization platforms, as well as certifications such as Google Analytics Individual Qualification (GAIQ), is highly valuable. Analytical thinking, problem-solving, and clear communication are crucial soft skills for interpreting data and presenting actionable insights. These abilities are essential for understanding user behavior, optimizing website performance, and driving data-informed business decisions.
What is website traffic analysis?
Website traffic analysis is the process of collecting, reviewing, and interpreting data about visitors to a website. It involves tracking metrics such as the number of visitors, page views, traffic sources, user behavior, and conversion rates. The goal is to understand how users interact with a website, identify patterns, and make data-driven decisions to improve site performance and achieve business objectives. Tools like Google Analytics are commonly used for this purpose. Effective website traffic analysis can help businesses optimize their online presence, enhance user experience, and increase conversions.
What are some common challenges faced by professionals in website traffic analysis roles, and how can they be addressed?
One common challenge in website traffic analysis is accurately interpreting data from multiple sources, as discrepancies can occur between analytics platforms. Analysts must also distinguish between meaningful trends and normal fluctuations, which requires a strong understanding of both the business and its digital ecosystem. Collaboration with marketing, development, and UX teams is crucial to contextualize findings and implement data-driven improvements. Staying updated with evolving analytics tools and privacy regulations is also important for effective analysis.
$60K - $70K/yr
Full-time
Posted 7 days ago
Job description
We are seeking a Website Administrator to join our Marketing Technology Group and help manage, optimize, and grow our eCommerce and digital platforms. This role works closely with Marketing, Product, Customer Service, Sales, IT, and third‑party developers to deliver a seamless online experience that drives traffic, improves conversion rates, and supports revenue growth.
The ideal candidate is technically hands‑on, detail‑oriented, and passionate about eCommerce, website optimization, and user experience.
What You’ll Do- Manage day‑to‑day operations of our website and eCommerce shop, including integrations and third‑party relationships
- Create, upload, organize, and publish engaging website content; proofread and edit content from subject matter experts
- Maintain and update WordPress/WooCommerce sites, themes, plugins, and content
- Oversee order processing, payment workflows, and shipping coordination
- Monitor website performance and conduct quality assurance checks
- Identify, troubleshoot, and resolve technical issues, bugs, and plugin conflicts
- Manage online product data including copy, images, categories, navigation, and metadata
- Ensure pricing accuracy and a smooth checkout experience
- Implement A/B testing and conversion rate optimization (CRO) initiatives
- Maintain website security, backups, and updates in coordination with IT
- Review server and data transfer logs; perform database maintenance and data migrations
- Conduct SEO/SEM optimization to increase search visibility and traffic
- Analyze website traffic, sales data, and customer behavior to inform decisions
- Provide insights into customer shopping trends and assortment opportunities
- Assist with annual eCommerce planning and budgeting
- Ensure compliance with U.S. laws including ADA, copyright, and customer data protection
- Proven experience managing WordPress and WooCommerce eCommerce websites
- Strong understanding of WordPress backend, themes, and plugins
- Experience with Elementor Pro preferred
- Knowledge of eCommerce best practices and customer journey optimization
- Experience with payment gateways, shipping methods, and tax configurations
- Familiarity with Google Analytics or similar web analytics tools
- Strong troubleshooting and problem‑solving skills
- Working knowledge of SEO and SEM best practices
- Understanding of website security (SSL, firewalls, updates, vulnerability mitigation)
- Excellent organizational and communication skills
- Ability to manage multiple priorities and work cross‑functionally
- Comfortable learning new technologies and experimenting with improvements
- Fluent in English; Spanish or additional languages a plus
- Bachelor’s degree in Library Sciences, Business, Computer Science, Technology Management or
technical certification in Full‑Stack Development or
4+ years of experience in web development and content management - Basic knowledge of HTML, CSS, or PHP
- Experience with email marketing tools and automation preferred
- Experience integrating third‑party platforms (CRM, ERP, marketing tools) a plus
- Prior experience launching or scaling WooCommerce stores preferred
- On‑site role based in Sarasota, FL
- Monday–Friday, 8:00 AM–5:00 PM (EST)
- Low overtime expectations
- Minimal travel required