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Web Analytics Manager Jobs in Springfield, VA (NOW HIRING)

Web Marketing Manager

Washington, DC ยท On-site

$55K - $65K/yr

... user analytics, monitoring, logging, instrumentation for all web platforms. Setup and install ... Tag Manager, etc.), fire rules in JavaScript for a variety of purposes. Benefits offered: 401K ...

We find strength in teamwork-a better you is a better us BLN24 is an award-winning Management ... Analyze web metrics and user behavior to recommend improvements to layout, navigation, and content ...

We find strength in teamwork-a better you is a better us BLN24 is an award-winning Management ... Analyze web metrics and user behavior to recommend improvements to layout, navigation, and content ...

Analyze requirements to determine the most effective web technologies to satisfy their needs ... Maintain configuration management. Labor Category Requirements: * Based on an understanding of ...

Analytics & Performance Management * Track and report on key website metrics including traffic, engagement, conversions, Core Web Vitals, and search performance. * Identify technical issues affecting ...

Analytics & Performance Management * Track and report on key website metrics including traffic, engagement, conversions, Core Web Vitals, and search performance. * Identify technical issues affecting ...

Web Administrator

Reston, VA ยท On-site +1

$85K/yr

The ideal candidate will manage WebAdmin requests, support content publishing and maintenance ... Coordinate with project leadership, content analysts, UX staff, developers, QA, Federal client IT ...

Web Administrator

Reston, VA ยท On-site +1

$85K/yr

The ideal candidate will manage WebAdmin requests, support content publishing and maintenance ... Coordinate with project leadership, content analysts, UX staff, developers, QA, Federal client IT ...

Web Administrator

Reston, VA ยท On-site

$85K/yr

The ideal candidate will manage WebAdmin requests, support content publishing and maintenance ... Coordinate with project leadership, content analysts, UX staff, developers, QA, Federal client IT ...

We understand how to operate effectively within managed staffing programs and have significant ... Client is seeking a Web Developer/System Analyst to develop complex web based applications, system ...

We understand how to operate effectively within managed staffing programs and have significant ... Client is seeking a Web Developer/System Analyst to develop complex web based applications, system ...

Web Administrator

Reston, VA ยท On-site +1

The ideal candidate will manage WebAdmin requests, support content publishing and maintenance ... Coordinate with project leadership, content analysts, UX staff, developers, QA, Federal client IT ...

Description The Red Gate Group is seeking a Web Developer to support the Defense Intelligence ... analysis, strategic planning, program management, policy development, operational design, and ...

... financial management. We pride ourselves on our extensive experience and effective approach ... Perform troubleshooting, debugging, and root cause analysis of application and software issues ...

We want motivated professionals with ambitions to manage a program or design an innovative new ... Experience with network diagnostics, network analytics tools * Understanding of Search Engine ...

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Showing results 1-20

Web Analytics Manager information

See Springfield, VA salary details

$40.7K

$84.5K

$150.4K

How much do web analytics manager jobs pay per year?

As of Jul 4, 2026, the average yearly pay for web analytics manager in Springfield, VA is $84,451.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,400.00 and $98,700.00 per year, depending on experience, location, and employer.

What does a Web Analytics Manager do?

A Web Analytics Manager is responsible for collecting, analyzing, and interpreting data related to website performance and user behavior. They use various analytics tools to monitor metrics such as traffic, conversion rates, and user engagement. Their insights help organizations make data-driven decisions to improve website effectiveness, optimize marketing strategies, and enhance user experience. Additionally, they often collaborate with marketing, design, and development teams to implement changes based on their findings.

What are some typical challenges faced by Web Analytics Managers when implementing new analytics tools or platforms?

Web Analytics Managers often encounter challenges such as ensuring seamless integration of new analytics tools with existing website infrastructure, maintaining data accuracy during migration, and securing buy-in from stakeholders for necessary changes. Additionally, they may need to train team members on new platforms and update documentation to reflect new processes. Addressing these challenges involves clear communication, detailed planning, and ongoing collaboration with IT, marketing, and development teams to ensure smooth adoption and accurate data collection.

What is the difference between Web Analytics Manager vs Data Analyst?

AspectWeb Analytics ManagerData Analyst
Required CredentialsBachelor's in Marketing, Data Science, or related field; certifications like Google Analytics or Adobe AnalyticsBachelor's in Statistics, Mathematics, or related field; certifications like Google Data Analytics or SQL
Work EnvironmentOversees analytics teams, collaborates with marketing and IT departments, manages analytics toolsAnalyzes data sets, creates reports, supports decision-making across departments
Employer & Industry UsageCommon in digital marketing, e-commerce, media companiesUsed across finance, healthcare, retail, and tech industries

The Web Analytics Manager focuses on overseeing web data strategies, managing analytics tools, and leading teams to optimize online performance. In contrast, Data Analysts interpret data sets, generate insights, and support various business functions. While both roles require strong analytical skills and familiarity with analytics platforms, the Web Analytics Manager has a broader leadership and strategic focus specific to web data.

What are the key skills and qualifications needed to thrive as a Web Analytics Manager, and why are they important?

To thrive as a Web Analytics Manager, you need expertise in data analysis, digital marketing, and statistics, usually supported by a degree in marketing, business, or a related field. Proficiency with analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms is typically required, along with certifications like Google Analytics Individual Qualification (GAIQ). Strong communication, problem-solving abilities, and attention to detail help you translate data insights into actionable business recommendations. These skills are vital for driving data-informed decisions that optimize website performance and achieve organizational goals.
What job categories do people searching Web Analytics Manager jobs in Springfield, VA look for? The top searched job categories for Web Analytics Manager jobs in Springfield, VA are:
What cities near Springfield, VA are hiring for Web Analytics Manager jobs? Cities near Springfield, VA with the most Web Analytics Manager job openings:

Web Developer / Webmaster /Web Architect

Morfologica

Reston, VA โ€ข On-site

Other

Posted 28 days ago


Job description

Morfologica, Inc. is seeking several Web Developers, Webmasters and Web Architects willing to support established teams of software production at various Federal Facilities throughout Northern Virginia.

ONLY CANDIDATES WITH ACTIVE GOVERNMENT SECURITY CLEARANCES AND APPROPRIATE POLY WILL BE CONSIDERED.

Qualified candidates must be able to plan, implement, test, document, and maintain solutions within total systems using internally created and/or commercial off-the-shelf products. Candidates must also be able to provide end-to-end support for software life cycle management.ย 

The ideal candidate will also test, debug, and refine computer software to produce the required product to include preparation of program or user documentation. Major responsibilities are to enhance software and reduce operating time or improve efficiency. Some of the tasks to be performed may include:

  • Analyze user needs to determine technical requirements.

  • Provide technical direction or support to other developers as required to ensure that program deadlines are met.
  • Collaborate with management and users to developย  strategies and to integrate these strategies with other web sites.

  • Design and implement web site security measures such as firewalls or message encryption.
  • Back up files from web sites to local directories for instant recovery in case of problem
  • Consult with customers about software system design and maintenance.
  • Confer with systems analysts, engineers, programmers and others to design system and to obtain information on project limitations and capabilities, performance requirements and interfaces.
  • Design, build, or maintain web sites, using authoring or scripting languages, content creation or management tools, and a variety of digital media.

  • Prepare detailed workflow charts and diagrams that describe input, output, and logical operation, and convert them into a series of instructions coded in a computer language.
  • Assign, coordinate, and review work and activities of programming personnel.