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Web Content Analyst Jobs in Texas (NOW HIRING)

GuideStone

Manager, Web Content

Dallas, TX · On-site

The Web Content Manager leads a high-performing team and personally drives the planning ... Lead web analytics strategy and reporting, translating data into clear, actionable insights * Own ...

Ercot

Associate Web Content Manager

Taylor, TX · On-site

This role performs operational analysis and support of ERCOT online content distribution ... The Web Content Manager also analyzes site data and traffic to maximize the online impact of all ...

Business Integra

Expert Web Designer

Austin, TX · On-site

Development services including template development, content development, Forms, surveys, RSS feeds, Search capabilities, web analytics, transaction based services, CMS integration. * Capable of ...

Business Integra

Senior Web Designer

Austin, TX · On-site

Development services including template development, content development, Forms, surveys, RSS feeds, Search capabilities, web analytics, transaction based services, CMS integration. * Capable of ...

Rice University

Digital Content Specialist

Houston, TX · On-site

$54K/yr

The Digital Content Specialist serves as a key contributor to Rice's Development and Alumni ... Experience with web and email analytics * Experience with project management tools or systems to ...

Rice University

Digital Content Specialist

Houston, TX · Hybrid

$54K/yr

The Digital Content Specialist serves as a key contributor to Rice's Development and Alumni ... Experience with web and email analytics * Experience with project management tools or systems to ...

Forcepoint

AI Web Optimization Specialist

Austin, TX · On-site

$600 - $900/hr

Analyze visitor behavior, performance data and content engagement to identify friction and ... Use web analytics, heatmaps, session behavior and qualitative insights to understand how different ...

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All JobsWeb Content Analyst JobsWeb Content Analyst Jobs in Texas

Web Content Analyst information

See Texas salary details

$59.6K

$78.6K

$87.6K

How much do web content analyst jobs pay per year?

As of Aug 30, 2026, the average yearly pay for web content analyst in Texas is $78,578.00, according to ZipRecruiter salary data. Most workers in this role earn between $76,900.00 and $77,300.00 per year, depending on experience, location, and employer.

What does a web content analyst do?

A Web Content Analyst is responsible for evaluating, organizing, and optimizing website content to ensure it is accurate, engaging, and aligned with business goals. This role involves analyzing web traffic data, performing content audits, and making recommendations to improve user experience and SEO performance. Web Content Analysts may also collaborate with writers, designers, and marketing teams to maintain a consistent and effective online presence.

What are the key skills and qualifications needed to thrive as a web content analyst, and why are they important?

To thrive as a Web Content Analyst, you need strong analytical skills, attention to detail, and a background in communications, marketing, or a related field. Familiarity with content management systems (CMS), web analytics tools like Google Analytics, and basic HTML is typically required. Excellent written communication, critical thinking, and collaboration skills help you create, evaluate, and optimize web content effectively. These skills ensure content accuracy, drive user engagement, and support the organization's digital strategy.

What are some common challenges faced by web content analysts, and how can they be addressed?

Web Content Analysts often encounter challenges such as managing large volumes of content, ensuring consistency in tone and style across multiple platforms, and coordinating with various stakeholders like writers, designers, and marketing teams. Addressing these challenges typically involves using content management systems effectively, developing clear editorial guidelines, and establishing regular communication channels within the team. Staying adaptable and continuously updating skills in analytics and SEO can also help analysts overcome these common obstacles and deliver high-quality web content.

What is the difference between Web Content Analyst vs Content Writer?

AspectWeb Content AnalystContent Writer
Primary RoleAnalyzes website content performance, user engagement, and SEO metrics to optimize content strategies.Creates, writes, and edits website content to engage audiences and support marketing goals.
Skills & CertificationsSEO knowledge, analytics tools, content management systems, often certifications in digital marketing or SEO.Strong writing skills, creativity, editing, and familiarity with content management platforms.
Work EnvironmentTypically in digital marketing teams, analytics departments, or content strategy units.Often in marketing, advertising, or content creation teams.

While both roles focus on website content, Web Content Analysts primarily analyze data to improve content performance, whereas Content Writers focus on creating engaging content. Both roles often collaborate to ensure content aligns with strategic goals and audience needs.

Web Content Analyst jobs near you
Infographic showing various Web Content Analyst job openings in Texas as of August 2026, with employment types broken down into 1% Internship, 72% Full Time, 22% Part Time, 1% Temporary, 3% Contract, and 1% Nights. Highlights an 71% Physical, 4% Hybrid, and 25% Remote job distribution, with an average salary of $78,578 per year, or $37.8 per hour.

Manager, Web Content

GuideStone Financial Resources of the Southern Baptist Convention

Dallas, TX

Full-time

Re-posted 14 days ago

Job description

Experience GuideStone!

We are an innovative organization that invests in the spiritual, relational, financial, physical and professional development of our employees. We have a culture that values excellence, teamwork, humility, integrity, compassion and stewardship.

What We Offer You!

We offer employees a generous benefits package, flexible work schedules, the opportunity to be involved in community outreach and tuition reimbursement.

The Web Content Manager leads a high-performing team and personally drives the planning, optimization, and day-to-day execution of content across GuideStone's public-facing digital properties. This role owns the full lifecycle of web content-from strategy to publishing to performance-and plays a critical role in how we attract, engage, and serve our customers across B2B and B2C audiences.

Success in this role requires a balance of hands-on expertise and strong leadership, bringing deep digital acumen, decision-making, problem-solving, and leadership to efforts that directly impact customer experience, acquisition, and retention, delivering digital experiences that achieve desired business outcomes.

We serve those that serve the Lord with the integrity of our hearts and the skillfulness of our hands (Psalm 78:72)

What You'll Do:

Team Management:

  • Lead, develop, and empower a team of web content strategists while setting a high bar for performance and accountability

  • Act as a working leader-personally contributing to complex initiatives, problem-solving, and execution where needed

  • Establish clear priorities, streamline intake, and ensure the team is focused on the highest-value work

Web Content Management:

  • Through ongoing collaboration, drive GuideStone's web content strategy, ensuring alignment to business priorities and measurable outcomes

  • Lead the development and execution of high-impact web initiatives, campaigns, and experiences-not just contribute to them

  • Shape the end-to-end user journey across our sites, including navigation, content architecture, CTAs, and conversion strategy

  • Translate business goals into digital experiences that drive engagement, lead generation, and growth

  • Provide input into CMS roadmap and development priorities, advocating for features that improve usability, performance, and personalization

  • Ensure strong governance, consistency, and quality across all web properties

Analytics, SEO & Optimization:

  • Lead web analytics strategy and reporting, translating data into clear, actionable insights

  • Own and evolve SEO/GEO/AEO strategy, ensuring GuideStone is discoverable and competitive in search

  • Partner on paid search and paid social efforts to strengthen alignment between organic and paid performance

  • Serve as business owner for tools such as Google Analytics, Google Tag Manager, and Google Search Console

Quality, Compliance & Accessibility:

  • Ensure all web experiences meet high standards for functionality, performance, and user experience across devices

  • Own adherence to accessibility standards (e.g., WCAG) and regulatory requirements

  • Proactively identify and resolve issues, ensuring a seamless and compliant experience for all users

Strategy:

  • Lead the evolution of GuideStone's digital presence by continuously evaluating competitor websites, content architecture, personalization strategies, and conversion tactics-translating insights into actionable improvements.

  • Stay ahead of emerging digital trends and proactively introduce new ideas, capabilities, and best practices that strengthen performance and user experience.

  • Define, implement, and uphold best-in-class UX standards across all web properties, ensuring a seamless, intuitive, and effective experience for every audience.

General:

  • Deep understanding of the full digital marketing mix, with the ability to confidently translate complex technical concepts into clear, actionable insights for stakeholders

  • Other duties may be assigned.

Supervisory Responsibilities and/or Relationships

  • Manages team of Web Content Strategists

  • Build relationships with key stakeholders/internal clients.

  • Lead project planning and execution for various web related projects.

  • Manage and lead communication/relationships with third party vendors and agencies.

What You'll Need:

  • Bachelor's degree in Marketing, Computer Science, Digital Marketing, or related field

  • 7+ years of digital marketing or web experience, including 2+ years leading teams

  • Proven ability to manage complex, cross-functional projects and drive measurable results

  • Hands-on experience with enterprise CMS platforms (Sitecore preferred) and working knowledge of HTML/CSS

  • Strong expertise in SEO tools (e.g., SEMrush, Google Search Console), Google Analytics, Google Tag Manager, and Google Ads

  • Advanced analytical skills with the ability to translate web data, user behavior, and engagement metrics into actionable improvements

  • Experience with Agile/Scrum methodologies and modern web tools

  • Ability to clearly communicate technical concepts to non-technical audiences

  • Strong organizational skills with the ability to manage multiple priorities

  • Self-motivated, high-integrity professional with sound judgment and discretion

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