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Web Analytics Manager Jobs in Gurnee, IL (NOW HIRING)

Kinter

Senior Business Analyst

Waukegan, IL · On-site

$90K - $105K/yr

Experience with CRM and ERP platforms, marketing automation tools, and web analytics platforms. * Familiarity with workflow automation tools and AI-powered reporting solutions. Supervisory ...

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All JobsWeb Analytics JobsWeb Analytics Manager JobsWeb Analytics Manager Jobs in Gurnee, IL

Web Analytics Manager information

See Gurnee, IL salary details

$37.4K

$77.6K

$138.2K

How much do web analytics manager jobs pay per year?

As of Sep 8, 2026, the average yearly pay for web analytics manager in Gurnee, IL is $77,603.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,800.00 and $90,700.00 per year, depending on experience, location, and employer.

What does a web analytics manager do?

A Web Analytics Manager is responsible for collecting, analyzing, and interpreting data related to website performance and user behavior. They use various analytics tools to monitor metrics such as traffic, conversion rates, and user engagement. Their insights help organizations make data-driven decisions to improve website effectiveness, optimize marketing strategies, and enhance user experience. Additionally, they often collaborate with marketing, design, and development teams to implement changes based on their findings.

What are the key skills and qualifications needed to thrive as a web analytics manager?

To thrive as a Web Analytics Manager, you need expertise in data analysis, digital marketing, and statistics, usually supported by a degree in marketing, business, or a related field. Proficiency with analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms is typically required, along with certifications like Google Analytics Individual Qualification (GAIQ). Strong communication, problem-solving abilities, and attention to detail help you translate data insights into actionable business recommendations. These skills are vital for driving data-informed decisions that optimize website performance and achieve organizational goals.

What are some typical challenges faced by web analytics managers when implementing new analytics tools or platforms?

Web Analytics Managers often encounter challenges such as ensuring seamless integration of new analytics tools with existing website infrastructure, maintaining data accuracy during migration, and securing buy-in from stakeholders for necessary changes. Additionally, they may need to train team members on new platforms and update documentation to reflect new processes. Addressing these challenges involves clear communication, detailed planning, and ongoing collaboration with IT, marketing, and development teams to ensure smooth adoption and accurate data collection.

What is the difference between Web Analytics Manager vs Data Analyst?

AspectWeb Analytics ManagerData Analyst
Required CredentialsBachelor's in Marketing, Data Science, or related field; certifications like Google Analytics or Adobe AnalyticsBachelor's in Statistics, Mathematics, or related field; certifications like Google Data Analytics or SQL
Work EnvironmentOversees analytics teams, collaborates with marketing and IT departments, manages analytics toolsAnalyzes data sets, creates reports, supports decision-making across departments
Employer & Industry UsageCommon in digital marketing, e-commerce, media companiesUsed across finance, healthcare, retail, and tech industries

The Web Analytics Manager focuses on overseeing web data strategies, managing analytics tools, and leading teams to optimize online performance. In contrast, Data Analysts interpret data sets, generate insights, and support various business functions. While both roles require strong analytical skills and familiarity with analytics platforms, the Web Analytics Manager has a broader leadership and strategic focus specific to web data.

What cities near Gurnee, IL are hiring for Web Analytics Manager jobs?

Cities near Gurnee, IL with the most Web Analytics Manager job openings:

Web Analytics Manager jobs near you
Infographic showing various Web Analytics Manager job openings in Gurnee, IL as of August 2026, with employment types broken down into 70% Full Time, 29% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $77,603 per year, or $37.3 per hour.

Digital Content Manager

American Association of Neurosurgeons Inc

Rolling Meadows, IL • On-site

$70K - $80K/yr

Full-time

Posted 13 days ago

Job description

Description

We are seeking an experienced Digital Content Manager to manage, maintain and optimize our websites and digital content platforms. This role is ideal for a detail-oriented digital professional who combines strong content and editorial skills with hands-on website management experience.


The Digital Content Manager will serve as a key resource for website content and digital operations, working across marketing, communications, membership, education and other business areas to ensure our digital presence is accurate, engaging, accessible and optimized for users, traditional search and emerging AI-driven search.


The ideal candidate will have experience with WordPress or similar content management systems, HTML/CSS, Google Analytics, SEO and website quality assurance. This individual should be comfortable translating requests from nontechnical stakeholders into effective digital solutions, troubleshooting routine website issues and coordinating with internal IT resources and external development partners when more advanced technical support is required.


 This is a full-time position in our Rolling Meadows, IL Corporate Office. 

Requirements

Key Responsibilities

  • Manage day-to-day website content, updates and digital publishing across organizational websites and platforms.
  • Create, edit, format and publish web content using WordPress and other content management systems.
  • Use HTML and CSS to support content updates and troubleshoot routine formatting, layout and display issues.
  • Maintain high standards for website accuracy, consistency, functionality and overall user experience.
  • Conduct routine website quality assurance and functionality reviews to identify broken links, outdated content, display issues and other website problems.
  • Support website accessibility and ensure digital content follows established accessibility standards and best practices.
  • Implement SEO best practices, including page titles, metadata, headings, internal linking, content structure and on-page optimization.
  • Support evolving GEO (Generative Engine Optimization) and AI search strategies to improve the visibility and discoverability of organizational content.
  • Monitor website traffic, engagement, acquisition and user behavior using Google Analytics and other digital tools.
  • Develop regular website performance reports and translate analytics into actionable recommendations.
  • Identify opportunities to improve website navigation, content organization, search performance, conversions and overall user experience.
  • Support website redesigns, migrations, platform upgrades and other major digital initiatives.
  • Coordinate website content and digital requirements across marketing, communications, membership, education and other departments.
  • Translate business and program needs into clear website requirements and solutions.
  • Work with internal IT resources and external web development, hosting and technology partners to troubleshoot issues and implement enhancements.
  • Manage website content workflows, intake processes, publishing schedules and documentation.
  • Ensure website content aligns with organizational brand, editorial and accessibility standards.
  • Assist with digital campaigns, landing pages and other web-based initiatives as needed.
  • Stay current on digital content, SEO/GEO, accessibility, analytics, CMS and web publishing best practices.

Required Qualifications

  • 3-5 years of professional experience in digital content management, web production, website management or a related field.
  • Bachelor's degree from an accredited college or university.
  • Demonstrated experience managing, updating and publishing content on organizational or content-rich websites.
  • Hands-on experience with WordPress or a comparable content management system.
  • Working knowledge of HTML and CSS.
  • Experience using Google Analytics or a similar web analytics platform.
  • Working knowledge of SEO and web content optimization best practices.
  • Understanding of website accessibility principles and best practices.
  • Experience conducting website quality assurance, functionality testing and basic troubleshooting.
  • Strong writing, editing and proofreading skills.
  • Excellent attention to detail and commitment to maintaining accurate, high-quality digital content.
  • Strong organizational and project management skills with the ability to manage multiple priorities and deadlines.
  • Strong communication and interpersonal skills.
  • Ability to work effectively with both technical and nontechnical stakeholders.
  • Ability to independently identify issues, recommend solutions and move work forward.

Preferred Qualifications

  • Advanced experience with WordPress, including themes, plugins and site administration.
  • Working knowledge of JavaScript and/or PHP.
  • Experience supporting website redesigns, migrations or major platform upgrades.
  • Experience with website accessibility standards, including WCAG and Section 508.
  • Experience conducting SEO audits and implementing recommendations.
  • Familiarity with GEO, generative AI search and emerging search optimization practices.
  • Experience developing dashboards or reports using Google Analytics and translating data into recommendations.
  • Familiarity with Google Search Console and related search performance tools.
  • Experience with Adobe Creative Cloud or similar digital design tools.
  • Experience working with external web development, hosting or technology vendors.
  • Experience in an association, nonprofit, scientific, medical, education or publishing environment.

Core Competencies

  • Detail-oriented: Maintains a high level of accuracy across website content and digital platforms.
  • Technically capable: Comfortable working directly in a CMS and using HTML/CSS to resolve routine issues without requiring developer support for every change.
  • Analytical: Uses data and analytics to understand website performance and recommend improvements.
  • User-focused: Approaches content, navigation and website functionality from the perspective of the end user.
  • Collaborative: Works effectively across departments while helping stakeholders translate their needs into actionable digital solutions.
  • Organized: Establishes clear processes for website requests, priorities, approvals and publishing.
  • Proactive: Identifies issues and opportunities rather than waiting for individual website requests.
  • Adaptable: Keeps pace with evolving digital platforms, SEO/GEO practices, accessibility standards and technology.

Work Environment


This is a full-time position based in Rolling Meadows, Illinois. The position operates in a collaborative, cross-functional environment and works closely with marketing, communications, program teams, IT and external partners.


Compensation and Benefits


The salary range for this full-time position is $70,000-$80,000. Actual compensation will be based on qualifications, experience and other job-related factors. The organization offers a comprehensive benefits package. Additional information regarding benefits and other compensation will be provided in accordance with applicable requirements.

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