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Website Director Jobs in Wisconsin (NOW HIRING)

This role does not have direct reports and reports to the Sr. Manager, Digital Marketing. REQUIREMENTS 1. Bachelor's degree in Marketing, Internet Marketing, Website Development, Digital Media ...

This role does not have direct reports and reports to the Sr. Manager, Digital Marketing. REQUIREMENTS 1. Bachelor's degree in Marketing, Internet Marketing, Website Development, Digital Media ...

This particular role has a focus on digital ecosystems including, but not limited to, enterprise websites and digital marketing platforms. The Account Director is expected to lead HD's work across ...

This particular role has a focus on digital ecosystems including, but not limited to, enterprise websites and digital marketing platforms. The Account Director is expected to lead HD's work across ...

This particular role has a focus on digital ecosystems including, but not limited to, enterprise websites and digital marketing platforms. The Account Director is expected to lead HD's work across ...

This particular role has a focus on digital ecosystems including, but not limited to, enterprise websites and digital marketing platforms. The Account Director is expected to lead HD's work across ...

Account Director

Milwaukee, WI · On-site

$120 - $180/hr

This particular role has a focus on digital ecosystems including, but not limited to, enterprise websites and digital marketing platforms. The Account Director is expected to lead HD's work across ...

Communications Director

Madison, WI · On-site

$77K - $117K/yr

... website development and maintenance, and rapid response communications. This position will work with the Deputy Communications Director to complete all tasks and projects. The position also includes ...

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EXECUTIVE DIRECTOR VACANCY The Wisconsin Retired Educators' Association (WREA) Executive Council is ... For more information about WREA, please visit our website at www.wrea.net. Application Process ...

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Website Director information

What does a website director do?

A Website Director oversees the strategy, development, and daily management of an organization's website or web properties. They coordinate teams of designers, developers, and content creators to ensure the site meets business goals and provides a positive user experience. Responsibilities often include setting website objectives, monitoring performance analytics, ensuring security, and staying updated on web trends. Website Directors also collaborate with marketing and IT departments to align the website with broader organizational initiatives.

What skills and qualifications are needed to thrive as a website director?

To thrive as a Website Director, you need expertise in web development, digital marketing, UX/UI design, and project management, often supported by a relevant degree or extensive experience. Familiarity with content management systems (CMS), analytics tools like Google Analytics, SEO platforms, and sometimes certifications in digital marketing or project management are typical. Exceptional leadership, strategic thinking, and communication skills help drive cross-functional teams and align business goals with web initiatives. These competencies are essential for ensuring a website's effectiveness, user engagement, and overall business growth.

How does a website director typically collaborate with cross-functional teams to achieve organizational goals?

A Website Director works closely with departments such as marketing, IT, design, and content to ensure the website aligns with the company's strategic objectives. This often involves regular meetings to coordinate campaigns, align on branding, address technical requirements, and review analytics for performance improvements. Effective communication and project management skills are crucial, as the Website Director serves as the central point of contact, ensuring all stakeholders are aligned and project deadlines are met. Collaboration is key to driving website enhancements that support broader business goals.

What is the difference between Website Director vs Web Content Manager?

AspectWebsite DirectorWeb Content Manager
ResponsibilitiesOversees overall website strategy, design, and performanceManages content creation, editing, and publishing
Required SkillsLeadership, strategic planning, technical understandingContent writing, editing, SEO knowledge
Work EnvironmentCollaborates with designers, developers, marketing teamsWorks primarily with content creators and editors
Common UsageUsed in organizations with complex websitesUsed in content-focused roles across industries

The Website Director focuses on overall website strategy and management, while the Web Content Manager concentrates on content creation and editing. Both roles are essential for a successful online presence but differ in scope and responsibilities.

What are the most commonly searched types of Website jobs in Wisconsin?

The most popular types of Website jobs in Wisconsin are:

What cities in Wisconsin are hiring for Website Director jobs?

Cities in Wisconsin with the most Website Director job openings:

Full-time

Re-posted 20 days ago


Job description

At Landmark Credit Union, we succeed by putting people first - and that starts with you. Our culture of inclusion and collaboration enables us to support our members’ financial wellbeing, positively impact the communities we serve, and help our associates grow their careers. Bring your authentic self to work as part of an organization where you’ll feel valued for your unique qualities, are enabled to reach your full potential, and are recognized for your contributions to our success. We strive to ensure you feel empowered to grow and succeed, while also feeling valued and taken care of, as we all do our part to put people first. We invite you to learn more about this and other opportunities at Landmark Credit Union.
 
NATURE AND SCOPE
The Website Lead is responsible for overseeing the strategic marketing components of Landmark’s website and SEO initiatives, including creating, editing, and optimizing landing and product pages within our CMS to support acquisition and engagement goals. This role works in close collaboration with the Marketing and Digital Strategy teams to drive website performance, increase user engagement, generate qualified leads, and optimize conversion rates—while delivering an exceptional end-user experience. This position requires a strong analytical mindset and the ability to translate insights into actionable strategies. The Website Lead will take a data-first approach to continuously identify opportunities for improvement across digital touchpoints, with a focus on enhancing the overall digital journey. This includes campaign integration, SEO performance optimization, and ongoing evaluation of site effectiveness to support marketing objectives and business goals. This role requires a deep understanding of digital marketing best practices, SEO trends, and the ability to leverage data to guide decision-making and enhance website performance. This role does not have direct reports and reports to the Sr. Manager, Digital Marketing.

REQUIREMENTS
1. Bachelor’s degree in Marketing, Internet Marketing, Website Development, Digital Media, Business, Communications, or a related field is required, along with a minimum of five years of website management, analytics, and SEO experience. Familiarity with the financial services industry is preferred. An equivalent combination of education and experience may also be considered.
2. Strong analytical skills and a data-driven mindset, with the ability to translate insights into strategic recommendations and drive informed decision-making.
3. Lead the strategy and execution of hypothesis-driven A/B tests with clearly defined KPIs (e.g., conversion rate, engagement).
4. Proficiency with or certification in Google tools (GA4, Looker Studio, Tag Manager, Cloud, Console).
5. Experience with, or openness to adopting, AI tools in a compliant and responsible way to enhance marketing effectiveness and efficiency.
6. Working knowledge of HTML, CSS and structured data (schema/markup), with the ability to independently troubleshoot and implement front-end updates.
7. Strong understanding of UX, UI, content and SEO principles and how they influence brand experience, engagement, and conversion, with experience driving and validating improvements through structured testing.
8. Experience working in a highly regulated industry, with a clear understanding of ADA standards and experience maintaining and exceeding a WCAG-compliant website.
9. Ability to anticipate market or business issues and recommend improvements/enhancements.
10. Manage vendor relationships that support website delivery.
11. Excellent verbal and written communication skills, with the ability to lead cross-functional collaboration, influence stakeholders, and work both independently and as part of a team.
12. Experience leveraging CRM and CMS integrations to support personalized and data-driven website experiences.
13. Must develop a thorough understanding of company policies and procedures as they relate to this position and comply with all company policies and procedures and all job-related state and federal laws and regulations.
 
PRINCIPAL ACCOUNTABILITIES
1. Own and lead the day-to-day management and optimization of Landmark's public-facing website (landmarkcu.com) within Kentico CMS, ensuring accuracy, performance, and the ability to balance strategic website goals and business priorities.
2. Lead the creation and optimization of all website content to support brand awareness, traffic growth, lead generation and new member acquisition.
3. Oversee and drive the execution of active website promotions and campaigns, ensuring accuracy and timeliness.
4. Drive organic search traffic by collaborating with creative and project management teams to implement onpage content optimizations informed by data and search insights.
5. Lead website UX optimization efforts in partnership with the web developer, focusing on usability, accessibility, and measurable improvements in engagement and conversions.
6. Design and execute hypothesisdriven experimentation, including A/B testing, with clearly defined KPIs; evaluate results using quantitative data and apply learnings to ongoing optimization efforts.
7. Develop and drive actionable recommendations for insights and performance
8. Lead daily monitoring and reporting of website KPIs to ensure performance insights inform day-to-day priorities and long-term optimization strategies.
9. Collaborate cross-functionally to determine website landing page needs to optimize the performance of outbound/paid digital advertising.
10. Oversee and drive project execution for web initiatives, coordinating timelines, stakeholders, and deliverables to ensure successful implementation.
11. Independently lead and implement website updates as needed and as requested, balancing speed with governance, quality assurance, and compliance standards.
12. Lead ongoing competitor analysis, translating insights into actionable strategies that drive website optimization, enhance user experience, and support acquisition goals.
13. Perform other duties as assigned.
 
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