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Website Personalization Jobs (NOW HIRING)

Plutus Health

Head of Marketing

Dallas, TX · On-site

Predictive lead scoring, email optimization, chatbots, and dynamic website personalization * Proven track record of reducing content creation time by 40%+ while maintaining quality through AI tools ...

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Website Personalization information

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$31K

$55.4K

$91.5K

How much do website personalization jobs pay per year?

As of Jun 4, 2026, the average yearly pay for website personalization in the United States is $55,442.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $61,500.00 per year, depending on experience, location, and employer.

What is the difference between Website Personalization vs Content Strategist?

AspectWebsite PersonalizationContent Strategist
Primary FocusCustomizing website content for individual usersPlanning and managing overall content strategy
Skills NeededData analysis, UX, web developmentContent creation, SEO, audience research
Work EnvironmentDigital marketing teams, web developmentMarketing, editorial, content teams
CertificationsAnalytics, UX, digital marketingContent marketing, SEO certifications

Website Personalization focuses on tailoring website experiences for individual users using data and technology, while a Content Strategist develops overarching content plans to engage target audiences. Both roles are essential in digital marketing but serve different purposes within the content ecosystem.

Infographic showing various Website Personalization job openings in the United States as of May 2026, with employment types broken down into 1% As Needed, 78% Full Time, 20% Part Time, and 1% Temporary. Highlights an 85% Physical, 3% Hybrid, and 12% Remote job distribution, with an average salary of $55,442 per year, or $26.7 per hour.

Senior Account Executive, Digital - freelance, 6 months

INNOCEAN

Huntington Beach, CA • Hybrid

$81K - $88K/yr

Other

Medical, Retirement

Posted 29 days ago

Job description

INNOCEAN USA, a full-service advertising agency located in Huntington Beach, CA, is searching for a freelance Digital Senior Account Executive to join our Hyundai team!  

We are a hybrid work environment, x 3 days week in-office. Local candidates only, please. 

Booking is 6/15 - 12/4/26

OVERVIEW:

The Sr AE is responsible for the day-to-day management of client’s automotive website initiatives that center around leveraging data to optimize a user's experience.

The successful candidate should possess good client contact skills including, but not limited to, conducting presentations, trouble-shooting problems and thinking on their feet.

DUTIES AND RESPONSIBILITIES:Key Role Responsibilities
  • Work with the client daily to identify needs and expectations on website optimizations and large data-driven initiatives.
  • Initiate projects derived from strategic/data insights, client/business needs, and creative ideas. Accurately plan and forecast project budgets.
  • Deliver on (medium to large scope) site updates and self-contained projects unaided. Takes ownership of deliverables and facilitates work effectively across internal teams and vendors.
  • Brief creative and production teams on project initiatives including website maintenance, development, and asset generation. 
  • Identify key stakeholders and disseminate information as necessary.
  • Present/communicate progress and outcome of projects to clients and determine best next steps.
  • Facilitate internal and client reviews, update status documents, legal routing, contact reports, and meeting coordination.
  • Results owner – can articulate past results and measurements strategy/optimizations.
  • Be the steward of the agency’s brand management system and show solid knowledge of the client’s business (including pricing, product, sales, marketing channels, strategies, and competitive landscape). Able to lead client discussions regarding digital marketing insights and recommendations.
  • Embrace “We are explorers”, being pioneers with an insatiable drive to lead ideas, innovation, and science into uncharted territory for our clients.
Management Responsibilities
  • Manage multiple projects simultaneously, collaborating closely with several cross-functional agency teams to ensure seamless coordination and delivery of objectives.
  • Manage client and vendor partners, fostering strong relationships, and serving as a reliable point of contact to address their needs and ensure satisfaction with our services and solutions.
  • Oversee the efforts of junior staff and provide guidance on projects.
  • Oversee internal process.
QUALIFICATIONS:
  • 4+ years of experience in a client services function within an advertising agency
  • Knowledgeable in website development process is a MUST.
  • Preferred experience in website personalization, leveraging data insights to optimize user experiences and drive engagement for enhanced conversion and performance.
  • Preferred experience with ad/mar tech stacks, coupled with a grasp of AI capabilities, enabling strategic utilization to optimize campaigns and drive engagement.
  • Knowledgeable in MS software, Word, Power Point, and Excel.
  • Strong presentation and communication skills.
  • Ability to stay organized and manage multiple projects efficiently.
  • Ability to assess a situation and make sound judgment calls / recommendations.
  • Foster positive relationships with clients, external partners, and internal teams
  • Ability to manage budgets and agency billings.

BENEFITS: 

  • Access to our health benefits
  • Paid sick days
  • 401k match
  • On-site Barista
  • Beautiful campus across from the Pacific Ocean

The salary for this role is $81,000 - $88,000.  Pay is dependent upon several factors including but not limited to: client, experience, training, and transferable skills.

Who are we? We are a global brand growth company, independent in spirit, built on one belief: if it doesn’t move people, it won’t move business. So, we go where others don’t. Deep inside human life. Closer to what people think, feel, value, and do. We’ve built the tools and methods to get there and stay there. The closeness is our advantage. That’s where momentum and growth live.  

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