... web, content, creative, marketing automation, and campus partners collaborate on planning, creation, review, and publication to support the user experience * Directly manage and develop .5 FTEs ...
... web, content, creative, marketing automation, and campus partners collaborate on planning, creation, review, and publication to support the user experience * Directly manage and develop .5 FTEs ...
... web, content, creative, marketing automation, and campus partners collaborate on planning, creation, review, and publication to support the user experience * Directly manage and develop .5 FTEs ...
... web, content, creative, marketing automation, and campus partners collaborate on planning, creation, review, and publication to support the user experience * Directly manage and develop .5 FTEs ...
Director of Web and Digital Communications
Middlebury, VT · On-site
$108K - $126K/yr
The Director of Web and Digital Communications will lead Middlebury's institution-wide approach to ... management to define audiences, journeys, voice/tone, and content patterns that support brand ...
Director of Web and Digital Communications
Middlebury, VT · On-site
$108K - $126K/yr
The Director of Web and Digital Communications will lead Middlebury's institution-wide approach to ... management to define audiences, journeys, voice/tone, and content patterns that support brand ...
Director of Web and Digital Communications
$108K - $126K/yr
The Director of Web and Digital Communications will lead Middlebury's institution-wide approach to ... management to define audiences, journeys, voice/tone, and content patterns that support brand ...
Director of Web and Digital Communications
$108K - $126K/yr
The Director of Web and Digital Communications will lead Middlebury's institution-wide approach to ... management to define audiences, journeys, voice/tone, and content patterns that support brand ...
Director of Web and Digital Communications
Middlebury, VT · On-site
$108K - $126K/yr
The Director of Web and Digital Communications will lead Middlebury's institution-wide approach to ... management to define audiences, journeys, voice/tone, and content patterns that support brand ...
Quick apply
Director of Web and Digital Communications
Middlebury, VT · On-site
$108K - $126K/yr
The Director of Web and Digital Communications will lead Middlebury's institution-wide approach to ... management to define audiences, journeys, voice/tone, and content patterns that support brand ...
Web Technologist
Saint Johnsbury, VT · On-site
$70K - $80K/yr
Instead, the Web Technologist leverages modern Content Management Systems (CMS), low-code tools and practical front-end technologies to rapidly deliver secure, high-quality digital solutions. The ...
Quick apply
Web Technologist
Saint Johnsbury, VT · On-site
$70K - $80K/yr
Instead, the Web Technologist leverages modern Content Management Systems (CMS), low-code tools and practical front-end technologies to rapidly deliver secure, high-quality digital solutions. The ...
Digital Content & Marketing Coordinator
Waitsfield, VT · Hybrid
$26.45 - $28.85/hr
This role reports to the Manager, Web & email Marketing Essential Position Functions * Implement new content for owned websites in the Shopify platform as needed. Content may include new product ...
Digital Content & Marketing Coordinator
Waitsfield, VT · Hybrid
$26.45 - $28.85/hr
This role reports to the Manager, Web & email Marketing Essential Position Functions * Implement new content for owned websites in the Shopify platform as needed. Content may include new product ...
Content Creation PC2 X
Burlington, VT · Hybrid
$64K - $68K/yr
Demonstrated experience shooting and editing video for web and social platforms * Experience working with content management systems (e.g., Drupal) * Ability to manage multiple projects, deadlines ...
Content Creation PC2 X
Burlington, VT · Hybrid
$64K - $68K/yr
Demonstrated experience shooting and editing video for web and social platforms * Experience working with content management systems (e.g., Drupal) * Ability to manage multiple projects, deadlines ...
Java Architect
Montpelier, VT · On-site
$60K/yr
Experience as a Java Architect on large scale,web-based applications * Java EE framework and system ... IBM Content Manager, Rational Application Developer, Clear Case, Clear Quest, DB2 on z/os, AIX.
Java Architect
Montpelier, VT · On-site
$60K/yr
Experience as a Java Architect on large scale,web-based applications * Java EE framework and system ... IBM Content Manager, Rational Application Developer, Clear Case, Clear Quest, DB2 on z/os, AIX.
Production Assistant
South Burlington, VT · On-site
$20/hr
You will report to the Studio Operations Manager. Responsibilities * Operate cameras and studio ... Edit syndicated promos for air and web content using Adobe Premiere * Assist the directors * In ...
Production Assistant
South Burlington, VT · On-site
$20/hr
You will report to the Studio Operations Manager. Responsibilities * Operate cameras and studio ... Edit syndicated promos for air and web content using Adobe Premiere * Assist the directors * In ...
Production Assistant
South Burlington, VT · On-site
$20/hr
You will report to the Studio Operations Manager. Responsibilities * Operate cameras and studio ... Edit syndicated promos for air and web content using Adobe Premiere * Assist the directors * In ...
Production Assistant
South Burlington, VT · On-site
$20/hr
You will report to the Studio Operations Manager. Responsibilities * Operate cameras and studio ... Edit syndicated promos for air and web content using Adobe Premiere * Assist the directors * In ...
Production Assistant
South Burlington, VT · On-site
$20/hr
You will report to the Studio Operations Manager. Responsibilities * Operate cameras and studio ... Edit syndicated promos for air and web content using Adobe Premiere * Assist the directors * In ...
Production Assistant
South Burlington, VT · On-site
$20/hr
You will report to the Studio Operations Manager. Responsibilities * Operate cameras and studio ... Edit syndicated promos for air and web content using Adobe Premiere * Assist the directors * In ...
Production Assistant
South Burlington, VT · On-site
$20/hr
You will report to the Studio Operations Manager. Responsibilities * Operate cameras and studio ... Edit syndicated promos for air and web content using Adobe Premiere * Assist the directors * In ...
Production Assistant
South Burlington, VT · On-site
$20/hr
You will report to the Studio Operations Manager. Responsibilities * Operate cameras and studio ... Edit syndicated promos for air and web content using Adobe Premiere * Assist the directors * In ...
Production Assistant
South Burlington, VT · On-site
$20/hr
You will report to the Studio Operations Manager. Responsibilities * Operate cameras and studio ... Edit syndicated promos for air and web content using Adobe Premiere * Assist the directors * In ...
Production Assistant
South Burlington, VT · On-site
$20/hr
You will report to the Studio Operations Manager. Responsibilities * Operate cameras and studio ... Edit syndicated promos for air and web content using Adobe Premiere * Assist the directors * In ...
You will report to the Studio Operations Manager. Responsibilities * Operate cameras and studio ... Edit syndicated promos for air and web content using Adobe Premiere * Assist the directors * In ...
You will report to the Studio Operations Manager. Responsibilities * Operate cameras and studio ... Edit syndicated promos for air and web content using Adobe Premiere * Assist the directors * In ...
You will report to the Studio Operations Manager. Responsibilities * Operate cameras and studio ... Edit syndicated promos for air and web content using Adobe Premiere * Assist the directors * In ...
You will report to the Studio Operations Manager. Responsibilities * Operate cameras and studio ... Edit syndicated promos for air and web content using Adobe Premiere * Assist the directors * In ...
Production Assistant
South Burlington, VT · On-site
$20/hr
You will report to the Studio Operations Manager. Responsibilities * Operate cameras and studio ... Edit syndicated promos for air and web content using Adobe Premiere * Assist the directors * In ...
Production Assistant
South Burlington, VT · On-site
$20/hr
You will report to the Studio Operations Manager. Responsibilities * Operate cameras and studio ... Edit syndicated promos for air and web content using Adobe Premiere * Assist the directors * In ...
You will report to the Studio Operations Manager. Responsibilities * Operate cameras and studio ... Edit syndicated promos for air and web content using Adobe Premiere * Assist the directors * In ...
You will report to the Studio Operations Manager. Responsibilities * Operate cameras and studio ... Edit syndicated promos for air and web content using Adobe Premiere * Assist the directors * In ...
Bilingual Assistant in Korean
Middlebury, VT · On-site
... edits web content, especially on instructional in-language sites. Develops media content and disseminates publications, including calendars, newspaper, posters, event programs, etc. Manages ...
Bilingual Assistant in Korean
Middlebury, VT · On-site
... edits web content, especially on instructional in-language sites. Develops media content and disseminates publications, including calendars, newspaper, posters, event programs, etc. Manages ...
Bilingual Assistant in Russian (Summer 2026 LSR004)
Middlebury, VT · On-site
$17.57/hr
... edits web content, especially on instructional in-language sites. * Develops media content and disseminates publications, including calendars, newspaper, posters, event programs, etc. * Manages ...
Bilingual Assistant in Russian (Summer 2026 LSR004)
Middlebury, VT · On-site
$17.57/hr
... edits web content, especially on instructional in-language sites. * Develops media content and disseminates publications, including calendars, newspaper, posters, event programs, etc. * Manages ...
Web Content Manager information
See Vermont salary details
$28.2K - $38.1K
3% of jobs
$38.1K - $48K
1% of jobs
$48K - $57.9K
7% of jobs
$57.9K - $67.8K
5% of jobs
$71.3K is the 25th percentile. Wages below this are outliers.
$67.8K - $77.7K
22% of jobs
$77.7K - $87.6K
10% of jobs
The median wage is $88K / yr.
$87.6K - $97.5K
26% of jobs
$98K is the 75th percentile. Wages above this are outliers.
$97.5K - $107.4K
11% of jobs
$107.4K - $117.3K
7% of jobs
$117.3K - $127.3K
3% of jobs
$127.3K - $137.2K
4% of jobs
$28.2K
$88.6K
$137.2K
How much do web content manager jobs pay per year?
How does a web content manager typically collaborate with other departments within an organization?
What are the key skills and qualifications needed to thrive as a web content manager, and why are they important?
What is the difference between Web Content Manager vs Content Strategist?
| Aspect | Web Content Manager | Content Strategist |
|---|---|---|
| Primary Focus | Managing website content, publishing workflows, and content updates | Developing overall content plans, messaging, and content goals |
| Required Skills | Content management systems, editing, SEO, project management | Content planning, audience analysis, branding, storytelling |
| Work Environment | Web teams, marketing departments, digital agencies | Marketing teams, brand departments, digital strategists |
| Common Usage | Used by organizations to oversee website content operations | Used to shape content direction and strategy across channels |
The Web Content Manager primarily handles the day-to-day management and publishing of website content, ensuring updates and SEO optimization. In contrast, the Content Strategist focuses on planning and developing overarching content strategies to meet business goals. While both roles collaborate closely, the Web Content Manager executes the content plan, whereas the Content Strategist designs it.
What is a web content manager?

Associate Director of Web Strategy & Experience
Burlington, VT • On-site
Full-time
Medical, Dental, Vision, Life, Retirement, PTO
Re-posted 25 days ago
Job description
The Associate Director of Web Strategy & Experience translates institutional, enrollment, and brand goals into user-centered web experiences - leading strategy, governance, information architecture, and user experience while ensuring the operational health, technical integrity, and continual improvement of the college's enterprise CMS and its associated digital ecosystem.
As a core member of the marketing leadership team, this role reports to the Senior Director of Marketing and works closely with the Director of Business Architecture Solutions & Web Development and peer associate directors in Content, Creative, and Marketing Automation.
Key Responsibilities
Web Strategy, Governance & Leadership
- Lead the development and continuous refinement of web strategy for central marketing-managed properties, aligning web experiences with institutional objectives, enrollment targets, and brand positioning
- Own the web governance framework - roles, workflows, and standards - defining how web, content, creative, marketing automation, and campus partners collaborate on planning, creation, review, and publication to support the user experience
- Directly manage and develop .5 FTEs, providing clear direction, performance oversight, and professional growth opportunities
- Co-lead or participate in web and digital governance forums that set priorities and ensure adherence to brand, accessibility, and compliance expectations
User Experience, Information Architecture & Accessibility
- Own information architecture, global navigation, and key user flows for central web properties, using research, analytics, and stakeholder input to optimize journeys for prospective students and other priority audiences
- Translate strategic and campaign goals into UX requirements, wireframes, and page-level experience blueprints that guide writers and designers
- Ensure accessibility standards (WCAG 2.1 AA, ADA/Section 504) are embedded into web patterns, templates, and review processes
- Partner with the Associate Creative Director to maintain a consistent, brand-aligned web design system, balancing performance and accessibility with creative innovation
Analytics, SEO & Optimization
- Own the web analytics framework and KPIs for central web properties, measuring traffic, engagement, conversion, and content performance to support leadership decision-making
- Lead SEO, AIO, and GEO strategy, coordinating with web development, content, and creative leadership to integrate keyword targeting, on-page optimization, and technical considerations into planning and production
- Champion continual improvement through A/B testing, human-centered design, UX research, and heatmapping tools on priority pages and flows
Cross-Functional Collaboration & Operations
- Advise the Senior Director of Marketing and Director of Business Architecture Solutions/Web Development on strategic web optimizations, UX requirements, resource needs, and partnership opportunities
- Partner with peer associate directors in Content, Creative, and Marketing Automation to deliver cohesive, high-performing digital journeys
- Oversee intake and prioritization of web work, balancing strategic projects, campaign needs, SEO/AIO/GEO, ADA compliance, and ongoing maintenance
- Serve as the primary marketing-side leader for collaboration with IT and external vendors on web platforms, infrastructure, performance, integrations, and security
Requirements
- Bachelor's degree in Marketing, Communications, Digital Media, Information Science, UX Design, or a related field
- 3-5 years of experience leading or managing large-scale web properties in marketing, communications, or digital experience roles, preferably in higher education or similarly complex environments
- Proven experience integrating UX, content, creative, and automation considerations into cohesive digital experiences that support enrollment and brand goals
- Deep understanding of web UX, information architecture, and responsive design, and how they intersect with content strategy, creative direction, and marketing automation
- Strong knowledge of web analytics (GA4) and SEO/AIO/GEO concepts (SEMRush, BrightEdge), with ability to translate data into clear recommendations
- Working knowledge of accessibility standards (WCAG/ADA/Section 504), an enterprise CMS platform (Drupal/WordPress), and front-end code (HTML, CSS, basic JavaScript)
- Experience with major website upgrades or migrations, including quality assurance and functionality reviews
- Excellent communication, facilitation, and change management skills with a track record of aligning diverse stakeholders around shared digital priorities
- Strong organizational and prioritization abilities, comfortable managing multiple concurrent initiatives
Working Arrangements
- Full-time, in-person position based at our main campus in Burlington, VT
- Standard business hours (Monday-Friday, 8:30am-5:00pm) with occasional evening or weekend hours for special events
- Comfortable office environment with extensive computer use
Compensation & Benefits
- Annual Salary: $78,000 - $88,000
- Comprehensive Benefits Package:
- Health Coverage: Medical, dental, and vision insurance with HSA and FSA options
- Paid Time Off: 16 holidays, 4 weeks of vacation, 2 weeks sick time, and 2 days of personal leave
- Retirement: 403(b) plan with 3% employer matching contribution
- Education: Tuition benefits for employees and family members
- Wellness: Gym discount and Wellness programs with up to $300 annual incentives
- Welfare: Short-term and long-term disability coverage, plus life insurance
- Other Perks: Employee Assistance Program (EAP) with counseling services, access to employee discounts and local/national benefit programs
Application Instructions:
To apply, please follow the link below and submit the following application materials:
- Resume/CV
- Cover Letter addressing the desired qualifications and how your experiences contribute to the academic excellence and inclusive community at Champlain College
- Examples of your work - please either upload files or add links on the application
The College seeks candidates who can enhance its mission through their work, life experiences, service, teaching, or research. Please include specific examples of how you would contribute to these efforts in your Cover Letter.
To streamline our hiring process and ensure fairness for all candidates, we manage all recruitment communications through our online application system. Please do not call regarding your application status. We'll reach out directly if we'd like to schedule an interview.
The successful completion of a criminal background check is required as a condition of employment.
Champlain College does not discriminate on the basis of race, creed, color, national origin, place of birth, ancestry, religion, age, sexual orientation, sex, gender identity, veteran or military service status, HIV -positive status, qualified disability, or on the basis of any other status protected by law, and does not discriminate in the administration of its education and admission policies, scholarship and loan programs, employment practices or co-curricular and other College-administered programs. Champlain College will make reasonable accommodations for otherwise qualified students, applicants for admission or employment, or employees.
Champlain College is committed to fostering an inclusive and welcoming community. We believe that bringing together individuals with different backgrounds, perspectives, and experiences enriches education and strengthens our community. At Champlain, all members are valued as individuals and respected for their unique contributions.
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About Us
Founded in 1878, Champlain College is a small, private, not-for-profit college in Burlington, Vermont overlooking Lake Champlain and the Adirondack mountains. Its career-driven approach to higher education prepares students for professional life from their very first semester. For the fifth year in a row, Champlain was named a "Most Innovative School" in the North by U.S. News & World Report's "America's Best Colleges" 2020 regional rankings and ranked #9 on The Princeton Review's "2025 Top Schools for Game Design."
About Champlain College
Sourced by ZipRecruiter
Industry
Colleges, universities, and professional schools
Company size
201 - 500 Employees
Headquarters location
Burlington, VT, US
Year founded
1878