Web Strategy Manager Jobs in Pennsylvania (NOW HIRING)

University Overview
The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn's distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America's Best Large Employers in 2023.
Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.
The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.
Posted Job Title
Web Manager
Job Profile Title
Web Designer Senior
Job Description Summary
The web manager will be responsible for managing the strategic development, content generation, and implementation of the University of Pennsylvania's School of Veterinary Medicine (Penn Vet) website and subsites to elevate brand visibility and reputation, uphold message discipline, and support institutional growth. This role works on multiple website projects concurrently, with various timelines, and collaborates with academic, research, hospital, and administrative departments throughout the institution to elevate Penn Vet's programmatic objectives, goals, and strategic priorities. The web manager will create, publish, and optimize written and visual/video content; ensure day-to-day website editorial maintenance; and work with internal partners on content development and posting.
The web manager will work closely with Penn Vet Information Technology's (IT) backend developers to support and expand appropriate website presence, and troubleshoot issues as required. The candidate will also work with University partners and external partners on analytics tracking, ADA compliance, video hosting, and other solutions as needed. The position reports to the assistant dean of strategic communications.
The web manager is motivated by ownership and accountability, and takes pride in delivering accurate, high-quality content. This position requires an innate collaborator with strong interpersonal and communication skills who will work with non-technical staff to achieve their project goals. The web manager should demonstrate initiative, be adept at problem-solving, and possess a strong orientation to detail.
Job Description
Job Description Specific Responsibilities:
Content Management

• Optimize and upload text, images, audio-visual content, captions, and photo credits. Establish a regular procedure for reviewing, updating, maintaining, and archiving content as needed. Ensure content consistency across the website and test changes across all browsers.
• Lead and manage the website analytics function. Review processes regularly to assess and make recommendations for improvement in line with best practices.
• Proactively suggest improvements and enhancements to ensure accurate, timely content and promote optimal use of the WordPress Content Management System (CMS).
• Support stakeholders in determining the optimal WordPress formats to meet project goals.
• Review and conduct periodic accessibility testing to improve and ensure the website's structure, navigability, and usability. Work with IT to create new website elements and/or maintain the integrity of website elements, as well as to support regular CMS upgrades.
• Conduct testing and implementation as part of development and upgrade requirements.
• Organization of backend content modules, lists, categories, and internal tagging. Establish organization logic and perform ongoing audits of module integration as required. Implement consistent metadata to enhance Search Engine Optimization (SEO).

Project Management

• Manage and execute incoming requests for new and/or updated web content in accordance with the overall communications workflow.
• Manage and prioritize multiple projects concurrently to provide accurate timeline estimates and meet required project deadlines.

• Manage contracted web support for software updates/improvements, and for new development projects.

• Annual and/or semi-annual review of web content by academic, research, hospital, and administrative sections.

Qualifications:
Bachelor's degree with training/experience in web technology, with proven work experience in a web services environment; understanding of web standards/best practices. A minimum of two to three years of experience with Content Management Systems (CMS), preferably WordPress. Proficiency with Adobe Creative Cloud and browser-based user interfaces.
The ideal candidate will have experience in an academic and/or hospital environment. Capability in developing information architecture and content strategy. Experience with multimedia on a CMS platform, as well as experience with Cascading Style Sheets (CSS) and HTML, and knowledge of cross-platform data sharing and compatibility. Strong understanding of SEO, accessibility, and usability standards, and familiarity with Google Analytics
* Cover Letter Required*
To learn more about this position, please contact Amy Shields, Talent Acquisition Specialist, shieldsa@upenn.edu
Job Location - City, State
Philadelphia, Pennsylvania
Department / School
School of Veterinary Medicine
Pay Range
$71,733.00 - $75,000.00 Annual Rate
Salary offers are made based on the candidate's qualifications, experience, skills, and education as they directly relate to the requirements of the position, and in alignment with salary ranges based on external market data for the job's level. Internal organization and peer data at Penn are also considered.
Equal Opportunity Statement
The University of Pennsylvania is an equal opportunity employer. Candidates are considered for employment without regard to race, color, sex, sexual orientation, religion, creed, national origin (including shared ancestry or ethnic characteristics), citizenship status, age, disability, veteran status or any class protected under applicable federal, state or local law.
Special Requirements
Background checks may be required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.
University Benefits

• Health, Life, and Flexible Spending Accounts: Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family's health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars.
• Tuition: Take advantage of Penn's exceptional tuition benefits. You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions.
• Retirement: Penn offers generous retirement plans to help you save for your future. Penn's Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard.
• Time Away from Work: Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or injury, spend time with family-whatever your personal needs may be.
• Long-Term Care Insurance: In partnership with Genworth Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of the costs of long-term care services received at home, in the community or in a nursing facility. If you apply when you're newly hired, you won't have to provide proof of good health or be subject to underwriting requirements. Eligible family members must always provide proof of good health and are subject to underwriting.
• Wellness and Work-life Resources: Penn is committed to supporting our faculty and staff as they balance the competing demands of work and personal life. That's why we offer a wide variety of programs and resources to help you care for your health, your family, and your work-life balance.
• Professional and Personal Development: Penn provides an array of resources to help you advance yourself personally and professionally.
• University Resources: As a member of the Penn community, you have access to a wide range of University resources as well as cultural and recreational activities. Take advantage of the University's libraries and athletic facilities, or visit our arboretum and art galleries. There's always something going on at Penn, whether it's a new exhibit at the Penn Museum, the latest music or theater presentation at the Annenberg Center, or the Penn Relays at Franklin Field to name just a few examples. As a member of the Penn community, you're right in the middle of the excitement-and you and your family can enjoy many of these activities for free.
• Discounts and Special Services: From arts and entertainment to transportation and mortgages, you'll find great deals for University faculty and staff. Not only do Penn arts and cultural centers and museums offer free and discounted admission and memberships to faculty and staff. You can also enjoy substantial savings on other goods and services such as new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks.
• Flexible Work Hours: Flexible work options offer creative approaches for completing work while promoting balance between work and personal commitments. These approaches involve use of non-traditional work hours, locations, and/or job structures.
• Penn Home Ownership Services: Penn offers a forgivable loan for eligible employees interested in buying a home or currently residing in West Philadelphia, which can be used for closing costs or home improvements.
• Adoption Assistance: Penn will reimburse eligible employees on qualified expenses in connection with the legal adoption of an eligible child, such as travel or court fees, for up to two adoptions in your household.

To learn more, please visit: https://www.hr.upenn.edu/PennHR/benefits-pay