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Web Strategy Manager Jobs in Tennessee (NOW HIRING)

Terminix

Manager, Residential Web & eCommerce

Memphis, TN · Remote

$103K - $134K/yr

Drives execution of strategic initiatives that improve online revenue, conversion performance ... Establish web governance frameworks, manage external agency/vendor relationships, and oversee ...

TNBR Careers

Web Developer

Memphis, TN · On-site

Web Developer Employee Classification: Other Professionals Institution: Southwest Tennessee ... Manage the implementation, from strategy to design to execution, of website projects, including ...

Vontavius Tech Support

Web Designer

Collierville, TN · On-site

... strategies and online marketing. * Conceptualize and create intuitive, engaging, and brand ... Good understanding of web hosting, email, and FTP setup, management, and use. Additional ...

Centstone

Web Accessibility Consultant

Nashville, TN · On-site

... in web management, digital accessibility, UX design, content strategy, or a related field. * Experience with ADA and WCAG 2.0/2.1 Level AA accessibility standards. * Experience conducting ...

Smith and Wesson

Web Content Specialist I

Maryville, TN · On-site

The Web Content Specialist is the creative and strategic owner of content on the company's websites ... Strategic thinker with attention to detail and a performance-driven mindset. * Ability to manage ...

Stem Xpert

Web Developer

Nashville, TN · On-site

... Managers who are accountable for defining and implementing recruitment strategies to meet/exceed ... Experience with Amazon Web Services. Thank you and looking forward to working with you. Additional ...

The Chalmers Center

Head of Marketing

Chattanooga, TN · On-site

Monitor and optimize web mentions on forums and digital communities * Steward and manage Google Ad Grants for strategic visibility QUALIFICATIONS: * Demonstrated experience (7+ years preferred) in ...

The Chalmers Center

Head of Marketing

Chattanooga, TN · On-site

$90 - $150/hr

Monitor and optimize web mentions on forums and digital communities * Steward and manage Google Ad Grants for strategic visibility QUALIFICATIONS: * Demonstrated experience (7+ years preferred) in ...

The Chalmers Center

Head of Marketing

Chattanooga, TN · On-site

Monitor and optimize web mentions on forums and digital communities * Steward and manage Google Ad Grants for strategic visibility QUALIFICATIONS: * Demonstrated experience (7+ years preferred) in ...

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Web Strategy Manager information

What does a web strategy manager do?

A Web Strategy Manager is responsible for developing and implementing strategies to optimize a company's online presence and performance. They analyze website data, coordinate with marketing and IT teams, and ensure that digital initiatives align with business goals. Their work often includes overseeing website content, user experience, SEO, and conversion optimization. By regularly monitoring analytics and trends, they help organizations attract, engage, and retain online audiences.

What are the key skills and qualifications needed to thrive as a web strategy manager?

To thrive as a Web Strategy Manager, you need expertise in digital marketing, analytics, and website optimization, typically supported by a degree in marketing, communications, or a related field. Familiarity with content management systems (like WordPress), web analytics tools (such as Google Analytics), and SEO best practices is essential. Strong leadership, project management, and cross-functional communication skills help drive collaboration and strategic alignment. These competencies ensure the effective execution of web strategies that enhance brand presence, user experience, and business growth.

How does a web strategy manager typically collaborate with cross-functional teams to drive digital initiatives?

As a Web Strategy Manager, you'll work closely with teams such as marketing, IT, design, and content to ensure that website goals align with broader business objectives. You'll often facilitate meetings to gather requirements, provide strategic input, and coordinate project timelines. Effective communication and project management skills are essential, as you'll need to balance various stakeholder interests and ensure a seamless user experience. This collaborative approach helps drive digital initiatives, optimize site performance, and support campaigns across the organization.

What is the difference between Web Strategy Manager vs Digital Marketing Manager?

AspectWeb Strategy ManagerDigital Marketing Manager
Primary FocusDeveloping and implementing web strategies to enhance online presencePlanning and executing digital marketing campaigns across channels
Skills & CertificationsSEO, web analytics, project management, UX designSEO, SEM, content marketing, social media advertising
Work EnvironmentCollaborates with web developers, designers, content teamsWorks with marketing teams, agencies, content creators
Industry UsageUsed across tech, e-commerce, media companiesCommon in retail, consumer goods, service industries

The Web Strategy Manager focuses on creating comprehensive strategies to optimize a company's online presence, often working closely with web development teams. In contrast, the Digital Marketing Manager concentrates on executing marketing campaigns to drive traffic and sales. Both roles require digital marketing skills, but their core responsibilities differ, making them distinct yet complementary positions in digital business growth.

What are popular job titles related to Web Strategy Manager jobs in Tennessee?

For Web Strategy Manager jobs in Tennessee, the most frequently searched job titles are:

What job categories do people searching Web Strategy Manager jobs in Tennessee look for?

The top searched job categories for Web Strategy Manager jobs in Tennessee are:

What cities in Tennessee are hiring for Web Strategy Manager jobs?

Cities in Tennessee with the most Web Strategy Manager job openings:

Web Strategy Manager jobs near you
Infographic showing various Web Strategy Manager job openings in Tennessee as of June 2026, with employment types broken down into 61% Full Time, 38% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution.

Audience Strategy Manager

Jackson National Life Insurance Company

Nashville, TN • On-site

Full-time

Re-posted 2 days ago

Job description

If you are an internal associate, please login to Workday and apply through Jobs Hub.
Job Purpose
The Audience Strategy Manager is responsible for defining, developing, and operationalizing customer audience strategies that drive acquisition, engagement, retention, and lifetime value. This individual translates business goals and customer insights into scalable audience frameworks, segmentation strategies, and activation plans across owned, paid, and earned channels.Working closely with marketing sponsors, digital media, analytics, and data teams, the Audience Strategy Manager ensures customer data is transformed into actionable audiences that power personalization, journey orchestration, campaign targeting, and measurement.
Essential Responsibilities
  • Develop enterprise audience frameworks aligned to customer lifecycle stages, behaviors, needs, and business priorities.
  • Define audience taxonomy, segmentation methodology, and targeting rules.
  • Identify high-value customer segments, growth opportunities, and suppression strategies.
  • Build scalable segmentation approaches balancing precision, reach, and operational efficiency.
  • Translate audience strategies into executable activation plans across email, paid media, web personalization, mobile, and direct channels.
  • Partner with channel owners to ensure audience consistency across platforms.
  • Define audience eligibility, prioritization, exclusions, and contact strategies.
  • Partner with CDP, CRM, and Operations teams to operationalize audience definitions within platforms such as Adobe Real-Time CDP and Adobe Experience Platform.
  • Establish business requirements for audience creation, enrichment, and activation.
  • Ensure audiences align with identity resolution, consent, and governance standards.
  • Monitor audience performance, penetration, conversion, retention, and engagement metrics.
  • Analyze audience effectiveness and recommend refinements based on business outcomes.
  • Partner with analytics teams on testing strategies, incrementality, holdouts, and experimentation.
  • Serve as the central point of contact for audience requests across business units.
  • Translate business objectives into audience recommendations and prioritization frameworks.
  • Educate stakeholders on audience best practices, governance, and targeting strategy.

Other Duties
  • Performs other duties and/or projects as assigned.

Knowledge, Skills and Abilities
  • Strong understanding of segmentation, customer journeys, first-party data strategy, and personalization.
  • Familiarity with paid media audiences, CRM audiences, and omnichannel activation.
  • Ability to interpret customer insights, analytics, and business needs into actionable targeting strategies.
  • Excellent written and verbal communication and presentation skills with a proven ability to convey complex information and ideas clearly and effectively to a variety of stakeholders and influence decision making.
  • Excellent interpersonal skills with an ability to build and maintain relationships.
  • Strong project management, organizational, and time management skills with the ability to manage and prioritize multiple projects and tasks simultaneously.

Qualifications
  • Bachelor's Degree or equivalent education and experience required.
  • 5+ years of experience in audience strategy, CRM, lifecycle marketing, marketing strategy, customer analytics, or marketing operations required.
  • Experience building audience strategies in a CDP, CRM, DMP, or marketing automation environment required.
  • Hands-on experience with Adobe Real-Time CDP, Adobe Target, Marketo, or similar platforms preferred.
  • Experience with SQL, analytics tools, or BI platforms preferred.
  • Knowledge of privacy, consent, and audience governance frameworks preferred.

Jackson is proud to be an equal opportunity workplace. The Company subscribes to and endorses federal and state laws and regulations relating to equal employment opportunity for all persons without regard to race, color, religion, gender, age, national origin, legally-recognized disability, marital status, legally-protected medical condition, citizenship, ancestry, height, weight, sexual orientation, veteran status, or any other factor not related to the needs of the job. The Company is committed to a policy of equal opportunity. Company facilities and campuses are tobacco-free environments.

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