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Web Personalization Developer Jobs (NOW HIRING)

Academy, Ltd.

Manager Personalization

Katy, TX · On-site

Experience managing multiple web and design projects and vendor partners. * Prior Omnichannel ... Partner with data science, UX, and engineering teams to implement real-time personalization using ...

Miva

Web Developer

San Diego, CA · On-site +1

$90K - $115K/yr

About the role We are looking for a full-stack Web Developer to join Miva's Professional Services ... Implement merchandising solutions such as cross-selling, dynamic product listings, personalization ...

Miva, Inc.

Web Developer

San Diego, CA · Remote

$90K - $115K/yr

About the role We are looking for a full-stack Web Developer to join Miva's Professional Services ... Implement merchandising solutions such as cross-selling, dynamic product listings, personalization ...

Miva

$90K - $115K/yr

About the role We are looking for a full-stack Web Developer to join Miva's Professional Services ... Implement merchandising solutions such as cross-selling, dynamic product listings, personalization ...

McAfee

Senior MarTech Personalization Engineer

San Jose, CA · On-site

$123K - $170K/yr

Role Summary We are looking for a Senior AI Engineer to lead the transformation of our marketing ... web, email, and SMS. * Build Predictive Models: Develop and productionalize ML models for high ...

AI Chopping Block

Staff Web Engineer

San Francisco, CA · On-site

Role Overview The Staff Web Developer joins Harvey's Web team as the senior technical leader for ... Lead how the team applies AI and ML to web workflows, from content operations to personalization to ...

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Web Personalization Developer information

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How much do web personalization developer jobs pay per hour?

As of Sep 13, 2026, the average hourly pay for web personalization developer in the United States is $45.12, according to ZipRecruiter salary data. Most workers in this role earn between $34.62 and $54.57 per hour, depending on experience, location, and employer.

What does a web personalization developer do?

A Web Personalization Developer is responsible for designing and implementing customized user experiences on websites or web applications. They use data such as user behavior, preferences, and demographics to tailor content, recommendations, and interfaces for individual users. This role often involves working closely with marketing, UX, and data analytics teams to optimize engagement and conversion rates. Developers in this field use personalization tools, scripting languages, and analytics platforms to deliver relevant and dynamic experiences.

What are the key skills and qualifications needed to thrive as a web personalization developer, and why are they important?

To thrive as a Web Personalization Developer, you need a solid background in web development, JavaScript, and data analysis, often supported by a degree in computer science or a related field. Familiarity with personalization platforms (such as Adobe Target or Optimizely), A/B testing tools, and analytics systems is typically required. Strong problem-solving abilities, creativity, and effective communication skills help in designing and implementing tailored user experiences. These competencies are vital for delivering engaging, data-driven websites that increase user satisfaction and drive business goals.

What are some common challenges web personalization developers face when implementing personalized user experiences across different platforms?

Web Personalization Developers often encounter challenges related to integrating personalization tools with existing website infrastructure, ensuring consistent user experiences across devices, and handling privacy regulations around user data. Balancing performance optimization with real-time personalization can also be demanding, as personalized content may require additional resources or processing time. Collaboration with UX designers, marketers, and data analysts is essential to align personalization strategies with business goals and user expectations.

What is the difference between Web Personalization Developer vs Web Front-End Developer?

AspectWeb Personalization DeveloperWeb Front-End Developer
Required SkillsHTML, CSS, JavaScript, personalization tools, A/B testingHTML, CSS, JavaScript, UI/UX design
Work EnvironmentMarketing teams, e-commerce, digital agenciesDesign teams, tech companies, agencies
CertificationsWeb development, analytics, personalization tools

Web Personalization Developers focus on customizing website content based on user data to enhance engagement, often working closely with marketing teams. Web Front-End Developers build the visual and interactive elements of websites, emphasizing UI/UX design. While both roles require HTML, CSS, and JavaScript, Web Personalization Developers specialize in personalization tools and analytics, whereas Web Front-End Developers focus on overall site functionality and design.

What are popular job titles related to Web Personalization Developer jobs?

For Web Personalization Developer jobs, the most frequently searched job titles are:

Infographic showing various Web Personalization Developer job openings in the United States as of September 2026, with employment types broken down into 67% Full Time, 11% Part Time, and 22% Contract. Highlights an 89% In-person, and 11% Remote job distribution, with an average salary of $93,848 per year, or $45.1 per hour.

Web Developer (Growth & Conversion Optimization)

New York, NY • On-site

Clay Labs
1 - 10 employees
Learn more about Clay Labsexternal

$130K - $160K/yr

Full-time

Re-posted 12 days ago

Key responsibilities

  • Build high-converting web experiences in Webflow, including landing pages, conversion funnels, and website features from concept to launch.

  • Develop the technical infrastructure that powers growth by architecting and implementing integrations, APIs, webhooks, and automation connecting web properties to marketing and sales tools.

  • Own conversion optimization through code by designing and implementing A/B testing frameworks, experimentation infrastructure, and features to improve conversion rates.

Job description

About Clay
AI is unleashing the biggest wave of company creation in history. Clay's mission is to be the engine those companies use to grow to their full potential.
Clay predicts the next best action for your business and then helps you take it. We started by aggregating the best data for B2B companies. Then, we built the infrastructure to run any personalized campaign on top of it, including emails, ads, landing pages, and workflows that make reps more productive. Now, we're building agents that can help grow your company for you. We're already helping thousands of customers - including Anthropic, OpenAI, Google, and Visa - go to market with unique data, signals, and AI research.
In 2026, we raised a $115M Series D at $7.1B Valuation led by Wellington - and are on track to cross $200M in revenue this quarter. We also launched a $1M Scholarship fund for GTME Education.
Some things to know about us:
  • Our community includes 17,000+ customers, 200+ integration partners, 125+ agencies, 50+ Clay clubs, and 30k members on Slack.
  • Our culture is unique inside and outside of work. Our team members are also DJs, activists, writers, clowns, marathoners, skydivers, psychedelic therapists, social workers, and more.
  • All employees can work with world-class coaches who specialize in creativity, management, and more.
  • Our operating principles - including negative maintenance and non-attached action - guide our work. Read more about them here.
  • Read about us in the NYT, Forbes, First Round Review, and more.

Hear from our employees directly on our Glassdoor page!
Web Developer (Growth & Conversion Optimization)
What You'll Do
Build high-converting web experiences in Webflow. You'll own the development of landing pages, conversion funnels, and website features from concept through launch. This includes writing custom JavaScript for interactive elements, building CMS architectures, and pushing Webflow to its limits with advanced functionality. You'll ship quickly with a fast launch cadence, moving from brief to production-ready code without heavy handoffs.
Develop the technical infrastructure that powers growth. You'll architect and implement the integrations, APIs, webhooks, and automation that connect our web properties to the broader marketing and sales stack. This means building custom middleware, debugging complex integration issues, implementing event tracking architectures, and ensuring data flows seamlessly between Webflow, our CRM, analytics platforms, and marketing automation tools. You'll write production-grade code that's maintainable, scalable, and built to last.
Own conversion optimization through code. You'll design and implement A/B testing frameworks, experimentation infrastructure, and personalization engines that enable systematic improvement of conversion rates. You'll analyze funnel data to identify bottlenecks, translate insights into technical solutions, and build features that reduce friction and drive measurable improvements in key metrics.
Ship with technical excellence and collaborator. You'll balance speed with quality, knowing when to refactor and when to iterate. You make strong technical decisions under pressure, keep stakeholders informed without slowing down, and refine based on real performance data and conversion metrics. You're opinionated about code quality, web performance, and best practices, but pragmatic about shipping.
Collaborate to translate business goals into technical solutions. You'll partner closely with Marketing, Product, and Growth teams to understand objectives and build the technical solutions that deliver results. You're comfortable leading development projects, providing technical guidance to stakeholders, and supporting new initiatives through launch. You translate non-technical requirements into clean, efficient code.
Push technical boundaries while maintaining reliability. You'll explore new ways to create standout web experiences-whether that's implementing advanced animations with GSAP, building interactive elements with Three.js, or creating dynamic personalization systems. But you never sacrifice performance, accessibility, or conversion for flashy features. Every technical decision serves the user experience and business goals.
What You'll Bring
  • 5+ years of professional web development experience, with at least 3 years building conversion-focused websites and landing pages
  • Expert-level Webflow development skills, including advanced CMS implementations, custom code integration, and complex builds that push the platform's capabilities
  • Strong programming fundamentals in JavaScript/TypeScript, HTML5, and CSS3. You write clean, maintainable code that other developers can understand and build upon
  • API integration expertise-comfortable building REST API clients, implementing webhooks, handling OAuth flows, and debugging integration issues. You've connected web properties to CRMs, marketing automation platforms, and analytics tools
  • Experience with modern web development tools and frameworks: Git version control, Node.js, React (or similar), serverless functions, and build tools. Familiarity with Three.js, GSAP, and animation libraries is a plus
  • A proven track record of improving conversion rates through technical implementation of tests, optimizations, and experiments. You understand A/B testing methodology, statistical significance, and CRO best practices
  • Web performance obsession-you optimize for Core Web Vitals, write efficient code, and know how to make websites fast. You've debugged performance issues and shipped measurable improvements
  • A portfolio demonstrating exceptional development skills: Live websites you've built, complex functionality you've implemented, and projects where you owned the technical execution end-to-end. Include code samples or GitHub repositories
  • A systems mindset for building scalable, maintainable codebases and reusable components, with the flexibility to move fast when needed
  • Strong collaboration and communication skills-you keep stakeholders informed, explain technical concepts clearly to non-technical teams, and work effectively across functions
  • Analytical thinking paired with business acumen. You understand how your code impacts conversion metrics, user behavior, and revenue
  • The ability to work autonomously, taking projects from requirements through deployment without constant oversight, while keeping teams aligned
  • A get-it-done attitude with high standards. You ship, you iterate, you improve

Bonus points for:
  • Experience with analytics platforms (GA4, Segment, Mixpanel) and implementing custom tracking
  • Backend development experience or full-stack capabilities
  • Understanding of technical SEO and search optimization
  • Previous experience in high-growth startups or fast-paced environments
  • Contributions to open-source projects or technical writing

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