Web Strategy Manager Jobs in Tennessee (NOW HIRING)

POSITION SUMMARY:

Based in Nashville, TN, the Marketing Communications Manager is primarily responsible for devising marketing strategies and programs to improve brand awareness, handling external and internal communications across digital and traditional channels, and crafting dealer / clinical sales enablement, communication strategies for regional product launches and other key events to continuously drive for more efficient and effective marketing activities (online/offline), with results in market share gain. Drawing on deep expertise in offline and field channel marketing—with particular strength in dealer enablement and clinical selling—complemented by online digital marketing (including SEO/SEM, paid social and digital advertising, email and content marketing, marketing automation, and web and campaign analytics), they lead the execution of strategic marketing and sales initiatives and campaigns within the region, weighted toward the offline programs that activate dealers and clinical audiences. Finally, they are directly responsible for managing the outward-facing marketing associates (e.g. social media, digital marketing, and internet marketing associates) within the North American Marketing team.

PRINCIPAL JOB DUTIES & RESPONSIBILITIES:

• Develop and execute an integrated marketing communications strategy spanning both offline/field channels and digital (SEO/SEM, paid media, content, email, and social)—weighted toward offline and channel activation—to drive brand awareness within the North American Market
• Develop and execute online / offline strategic initiatives from marketing asset creative production to activity planning and execution, to support the North American commercial team including:
  • North American product launch planning, communication, and execution
  • Strategic marketing campaigns
  • Strategize and implement effective dealer enablement programs (dealer training, co-marketing, point-of-sale materials, and sales tools)
  • Strategize and implement clinical selling and in-service programs to improve clinician engagement and conversion effectiveness
  • Support the development and release of commercial selling tools such as clinical sales playbooks.
• Managing and strategically implementing external and internal communications for the North American Markets, continuously nurture and grow partnership with media and various relevant stakeholders in the healthcare eco-system.
• Collaborating with global and other local marketing colleagues, lead, design & execute data-driven digital and social media strategies for consumers, dealers, clinicians and associates to maximize brand awareness, audience growth, and community engagement, leveraging web and campaign analytics to continuously optimize performance.
• Personally produce marketing assets end to end—hands-on copywriting and graphic design (including layout and production in Adobe InDesign)—for newsletters, external emails, press releases, social media campaigns, dealer and clinical sales collateral, and similar content, rather than relying solely on others to execute the work.
• Directly manage North American marketing associates, including digital, internet, and event coordination
• Own the digital marketing technology stack and reporting (including marketing automation, SEO/SEM, paid digital campaigns, and web analytics) to drive lead generation and measure marketing ROI.
• Managing external communication channels including social media platforms, company websites and media relations, press releases, etc.
• Work closely with the North American Education Team to plan, market and analyze the success of education events such as in-person education events and online webinars.
• Work closely with the North American Marketing team to plan, market and analyze the success of major events (e.g. International Seating Symposium, Abilities Expos, Key Dealer Events, National Sales Conference, etc.).
• Supporting global marketing initiatives as needed.

REQUIRED SKILLS, KNOWLEDGE AND EXPERIENCE: 

• Bachelor's degree in Marketing, Digital Marketing, Marketing Communications, Business Management, or a related field, or an equivalent combination of education and experience.
• Minimum 5 years related experience, preferably in the healthcare and/or life science industry, including experience in a leadership/decision-making capacity.
• Experience in marketing durable goods in a business to business and/or consumer environment.
• Demonstrated ability to manage a team and operate in a cross-functional environment
• Computer literacy; familiarity with information technology concepts, integrated business systems, personal computers, Microsoft Windows operating system and Microsoft Office applications.
• Proficiency with marketing and project management platforms, such as marketing automation/CRM (e.g., HubSpot, Salesforce), web analytics (e.g., Google Analytics), SEO/SEM and social media tools (e.g., Google Ads, Hootsuite), and project management tools (e.g., Asana, Monday.com).
• Exceptional verbal and written communication and analytical skills.
• Hands-on copywriting and graphic design skills, including proficiency in Adobe InDesign (and broader Creative Suite), with the ability to personally produce polished print and digital marketing collateral.

COMPETENCIES:

• Strategic Thinking – Analyzing brand position by considering the market and industry trends, our existing and potential customers, and our strengths and weaknesses as compared to competitors.
• Results Orientation – Focusing on the desired end result of one’s own or one’s unit’s work; setting challenging goals, focusing effort on the goals, and meeting or exceeding them.
• Business Acumen – Acting with insight and intelligence in the areas of commerce and industry.
• Decisiveness – Making difficult decisions in a timely manner.
• Establishing Focus – Developing and communicating goals in support of the business’s mission.
• Fostering Teamwork – As a team member, the ability and desire to work cooperatively with others on a team; as a team leader, interest, skill, and success in getting groups to learn to work together cooperatively.
• Managing Performance – Taking responsibility for one’s own or one’s employees’ performance, by setting clear goals and expectations.
• Interpersonal Awareness – Noticing, interpreting and anticipating others’ concerns and feelings, and communicating this awareness empathetically to others.
• Building Collaborative Relationships – Developing and maintaining partnerships with others.
• Customer Orientation – Demonstrated concern for satisfying one’s external and/or internal customers.
• Personal Credibility – Demonstrated concern that one be perceived as responsible, reliable and trustworthy.
• Flexibility – Openness to different and new ways of doing things; willingness to modify one’s preferred way of doing things.

PHYSICAL REQUIREMENTS: 

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Deductive Reasoning – The ability to apply general rules to specific problems to produce answers that make sense.
• Flexibility of Closure – The ability to identify or detect a known pattern that is hidden in other distracting material.
• Inductive Reasoning – The ability to combine pieces of information to form general rules or conclusions.
• Information Ordering – The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules.
• Oral Comprehension – The ability to listen to and understand information and ideas presented through spoken words and sentences.
• Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
• Problem Sensitivity – The ability to tell when something is wrong or is likely to go wrong.
• Selective Attention – The ability to concentrate on a task over a period of time without being distracted.
• Written Comprehension – The ability to read and understand information and ideas presented in writing.
• Written Expression – The ability to communicate information and ideas in writing so others will understand.
• Lift Strength – The ability to lift and/or move up to 10 pounds occasionally.
• Travel - Ability to travel both nationally and internationally for business purposes.