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Vp Digital Activation Jobs (NOW HIRING)

T-Mobile

VP, Digital Performance Marketing

Overland Park, KS · On-site

$257K - $348K/yr

This role owns the "what" and "where" of digital activation before the transaction begins: who we ... The VP translates business and marketing priorities into coordinated, data-driven activation across ...

CMI Media Group

Director, Digital Activation

New York, NY · On-site

$90K - $180K/yr

Work closely with the VP, Digital Activation to lead strategy, innovate, and deliver our biddable capabilities for assigned clients. * Performance & Optimization:Establish goals and KPIs in ...

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Vp Digital Activation information

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$90.5K

$193.6K

$247K

How much do vp digital activation jobs pay per year?

As of Jun 8, 2026, the average yearly pay for vp digital activation in the United States is $193,637.00, according to ZipRecruiter salary data. Most workers in this role earn between $176,500.00 and $225,500.00 per year, depending on experience, location, and employer.

What does a VP of Digital Activation do?

A VP of Digital Activation is responsible for overseeing and executing digital marketing strategies to drive brand engagement and business results. This role typically involves managing multi-channel campaigns, ensuring seamless integration across digital platforms, and leading teams focused on digital advertising, programmatic buying, and data-driven marketing efforts. The VP also collaborates with other departments to ensure digital initiatives align with overall business objectives and stays updated on emerging digital trends and technologies. Ultimately, the VP of Digital Activation plays a critical role in maximizing the value and impact of a company's digital presence.

How does a VP of Digital Activation typically collaborate with cross-functional teams to drive campaign success?

As a VP of Digital Activation, you will regularly work alongside marketing, creative, analytics, and sales teams to ensure digital campaigns are strategically aligned and executed effectively. This role requires strong communication and project management skills to coordinate between departments, address challenges swiftly, and optimize campaign performance based on real-time feedback. You’ll often lead strategy sessions, oversee digital media buying, and ensure that all teams are informed and working toward shared KPIs, contributing directly to the overall business objectives.

What is the difference between Vp Digital Activation vs Digital Marketing Manager?

AspectVp Digital ActivationDigital Marketing Manager
ResponsibilitiesOversees digital activation strategies, manages cross-channel campaigns, aligns digital initiatives with business goalsDevelops and executes marketing campaigns, manages digital content, analyzes campaign performance
Required CredentialsBachelor's/Master's in Marketing, Business, or related; experience in digital activation and leadershipBachelor's in Marketing, Communications, or related; experience in digital marketing and campaign management
Work EnvironmentCorporate offices, digital agencies, or client-side teams; strategic and leadership focusMarketing departments, agencies; tactical execution and campaign management

The Vp Digital Activation focuses on leading digital activation strategies and managing cross-channel campaigns at a strategic level, often overseeing teams and aligning digital efforts with business objectives. In contrast, a Digital Marketing Manager handles the execution of marketing campaigns, content creation, and performance analysis. Both roles require marketing expertise, but the Vp typically has more seniority and strategic responsibilities.

What are the key skills and qualifications needed to thrive as a VP Digital Activation, and why are they important?

To excel as a VP Digital Activation, you need deep expertise in digital marketing strategy, data analytics, and campaign management, typically supported by a relevant degree and substantial industry experience. Mastery of digital advertising platforms (such as Google Ads, Facebook Ads Manager), analytics tools (like Google Analytics), and certifications in digital marketing are highly valued. Outstanding leadership, communication, and problem-solving skills set top candidates apart in collaborating with cross-functional teams and driving innovation. These competencies are crucial for leading high-impact digital initiatives that align with business goals and deliver measurable results.
Infographic showing various Vp Digital Activation job openings in the United States as of May 2026, with employment types broken down into 2% Internship, 38% Full Time, 58% Part Time, and 2% Temporary. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $193,637 per year, or $93.1 per hour.
Vice President, Digital Activation

Vice President, Digital Activation

CMI Media Group

Cherry Hill, NJ

Full-time

Posted 19 days ago

Job description

Are you a visionary leader in the digital media space with a deep passion for innovation and driving impactful biddable strategies? CMI Media Group, a leading media agency within the WPP network, is seeking a highly experienced and strategic Vice President, Digital Activation to join our core leadership team.
In this pivotal role, you will champion our biddable media offerings for assigned client accounts, including SEM, Paid Social, Programmatic, Video, and other digital activation channels. You will serve as a key thought leader, both internally and externally, shaping strategic plans that consistently meet and exceed our clients' brand and marketing objectives. This is an opportunity to lead, innovate, and make a significant impact within a dynamic and growing organization, fostering strong relationships with clients, partners, and internal stakeholders.
What You'll Do:
  • Lead the overall strategy, innovation, and delivery of biddable capabilities across all assigned client accounts.
  • Establish clear goals and KPIs in partnership with our Business Insights team, ensuring campaign success.
  • Identify and spearhead omnichannel opportunities, connecting biddable media insights and strategies across teams.
  • Continuously research and advocate for new technologies, data sources, and innovations within the agency and for clients.
  • Bring innovative ideas directly to strategic partners to drive client growth and industry-leading solutions.
  • Cultivate and expand strong, strategic relationships with senior client stakeholders and key biddable media partners (e.g., Google, Microsoft, TikTok, The Trade Desk, Meta).
  • Represent CMI Media Group as a thought leader in public forums, conferences, and press opportunities.
  • Champion CMI Media Group and WPP capabilities, introducing tailored solutions to meet evolving client needs.
  • Collaborate with department leadership to develop, implement, and update best practices and Standard Operating Procedures (SOPs).
  • Ensure appropriate client staffing, optimizing work processes, and meeting/exceeding billable goals.
  • Mentor, develop, and inspire assigned biddable channel leaders, fostering their strategic and business acumen.
  • Hold biddable media teams accountable for executional excellence and continuous improvement.
What You'll Bring:
  • 10+ years of progressive experience managing biddable media campaigns within leading platforms (e.g., SA360, Sprinklr, The Trade Desk, other inventory and optimization platforms).
  • Deep expertise in audience suppliers and across biddable channels, particularly Video, Programmatic, Paid Social, and SEM.
  • 8+ years of proven team management experience, including developing and mentoring staff.
  • 8+ years of experience managing partner relationships with major media platforms and vendors.
  • Exceptional digital media background combined with strong project management skills.
  • Outstanding analytical and problem-solving abilities.
  • Excellent written, verbal, and presentation communication skills, capable of influencing senior stakeholders.
  • Proven experience in leading the development of departmental processes, partnerships, and proprietary tools.
  • Healthcare/Pharmaceutical background is a significant plus.

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