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Website Content Manager Jobs in Alabama (NOW HIRING)

Hearst

Digital Content Manager

Birmingham, AL · On-site

The Digital Content Manager is responsible for overall management and direction for all digital content efforts of our website and social media efforts along with developing strategies on emerging ...

Hearst

Digital Content Manager

Birmingham, AL

The Digital Content Manager is responsible for overall management and direction for all digital content efforts of our website and social media efforts along with developing strategies on emerging ...

Hearst

Digital Content Manager

Birmingham, AL

The Digital Content Manager is responsible for overall management and direction for all digital content efforts of our website and social media efforts along with developing strategies on emerging ...

City of Foley

Multimedia Content Manager

Foley, AL

$60K/yr

... websites, presentations, and other communication channels. Working closely with the Communications Director, Media Relations Manager, and Digital Communications Manager, the Multimedia Content ...

City of Foley, AL

Multimedia Content Manager

Foley, AL · On-site

$60K/yr

... websites, presentations, and other communication channels. Working closely with the Communications Director, Media Relations Manager, and Digital Communications Manager, the Multimedia Content ...

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Website Content Manager information

See Alabama salary details

$24K

$75.6K

$116.9K

How much do website content manager jobs pay per year?

As of Aug 11, 2026, the average yearly pay for website content manager in Alabama is $75,555.00, according to ZipRecruiter salary data. Most workers in this role earn between $63,000.00 and $88,400.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a website content manager, and why are they important?

To thrive as a Website Content Manager, you need expertise in content strategy, SEO best practices, and strong writing and editing skills, often supported by a degree in communications, marketing, or a related field. Familiarity with content management systems (CMS) like WordPress, Google Analytics, and basic HTML/CSS is typically required. Excellent organizational skills, creativity, and effective communication make someone stand out in this role. These abilities are essential for delivering engaging, consistent, and optimized web content that drives user engagement and supports business objectives.

What is the difference between Website Content Manager vs Content Strategist?

AspectWebsite Content ManagerContent Strategist
Primary FocusManaging and updating website contentPlanning and developing overall content strategy
ResponsibilitiesContent creation, editing, publishing, SEO optimizationContent planning, audience analysis, content roadmap
Skills & CertificationsSEO, CMS proficiency, writing skillsContent marketing, analytics, strategic thinking
Work EnvironmentWebsites, digital marketing teamsMarketing departments, content teams

The Website Content Manager primarily handles the day-to-day management and publishing of website content, ensuring it aligns with SEO best practices. In contrast, the Content Strategist focuses on developing comprehensive content plans to meet business goals and target audience needs. While both roles require strong writing and digital skills, the Content Strategist emphasizes strategic planning, whereas the Website Content Manager emphasizes execution and maintenance.

What are some common challenges website content managers face when coordinating with multiple departments?

Website Content Managers often collaborate with marketing, design, and technical teams to ensure content aligns with brand standards and business goals. A frequent challenge is balancing diverse priorities and timelines, as each department may have different objectives and approval processes. Effective communication, project management skills, and a clear content calendar are essential to keep projects on track and minimize delays. Proactively managing expectations and fostering strong working relationships can help address these challenges and ensure a smooth content workflow.

What does a website content manager do?

A Website Content Manager is responsible for creating, editing, and managing the content published on a company's website. They ensure that all web content is accurate, up-to-date, visually appealing, and aligns with the company's brand and business goals. Their duties often include collaborating with writers, designers, and marketing teams, as well as analyzing website performance and implementing SEO best practices. Website Content Managers play a crucial role in improving user experience and maintaining a website's relevance and effectiveness.
What are popular job titles related to Website Content Manager jobs in Alabama? For Website Content Manager jobs in Alabama, the most frequently searched job titles are:
What job categories do people searching Website Content Manager jobs in Alabama look for? The top searched job categories for Website Content Manager jobs in Alabama are:
What cities in Alabama are hiring for Website Content Manager jobs? Cities in Alabama with the most Website Content Manager job openings:
Website Content Manager jobs near you
Infographic showing various Website Content Manager job openings in Alabama as of August 2026, with employment types broken down into 86% Full Time, 12% Part Time, and 2% Contract. Highlights an 88% In-person, 2% Hybrid, and 10% Remote job distribution, with an average salary of $75,555 per year, or $36.3 per hour.

Digital Content Manager

Hearst Television

Birmingham, AL • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 6 days ago

Job description


Digital Content Manager
WVTM, the NBC affiliate in Birmingham, AL is looking for an experienced multi-platform journalist to build our station's digital strategy. The Digital Content Manager is responsible for overall management and direction for all digital content efforts of our website and social media efforts along with developing strategies on emerging platforms. The Digital Content Manager serves as a member of the newsroom management team, reporting to the News Director, and spearheads the creation of unique, interesting and dynamic content for all digital platforms.
Responsibilities
  • Manage online content and operations. This includes selecting and writing material for all of our digital platforms
  • Develop and guide execution of strategies to meet digital goals
  • Creatively develop unique content, event coverage and project ideas for all digital platforms
  • Bring urgency, immediacy and real-time strategies to breaking news coverage
  • Work with the digital editors, news crews and producers coordinating and producing content for digital platforms and television
  • Be a digital advocate in daily editorial meetings and other meetings with station management
  • Coordinate training of all newsroom staff to maximize contributions to all digital platforms
  • Coach and frequently share best practices around digital content production and provide feedback to everyone in the newsroom
  • Create digital projects involving news, sales and creative services departments aimed at creating revenue-generating content and projects
  • Communicate with the corporate digital team and other Hearst TV stations on implementation and sharing of best practices
  • Have a great eye for videos with viral potential for all station digital platforms
  • Communicate important metrics concerning digital growth and trends to internal stakeholders

Requirements
  • Experience with digital content management
  • Must have a working knowledge of digital technology
  • Familiarity with digital analytics
  • Knowledge of Search Engine Optimization
  • Calmly handle breaking news situations
  • Related military experience will be considered

Values in Action
At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.
Benefits
Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
  • Medical | Dental | Vision
  • 401(k) matching
  • Emotional Wellness Support
  • Paid Time Off
  • Paid Parental Leave
  • LGBTQ+ Health Services
  • Additional benefits to meet your and your family's needs

About Us
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching nearly 25 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.
We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

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