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Web Content Analyst Jobs (NOW HIRING)

NYP Holdings, Inc.

Content Analyst

Manhattan, NY · On-site

Experience with web analytics platforms (Google Analytics, Adobe Analytics) * Familiarity with ... Understanding of digital media and content creation / publishing workflows * Ability to work under ...

Iron Mountain

Web Content Optimization Specialist

OR · On-site +1

Iron Mountain is seeking a strategic Web Content Optimization Specialist to join our Web & Search ... of analytics tools like Google Analytics. Ready to evolve the digital experience for a global ...

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Web Content Analyst information

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$64K

$84.3K

$94K

How much do web content analyst jobs pay per year?

As of Jun 8, 2026, the average yearly pay for web content analyst in the United States is $84,342.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,500.00 and $83,000.00 per year, depending on experience, location, and employer.

What does a Web Content Analyst do?

A Web Content Analyst is responsible for evaluating, organizing, and optimizing website content to ensure it is accurate, engaging, and aligned with business goals. This role involves analyzing web traffic data, performing content audits, and making recommendations to improve user experience and SEO performance. Web Content Analysts may also collaborate with writers, designers, and marketing teams to maintain a consistent and effective online presence.

What are the key skills and qualifications needed to thrive as a Web Content Analyst, and why are they important?

To thrive as a Web Content Analyst, you need strong analytical skills, attention to detail, and a background in communications, marketing, or a related field. Familiarity with content management systems (CMS), web analytics tools like Google Analytics, and basic HTML is typically required. Excellent written communication, critical thinking, and collaboration skills help you create, evaluate, and optimize web content effectively. These skills ensure content accuracy, drive user engagement, and support the organization's digital strategy.

What are some common challenges faced by Web Content Analysts, and how can they be addressed?

Web Content Analysts often encounter challenges such as managing large volumes of content, ensuring consistency in tone and style across multiple platforms, and coordinating with various stakeholders like writers, designers, and marketing teams. Addressing these challenges typically involves using content management systems effectively, developing clear editorial guidelines, and establishing regular communication channels within the team. Staying adaptable and continuously updating skills in analytics and SEO can also help analysts overcome these common obstacles and deliver high-quality web content.

What is the difference between Web Content Analyst vs Content Writer?

AspectWeb Content AnalystContent Writer
Primary RoleAnalyzes website content performance, user engagement, and SEO metrics to optimize content strategies.Creates, writes, and edits website content to engage audiences and support marketing goals.
Skills & CertificationsSEO knowledge, analytics tools, content management systems, often certifications in digital marketing or SEO.Strong writing skills, creativity, editing, and familiarity with content management platforms.
Work EnvironmentTypically in digital marketing teams, analytics departments, or content strategy units.Often in marketing, advertising, or content creation teams.

While both roles focus on website content, Web Content Analysts primarily analyze data to improve content performance, whereas Content Writers focus on creating engaging content. Both roles often collaborate to ensure content aligns with strategic goals and audience needs.

More about Web Content Analyst jobs
What cities are hiring for Web Content Analyst jobs? Cities with the most Web Content Analyst job openings:
What states have the most Web Content Analyst jobs? States with the most job openings for Web Content Analyst jobs include:
What job categories do people searching Web Content Analyst jobs look for? The top searched job categories for Web Content Analyst jobs are:
Web Content Analyst jobs near you
Infographic showing various Web Content Analyst job openings in the United States as of May 2026, with employment types broken down into 61% Full Time, 37% Part Time, and 2% Contract. Highlights an 73% Physical, 3% Hybrid, and 24% Remote job distribution, with an average salary of $84,342 per year, or $40.5 per hour.
Web Content / UX Lead Strategist

Web Content / UX Lead Strategist

RIVA Solutions Inc.

Reston, VA • On-site, Remote

$120K/yr

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 17 days ago

Job description

Position: Web Content / UX Lead Strategist
Location: Hybrid or Remote
Terms: Full Time
Clearance: U.S. Citizenship Preferred; Ability to Obtain Public Trust
Travel: 0-10%
RESULTS. INNOVATION. VALUES. ACCOUNTABILITY.
That's RIVA.
We're a mission-driven IT services company and systems integrator supporting digital transformation and modernization for Federal government agencies. Since 2009, we've partnered with our customers to solve complex challenges through smart, practical innovation to deliver real outcomes where they matter most. Our teams are made up of industry-leading experts who are passionate about doing great work and making a difference. We don't just develop solutions-we support efforts that strengthen communities and serve the public good.
RIVA's culture is built on four core values: Results, Innovation, Values, and Accountability (R.I.V.A.). They guide how we work, how we collaborate, and how we measure success. Our employee-first approach is rooted in trust, ownership, and meaningful work. By investing in our people and fostering a flexible, supportive environment, employees have the opportunity to grow their skills, contribute ideas, and make an impact from day one-all while supporting missions that matter.
Position Overview
RIVA Solutions is seeking a Web Content / UX Lead Strategist to provide strategic direction for Federal client digital experiences and content modernization initiatives. The ideal candidate will lead UX strategy, content organization, navigation, metadata, SEO, analytics-driven improvements, and usability testing efforts while collaborating closely with program offices, developers, content managers, accessibility testers, and Government stakeholders. This role is responsible for improving digital experiences across websites, microsites, landing pages, search experiences, data visualizations, and related web products.
Core Responsibilities
  • Lead UX strategy, content strategy, information architecture, navigation, taxonomy, metadata, and SEO recommendations for Federal client websites.
  • Facilitate stakeholder meetings to gather business, content, design, accessibility, and user experience requirements for web initiatives.
  • Develop wireframes, clickable prototypes, sitemaps, content models, navigation recommendations, content inventories, migration strategies, and design concepts.
  • Guide content migration, consolidation, archiving, and reorganization activities to improve findability and reduce content duplication.
  • Use analytics, DAP/Google Analytics, Voice of Customer feedback, search logs, public inquiry trends, and usability findings to recommend digital experience improvements.
  • Lead or support usability studies, card sorts, heuristic reviews, stakeholder interviews, and usability analysis activities.
  • Coordinate with developers to ensure UX designs are implemented accurately, responsively, accessibly, and consistently across platforms and devices.
  • Partner with IR staff and content analysts to maintain taxonomy governance, content tagging standards, and search improvement processes.
  • Support chatbot, AI search, related content, automated suggestions, and similar digital capabilities by identifying user questions, content gaps, and metadata improvements.
  • Provide strategic guidance on content placement, microsite creation, visual design, plain language, content standards, and digital product roadmaps.
  • Minimum Qualifications
  • Demonstrated experience leading UX, content strategy, web design, information architecture, taxonomy, or digital communications efforts for public-facing websites.
  • Experience creating wireframes, prototypes, sitemaps, content inventories, navigation models, requirements documents, and user-focused design artifacts.
  • Strong understanding of plain language, metadata, SEO, analytics, content governance, and web content lifecycle management.
  • Experience working with Drupal or comparable WCMS platforms and cross-functional teams of developers, content managers, testers, and stakeholders.
  • Working knowledge of Section 508/WCAG, USWDS, responsive design, mobile-first design, and Federal web requirements.
  • Ability to translate complex public health, research, or policy content into clear, user-centered digital experiences.
Preferred Qualifications
  • Experience with Google Analytics, Tag Manager, DAP, ForeSee, Voice of Customer tools, Tableau, search analytics, or chatbot governance.
  • Experience with Axure, Figma, Adobe XD, Sketch, Visio, Miro, or comparable UX/design tools.
  • Experience supporting Federal, Federal client, healthcare quality, public health, scientific dissemination, or research-focused web properties.
  • Google Analytics certification, Certified ScrumMaster (CSM), UX certification, IA/taxonomy training, or comparable credential.
Salary
$120K
RIVA Benefits
  • Paid Time Off / Sick Leave
  • Health, Dental, and Vision Coverage
  • Life Insurance
  • 401(k) Retirement Plan with Company Match
  • HSA/FSA Spending Accounts
  • Long- and Short-Term Disability
  • Pet Insurance
  • Wellness Program Initiatives
  • RIVA Flex (Flexible Hours and Hybrid Support, where applicable)
  • Additional Workplace Benefits
Equal Opportunity Statement
RIVA Solutions is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy and related conditions), sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any protected class.
If you need a reasonable accommodation to search for a job opening or to submit an online application, please email accommodations@rivasolutionsinc.com. Only messages left for this purpose will be returned.

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