Web Analytics Manager Jobs in Gurnee, IL (NOW HIRING)

The Senior Manager, Digital Experience & Product is responsible for shaping and optimizing UL Solutions' end-to-end web experience and digital product practice for our primary digital properties. You'll be the orchestrating spine that connects product, design, content, and discoverability into a single web value stream, turning digital experience into a measurable contributor to revenue.
This role leads a multidisciplinary team of UX professionals, digital product managers, and web operations specialists to deliver customer-centric experiences that drive engagement, conversion, customer satisfaction, and business growth.
You'll serve as the strategic owner of the digital experience roadmap, partnering closely with marketing, content, analytics, technology, and business stakeholders to identify opportunities, prioritize investments, and deliver measurable outcomes. The role combines product management, user experience, experimentation, and digital optimization disciplines to ensure digital experiences evolve in line with customer needs and emerging technologies.
Responsibilities
Digital Experience Strategy

• Own the digital experience vision and roadmap for the corporate website and related digital properties
• Establish experience standards, governance, and best practices across digital properties.
• Align digital initiatives with enterprise growth, customer engagement, and business objectives.
• Identify opportunities to leverage AI, personalization, and automation to improve customer experiences.

Product Management Leadership

• Lead digital product managers responsible for website and digital platform roadmaps.
• Translate business goals into a prioritized, outcome-based backlog.
• Run stakeholder intake and prioritization across marketing, brand, sales, and business units, balancing growth, brand, and operational needs.
• Develop prioritization frameworks that balance customer needs, business value, and technical feasibility.
• Drive product discovery, requirements definition, and roadmap execution.

User Experience & Design Leadership

• Lead UX strategy, research, interaction design, usability efforts, and the design system to deliver consistent, accessible, conversion-oriented experiences.
• Champion customer-centered design principles across all digital initiatives.
• Ensure experiences are intuitive, accessible, and aligned with brand standards.
• Own information architecture and templating across a large content estate.

Optimization & Experimentation

• Build and scale a structured experimentation and conversion-optimization program (A/B testing, personalization) tied to conversion and revenue metrics.
• Establish a culture of continuous improvement through testing and optimization.
• Partner with analytics teams to identify friction points and opportunities.
• Drive experimentation programs focused on engagement, conversion, and customer satisfaction.

Team Leadership & Value Stream Integration

• Lead and develop a high-performing team across UX, digital product management, and web experience functions.
• Foster collaboration, innovation, and accountability.
• Manage resource planning, budgeting, and vendor relationships.

Value Stream Integration & Operational Delivery

• Act as the integrating function across product, UX, content, and discoverability; run the web value stream and cross-functional delivery cadence so the disciplines ship as one.
• Steward the website and digital product capability through delivery and into steady-state operations for build, QA, and release management; own quality, velocity, and cost.

Measurement & Impact

• Define and report digital experience KPIs; connect web performance to marketing-influenced pipeline and revenue using web analytics, CRM, and BI.

Qualifications
Qualifications

• 8+ years of experience in digital experience, digital product management, UX leadership, or related disciplines.
• 3+ years leading multidisciplinary digital teams.
• Proven ownership of a large-scale website or digital product, ideally in a B2B or enterprise context.
• Strong fluency in UX and design systems alongside disciplined product/roadmap practice (agile).
• Strong knowledge of customer journey mapping, UX, digital product management, experimentation, and analytics.
• Demonstrated ability to influence senior stakeholders and drive cross-functional alignment.
• Experience leveraging data and customer insights to inform strategic decisions.
• Hands-on experience with CMS platforms, web analytics (e.g., GA4), and experimentation/CRO tools.
• Familiarity with a martech and intent stack (e.g., Marketo, Demandbase, Dreamdata), BI (e.g., Power BI), and SEO/GEO concepts.

Core Competencies

• Strategic vision balanced with outcome orientation and a bias to experiment.
• Cross-functional leadership and the ability to unify disciplines around a shared roadmap.
• Comfort leading through ambiguity and change, including transitions and migrations.

Success Measures

• Improvements in digital engagement, conversion metrics and revenue.
• Customer satisfaction and usability improvements.
• Delivery of strategic roadmap initiatives.
• Growth in experimentation and optimization impact.
• Team engagement and capability development.

What you'll experience working for ULS
UL Solutions has been pioneering change since 1894 and we're still leading the way. From day one, we've blazed a trail protecting the planet and everyone on it. Our teams have influenced billions of products, plus services, software offerings and more. We break things, burn things and blow things up. All in the name of safety science.
That's where you come in - because none of it could happen without you. It takes passion to protect people, problem-solving to safeguard personal data and conviction to make the world a more sustainable place. It takes bold ideas and brilliant minds to build a better world for future generations across the globe.
This is more than a job. It's a calling. A passion to use our expertise and play our part in creating a more secure, sustainable world today - and tomorrow. As a member of our safety science community, you'll use your ideas, your energy and your ambition to innovate, challenge and ultimately, help create a safer world.
Everyone here is unique. But we're also a global community, working together to help create a safer world. Join UL Solutions and you can connect with the brightest minds in the business, all bringing their distinct perspectives and diverse backgrounds together to deliver real change.
Empowering our customers to keep the world safe means thinking ahead. It means investing in training and empowering our people to learn and innovate. At UL Solutions, we help build a better future - one where everyone benefits.
Join UL Solutions to be at the center of safety. To learn more about us and the work we do, visit UL.com
Total Rewards: We understand compensation is an important factor as you consider the next step in your career. The estimated salary range for this position is $155,000 to $185,000 USD and is based on multiple factors, including job-related knowledge/skills, experience, geographical location, as well as other factors. This position is eligible for annual bonus compensation with a target payout of 20% of the base salary. This position also provides health benefits such as medical, dental and vision; wellness benefits such as mental and financial health; and retirement savings (401K) commensurate with the standard rewards offered in each individual location or country. We also provide full-time employees with paid time off including vacation (15 days), holiday including floating holidays (12 days) and sick time off (72 hours).
#LI-SG2
#LI-Hybrid
About Us
A global leader in applied safety science, UL Solutions (NYSE: ULS) transforms safety, security and sustainability challenges into opportunities for customers in more than 110 countries. UL Solutions delivers testing, inspection and certification services, together with software products and advisory offerings, that support our customers' product innovation and business growth. The UL Mark serves as a recognized symbol of trust in our customers' products and reflects an unwavering commitment to advancing our safety mission. We help our customers innovate, launch new products and services, navigate global markets and complex supply chains, and grow sustainably and responsibly into the future. Our science is your advantage.
About the Team
We may not help develop smart homes of the future, inspect the New Year's Eve ball or work in state-of-the-art labs... but we do tell people about it. It's our brand, stories and campaigns that drive the growth of our business, open us up to new opportunities and let the world know how we're making a difference. Our full-service team, which includes award-winning in-house creatives, collaborates to share ideas, tell our story and connect with people around the world. Join our team and spread the word about an organization that's working at the forefront of innovation to shape a safer world.