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Under the direction of the Director of the Medical College of Wisconsin Cancer Center (MCWCC) and the Audaxity Ride Chair (Nelson Williams), the MCWCC Annual Philanthropic Bike Ride Event Director oversees the planning, implementation, and evaluation of the fundraising and organization-wide events for the MCWCC Bike Ride. The Event Manager will work to ensure the event's success and provide an exceptional experience for attendees, staff, and volunteers. This position will collaborate with the MCWCC Development and MCWCC Strategic Communications/Brand team to develop specific fundraising goals and annual budgets and to ensure integrated messaging and communication strategies.

Management

• Oversee the execution of MCWCC's Annual Fundraising Bike Ride to include planning and execution of the logistics; vision; budgeting; committee oversight; stewardship; and evaluation of the MCWCC Bike Race.

• Serve as liaison between the MCWCC Director, Audaxity Ride Chair, Logistics Management Company, and Marketing Management Company to define and meet strategic goals, logistical details, manage schedules and deliverables and execute the ride to successful completion.

• Prepare and manage the $2M Bike Race budget with philanthropic projections of up to $7M, ensuring events are meeting financial goals and expenses are within budget parameters. Work with the MCWCC Business Manager on reporting for finance.

• Build and maintain internal relationships with MCW Foundation, MCW Central Development, MCW and MCWCC Marketing, and MCW Legal.

• Secure significant corporate sponsorships. Collaborate with the Development Team to develop best practices and benefit packages regarding existing and prospective event sponsors.

• Recruit, train and provide leadership and direction to the Bike Ride Staff ride recruiter, volunteers, and Board of Directors on all events via reports, meetings, and other communications.

• Work with the MCW Foundation to ensure proper protocols are being followed.

• Supervise ride recruiter.

• Use data analytics to review and ensure that event strategies, goals, and intended outcomes are updated, implemented, and fit well within the overall fundraising strategies.

• Supports the overall efforts of the MCWCC Development Team and the Central Development Office

Event Promotion and Execution

• Manage all logistics and planning of launch parties or recruitment events throughout the year leading up to the bike ride and post-event.

• Develop and maintain timelines and project plans to ensure each aspect of the event is on track.

• Contact and vet vendors.

• Act as one of the main contacts for the day-of fundraising events.

• Manage all fundraising event timelines. Work with the logistics management company and the marketing management company to create plans that accurately reflect the department's roles and to maintain and monitor these timelines.

• Collaborate with the MCWCC/MCW Brand team on the messaging, marketing, and visual aspects of the event, including the media sponsorships and management of signage needs.

• Work with marketing company and MCW Development Communications team on website - content creation, end-user experience, fundraising updates, and technical issues; brand identity; marketing materials and design; video production.

• Collaborate with the MCWCC Communications area to provide and review copy for all event materials, including digital and print pieces.

• In coordination with the Director of Advancement Services, implement a software solution that will facilitate registration and peer to peer fundraising activities.

• Coordinate all electronic and print communications, content creation, graphic development related to sponsors, stakeholders, volunteers and riders

• Manage all social media regarding the ride - Facebook, Instagram, and Twitter to maintain all MCW branding protocols.

Rider and Volunteer Recruitment

• Identify, cultivate and recruit individual and corporate teams of riders through face to face visits and group presentations both on and off campus; goal of 1500 riders recruited.

• Manage the Volunteer Services team to sufficiently plan for the event's volunteer needs while facilitating positive and effective volunteer engagement.

• Manage the MCWCC staff's collaboration with the Donor Service team to monitor the registration process for all fundraising events including data entry, seating, list production, and acknowledgements.

• Coordinate visits and schedules for MCWCC leadership and consultants to participate in rider recruitment efforts.

• Manage the recruitment and training of approximately 500+ volunteers for the event.

• Manage the organization of bike ride team meetings.

• Field telephone and email inquiries regarding the ride.

• Ensure every participant can successfully achieve his or her fundraising goal through training, support and encouragement.