ZipRecruiter

Log In

1

Web Strategy Manager Jobs in Tennessee (NOW HIRING)

Ole Red

Social Media Manager

Nashville, TN · On-site

Develop strategy through deliberate planning, goal setting, and content management that reflects ... Solid knowledge of web design, web development, content management, CRO and SEO * Thorough ...

INHABIT IQ

Email Marketing Manager

Knoxville, TN · On-site +1

Our 1,500+ team members drive strategic partnerships, deliver best-in-class software solutions and ... Gain proficiency in Web development within the Drupal and SMC content management system * Assist ...

next page

Showing results 1-20

All JobsWeb Strategy JobsWeb Strategy Manager JobsWeb Strategy Manager Jobs in Tennessee

Web Strategy Manager information

What are the key skills and qualifications needed to thrive as a Web Strategy Manager, and why are they important?

To thrive as a Web Strategy Manager, you need expertise in digital marketing, analytics, and website optimization, typically supported by a degree in marketing, communications, or a related field. Familiarity with content management systems (like WordPress), web analytics tools (such as Google Analytics), and SEO best practices is essential. Strong leadership, project management, and cross-functional communication skills help drive collaboration and strategic alignment. These competencies ensure the effective execution of web strategies that enhance brand presence, user experience, and business growth.

What is the difference between Web Strategy Manager vs Digital Marketing Manager?

AspectWeb Strategy ManagerDigital Marketing Manager
Primary FocusDeveloping and implementing web strategies to enhance online presencePlanning and executing digital marketing campaigns across channels
Skills & CertificationsSEO, web analytics, project management, UX designSEO, SEM, content marketing, social media advertising
Work EnvironmentCollaborates with web developers, designers, content teamsWorks with marketing teams, agencies, content creators
Industry UsageUsed across tech, e-commerce, media companiesCommon in retail, consumer goods, service industries

The Web Strategy Manager focuses on creating comprehensive strategies to optimize a company's online presence, often working closely with web development teams. In contrast, the Digital Marketing Manager concentrates on executing marketing campaigns to drive traffic and sales. Both roles require digital marketing skills, but their core responsibilities differ, making them distinct yet complementary positions in digital business growth.

What does a Web Strategy Manager do?

A Web Strategy Manager is responsible for developing and implementing strategies to optimize a company's online presence and performance. They analyze website data, coordinate with marketing and IT teams, and ensure that digital initiatives align with business goals. Their work often includes overseeing website content, user experience, SEO, and conversion optimization. By regularly monitoring analytics and trends, they help organizations attract, engage, and retain online audiences.

How does a Web Strategy Manager typically collaborate with cross-functional teams to drive digital initiatives?

As a Web Strategy Manager, you'll work closely with teams such as marketing, IT, design, and content to ensure that website goals align with broader business objectives. You'll often facilitate meetings to gather requirements, provide strategic input, and coordinate project timelines. Effective communication and project management skills are essential, as you'll need to balance various stakeholder interests and ensure a seamless user experience. This collaborative approach helps drive digital initiatives, optimize site performance, and support campaigns across the organization.
What are popular job titles related to Web Strategy Manager jobs in Tennessee? For Web Strategy Manager jobs in Tennessee, the most frequently searched job titles are:
What job categories do people searching Web Strategy Manager jobs in Tennessee look for? The top searched job categories for Web Strategy Manager jobs in Tennessee are:
Web Strategy Manager jobs near you
Digital Marketing Strategist

Digital Marketing Strategist

Pillsbury Winthrop Shaw Pittman Llp

Nashville, TN • On-site

$110K - $180K/yr

Full-time

Re-posted 15 days ago

Job description

Nashville, TennesseeJob Description

The Digital Marketing Strategist will play a critical role in reshaping Pillsbury's digital marketing function. Embedded in Pillsbury's content strategy team, this position will report to and work closely with the Senior Director of Content Strategy to reimagine digital marketing processes. They will also work in close coordination with the Senior Manager of Marketing Technology charged with oversight and advancement of the firm's evolving MarTech infrastructure.

This position will serve as the primary bridge that connects business development objectives with digital marketing strategy, optimizing the firm's workflows to facilitate maximum brand visibility and audience engagement. This role will be responsible for directing digital marketing practices, implementing new processes and deploying tools to streamline and personalize customer journeys. They will also be charged with adapting those activities in response to constant shifts in technologies and user behaviors, to seamlessly deliver actionable business leads, measure success, and facilitate greater market awareness.

KEY RESPONSIBILITIES

  • Define and execute digital marketing strategies that align with and enhance the firm's ability to achieve business development and thought leadership goals.

  • Design and implement marketing automation solutions that enhance audience segmentation efforts, streamline workflows, and nurture leads.

  • Lead email marketing strategy, including personalization, audience targeting, A/B testing and other avenues to improve engagement and conversion.

  • Advise of website UX, including with respect to data structure, form optimization, A/B page testing, CTA implementation, and other aspects of user interaction.

  • Define and implement targeting strategies for web, social media and search channels (including SEM), analyzing performance and continuously refining tactics based on uncovered insights to generate leads.

  • Partner with content teams to ensure digital content is highly discoverable and achieve penetration with target audiences, conducting keyword research and optimization to maximize visibility.

  • Support technical and on-page SEO initiatives in collaboration with web and technology teams and advance GAIO efforts by aligning content strategies with evolving AI-driven search behaviors.

  • Monitor event and campaign performance and build reports and dashboards to communicate results, translating analytics into actionable recommendations for marketing and business development teams.

  • Recommend and implement improvements to website user experience, user journeys, conversion paths, and overall content performance, collaborating with technical teams on integrations, tagging, and data flow.

REQUIRED EDUCATION, KNOWLEDGE & EXPERIENCE

  • 5-8+ years of proven success working in a sophisticated digital marketing environment

  • Keen understanding of how marketing technology ecosystems support campaign execution

  • Hands-on experience in both the strategic and technical aspects of email and website marketing and marketing automation

  • Strong proficiency in Google Analytics (GA4), SEO tools, and campaign tracking methodologies

  • Familiarity with CRM systems, CMS platforms and digital marketing best practices, as well as the interplay between them

  • Knowledge of AI-driven search trends and optimization strategies

  • A process-oriented approach and a continual improvement mindset

  • Bachelor's degree preferred

PHYSICAL REQUIREMENTS

  • Ability to sit and stand for extended periods.

  • Ability to lift up to 15 pounds.

The expected salary range for this position is $110k - $180k. Final compensation will be determined based on several factors, including but not limited to, relevant experience, qualifications, skill set, and geographic location.

Pillsbury Winthrop Shaw Pittman LLP is an Equal Opportunity Employer.

If you require an accommodation in order to apply for a position, please contact us at PillsburyWorkday@pillsburylaw.com.

Apply