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Web Rater Jobs in Ohio (NOW HIRING)

hillman

Digital Marketing Specialist

Cincinnati, OH

... Rate Optimization across direct-to-consumer & WTB * Execute QR code requests and ensure UTM/tracking parameters are applied consistently. * Coordinate with developers and vendors on discrete web ...

Varsity Tutors

HTML Tutor

Cleveland, OH · Remote

$40/hr

... schedule, earn competitive rates, and make a real impact on students' academic success and ... Skilled at teaching web page structure, form design, and accessible markup practices. Guides ...

hillman

Digital Marketing Specialist

Cincinnati, OH

... Rate Optimization across direct-to-consumer & WTB * Execute QR code requests and ensure UTM/tracking parameters are applied consistently. * Coordinate with developers and vendors on discrete web ...

hillman

Digital Marketing Specialist

Cincinnati, OH

... Rate Optimization across direct-to-consumer & WTB * Execute QR code requests and ensure UTM/tracking parameters are applied consistently. * Coordinate with developers and vendors on discrete web ...

Varsity Tutors

HTML Tutor

Cincinnati, OH · Remote

$40/hr

... schedule, earn competitive rates, and make a real impact on students' academic success and ... Skilled at teaching web page structure, form design, and accessible markup practices. Guides ...

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Web Rater information

What are the key skills and qualifications needed to thrive as a Web Rater, and why are they important?

To thrive as a Web Rater, you need strong analytical abilities, attention to detail, and proficiency in internet research, typically with at least a high school diploma or equivalent. Familiarity with web browsers, search engines, and proprietary rating platforms is often required, alongside passing a qualification exam provided by employers. Excellent time management, communication, and self-motivation are valuable soft skills for working independently and meeting productivity targets. These skills ensure that web raters can accurately evaluate search engine results and provide high-quality feedback to improve online content relevance.

What are some common challenges Web Raters face when evaluating online content, and how can they address them?

Web Raters often encounter content that is ambiguous or lacks clear context, making it challenging to apply evaluation guidelines consistently. To overcome this, it's important to carefully review all provided instructions, use judgment while adhering to established criteria, and seek clarification from supervisors or team forums when in doubt. Regularly updating oneself with changes in guidelines and participating in team discussions can also help ensure accurate and consistent ratings. Being detail-oriented and open to feedback will further enhance performance in this role.

What are Web Raters?

Web Raters are professionals who evaluate and assess the quality and relevance of web content, search engine results, advertisements, or social media feeds. They follow specific guidelines to determine how well online information meets user needs and search intent. Web Raters help improve algorithms used by search engines and tech companies to deliver better results to users. This role often requires strong attention to detail, analytical skills, and familiarity with internet culture.

What is the difference between Web Rater vs Content Moderator?

AspectWeb RaterContent Moderator
Required CredentialsHigh school diploma or equivalent; sometimes familiarity with web contentHigh school diploma; training on content policies
Work EnvironmentRemote, flexible hours; internet-based tasksRemote or on-site; monitoring and reviewing user-generated content
Industry UsageUsed by tech companies for quality assurance of web contentEmployed by social media platforms, forums, and online communities

Web Raters and Content Moderators both review online content, but Web Raters typically evaluate search engine results or web content quality, while Content Moderators focus on monitoring and removing inappropriate user-generated content. Both roles require similar skills and are often remote, but their specific tasks and employer focus differ.

What are popular job titles related to Web Rater jobs in Ohio? For Web Rater jobs in Ohio, the most frequently searched job titles are:
What job categories do people searching Web Rater jobs in Ohio look for? The top searched job categories for Web Rater jobs in Ohio are:
Web Rater jobs near you
Infographic showing various Web Rater job openings in Ohio as of May 2026, with employment types broken down into 17% Internship, 22% Full Time, 23% Part Time, 27% Temporary, 1% Contract, and 10% Nights. Highlights an 83% Physical, 4% Hybrid, and 13% Remote job distribution.

Digital Marketing Specialist

hillman

Cincinnati, OH

Other

Posted 3 days ago

Job description

Job Summary

The Digital Marketing Specialist owns the execution and optimization of Hillman’s email marketing programs and direct-to-consumer website experience. This role manages end-to-end campaign delivery across multiple platforms, oversees lifecycle marketing initiatives, and maintains website performance including landing pages and where-to-buy functionality. Partnering closely with B2B, brand, and performance marketing teams, the manager drives measurable improvements in engagement, conversion, and customer experience.

Essential Job Functions*

  • Email Marketing
    • Build, deploy, and optimize email campaigns across B2C and B2B programs in HubSpot, Mailchimp, and Salesforce Marketing Cloud.
    • Execute segmentation and personalization within established lifecycle frameworks.
    • Maintain and update the email calendar across brand, e-commerce, and B2B programs.
    • Monitor email deliverability, maintain list hygiene, and flag compliance issues.
    • Pull and compile campaign performance reports; surface insights and optimization recommendations to manager.
    • Support testing initiatives including A/B and subject line tests.
  • Website & Digital Experience
    • Execute website updates, landing page builds, and content changes in Shopify with potential to contribute to full site builds
    • Support conversion rate optimization efforts through testing and content updates.
    • Maintain where-to-buy (WTB) listings and retailer traffic tracking.
    • Drive Conversion Rate Optimization across direct-to-consumer & WTB
    • Execute QR code requests and ensure UTM/tracking parameters are applied consistently.
    • Coordinate with developers and vendors on discrete web tasks and enhancements.
  • Cross-Functional Execution
    • Support campaign integration by executing email and web deliverables in coordination with paid media and brand teams.
    • Execute paid search, digital display, and print advertising campaigns
    • Maintain documentation and process standards established by the manager.
    • Assist in evaluating marketing technology workflows and flagging inefficiencies.
  • Other duties as assigned.

*This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.

Employees are expected and encouraged to participate in safety and health program activities including immediately reporting hazards, immediately reporting unsafe work practices and incidents to supervisors, wearing required personal protective equipment, and participating in and supporting safety committee activities.

Education & Experience

  • Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent practical experience.
  • 3-5 years of experience in digital marketing, email marketing, or related field.

Competencies – Knowledge, Skills and Abilities

  • Strong proficiency in email platforms (HubSpot, Mailchimp and/or Salesforce Marketing Cloud).
  • Working knowledge of Shopify or similar CMS/e-commerce platforms.
  • Intermediate HTML/CSS skills for email and web updates.
  • Strong analytical skills with ability to translate insights into action.
  • Project management and organization across multiple stakeholders.
  • Understanding of lifecycle marketing and customer journeys.
  • Knowledge of compliance regulations (CAN-SPAM, GDPR, CASL).

Operational Equipment

  • Computer

Work Environment and Physical Demands

Work Environment

Office: Office setting. Seldom exposed to fumes or airborne particles. Loud working environment of the shop area. Functional vision and hearing required.

Physical Demands

Office: Sedentary.

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