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Web Content Analyst Jobs (NOW HIRING)

KeyBank

Sr Web Content Consultant

Brooklyn, OH · On-site

Excellent understanding of web content management, analytics, user interface design and usability is necessary. ESSENTIAL JOB FUNCTIONS Strategy * Determines strategy and approach for new products ...

Compunnel

Designer Web - II

Chicago, IL · On-site

JOB SUMMARY The Web Content Analyst supports analysis on low to moderately complex customer business needs and supports web solutions that elevate customer experience and drives measurable business ...

Collabera

Web Content Publisher

Mason, OH · On-site

As a result of these efforts, we have been recognized by Staffing Industry Analysts (SIA) as the ... The Web Content Publisher is wholly responsible for activating all product, campaign assets, and ...

Tandym Tech

Web Content & SEO Specialist

Vienna, VA · On-site

Experience using Google Analytics or Adobe Analytics to evaluate content performance * Knowledge of digital usability, accessibility, and web content best practices * Experience supporting content ...

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Web Content Analyst information

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$64K

$84.3K

$94K

How much do web content analyst jobs pay per year?

As of Aug 12, 2026, the average yearly pay for web content analyst in the United States is $84,342.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,500.00 and $83,000.00 per year, depending on experience, location, and employer.

What does a web content analyst do?

A Web Content Analyst is responsible for evaluating, organizing, and optimizing website content to ensure it is accurate, engaging, and aligned with business goals. This role involves analyzing web traffic data, performing content audits, and making recommendations to improve user experience and SEO performance. Web Content Analysts may also collaborate with writers, designers, and marketing teams to maintain a consistent and effective online presence.

What are the key skills and qualifications needed to thrive as a web content analyst, and why are they important?

To thrive as a Web Content Analyst, you need strong analytical skills, attention to detail, and a background in communications, marketing, or a related field. Familiarity with content management systems (CMS), web analytics tools like Google Analytics, and basic HTML is typically required. Excellent written communication, critical thinking, and collaboration skills help you create, evaluate, and optimize web content effectively. These skills ensure content accuracy, drive user engagement, and support the organization's digital strategy.

What are some common challenges faced by web content analysts, and how can they be addressed?

Web Content Analysts often encounter challenges such as managing large volumes of content, ensuring consistency in tone and style across multiple platforms, and coordinating with various stakeholders like writers, designers, and marketing teams. Addressing these challenges typically involves using content management systems effectively, developing clear editorial guidelines, and establishing regular communication channels within the team. Staying adaptable and continuously updating skills in analytics and SEO can also help analysts overcome these common obstacles and deliver high-quality web content.

What is the difference between Web Content Analyst vs Content Writer?

AspectWeb Content AnalystContent Writer
Primary RoleAnalyzes website content performance, user engagement, and SEO metrics to optimize content strategies.Creates, writes, and edits website content to engage audiences and support marketing goals.
Skills & CertificationsSEO knowledge, analytics tools, content management systems, often certifications in digital marketing or SEO.Strong writing skills, creativity, editing, and familiarity with content management platforms.
Work EnvironmentTypically in digital marketing teams, analytics departments, or content strategy units.Often in marketing, advertising, or content creation teams.

While both roles focus on website content, Web Content Analysts primarily analyze data to improve content performance, whereas Content Writers focus on creating engaging content. Both roles often collaborate to ensure content aligns with strategic goals and audience needs.

More about Web Content Analyst jobs
What cities are hiring for Web Content Analyst jobs? Cities with the most Web Content Analyst job openings:
What states have the most Web Content Analyst jobs? States with the most job openings for Web Content Analyst jobs include:
Web Content Analyst jobs near you
Infographic showing various Web Content Analyst job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 72% Full Time, 23% Part Time, 1% Temporary, and 3% Contract. Highlights an 75% Physical, 4% Hybrid, and 21% Remote job distribution, with an average salary of $84,342 per year, or $40.5 per hour.

Web & Mobile Content Developer

System One

Merrifield, VA • Remote

Contractor

Medical, Dental, Vision, Life, Retirement

Posted 25 days ago

Job description

Job Title: Web & Mobile Content Developer Location: Vienna, VA Work Schedule: hybrid, onsite 3 days per week and remote 2 days per week Pay Rate: W2 only Position Type: Multiyear Contract Senior Web Content & Search Engine Optimization (SEO) Specialist. This is a long term contracting position located in Vienna, VA. Candidates will work a hybrid schedule (onsite 3 days). We are looking for LOCAL CANDIDATES ONLY. We are able to work with W2 candidates (no c2c and no 1099). This role is a Senior Web Content & Search Engine Optimization Specialist focused on maintaining, optimizing, and governing web content for a large financial services organization. It is not a traditional marketing SEO role and not a web developer role. The selected candidate will spend most of their time improving content quality, site health, search visibility, user experience, and content governance within an enterprise CMS environment, particularly Adobe Experience Manager (AEM). This role requires someone with a minimum of 5 years of experience in web content management, SEO, CMS administration, and digital content operations, preferably within a regulated financial services industry. Candidates must have at least 5 years of hands on, professional experience with AEM, SEO expertise, enterprise CMS publishing, HTML/CSS, and web content governance. The Web Content & SEO Specialist will:

  • Maintain and optimize web content across high-traffic websites.
  • Update legacy content and migrate it to newer web components.
  • Improve SEO performance through internal linking, redirects, metadata optimization, and content audits.
  • Monitor site health by identifying broken links, 404 errors, indexing issues, and usability problems.
  • Work within Adobe Experience Manager (AEM) and other Adobe Experience Cloud tools.
  • Analyze SEO and web analytics data to recommend content improvements.
  • Ensure content complies with brand standards, regulatory requirements, and accessibility/usability best practices.
  • Collaborate with content creators, marketers, designers, and digital teams.
  • Support content governance and quality assurance initiatives.

The Web & Content team is seeking a Web Content and SEO Specialist to support with the maintenance, optimization, and quality control of web and educational content across digital properties. In this six-month contractor role, you will support search engine optimization initiatives by monitoring and resolving technical content issues, including identifying and addressing 404 errors, implementing redirects, auditing and enhancing internal linking opportunities, and helping modernize legacy content through the adoption of newer web components and features. The ideal candidate has a strong attention to detail, an understanding of SEO best practices, experience working within content management systems, and the ability to collaborate with content creators and digital teams to ensure a high-quality, user-friendly web experience. Responsibilities · Support the financial education team in updating and validating older web articles with newer components. · Assist in remapping article content to an updated tagging system. · Identify and implement internal linking to strengthen SEO signals and improve discoverability of article content. · Embed syndicated promotion content boxes across similarly themed articles. · Monitor quality control and site health signals (e.g., broken link reports) and publish solutions (e.g., URL redirects). · Review recently published content to ensure adherence to search and usability best practices (e.g., proper metadata, semantic markup, anchor text, indexability, alt text, etc.) · Contribute to monthly SEO and AI search performance research and content recommendations. · Adhere to standards for brand tone and voice, marketing style guides, regulatory guidelines, content architecture, digital asset management and defined success metrics, as aligned with the Web & Content team’s overall strategy and considering the needs and experience of the user first. · Evaluate, test, edit and optimize digital experiences. · Support ongoing content governance, optimization and site health initiatives as assigned. Qualifications · Advanced experience with editing and publishing web content in a content management system (CMS) required. · Advanced experience with Adobe Experience Cloud (AEC), especially Adobe Experience Manager (AEM) · Advanced understanding of HTML, CSS, and basic web markup languages. · Advanced experience evaluating web content for search engine optimization. · Working knowledge of interactive usability best practices and concepts. · Working knowledge of the financial services environment and associated functions, policies, procedures, products and services. · Experience in using and interpreting web analytics software (Google or Adobe Analytics). · Bachelor’s Degree in Journalism, Communications, Marketing, Information Technology or the equivalent combination of training, education and experience. · Advanced verbal and written communications skills · Advanced organizational, planning, attention to detail and time management skills · Knowledge of the financial services environment (products and services) · Experience?in translating complex concepts, customer needs, motivations and behaviors into easy-to-understand interactive experiences and deliverables · Working knowledge of digital and online technologies, best practices, trends, issues, editing and authoring tools · Experience managing multiple priorities independently and/or in a team environment to achieve goals · Experience in content delivery, site governance and content management for high traffic websites · Skill navigating multiple screens and PC applications and adapting to new technologies · Effective skill building effective relationships through rapport, trust, diplomacy and tact · JavaScript · Experience working in a demanding, fast paced, creative environment similar to an advertising agency

System One, and its subsidiaries including Joulé and Mountain Ltd., are leaders in delivering outsourced services and workforce solutions across North America. We help clients get work done more efficiently and economically, without compromising quality. System One not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan.

System One is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.

#M- #LI- Ref: #851-Rockville-S1