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Web Optimization Manager Jobs in Utah (NOW HIRING)

CaptionCall

Manager of VRS Marketing

Salt Lake City, UT · On-site

$39.33 - $65.48/hr

Job Summary The VRS Marketing Manager is responsible for executing and optimizing VRS marketing ... Strong analytical and reporting skills with the ability to interpret customer, campaign, and web ...

CaptionCall

Manager of VRS Marketing

Salt Lake City, UT · On-site

$81K - $136K/yr

Job Summary The VRS Marketing Manager is responsible for executing and optimizing VRS marketing ... Strong analytical and reporting skills with the ability to interpret customer, campaign, and web ...

Sorenson

Manager of VRS Marketing

Salt Lake City, UT · On-site

Job Summary The VRS Marketing Manager is responsible for executing and optimizing VRS marketing ... Strong analytical and reporting skills with the ability to interpret customer, campaign, and web ...

Kavaliro

Software Engineering Manager

Salt Lake City, UT · On-site

$120K - $160K/yr

Strong technical background building customer-facing, mission-critical web applications using C# ... Experience modernizing technology platforms, optimizing existing codebases, improving DevOps-based ...

NextGenEnergyJobs

Customer Marketing

Lehi, UT · On-site

Lifecycle Optimization & Innovation * Customer Journey Mapping: Implement innovative customer ... and web site activity. * KPI Management: Track key performance indicators such as NPS/CSAT ...

Deseret Book Company

Paid Media Manager

Salt Lake City, UT · On-site

$119K - $123K/yr

Performance Analytics & Optimization * Develop comprehensive reporting dashboards to track campaign ... Billboards, web ads, TV spots, radio, etc. REQUIRED SKILLS & QUALIFICATIONS: * Bachelor's degree in ...

Vasion

Senior Growth Marketing Manager

Lehi, UT · On-site +1

... and optimizing from targeting through pipeline contribution * Build and run vertical-specific ... Partner with Content, Web, Design, and MOps to develop assets, landing pages, nurture programs, and ...

Vasion

Senior Growth Marketing Manager

Lehi, UT · On-site

... and optimizing from targeting through pipeline contribution * Build and run vertical-specific ... Partner with Content, Web, Design, and MOps to develop assets, landing pages, nurture programs, and ...

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All JobsWeb Optimization JobsWeb Optimization Manager JobsWeb Optimization Manager Jobs in Utah

Web Optimization Manager information

What is a web optimization manager?

A Web Optimization Manager is a professional responsible for improving the performance, usability, and conversion rates of websites. They analyze website data, run A/B tests, and implement strategies to enhance the user experience and achieve business goals. This role often collaborates with marketing, design, and development teams to ensure optimal website functionality and effectiveness. Their main focus is to increase website traffic, engagement, and conversions through continuous testing and data-driven decisions.

What are the key skills and qualifications needed to thrive as a web optimization manager?

To thrive as a Web Optimization Manager, you need expertise in digital marketing, analytics, conversion rate optimization (CRO), and a strong grasp of UX/UI principles, often backed by a relevant degree or certification. Familiarity with tools like Google Analytics, A/B testing platforms (e.g., Optimizely or VWO), and content management systems is typically required. Analytical thinking, creativity, collaboration, and effective communication are vital soft skills in this role. These skills are important for driving measurable improvements to website performance, enhancing user experience, and achieving business objectives.

How does a web optimization manager typically collaborate with other departments to drive website performance improvements?

Web Optimization Managers play a central role in cross-functional collaboration, working closely with teams such as marketing, design, development, and analytics. They often coordinate with marketing to align optimization strategies with campaign goals, partner with designers to test and implement user experience enhancements, and rely on developers to execute technical changes. Regular communication and data sharing among these groups are crucial for identifying opportunities, prioritizing A/B tests, and ensuring seamless implementation of optimization initiatives. This collaborative structure helps ensure that website improvements support broader business objectives and deliver measurable results.
Infographic showing various Web Optimization Manager job openings in Utah as of September 2026, with employment types broken down into 100% Full Time. Highlights an 83% In-person, 10% Hybrid, and 7% Remote job distribution.

Manager of VRS Marketing

Salt Lake City, UT • On-site

CaptionCall
Telecommunications • 1 - 5K employees
Learn more about CaptionCallexternal

$39.33 - $65.48/hr

Full-time

Re-posted 23 days ago

Job description

Job Summary
The VRS Marketing Manager is responsible for executing and optimizing VRS marketing initiatives that support customer adoption, engagement, retention, and product education. This role partners closely with the VRS Marketing Director, Social Media Manager, Creative Team, Product, and Analytics teams to translate business priorities into actionable campaigns, content, customer journeys, and performance insights. The role serves as a key operational contributor, helping ensure marketing initiatives are executed effectively, performance is measured, and opportunities for optimization are identified.
Essential Duties and Responsibilities
  • Analyze campaign, customer journey, channel performance, and customer feedback to identify trends, opportunities, risks, and optimization strategies that improve engagement, brand preference, adoption, retention, and overall marketing effectiveness.
  • Develop and maintain reports, dashboards, and performance reviews that measure progress against marketing goals and KPIs.
  • Coordinate and execute integrated VRS marketing campaigns aligned with annual business and marketing priorities.
  • Develop and execute testing and optimization strategies across campaigns, messaging, customer journeys, and channels to improve engagement, adoption, retention, and marketing effectiveness.
  • Partner with Social Media, Creative, Product, and community stakeholders to develop authentic storytelling and customer-focused content that reinforces Sorenson's brand values, innovation leadership, and commitment to the Deaf community.
  • Collaborate with Product, Social Media, Creative, Customer Care, Compliance, and other cross-functional teams to ensure marketing initiatives align with business objectives and are delivered on time.
  • Other duties as assigned

Supervisory Responsibility
This position has no supervisory responsibilities.
Travel Requirements
Travel Requirements: Less than 25%
Education
Minimum:
  • 4 Year/Bachelor's Degree

Experience
Minimum Years of Experience:
  • 5 years of experience in marketing or related business experience.

Knowledge, Skills, and Abilities
  • Fluency in ASL highly preferred
  • Experience with marketing automation tools and CRM systems (preferably Microsoft Dynamics 365).
  • Proven ability to manage multiple campaigns simultaneously in a fast-paced environment.
  • Strong analytical and reporting skills with the ability to interpret customer, campaign, and web analytics data to drive marketing decisions.
  • Expertise in digital marketing strategies, best practices, and testing methodologies, with the ability to evaluate multiple variables and optimize campaign performance.
  • Familiarity with project management tools, such as Jira, for managing marketing workflows.
  • Excellent communication and presentation skills.
  • Strong problem-solving abilities and a collaborative approach.
  • Creative thinking with an analytical mindset.
  • Professional attitude and team player able to work across company departments.

Working Conditions and Physical Requirements
  • Ability to sit and/or stand at a desk and work with a computer for extended periods of time.
  • Dexterity of hands and fingers to operate a computer keyboard, mouse, tools, and to handle other computer components.
  • Regular and predictable attendance required.

Disclaimer
This position has access to highly confidential, sensitive information relating to the employees, customers, and technologies of Sorenson Communications. It is essential that applicant possess the requisite integrity to maintain the information in strictest confidence.
Apply today! www.sorenson.com/company/careers/
Equal Employment Opportunity: Sorenson Communications is an EOE, Disability/Age Employer.
Company Summary
Our Mission...Harnessing the power of language, we connect diverse people and enrich the human experience.
Our Vision...To provide global language services that expand opportunities, nurture belonging, and empower the world to connect beyond words.
As one of the world's leading language services providers, Sorenson combines patented technology with human-centric solutions. We strive to increase accessibility and inclusion through communication solutions for all: call captioning and video relay services, over-video and in-person sign language and spoken language interpreting, translation, real-time captioning, and post-production language services. Sorenson's impact vision and plan extends to enhancing generational wealth and inclusive workplaces for our employees and the communities we serve.
We achieve great things together working "The Sorenson Way" with our employee values: Customer First, Can-Do Attitude, Collective Action, Growth Mindset, Ownership, and Connect Direct.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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