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Website Traffic Analysis Jobs (NOW HIRING)

Experience with microsimulation and other traffic analysis techniques is a plus, but not required ... our website at www.horrocks.com Equal Opportunity Employer including disability and protected ...

Experience with microsimulation and other traffic analysis techniques is a plus, but not required ... our website at www.horrocks.com Equal Opportunity Employer including disability and protected ...

Experience with microsimulation and other traffic analysis techniques is a plus, but not required ... our website at www.horrocks.com Equal Opportunity Employer including disability and protected ...

Experience with microsimulation and other traffic analysis techniques is a plus, but not required ... our website at www.horrocks.com Equal Opportunity Employer including disability and protected ...

Experience with microsimulation and other traffic analysis techniques is a plus, but not required ... our website at www.horrocks.com Equal Opportunity Employer including disability and protected ...

Experience with microsimulation and other traffic analysis techniques is a plus, but not required ... our website at www.horrocks.com Equal Opportunity Employer including disability and protected ...

Experience with microsimulation and other traffic analysis techniques is a plus, but not required ... our website at www.horrocks.com Equal Opportunity Employer including disability and protected ...

Experience with microsimulation and other traffic analysis techniques is a plus, but not required ... our website at www.horrocks.com Equal Opportunity Employer including disability and protected ...

Experience with microsimulation and other traffic analysis techniques is a plus, but not required ... our website at www.horrocks.com Equal Opportunity Employer including disability and protected ...

Experience with microsimulation and other traffic analysis techniques is a plus, but not required ... our website at www.horrocks.com Equal Opportunity Employer including disability and protected ...

Experience with microsimulation and other traffic analysis techniques is a plus, but not required ... our website at www.horrocks.com Equal Opportunity Employer including disability and protected ...

Experience with microsimulation and other traffic analysis techniques is a plus, but not required ... our website at www.horrocks.com Equal Opportunity Employer including disability and protected ...

Work as part of the Telecom team on a variety of traffic analysis and design needs for a variety of ... Paid professional organization membership For more information, visit our website at www.horrocks ...

Website Specialist

Falls Church, VA ยท On-site

$100K - $100K/yr

Develop a global plan for website optimization to increase web traffic. Generate monthly reports with key metrics on website performance, including Google Analytics, paid search, SEO, SEM, etc.

Website Specialist

Falls Church, VA ยท On-site

$100K - $100K/yr

Develop a global plan for website optimization to increase web traffic. Generate monthly reports with key metrics on website performance, including Google Analytics, paid search, SEO, SEM, etc.

Senior Traffic Engineer

Reno, NV

$104K - $143K/yr

Design and analysis of striping, signing, signals and lighting, traffic control, ITS, and other ... our website at www.horrocks.com Equal Opportunity Employer including disability and protected ...

Senior Traffic Engineer

Reno, NV ยท On-site

$130K - $180K/yr

Design and analysis of striping, signing, signals and lighting, traffic control, ITS, and other ... our website at www.horrocks.com Equal Opportunity Employer including disability and protected ...

Senior Organic Search Analyst

Boston, MA ยท On-site

$40.91 - $45.45/hr

Support ongoing reporting needs, including Monthly Operating Reports (MORs), and pre-funnel website traffic analysis for the organic channel. * Leverage Adobe Analytics to uncover on-site behavior ...

Senior Traffic Engineer

Reno, NV ยท On-site

$130K - $180K/yr

Design and analysis of striping, signing, signals and lighting, traffic control, ITS, and other ... our website at www.horrocks.com Equal Opportunity Employer including disability and protected ...

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Website Traffic Analysis information

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$25K

$63.1K

$99K

How much do website traffic analysis jobs pay per year?

As of Jun 8, 2026, the average yearly pay for website traffic analysis in the United States is $63,133.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,500.00 and $79,500.00 per year, depending on experience, location, and employer.

What is the difference between Website Traffic Analysis vs SEO Specialist?

AspectWebsite Traffic AnalysisSEO Specialist
Primary FocusAnalyzing website visitor data and traffic patternsOptimizing website content and structure for search engines
Skills & CertificationsAnalytics tools (Google Analytics), data interpretationSEO tools (Ahrefs, SEMrush), keyword research
Work EnvironmentData analysis, reporting, marketing teamsContent creation, technical optimization, marketing teams
Industry UsageDigital marketing, analytics departmentsDigital marketing, content marketing

While both roles focus on improving online presence, Website Traffic Analysis primarily involves examining visitor data to inform marketing strategies, whereas an SEO Specialist concentrates on enhancing search engine rankings through optimization techniques.

What are the key skills and qualifications needed to thrive as a Website Traffic Analyst, and why are they important?

To thrive as a Website Traffic Analyst, you need a strong background in data analysis, web analytics, and digital marketing, often supported by a degree in marketing, statistics, or a related field. Familiarity with tools like Google Analytics, SEMrush, and data visualization platforms, as well as certifications such as Google Analytics Individual Qualification (GAIQ), is highly valuable. Analytical thinking, problem-solving, and clear communication are crucial soft skills for interpreting data and presenting actionable insights. These abilities are essential for understanding user behavior, optimizing website performance, and driving data-informed business decisions.

What is website traffic analysis?

Website traffic analysis is the process of collecting, reviewing, and interpreting data about visitors to a website. It involves tracking metrics such as the number of visitors, page views, traffic sources, user behavior, and conversion rates. The goal is to understand how users interact with a website, identify patterns, and make data-driven decisions to improve site performance and achieve business objectives. Tools like Google Analytics are commonly used for this purpose. Effective website traffic analysis can help businesses optimize their online presence, enhance user experience, and increase conversions.

What are some common challenges faced by professionals in website traffic analysis roles, and how can they be addressed?

One common challenge in website traffic analysis is accurately interpreting data from multiple sources, as discrepancies can occur between analytics platforms. Analysts must also distinguish between meaningful trends and normal fluctuations, which requires a strong understanding of both the business and its digital ecosystem. Collaboration with marketing, development, and UX teams is crucial to contextualize findings and implement data-driven improvements. Staying updated with evolving analytics tools and privacy regulations is also important for effective analysis.
Infographic showing various Website Traffic Analysis job openings in the United States as of May 2026, with employment types broken down into 1% Internship, 82% Full Time, 15% Part Time, 1% Temporary, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $63,133 per year, or $30.4 per hour.
Traffic Modeler

Traffic Modeler

Trilon Group

Phoenix, AZ โ€ข On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 25 days ago


Job description

Traffic Modeler
Department: Transportation
Employment Type: Full Time
Location: Phoenix, AZ
Description
At Horrocks, we believe the best work comes from companies with values, that our people are our greatest resource, and that we have a responsibility to the communities where we live and work. As a Traffic Demand Modeler, you will lead and oversee the development of comprehensive traffic models for various projects, ensuring accuracy and reliability.
What are the core responsibilities for the role?
  • Lead the development and implementation of travel demand models for transportation projects.
  • Experience with microsimulation and other traffic analysis techniques is a plus, but not required
  • Serve as a technical authority on travel modeling methodologies, tools, and best practices
  • Collaborate with project managers, engineers, and planners to integrate modeling into project delivery
  • Manage modeling tasks, schedules, and deliverables from project initiation through completion
  • Present technical findings and recommendations to clients, stakeholders, and agencies
  • Review and ensure quality of modeling work through established QA/QC processes
  • Mentor and develop junior staff, supporting technical growth and career progression

Qualifications, Skills, and Competencies:
  • 12+ years of experience in traffic and transportation modeling โ€ข Bachelor's degree in Civil Engineering, Planning or related field from an accredited program, or equivalent experience.
  • Strong expertise in travel demand modeling
  • Proficiency with at least one travel demand modeling tool such as Cube, TransCAD, and/or TransModeler
  • Demonstrated experience leading technical teams and delivering complex transportation projects
  • Strong written and verbal communication skills with the ability to convey technical concepts to diverse audiences

Why would a candidate want this job?
At Horrocks, you can expect a competitive base salary and award-winning benefits. Including, but not limited to:
  • Medical, dental, vision, life, and disability insurance
  • Generous paid time off
  • 401(k): 50% match of contribution up to 6%
  • Professional development opportunities including in-house training
  • Paid professional organization membership and professional licensure

For more information, visit our website at www.horrocks.com
Equal Opportunity Employer including disability and protected veteran status
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