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Web Analytics Manager Jobs in Durham, CT (NOW HIRING)

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Web Analytics Manager information

See Durham, CT salary details

$38.1K

$78.9K

$140.6K

How much do web analytics manager jobs pay per year?

As of Sep 4, 2026, the average yearly pay for web analytics manager in Durham, CT is $78,916.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,700.00 and $92,200.00 per year, depending on experience, location, and employer.

What does a web analytics manager do?

A Web Analytics Manager is responsible for collecting, analyzing, and interpreting data related to website performance and user behavior. They use various analytics tools to monitor metrics such as traffic, conversion rates, and user engagement. Their insights help organizations make data-driven decisions to improve website effectiveness, optimize marketing strategies, and enhance user experience. Additionally, they often collaborate with marketing, design, and development teams to implement changes based on their findings.

What are the key skills and qualifications needed to thrive as a web analytics manager?

To thrive as a Web Analytics Manager, you need expertise in data analysis, digital marketing, and statistics, usually supported by a degree in marketing, business, or a related field. Proficiency with analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms is typically required, along with certifications like Google Analytics Individual Qualification (GAIQ). Strong communication, problem-solving abilities, and attention to detail help you translate data insights into actionable business recommendations. These skills are vital for driving data-informed decisions that optimize website performance and achieve organizational goals.

What are some typical challenges faced by web analytics managers when implementing new analytics tools or platforms?

Web Analytics Managers often encounter challenges such as ensuring seamless integration of new analytics tools with existing website infrastructure, maintaining data accuracy during migration, and securing buy-in from stakeholders for necessary changes. Additionally, they may need to train team members on new platforms and update documentation to reflect new processes. Addressing these challenges involves clear communication, detailed planning, and ongoing collaboration with IT, marketing, and development teams to ensure smooth adoption and accurate data collection.

What is the difference between Web Analytics Manager vs Data Analyst?

AspectWeb Analytics ManagerData Analyst
Required CredentialsBachelor's in Marketing, Data Science, or related field; certifications like Google Analytics or Adobe AnalyticsBachelor's in Statistics, Mathematics, or related field; certifications like Google Data Analytics or SQL
Work EnvironmentOversees analytics teams, collaborates with marketing and IT departments, manages analytics toolsAnalyzes data sets, creates reports, supports decision-making across departments
Employer & Industry UsageCommon in digital marketing, e-commerce, media companiesUsed across finance, healthcare, retail, and tech industries

The Web Analytics Manager focuses on overseeing web data strategies, managing analytics tools, and leading teams to optimize online performance. In contrast, Data Analysts interpret data sets, generate insights, and support various business functions. While both roles require strong analytical skills and familiarity with analytics platforms, the Web Analytics Manager has a broader leadership and strategic focus specific to web data.

What job categories do people searching Web Analytics Manager jobs in Durham, CT look for?

The top searched job categories for Web Analytics Manager jobs in Durham, CT are:

What cities near Durham, CT are hiring for Web Analytics Manager jobs?

Cities near Durham, CT with the most Web Analytics Manager job openings:

Digital Marketing and Web Operations Intern

Budderfly

Shelton, CT โ€ข On-site

$20/hr

Full-time, Internship

Medical, Dental, Vision, Life, Retirement

Posted 11 days ago


Key responsibilities

  • Support the digital marketing team by uploading and formatting web pages in HubSpot and making backend updates.

  • Assist with social media execution across multiple channels, including content creation and backend updates.

  • Help with internal communication projects and provide general administrative support to the department.


Job description

Saving the World!  Help Wanted…

Budderfly is a fast-growth, private equity-backed energy management outsourcing company that is committed to reducing global carbon emissions for small to medium sized enterprises.  We are the premier sustainability partner for businesses with repeatable footprints such as restaurant chains, assisted living facilities, retail franchises, and more. Budderfly installs, monitors, and manages a combination of patented technologies, equipment upgrades, and proprietary energy software to help deliver complete energy saving solutions for our customers.

Celebrating 5 years on Inc. 5000 America's Fastest-Growing Private Companies list. Recognized in Time Magazine's Best Inventions of 2025.

We are an energetic and dedicated team working together to make a positive impact on the environment while providing an excellent customer experience.   We are growing quickly and looking to add talented people who are passionate about making the world a better place!

We have an opportunity for a motivated individual to fill the role of Digital Marketing and Web Operations Intern.  In this position, the successful candidate will be responsible for supporting the digital side of our marketing team.

Why this Role is Important:

Budderfly's marketing team is looking for a Digital Marketing and Web Operations Intern to support the technical and operational side of our web and social presence. This role is focused on execution — web performance, social media support, digital advertising operations, and internal communications.  

Budderfly has a fast-paced, but supportive culture. The ideal candidate is interested is curious, driven, and open to a longer-term placement with us. Interest in sustainability and cleantech is a huge plus.  

Responsibilities:

  • Upload and format new web pages in HubSpot, and make basic backend updates to existing pages (e.g., schema markup)  
  • Support SEO tasks including metadata audits, internal linking checks, and redirect cleanup  
  • Support day-to-day social media execution, optimizing across channels like LinkedIn, YouTube, Google Business Hub, and Meta (assisting graphic creation, backend updates, etc.)  
  • Help with internal communication projects like creating office slides, newsletters, planning lunch and learns, etc.  
  • Provide general department administrative support when needed 
  • General file organization and asset library upkeep 


Desired Skills and Experience:

  • Full-time college student Junior, Senior, or a college graduate by the end of Spring 2027  
  • In process of getting bachelor's in marketing, communications, or a related field  
  • Stellar organizational skills with an ability to prioritize and handle workload, working across multiple campaigns at any given time  
  • Proven ability to meet deadlines with keen attention to detail as it pertains across all marketing functions  
  • Excellent analytical, verbal, and written skills  
  • Ability to work independently and efficiently on concurrent projects and with internal staff and outside partners/vendors  
  • Experience with creating web pages or willingness to learn quickly  
  • Proficient in Canva and Microsoft Office specifically including Word, Excel, PowerPoint, Outlook  
  • Passion for sustainability and environmental causes 

 

What We Offer:

  • Career advancement opportunities in a fast-growing, supportive company environment
  • Competitive pay
  • Full benefits package including medical, dental, vison, 401K, life insurance, and disability insurance
  • Opportunity to work as part of a team that values its members and works together to achieve positive change.

Compensation: $20.00/hourly

Budderfly is committed to providing equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status, and to affirmatively seek to advance the principles of equal employment opportunity.

We welcome all job seekers, including those with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company's career web page as a result of your disability.

Compensation
$20—$20 USD

Compensation is based on factors including level of experience, skillset, qualifications, and location.

What We Offer:

  • Career advancement opportunities in a fast-growing, supportive company environment
  • Competitive pay
  • Full benefits package including medical, dental, vison, 401K, life insurance, and disability insurance
  • Opportunity to work as part of a team that values its members and works together to achieve positive change.

Budderfly is committed to providing equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status, and to affirmatively seek to advance the principles of equal employment opportunity.

We welcome all job seekers, including those with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company's career web page as a result of your disability.