ZipRecruiter

Log In

1

Website Director Jobs in Springfield, VA (NOW HIRING)

Aristotle

Digital Design Director

Washington, DC · On-site

$90K - $135K/yr

Aristotle is looking for a Digital Design Director who can lead the creation of professional ... Website design is a major part of this role, so UI/UX experience is strongly encouraged. This ...

Aristotle

Digital Design Director

Washington, DC · On-site

$90K - $135K/yr

Aristotle is looking for a Digital Design Director who can lead the creation of professional ... Website design is a major part of this role, so UI/UX experience is strongly encouraged. This ...

Aristotle

Digital Design Director

Washington, DC · On-site

$90K - $135K/yr

Aristotle is looking for a Digital Design Director who can lead the creation of professional ... Website design is a major part of this role, so UI/UX experience is strongly encouraged. This ...

Aquent

Creative Director

VA · On-site +1

$140K - $160K/yr

Collaborate with User Experience and Development teams to create diverse website experiences, directing art and editorial for storytelling and content. * Partner with Video teams and external ...

Join Our Team

Director, Global Marketing

Rockville, MD · On-site

The Director, Global Marketing is responsible for developing and executing MaxCyte's global ... Manage the corporate website and continuously improve customer experience, SEO performance, and ...

New

MaxCyte, Inc

Director, Global Marketing

Rockville, MD · On-site

The Director, Global Marketing is responsible for developing and executing MaxCyte's global ... Manage the corporate website and continuously improve customer experience, SEO performance, and ...

New

next page

Showing results 1-20

All JobsWebsite JobsWebsite Director JobsWebsite Director Jobs in Springfield, VA

Website Director information

See Springfield, VA salary details

$48.6K

$98.5K

$146.2K

How much do website director jobs pay per year?

As of Jul 15, 2026, the average yearly pay for website director in Springfield, VA is $98,452.00, according to ZipRecruiter salary data. Most workers in this role earn between $81,500.00 and $116,500.00 per year, depending on experience, location, and employer.

How does a Website Director typically collaborate with cross-functional teams to achieve organizational goals?

A Website Director works closely with departments such as marketing, IT, design, and content to ensure the website aligns with the company's strategic objectives. This often involves regular meetings to coordinate campaigns, align on branding, address technical requirements, and review analytics for performance improvements. Effective communication and project management skills are crucial, as the Website Director serves as the central point of contact, ensuring all stakeholders are aligned and project deadlines are met. Collaboration is key to driving website enhancements that support broader business goals.

What does a Website Director do?

A Website Director oversees the strategy, development, and daily management of an organization's website or web properties. They coordinate teams of designers, developers, and content creators to ensure the site meets business goals and provides a positive user experience. Responsibilities often include setting website objectives, monitoring performance analytics, ensuring security, and staying updated on web trends. Website Directors also collaborate with marketing and IT departments to align the website with broader organizational initiatives.

What is the difference between Website Director vs Web Content Manager?

AspectWebsite DirectorWeb Content Manager
ResponsibilitiesOversees overall website strategy, design, and performanceManages content creation, editing, and publishing
Required SkillsLeadership, strategic planning, technical understandingContent writing, editing, SEO knowledge
Work EnvironmentCollaborates with designers, developers, marketing teamsWorks primarily with content creators and editors
Common UsageUsed in organizations with complex websitesUsed in content-focused roles across industries

The Website Director focuses on overall website strategy and management, while the Web Content Manager concentrates on content creation and editing. Both roles are essential for a successful online presence but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a Website Director, and why are they important?

To thrive as a Website Director, you need expertise in web development, digital marketing, UX/UI design, and project management, often supported by a relevant degree or extensive experience. Familiarity with content management systems (CMS), analytics tools like Google Analytics, SEO platforms, and sometimes certifications in digital marketing or project management are typical. Exceptional leadership, strategic thinking, and communication skills help drive cross-functional teams and align business goals with web initiatives. These competencies are essential for ensuring a website's effectiveness, user engagement, and overall business growth.
What are the most commonly searched types of Website jobs in Springfield, VA? The most popular types of Website jobs in Springfield, VA are:
Website Director jobs near you
Senior Product Manager, Website

Senior Product Manager, Website

Greenlight Financial Technology

Fort Washington, MD • Remote

$129K - $170K/yr

Full-time

Re-posted 18 days ago

Job description

Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award-winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family’s future. Kids and teens learn to earn, save, spend wisely, and invest. 
 
At Greenlight, we believe every child should have the opportunity to become financially healthy and happy. It’s no small task, and that’s why we leap out of bed every morning to come to work. Because creating a better, brighter future for the next generation depends on it.

We're looking for a Senior Product Manager, Website to lead the next evolution of Greenlight.com - our highest-impact acquisition surface and the front door for millions of parents and kids. You'll own the site end-to-end: from marketing and acquisition pages through signup flows, onboarding, and cross-sell and upsell experiences. A key component of this role is leading a major website redesign, leveraging interactive features, dynamic content, and modern design best practices to drive measurable improvements in visitor engagement and conversion.

As the driving force behind the website, you'll play a pivotal role in ideating projects, prioritizing work, and running experiments with new features. As we look to serve more families in more ways, we expect the Web PM to set the vision for the long term direction of our web experience in collaboration with our marketing, brand, data and engineering partners. This is a high-visibility, high-impact role with direct line-of-sight to our top-of-funnel growth metrics.

This role reports to the Senior Director, Product Management.

 
Your day-to-day:
  • Own the website product strategy, vision, and prioritized roadmap in partnership with Marketing, Brand, Engineering, Design, and Analytics.
  • Lead a product development team to deliver on your vision and user/business outcomes.
  • Design and execute A/B and multivariate testing strategies across marketing pages, signup flows, onboarding, and upsell experiences.
  • Build a structured experimentation backlog informed by analytics, user behavior insights, and growth hypotheses.
  • Develop and lead the full-funnel Conversion Rate Optimization (CRO) roadmap.
  • Work closely with our Product Analytics partners to run experiments and understand our users and how they interact with our products.
  • Own the Contentful CMS strategy: govern content architecture, define structured content models, and enable Marketing and Brand teams to publish and iterate without engineering dependency.
  • Manage the MarTech stack in partnership with Marketing - overseeing tracking implementations, tag management (e.g., Google Tag Manager), analytics instrumentation (GA4, Segment), and ensuring data integrity across tools.
  • Partner with Marketing Ops to evaluate, integrate, and optimize tools across the personalization, SEO, testing, and analytics stack.
  • Define and monitor KPIs including conversion rate, bounce rate, session-to-registration rate, and downstream retention metrics; report progress to leadership regularly.
  • Ability to manage Shopify site, apps and funnel optimizations for ecommerce.
What you’ll bring to the team:
  • 6–8+ years of product management experience, with at least 3 years directly owning a consumer-facing website in fintech, consumer SaaS, or a high-growth B2C company.
  • Specialize in Conversion Rate Optimization (CRO), product growth and performance UX roles.
  • Hands-on experience with Contentful - you understand content modeling, structured content design, and how to empower non-technical teams to self-serve.
  • Deep expertise with Optimizely (or a comparable platform) - you’ve built and managed large experimentation backlogs and know how to design statistically sound tests with analytics, and proven record of maximizing learnings from the available web traffic.
  • Proven CRO track record - you have concrete examples of experiment-driven conversion improvements across acquisition or onboarding funnels.
  • Data-driven decision-making: comfortable working closely with analysts or writing SQL to pull and interpret behavioral data; proficient in Mixpanel or similar.
  • A strong technical background and understanding of basic web and front-end technologies, as well as experimentation best practices.
  • Hands-on experience managing MarTech stacks and marketing tracking implementations.
  • A collaborative mindset and ability to manage cross-functional projects.
  • Ownership mentality - this role proactively identifies gaps in product, process, and measurement and drive improvement without being asked.
  • Excellent written and verbal communication skills; comfortable presenting strategy and results to senior leadership.
  • Ability to work under pressure, meet deadlines, and handle multiple projects simultaneously in a remote team environment.
Preferred experience:
  • Familiarity with CDPs and how first-party data flows into web personalization and targeting.
  • Background in consumer fintech or family-oriented products.
  • Experience in a subscription or freemium business model with a focus on trial-to-paid conversion.
Work perks at Greenlight:
  • Medical, dental, vision, and HSA match 
  • Paid life insurance, AD&D, and disability benefits 
  • Traditional 401k with company match
  • Unlimited PTO 
  • Paid company holidays and pop-up bonus holidays 
  • Professional development stipends
  • Mental health resources  
  • 1:1 financial planners
  • Fertility healthcare
  • 100% paid parental and caregiving leave, plus cleaning service and meals during your leave
  • Flexible WFH, both remote and in-office opportunities
  • Fully stocked kitchen, catered lunches, and occasional in-office happy hours
  • Employee resource groups
Our stance on salaries:
Greenlight provides a competitive compensation package with a market-based approach to pay and will vary depending on your location, experience and skill set. The total compensation package for this position will also include a discretionary performance bonus, equity rewards, medical benefits, 401K match, and more. Greenlight conducts continuous compensation evaluations across departments and geographies to ensure we are keeping our pay current and competitive.
 
The estimated base pay range for this position in (NY, CA, WA): $160,000 - 210,000
The estimated base pay range for this position in (CO): $160,000 - 200,000

Who we are:
It takes a special team to aim for a never-been-done-before mission like ours. We’re looking for people who love working together because they know it makes us stronger, people who look to others and ask, “How can I help?” and then “How can we make this even better?” If you’re ready to roll up your sleeves and help create a world where every child grows up to be happy and healthy in money and life, apply to join our team. 
 
Greenlight is an equal opportunity employer and will not discriminate against any employee or applicant based on age, race, color, national origin, gender, gender identity or expression, sexual orientation, religion, physical or mental disability, medical condition (including pregnancy, childbirth, or a medical condition related to pregnancy or childbirth), genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law.
 
Greenlight is committed to an inclusive work environment and interview experience. If you require reasonable accommodations to participate in our hiring process, please reach out to your recruiter directly or email accomodations@greenlight.me. 
 

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.