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Web Content Associate Jobs in Laurel, MD (NOW HIRING)

N4 Solutions

Senior Technical Editor

Greenbelt, MD · On-site

... and associates to help our customers evaluate, collaborate, innovate, and create business ... Support electronic and web publishing by ensuring content is properly structured, formatted, and ...

GDR Defense

Authored Works Review Editor

Bethesda, MD · On-site

Review, edit, and proofread articles, reports, web content, publications, news releases, leadership messages, speeches, and other communication products. * Edit content for clarity, accuracy ...

Orchestra

Associate

Washington, DC · On-site

ABOUT THE GLEN ECHO GROUP Glen Echo Group seeks an Associate to join our fast-growing, DC-based ... web content, speaking abstracts, editorials, etc * Demonstrate knowledge of best-in-class industry ...

Glen Echo Group

Associate

Washington, DC · On-site

ABOUT THE GLEN ECHO GROUP Glen Echo Group seeks an Associate to join our fast-growing, DC-based ... web content, speaking abstracts, editorials, etc * Demonstrate knowledge of best-in-class industry ...

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Web Content Associate information

See Laurel, MD salary details

$16

$33

$56

How much do web content associate jobs pay per hour?

As of Sep 7, 2026, the average hourly pay for web content associate in Laurel, MD is $33.14, according to ZipRecruiter salary data. Most workers in this role earn between $25.05 and $36.25 per hour, depending on experience, location, and employer.

What does a web content associate do?

A Web Content Associate is responsible for creating, editing, and publishing content on websites to ensure information is accurate, engaging, and aligned with the brand's voice. They often collaborate with marketing, design, and technical teams to update web pages, optimize content for search engines (SEO), and monitor site performance. Their work helps attract visitors, improve user experience, and support organizational goals such as lead generation or brand awareness.

What are the key skills and qualifications needed to thrive as a web content associate?

To thrive as a Web Content Associate, you need strong writing, editing, and proofreading skills, often supported by a degree in communications, journalism, or a related field. Familiarity with content management systems (CMS) like WordPress, basic HTML, SEO best practices, and image editing tools is typically required. Attention to detail, creativity, and excellent organizational skills help you produce engaging and error-free content. These abilities ensure that website content is accurate, effective, and aligns with brand standards, driving user engagement and supporting organizational goals.

How does a web content associate typically collaborate with designers and developers during website updates?

Web Content Associates often work closely with designers and developers to ensure that website content is not only accurate and engaging but also properly formatted and visually appealing. This collaboration usually involves providing content drafts, reviewing wireframes, and participating in feedback sessions to align on layout and user experience. Clear communication and an understanding of both content strategy and technical constraints are key to ensuring a smooth update process and a cohesive final product.

What is the difference between Web Content Associate vs Content Writer?

AspectWeb Content AssociateContent Writer
Primary RoleManaging, editing, and updating website content to ensure accuracy and consistencyCreating original written content for various platforms, including articles, blogs, and marketing materials
Skills & QualificationsSEO knowledge, content management systems, editing skills, basic HTMLStrong writing skills, creativity, research ability, grammar proficiency
Work EnvironmentTypically in digital marketing or corporate communications teamsOften freelance or in marketing, media, or publishing companies

While both roles involve writing and content management, Web Content Associates focus on maintaining and optimizing existing website content, whereas Content Writers primarily produce new, original content. Both roles require strong writing skills, but Web Content Associates often need technical knowledge of content management systems and SEO practices.

What are the most commonly searched types of Web Content jobs in Laurel, MD?

The most popular types of Web Content jobs in Laurel, MD are:

What are popular job titles related to Web Content Associate jobs in Laurel, MD?

For Web Content Associate jobs in Laurel, MD, the most frequently searched job titles are:

What job categories do people searching Web Content Associate jobs in Laurel, MD look for?

The top searched job categories for Web Content Associate jobs in Laurel, MD are:

What cities near Laurel, MD are hiring for Web Content Associate jobs?

Cities near Laurel, MD with the most Web Content Associate job openings:

Web Content Associate jobs near you
Infographic showing various Web Content Associate job openings in Laurel, MD as of August 2026, with employment types broken down into 1% As Needed, 69% Full Time, 28% Part Time, 1% Temporary, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $68,934 per year, or $33.1 per hour.

Associate Director, Digital Marketing, Office of Alumni Relations

Johns Hopkins University

Baltimore, MD • On-site

Full-time

Re-posted 12 days ago

Johns Hopkins University rating

8.0

Company rating: 8.0 out of 10

Based on 71 frontline employees who took The Breakroom Quiz

191st of 631 rated colleges and universities

Job description

The Associate Director, Digital Marketing is responsible for the communications, marketing, and public affairs functions for a relatively small to moderately complex department or center and typically supervises a team. The Associate Director, Digital Marketing will shape and advance the communications strategy, messaging, and brand for local, state, national, and/or international audiences.
Working collaboratively across Alumni Relations and university partners, the Associate Director shapes audience-centered marketing strategies, oversees integrated campaign planning, and develops data-informed approaches to alumni engagement across the full alumni lifecycle. This position serves as a key advisor to Alumni Relations leadership on marketing strategy, promotion performance, audience development, and marketing best practices.
The Associate Director of Digital Marketing serves as the strategic lead for integrated marketing initiatives within the Central Office of Alumni Relations and the Johns Hopkins Alumni Association (JHAA). This role is responsible for developing and executing comprehensive marketing strategies that advance alumni engagement, strengthen brand visibility, and drive measurable outcomes across signature events, lifelong learning programs, and career engagement initiatives.
Specific Duties & Responsibilities:
  • Develop and implement creative, broad, tactical communication and/or marketing plans and approaches (e.g., online or print media, giveaways, radio/television) to increase visibility of the area's programs and initiatives.
  • Participate in strategic planning and assist in defining and formulating key messages and identifying overall communication and marketing approaches.
  • Provide consultation and advice to program leadership on a variety of communications and marketing needs.
  • Write and edit communication and marketing materials, including speeches, presentations, news releases, etc. on behalf of area leadership.
  • May have media responsibility for media contact based on overall needs of the area and the internal resources available.
  • Manage the communications and marketing team within area of oversight, including supervision of non-exempt and/or exempt staff.
  • Provide vision, leadership and counsel for communications and marketing efforts, including overseeing an integrated communications plan.
  • Create original content such as web content and e-newsletters across a variety of platforms, based on the overall needs of the area and the internal resources available.
  • Formulate and manage a comprehensive media relations strategy and program at the local, state and national levels to garner coverage in print, television, radio, online and social media outlets, in collaboration with other internal resources.
  • Provide fiscal oversight of internal and external stakeholder communications, marketing, and media plans.
  • Engage with key media outlets, both proactively and reactively, based on the overall needs of the area and the internal resources available.
  • Lead communications outreach and logistics for special events.
  • Identify strategic communications opportunities with internal and external partners.
  • Develop benchmark criteria to regularly track and evaluate the effectiveness of communications strategies.
  • Adhere to the university and school branding guidelines for all projects.
  • Other duties as assigned.

In addition to the duties described above, the Associate Director, Digital Marketing will:
  • Oversee marketing strategy and integrated campaign planning and execution across email, web, social media, print advertising, text applications, and digital platforms for key signature and regional events, lifelong learning programs, career and mentoring engagement, etc.
  • Develop audience segmentation strategies based on demographics (age, class year, life-stage and school affiliation) and/or behaviors such alumni engagement + participation history and communication behavior. Design targeted, automated outreach and acquisition campaigns to reconnect alumni while creating tailored engagement journeys that strengthen connections with young alumni/other audiences through deeper levels of participation, volunteerism, lifelong learning, and philanthropic engagement.
  • Proactively evaluate and leverage developments in the digital marketing landscape, including evolving email deliverability standards, platform changes, audience behaviors, and emerging engagement channels.
  • Develop marketing analytics and reporting frameworks by defining key performance indicators (KPIs), establishing benchmark criteria, and analyzing audience engagement, digital performance, and promotion metrics across communication channels. Translate data insights into actionable recommendations that inform strategic decision-making, optimize future marketing efforts, and support leadership in evaluating engagement trends, program effectiveness, and overall marketing performance.
  • Serve as a collaborative strategic partner across the Office of Alumni Relations and the broader university community to develop coordinated communications and marketing strategies that advance institutional priorities and alumni participation.

Minimum Qualifications
  • Bachelor's degree in a related field.
  • Five years of related experience.
  • Additional education may substitute for required experience and additional related experience may substitute for required education permitted by the JHU equivalency formula beyond high school diploma/ graduation equivalent

Preferred Qualifications
  • Experience managing multi-channel communications campaigns and audience segmentation strategies; CRM systems (e.g. Salesforce); email marketing + marketing automation platforms (e.g. Salesforce Marketing Cloud, MailChimp, Acoustic); Analytics tools (e.g. Google Analytics, Salesforce Marketing Cloud, SproutSocial); Project management platforms (e.g. Slack, Asana, Teams); Paid social media advertising (e.g. Meta, LinkedIn)
  • Salesforce + Salesforce Marketing Cloud; Website development tools (e.g. Drupal, WordPress); Design tools (e.g. Canva, Adobe Suite); text-based marketing platforms (e.g. Scale to Win)
  • Attendance at Alumni Weekend (Spring) and Leadership Weekend (Fall) as well as occasional attendance at other signature events is required

Technical Qualifications or Specialized Certifications:
Technical Skills & Expected Level of Proficiency:
  • Branding: Advanced
  • Communications Planning: Advanced
  • Content Management: Advanced
  • Editing: Advanced
  • Media Monitoring and Analysis: Advanced
  • Media Relations: Advanced
  • Project Management: Intermediate
  • Workflow Management: Intermediate
  • Writing: Advanced

The core technical skills listed are most essential; additional technical skills may be required based on specific division or department needs.
Classified Title: Communications & Marketing Manager
Job Posting Title (Working Title): Associate Director, Digital Marketing, Office of Alumni Relations
Role/Level/Range: ATP/04/PE
Starting Salary Range: Targeted salary: $85,000-$95,000; commensurate with experience
Employee group: Full Time
Schedule: Monday-Friday, 8;30am-5:00pm
FLSA Status: Exempt
Location: Mount Washington Campus
Department name: 10001651-Alumni Relations
Personnel area: University Administration
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About Johns Hopkins University

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Gilman believed that teaching and research go hand in hand—that success in one depends on success in the other—and that a modern university must do both well. He also believed that sharing our knowledge and discoveries would help make the world a better place. In 145 years, we haven’t strayed from that vision. This is still a destination for excellent, ambitious scholars and a world leader in teaching and research. Distinguished professors mentor students in the arts and music, humanities, social and natural sciences, engineering, international studies, education, business, and the health professions. Those same faculty members, along with their colleagues at the university’s Applied Physics Laboratory, have made us the nation’s leader in federal research and development funding every year since 1979. That’s a fitting distinction for America’s first research university, a place that has revolutionized higher education in the U.S. and continues to bring knowledge and discoveries to the world.

Industry

Colleges, universities, and professional schools

Company size

10,000+ Employees

Headquarters location

Baltimore, MD, US

Year founded

1876

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