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Vp Digital Activation Jobs (NOW HIRING)

Planet Fitness

VP, Digital

Boston, MA · On-site

As our Vice President of Digital, you'll shape the digital experiences that help millions of people begin, maintain, and succeed in their health and wellness journeys. This role oversees the digital ...

UNAVAILABLE

VP, Digital

Boston, MA · On-site

Overview As our Vice President of Digital, you'll shape the digital experiences that help millions of people begin, maintain, and succeed in their health and wellness journeys. This role oversees the ...

UNAVAILABLE

VP, Digital

Hampton, NH · On-site

Overview As our Vice President of Digital, you'll shape the digital experiences that help millions of people begin, maintain, and succeed in their health and wellness journeys. This role oversees the ...

Planet Fitness

VP, Digital

Boston, MA · On-site

The Vice President, Digital is responsible for defining and executing the enterprise digital strategy, product roadmap, and member experience across Planet Fitness' digital ecosystem. This role ...

Sales and Marketing

VP, Digital Partners

Stamford, CT · On-site

ABOUT THE ROLE Reporting to the SVP of Digital Sales, the VP, Digital Partners, leads Spectrum's digital reseller channel strategy and execution. This role is responsible for digital partner-driven ...

Planet Fitness

VP, Digital

Hampton, NH · On-site

Overview As our Vice President of Digital, you'll shape the digital experiences that help millions of people begin, maintain, and succeed in their health and wellness journeys. This role oversees the ...

Planet Fitness

VP, Digital

Boston, MA · On-site

Overview As our Vice President of Digital, you'll shape the digital experiences that help millions of people begin, maintain, and succeed in their health and wellness journeys. This role oversees the ...

Hunter

Vice President, Digital

Manhattan, NY · On-site

$145K - $160K/yr

Overview The Vice President, Digital serves as a senior leader in developing and managing comprehensive social and digital marketing campaigns and programs. This role functions as the most senior ...

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Vp Digital Activation information

See salary details

$90.5K

$193.6K

$247K

How much do vp digital activation jobs pay per year?

As of Sep 11, 2026, the average yearly pay for vp digital activation in the United States is $193,637.00, according to ZipRecruiter salary data. Most workers in this role earn between $176,500.00 and $225,500.00 per year, depending on experience, location, and employer.

What does a VP of Digital Activation do?

A VP of Digital Activation is responsible for overseeing and executing digital marketing strategies to drive brand engagement and business results. This role typically involves managing multi-channel campaigns, ensuring seamless integration across digital platforms, and leading teams focused on digital advertising, programmatic buying, and data-driven marketing efforts. The VP also collaborates with other departments to ensure digital initiatives align with overall business objectives and stays updated on emerging digital trends and technologies. Ultimately, the VP of Digital Activation plays a critical role in maximizing the value and impact of a company's digital presence.

How does a VP of Digital Activation typically collaborate with cross-functional teams to drive campaign success?

As a VP of Digital Activation, you will regularly work alongside marketing, creative, analytics, and sales teams to ensure digital campaigns are strategically aligned and executed effectively. This role requires strong communication and project management skills to coordinate between departments, address challenges swiftly, and optimize campaign performance based on real-time feedback. You’ll often lead strategy sessions, oversee digital media buying, and ensure that all teams are informed and working toward shared KPIs, contributing directly to the overall business objectives.

What are the key skills and qualifications needed to thrive as a VP Digital Activation, and why are they important?

To excel as a VP Digital Activation, you need deep expertise in digital marketing strategy, data analytics, and campaign management, typically supported by a relevant degree and substantial industry experience. Mastery of digital advertising platforms (such as Google Ads, Facebook Ads Manager), analytics tools (like Google Analytics), and certifications in digital marketing are highly valued. Outstanding leadership, communication, and problem-solving skills set top candidates apart in collaborating with cross-functional teams and driving innovation. These competencies are crucial for leading high-impact digital initiatives that align with business goals and deliver measurable results.

What is the difference between Vp Digital Activation vs Digital Marketing Manager?

AspectVp Digital ActivationDigital Marketing Manager
ResponsibilitiesOversees digital activation strategies, manages cross-channel campaigns, aligns digital initiatives with business goalsDevelops and executes marketing campaigns, manages digital content, analyzes campaign performance
Required CredentialsBachelor's/Master's in Marketing, Business, or related; experience in digital activation and leadershipBachelor's in Marketing, Communications, or related; experience in digital marketing and campaign management
Work EnvironmentCorporate offices, digital agencies, or client-side teams; strategic and leadership focusMarketing departments, agencies; tactical execution and campaign management

The Vp Digital Activation focuses on leading digital activation strategies and managing cross-channel campaigns at a strategic level, often overseeing teams and aligning digital efforts with business objectives. In contrast, a Digital Marketing Manager handles the execution of marketing campaigns, content creation, and performance analysis. Both roles require marketing expertise, but the Vp typically has more seniority and strategic responsibilities.

What are popular job titles related to Vp Digital Activation jobs?

For Vp Digital Activation jobs, the most frequently searched job titles are:

Infographic showing various Vp Digital Activation job openings in the United States as of July 2026, with employment types broken down into 87% Full Time, 9% Part Time, 1% Temporary, and 3% Contract. Highlights an 83% Physical, 4% Hybrid, and 13% Remote job distribution, with an average salary of $193,637 per year, or $93.1 per hour.

Director, Digital Activation

Parsippany, NJ

CMI Media Group
Marketing • 1 - 5K employees
Learn more about CMI Media Groupexternal

Full-time

Posted 2 days ago

New

Job description

As a key leader within our agency, the Director, Digital Activation will be instrumental in overseeing CMI Media Group’s biddable offerings on assigned accounts. This includes, but is not limited to, SEM, Paid Social, Programmatic, Digital Video, and more. You will provide critical thought leadership both internally and externally, leading the development of strategic plans designed to meet clients’ brand and marketing objectives, from implementation through performance analysis.
This role is part of a core leadership team, responsible for building and maintaining strong external relationships with clients, vendors, suppliers, and agency partners, in collaboration with client team leads. Internally, you will establish key relationships across Engagement Strategy, Client Finance, Supplier Partner Team, Customer Development Team, Ad Ops, Media Investment, Insights/Analytics, and other digital channels. You are deeply versed in the buying, execution, and evaluation of all biddable strategies, including interaction with leading tools and platforms.
What You'll Do:
  • Strategic Leadership: Work closely with the VP, Digital Activation to lead strategy, innovate, and deliver our biddable capabilities for assigned clients.
  • Performance & Optimization: Establish goals and KPIs in partnership with the Business Insights team for campaigns across all biddable channels.
  • Best Practices & Innovation: Collaborate with Digital Activation leadership to ensure best practices and SOPs are created, implemented, updated, and executed. Identify opportunities for alternative staffing arrangements to streamline work processes.
  • Thought Leadership: Play a significant role in thought leadership across both endemic and non-endemic opportunities, representing the organization in public forums and contributing to industry recognition.
  • Partnership & Collaboration: Establish strong, strategic relationships with key partners in the biddable media space (Google, Microsoft, TikTok, The Trade Desk, PulsePoint, IQVIA, Meta, Twitter/X, etc.). Identify and lead omnichannel opportunities to connect biddable media channel data, insights, and strategies across teams.
  • Client Success: Partner with Digital Activation leadership, internal stakeholders, and client leadership to ensure client satisfaction in all biddable media areas, establishing relationships with senior members at assigned clients.
  • Advocacy & Adoption: Advocate for proprietary tools and data, increasing adoption amongst teams. Introduce additional CMI Media Group and WPP solutions to clients as needed.
  • Team Development: Mentor assigned biddable channel leads, developing their strategic and business skills. Provide leadership and hold teams accountable for executional excellence.
  • Continuous Learning: Continuously educate yourself on new technology, data sources, partners, and innovations, advocating for their use and adoption within the agency.
What You'll Bring:
  • 8+ years of experience managing biddable media campaigns in management platforms like SA360, Sprinklr, TTD, or other inventory and optimization platforms.
  • Deep expertise in audience suppliers, especially in the areas of Video, Programmatic, Paid Social, SEM, and more.
  • Excellent digital media background and project management skills.
  • Outstanding analytical and problem-solving abilities.
  • Excellent written, verbal, and presentation skills.
  • Proven experience leading and building departmental processes, partnerships, and tools.
  • 5+ years of team management experience.
  • 5+ years of managing partner relationships.
  • Strong quantitative analysis skills.
  • Ability to create, grow, and expand relationships with clients, vendors, and internal stakeholders.
  • Demonstrable passion for learning new technologies.
  • Strong business and leadership skills to make independent decisions affecting the daily operations and management of campaigns.
  • A passion for working in a fast-growing healthcare media agency.
  • Expert in Digital Media best practices, strategy, and execution.
  • Healthcare/Pharmaceutical background is a significant plus.
  • Bachelor’s degree or equivalent, preferably in marketing, business, or any quantitative or analytical related fields preferred.

The base salary for this position at the time of this posting may range from $90,000 to $180,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.