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Website Director Jobs in Baton Rouge, LA (NOW HIRING)

SASSO

E-Commerce Director

Baton Rouge, LA · On-site

This senior-level role will oversee direct-to-consumer e-commerce sales through individual brand websites, leveraging the Shopify platform to deliver exceptional online experiences and drive revenue ...

SASSO

E-Commerce Director

Baton Rouge, LA · On-site

This senior-level role will oversee direct-to-consumer e-commerce sales through individual brand websites, leveraging the Shopify platform to deliver exceptional online experiences and drive revenue ...

SASSO

E-Commerce Director

Baton Rouge, LA

This senior-level role will oversee direct-to-consumer e-commerce sales through individual brand websites, leveraging the Shopify platform to deliver exceptional online experiences and drive revenue ...

SASSO

E-Commerce Director

Baton Rouge, LA · On-site

This senior-level role will oversee direct-to-consumer e-commerce sales through individual brand websites, leveraging the Shopify platform to deliver exceptional online experiences and drive revenue ...

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Website Director information

See Baton Rouge, LA salary details

$44.7K

$90.5K

$134.4K

How much do website director jobs pay per year?

As of Aug 8, 2026, the average yearly pay for website director in Baton Rouge, LA is $90,507.00, according to ZipRecruiter salary data. Most workers in this role earn between $74,900.00 and $107,100.00 per year, depending on experience, location, and employer.

How does a website director typically collaborate with cross-functional teams to achieve organizational goals?

A Website Director works closely with departments such as marketing, IT, design, and content to ensure the website aligns with the company's strategic objectives. This often involves regular meetings to coordinate campaigns, align on branding, address technical requirements, and review analytics for performance improvements. Effective communication and project management skills are crucial, as the Website Director serves as the central point of contact, ensuring all stakeholders are aligned and project deadlines are met. Collaboration is key to driving website enhancements that support broader business goals.

What does a website director do?

A Website Director oversees the strategy, development, and daily management of an organization's website or web properties. They coordinate teams of designers, developers, and content creators to ensure the site meets business goals and provides a positive user experience. Responsibilities often include setting website objectives, monitoring performance analytics, ensuring security, and staying updated on web trends. Website Directors also collaborate with marketing and IT departments to align the website with broader organizational initiatives.

What is the difference between Website Director vs Web Content Manager?

AspectWebsite DirectorWeb Content Manager
ResponsibilitiesOversees overall website strategy, design, and performanceManages content creation, editing, and publishing
Required SkillsLeadership, strategic planning, technical understandingContent writing, editing, SEO knowledge
Work EnvironmentCollaborates with designers, developers, marketing teamsWorks primarily with content creators and editors
Common UsageUsed in organizations with complex websitesUsed in content-focused roles across industries

The Website Director focuses on overall website strategy and management, while the Web Content Manager concentrates on content creation and editing. Both roles are essential for a successful online presence but differ in scope and responsibilities.

What skills and qualifications are needed to thrive as a website director?

To thrive as a Website Director, you need expertise in web development, digital marketing, UX/UI design, and project management, often supported by a relevant degree or extensive experience. Familiarity with content management systems (CMS), analytics tools like Google Analytics, SEO platforms, and sometimes certifications in digital marketing or project management are typical. Exceptional leadership, strategic thinking, and communication skills help drive cross-functional teams and align business goals with web initiatives. These competencies are essential for ensuring a website's effectiveness, user engagement, and overall business growth.
What are the most commonly searched types of Website jobs in Baton Rouge, LA? The most popular types of Website jobs in Baton Rouge, LA are:
Website Director jobs near you
Infographic showing various Website Director job openings in Baton Rouge, LA as of August 2026, with employment types broken down into 64% Full Time, and 36% Part Time. Highlights an 86% In-person, and 14% Remote job distribution, with an average salary of $90,507 per year, or $43.5 per hour.

E-Commerce Director

SASSO

Baton Rouge, LA • On-site

Full-time

Re-posted 17 days ago

Job description

SASSO is partnering with one of our clients to identify an experienced E-commerce Director to lead end-to-end online retail strategy and execution for a portfolio of sports equipment and lifestyle brands poised for rapid growth and expansion. This senior-level role will oversee direct-to-consumer e-commerce sales through individual brand websites, leveraging the Shopify platform to deliver exceptional online experiences and drive revenue growth. The ideal candidate brings proven success in scaling D2C e-commerce operations, with additional experience managing sales through major online retailers such as Amazon, Walmart, Target, and DICK'S Sporting Goods and others.
ESSENTIAL DUTIES AND RESPONSIBILITIES
  • Develop and execute the comprehensive e-commerce strategy for all brands, aligning annual objectives with growth targets and seasonal demand.
  • Oversee D2C sales performance on individual brand websites, ensuring best-in-class Shopify store operations, merchandising, and user experience.
  • Manage performance across third-party online retail channels, including Amazon, Walmart, Target, and DICK'S and others, optimizing sales strategies to maximize visibility and profitability.
  • Influence product assortment, pricing, promotions, and discount strategies based on performance analytics, competitive intelligence, and consumer trends.
  • Build and implement playbooks tailored to seasonal and audience-specific campaigns, adapting to market shifts, competitor activity, and real-time data.
  • Lead integrated marketing efforts across paid media, creative development, and performance campaigns, ensuring alignment with full-funnel strategies and revenue goals.
  • Own the customer acquisition funnel, optimizing Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS) through strategic management of paid and owned channels.
  • Oversee customer engagement programs including email and SMS marketing, loyalty and referral program development, ratings and reviews management, and lifecycle campaigns to increase retention and lifetime value
  • Direct influencer and affiliate marketing programs, identifying partnerships that drive reach, engagement, and measurable sales impact.
  • Lead conversion rate optimization (CRO) efforts, including A/B testing across Shopify product and landing pages to maximize conversion performance.
  • Partner with internal teams, agencies, and vendors to ensure alignment on product launches, promotions, and campaign messaging.
  • Manage direct reports, including e-commerce specialists, and coordinate with cross-functional teams to ensure seamless execution.
  • Develop and maintain a performance reporting framework for leadership, tracking key metrics including CAC, LTV, ROAS, churn, and conversion rate to inform strategic decisions.
  • Monitor emerging technologies, platforms, and trends to identify opportunities for innovation in e-commerce operations.

QUALIFICATIONS
Education and Experience:
  • Bachelor's degree in Marketing, Business, or related field; MBA preferred.
  • 7+ years of e-commerce leadership experience, ideally in sports, consumer goods, or related industries.
  • Proven track record of delivering measurable revenue growth in multi-brand D2C environments.
  • Required: Hands-on expertise with the Shopify platform, including store setup, management, and optimization.
  • Preferred: Experience managing online sales through Amazon, Walmart, Target, DICK'S Sporting Goods, and other major retail platforms.
  • Strong financial acumen with experience in P&L management, forecasting, and performance analysis.
  • Exceptional leadership skills with the ability to motivate cross-functional teams and manage external vendors.
  • Strong communication, negotiation, and relationship-building abilities.

Behavioral Competencies:
  • Strategic thinking and business acumen
  • Data-driven decision making
  • Leadership and team development
  • Market analysis and competitive insight
  • Digital channel optimization
  • Strong collaboration and partnership skills
  • Agility and adaptability in a fast-paced environment

WORK ENVIRONMENT AND PHYSICAL DEMANDS
  • This is a hybrid role based in Baton Rouge, LA. Candidates in Louisiana and Texas are encouraged to apply, with the expectation of periodic in-person collaboration to support team integration and strategic alignment.
  • Occasional travel may be required for internal or client meetings, engagement events, or project related initiatives.
  • Requires extended periods of computer use and virtual meeting participation.

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