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Web Analyst Jobs in Seattle, WA (NOW HIRING)

We are looking for a GA4 Web Analytics Contractor to support an increase in our Marketing ... analyst rather than a general business analyst. What You'll Do * Design and document GA4 ...

... analytics 3. Defining and managing UX patterns and web standards 4. Developing several new backend capabilities including WebAPIs and personalization support 5. Closely working with the Azure Web ...

Data Analyst - Senior

Bothell, WA ยท On-site

$97K - $122K/yr

Experience with enterprise-scale Web Analytics implementations, including creating reports and diagnosing Analytics Instrumentation problems. * Ability to find and investigate data issues across ...

Web Solutions Specialist

Tukwila, WA ยท Remote

$62K - $115K/yr

You'llpartner with UX, Marketing, Product, Analytics, and IT teams to translate business requirements into effective web solutions. * User Experience & Accessibility: You'llensure all solutions align ...

Web Application Developer

Keyport, WA ยท Remote

$90K - $120K/yr

Collaborate with stakeholders to gather requirements, analyze business needs, and propose technical ... Experience designing, developing, and supporting web-based applications and relational databases.

Web Application Developer

Keyport, WA ยท Remote

$90K - $120K/yr

Collaborate with stakeholders to gather requirements, analyze business needs, and propose technical ... Experience designing, developing, and supporting web-based applications and relational databases.

Web Application Developer

Keyport, WA ยท On-site +1

$90K - $120K/yr

Collaborate with stakeholders to gather requirements, analyze business needs, and propose technical ... Experience designing, developing, and supporting web-based applications and relational databases.

Experience in designing and implementing SOAP and REST web services using standard frameworks * At ... Analytical, troubleshooting skills * Experience and desire to work in a Global delivery environment.

Web Developer 2 Location: Redmond, WA Job Type: Full Time Candidates must have Angular experience, and must have a portfolio showing their applied skillset Qualification: * 2+ years of professional ...

Web Developer 2 Location: Redmond, WA Job Type: Full Time Candidates must have Angular experience, and must have a portfolio showing their applied skillset Qualification: * 2+ years of professional ...

Web developer Duration: Full Time role Redmond , wA Role Responsibilities include (but are not limited to): * Create features that meet the needs of a world-wide audience. * Ability to quickly come ...

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Web Analyst information

See Seattle, WA salary details

$72.8K

$96K

$107K

How much do web analyst jobs pay per year?

As of Jul 29, 2026, the average yearly pay for web analyst in Seattle, WA is $95,984.00, according to ZipRecruiter salary data. Most workers in this role earn between $93,900.00 and $94,500.00 per year, depending on experience, location, and employer.

What Is a Web Analyst?

As a web analyst, you track website performance in terms of metric like unique visitors, click-though, and time spent on the site. Web analysts use a variety of tools to measure parameters like the average time of visit, the number of inbound vs. outbound links, and more. In this position, you most likely work as a part of a software development team, but you may also pursue freelance or independent consulting jobs.

How does a Web Analyst typically collaborate with marketing and development teams?

Web Analysts frequently work alongside marketing and development teams to translate data insights into actionable strategies. They provide marketing with performance reports on campaigns and user behavior, enabling data-driven decision-making. With development teams, they help implement tracking codes, troubleshoot analytics issues, and ensure accurate data collection. This cross-functional collaboration is essential for optimizing website performance and achieving business goals.

What are the key skills and qualifications needed to thrive as a Web Analyst, and why are they important?

To thrive as a Web Analyst, you need strong analytical skills, proficiency in data interpretation, and a background in marketing, statistics, or computer science. Familiarity with web analytics tools such as Google Analytics, Adobe Analytics, tag management systems, and relevant certifications is often required. Attention to detail, critical thinking, and clear communication help translate complex data into actionable business insights. These skills ensure effective measurement of web performance, enabling data-driven decisions that optimize user experience and achieve business goals.

What does a Web Analyst do?

A Web Analyst is responsible for collecting, analyzing, and interpreting data related to website performance and user behavior. They use tools like Google Analytics to track metrics such as traffic, conversion rates, and user engagement, providing actionable insights to help improve websites and achieve business goals. Web Analysts often create reports, identify trends, and recommend strategies to optimize website content, design, and functionality. Their work helps organizations make informed decisions to enhance the online user experience and drive growth.

What is the difference between Web Analyst vs Data Analyst?

AspectWeb AnalystData Analyst
Required CredentialsBachelor's in Marketing, IT, or related fields; familiarity with web analytics toolsBachelor's in Statistics, Mathematics, or related fields; proficiency in data analysis software
Work EnvironmentDigital marketing teams, e-commerce, media companiesVarious industries including finance, healthcare, retail
Employer & Industry UsagePrimarily in online-focused companies, marketing agenciesAcross multiple sectors analyzing large datasets
Common Search & Comparison IntentUnderstanding web traffic, user behavior, campaign performanceAnalyzing data trends, generating reports, supporting decision-making

Web Analysts focus on website performance, user behavior, and digital marketing metrics, often using web-specific tools. Data Analysts work with broader datasets across industries, providing insights for strategic decisions. While both roles require analytical skills, Web Analysts specialize in online data, whereas Data Analysts handle diverse data sources.

What are the most commonly searched types of Web Analyst jobs in Seattle, WA? The most popular types of Web Analyst jobs in Seattle, WA are:
Infographic showing various Web Analyst job openings in Seattle, WA as of July 2026, with employment types broken down into 86% Full Time, 8% Part Time, 1% Temporary, and 5% Contract. Highlights an 85% Physical, 6% Hybrid, and 9% Remote job distribution, with an average salary of $95,984 per year, or $46.1 per hour.

GA4 Web Analytics- Contractor

Pop

Seattle, WA โ€ข On-site, Remote

Contractor

This job post hasย expired today.ย Applications are no longer accepted.


Job description

We are looking for a GA4 Web Analytics Contractor to support an increase in our Marketing Intelligence work, with a strong focus on web analytics using Google Analytics 4 (GA4). This role requires a background in marketing analytics and experience translating digital performance data into meaningful insights for stakeholders. The primary ask is data analytics vs tagging/implementation. This role is estimated at approximately 20-25 hours per week, based on business needs and mutual fit, beginning August 1 through approximately September 11, 2026. Hours can be worked flexibly provided deadlines and collaboration needs are met.
The ideal candidate has experience producing quarterly, ad hoc, and cross-channel reporting, and is comfortable analyzing performance trends QoQ and YoY. This includes evaluating traffic attribution, site performance, user behavior, and broader traffic trends to support business and stakeholder needs.
We are seeking someone with foundational knowledge in digital marketing, demonstrated through relevant credentials or certifications, to clearly differentiate themselves as a marketing analyst rather than a general business analyst.
What You'll Do
  • Design and document GA4 measurement plans using events, parameters, and user properties, with a modern, event-based approach (not pageview-centric or UA-style thinking)
  • Implement and manage GA4 via Google Tag Manager (GTM), including custom events, enhanced measurement tuning, cross-domain tracking, and consent-aware tagging
  • Perform ad hoc analysis and create quarterly reports across multiple accounts
  • Define, implement, and validate structured data layers (e.g., ecommerce and content interactions), and troubleshoot tracking using GTM Preview, GA4 DebugView, and browser-based developer tools
  • Configure GA4 custom definitions and build actionable analyses using GA4 Explorations, rather than relying solely on default dashboards
  • Identify data discrepancies, validate event schemas, diagnose tracking issues, and clearly explain GA4 data behavior to both technical and non-technical stakeholders

What We're Looking For
  • 2+ years of GA4 experience with a deep expertise in GA4's event-based measurement model
  • Hands-on experience implementing GA4 for web properties
  • Strong understanding of GA4 conversions, attribution models, event deduplication, and how GA4 differs from UA in session logic and funnel analysis
  • Experience designing and debugging data layers
  • Proficiency with custom dimensions, custom metrics, and advanced reporting
  • Working knowledge of conversion modeling and attribution
  • High attention to detail, and strong personal QA process are essential.
  • Ability to connect data trends to business context and outside factors (market shifts, competitor moves, news events), not just what's in the analytics.
  • Anticipates follow-up questions and answers them before being asked.
  • Minimum of 3 years' experience working at/for a Digital Marketing Agency
  • Experience with Adobe Analytics or Adobe Customer Journey (CJA) is a plus
  • Ability to work approximately 20 hours per week based on business needs and mutual fit

POP is an Equal Opportunity Employer that is committed to an inclusive and diverse workplace. All qualified candidates will receive consideration for employment. POP will not discriminate on the basis of race, national origin, gender, gender identity or expression, sexual orientation, protected veteran status, physical or mental disability, age, or other legally protected status. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [email protected].
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