Web Optimization Manager Jobs in Utah (NOW HIRING)

For more than a decade, Vasion has been helping companies simplify their print infrastructure, automate business processes, and integrate their technology in a more secure environment. Our mission, to make digital transformation attainable for everyone, drives a culture of innovation and exploration. We have one simple goal: help organizations simplify processes through automation and integration.

So we created simple, cost-effective, and easy-to-implement digital tools that work together, removing bottlenecks and improving efficiency. And we’re always on the lookout for new people who can help us innovate, grow, and reach our goal.

This role is remote, or hybrid for candidates within commuting distance of one of our offices in St. George or Lehi, UT.

Reporting to the Director, Digital Marketing, the Web Operations Manager is the operational engine of Vasion's web team — the person who turns business requests into shipped pages and the person who keeps the team's delivery rhythm on track.

This role owns Vasion's CMS day to day: building and editing pages and landing pages using existing components and templates, and knowing when a request can be handled directly versus when it needs to be scoped and handed to a developer or designer. This role also runs the team's operating cadence — standups, sprint planning, prioritization, and retros — and is the first stop for any stakeholder across Marketing who needs something from the web team. A big part of the job is translating a business ask (\"we need a new campaign page,\" \"this section needs to change\") into a clear, actionable requirement someone can actually execute against, then following it through to done. Daily partners include web developers, UX/UI designers, the Head of Search & AI Visibility, content, customer marketing, growth marketing, and regional marketing managers.

• Build, edit, and publish webpages and landing pages directly in the CMS, using existing components and templates, based on business requests from across Marketing and the broader business
• Own the intake process for web requests: gather requirements, ask clarifying questions, and turn an ambiguous business ask into a clear, actionable spec
• Determine the right path for each request — execute it directly when it's within scope, or scope it and hand it to the right teammate (developer, UX/UI designer, etc.) when it requires new components or dev work
• Maintain governance over templates, components, and design-system usage across the site so pages stay consistent as more people request changes
• Handle redirect management, URL governance, and the ongoing consolidation of Vasion's multi-brand web footprint
• Monitor Core Web Vitals, site speed, uptime, and overall page performance, and flag/triage issues as they come up
• Ensure pages meet accessibility standards (WCAG 2.2 Level AA, WCAG 2.1 AA minimum), conducting basic accessibility checks and coordinating remediation with developers when issues are found

• Run web team standups, sprint planning, prioritization meetings, and retros
• Build and maintain the roadmap for Vasion's web and digital properties, and own sprint health (committed-work completion, blocker resolution, cycle time)
• Serve as the first point of contact for any stakeholder engaging the web team — triage inbound requests and turn them into scoped roadmap items
• Support localization and multi-region site execution in partnership with content and regional marketing teams

• Implement technical SEO and AEO/GEO content structuring on pages, based on strategy and priorities set by leadership
• Build, QA, and ship CRO tests defined in partnership with leadership
• Surface technical feasibility and constraints back to leadership to help shape realistic, well-informed strategy

• Partner with the Director, Digital Marketing and the Head of Search & AI Visibility to translate strategy into an executable web roadmap
• Deliver regular performance reporting and insights to marketing leadership and cross-functional stakeholders
• Stay current on web, CMS, and delivery best practices, and bring new tools or approaches to the team

• 5+ years of experience in web operations, digital production, web project management, or a closely related discipline
• Demonstrated experience building and editing pages inside a modern CMS (headless CMS strongly preferred), working within existing components and templates
• Strong requirements-gathering skills — proven ability to take an ambiguous business request and turn it into a clear, actionable spec someone else could execute
• Experience running Agile ceremonies (standups, sprint planning, retros, prioritization) and owning a team's roadmap and delivery health
• Good judgment on triage — knowing what to build yourself versus what to scope and hand to a developer or designer
• Working knowledge of HTML and CSS, enough to scope dev requests accurately and have informed conversations with engineers
• Familiarity with technical SEO fundamentals and CRO/testing concepts at an execution level (you don't need to set the strategy, but you need to be able to implement it)
• Excellent communication and stakeholder-management skills across technical and non-technical audiences

• B2B SaaS or technology industry experience
• Formal Agile/Scrum training or certification
• Experience with project/work management tools such as Workfront, Asana, Monday, or Jira
• Experience with a Digital Asset Management (DAM) platform for managing images, video, and brand assets across web properties
• Familiarity with GitHub and modern web deployment workflows (pull requests, branching, staging/production deploys)
• Experience with web analytics and experimentation tools at an execution level (GA4, VWO, Optimizely, or comparable)
• Experience with SEO platforms like SEMrush, Ahrefs, Screaming Frog, or Moz
• Experience with heatmap and session replay tools like Hotjar or FullStory
• Experience supporting localized and multi-region website properties
• Fluency using AI and LLM tooling to speed up requirements-writing, QA, or content drafts
• A passion for problem-solving, comfort with ambiguity, and creativity
• Ability to manage multiple projects and requests in a fast-paced, deadline-driven environment
• Highly collaborative team player who seeks to understand and listen first, before recommending improvements
• Flexible work environment
• Vacation Bonus
• Flexible paid time off
• Paid parental leave
• Competitive pay
• A full suite of traditional benefits
• 401k with company match and immediate vesting
• Financial wellness education
• Company-contributed HSA
• On-site perks include gym, pickleball, snacks & drinks, arcade, theater room, etc.

Vasion looks for people who will exemplify its four core values and are driven to become:

• Disruptive Visionaries: Our customers are the heroes, and our role is to be a guide on their journey, truly listening and identifying the needs and wants of our customers.
• Relationship Builders: We treat people as people, building strong relationships through empathy, compassion, and honest communication.
• Candor Seekers: Candid conversations are critical to achieving objectives, and we nurture a culture of caring personally and challenging directly.
• Action Owners: Every employee takes ownership of any failures and develops a plan to win, no matter their tenure or circumstance.

Visithttps://www.vasion.comto learn more about Vasion.

Vasion is an equal opportunity employer. We evaluate qualified applicants without regard to race, age, color, religion, sex, national origin, disability, veteran status, gender identity, sexual orientation and other legally protected characteristics.