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Visual Merchandising Director information

See Portland, OR salary details

$97K

$132.7K

$189.8K

How much do visual merchandising director jobs pay per year?

As of Aug 26, 2026, the average yearly pay for visual merchandising director in Portland, OR is $132,659.00, according to ZipRecruiter salary data. Most workers in this role earn between $112,400.00 and $152,200.00 per year, depending on experience, location, and employer.

What is a visual merchandising director?

A visual merchandising director oversees the design of in-store visual displays or shelving of products. Your duties in this career may see you working in a fashion boutique, department store, or another retail outlet. As a visual merchandising director, your responsibilities include coming up with display designs, overseeing the strategic placement of products, and using data and sales results to find the best methods for visually promoting products. The displays must be creative and eye-catching, but they must also have functionality so that customers can see and access products that you are selling.

What are the key skills and qualifications needed to thrive as a visual merchandising director?

To excel as a Visual Merchandising Director, you need expertise in visual design, retail strategy, and trend analysis, often supported by a degree in visual merchandising, design, or a related field. Familiarity with design software such as Adobe Creative Suite, 3D rendering tools, and experience managing store layout systems is standard. Leadership, creative vision, strong communication, and project management skills distinguish top performers in this role. These abilities are essential for creating compelling in-store experiences that boost brand identity and drive sales.

What are some common challenges a visual merchandising director faces when implementing new store concepts across multiple locations?

A Visual Merchandising Director often encounters challenges such as ensuring brand consistency while adapting displays to fit varying store layouts and regional customer preferences. Coordinating with cross-functional teams—including store managers, marketing, and procurement—can be complex, especially when rolling out large-scale campaigns or seasonal updates. Managing logistics, training in-store teams, and staying ahead of retail trends also require strong project management and communication skills. Successfully overcoming these challenges involves creative problem-solving and the ability to inspire and lead diverse teams.

What is the difference between Visual Merchandising Director vs Visual Merchandising Manager?

AspectVisual Merchandising DirectorVisual Merchandising Manager
ResponsibilitiesOversees overall visual branding, develops strategies, manages large teams, and sets long-term visual standards.Implements visual displays, manages daily store setups, and supervises staff on specific projects.
CredentialsTypically requires a bachelor’s degree in design, marketing, or related fields; extensive experience in visual merchandising.Usually requires a relevant associate or bachelor’s degree and experience in visual display roles.
Work EnvironmentCorporate offices, large retail chains, and brand headquarters.Retail stores, showrooms, and store-specific locations.

The Visual Merchandising Director focuses on strategic, high-level visual branding and oversees teams across multiple locations, while the Visual Merchandising Manager handles daily display execution and team supervision. Both roles require relevant experience, but the director role involves broader planning and leadership responsibilities.

More about Visual Merchandising Director jobs

What are the most commonly searched types of Visual Merchandising jobs in Portland, OR?

The most popular types of Visual Merchandising jobs in Portland, OR are:

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For Visual Merchandising Director jobs in Portland, OR, the most frequently searched job titles are:

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Cities near Portland, OR with the most Visual Merchandising Director job openings:

Visual Merchandising Director jobs near you
Infographic showing various Visual Merchandising Director job openings in Portland, OR as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 15% Part Time, and 2% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $132,659 per year, or $63.8 per hour.

Director, Website Merchandising - Rejuvenation

Portland, OR • On-site

Williams-Sonoma

6.5

Company rating: 6.5 out of 10

Based on 95 frontline employees who took The Breakroom Quiz

People enjoy working here

Recommended by parents

Uninterrupted breaks

Learn more about Williams-Sonomaexternal

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 11 days ago

Job description


About the role
As Director, Website Merchandising, you will report to the VP, Ecommerce and lead the website merchandising strategy for Rejuvenation.com, shaping how customers experience the brand, discover products, and move through key shopping journeys. You will own the site merchandising roadmap, category experience strategy, storytelling placement, launch merchandising readiness, site merchandising standards, and ongoing optimization priorities.
This role is accountable for connecting digital merchandising decisions to business outcomes, including revenue, conversion, AOV, sell-through, margin, and inventory productivity. You will partner closely with the Site Operations leader and other ecommerce, Brand, Merchandising, Inventory, Creative, Analytics, and Technology partners to ensure strategies are executed with quality, accuracy, and speed.
The ideal candidate combines customer-first merchandising instincts, strong analytical rigor, financial acumen, brand sensibility, and senior-level cross-functional leadership. This role requires the ability to influence peers, align senior stakeholders, and lead a high-performing team within a fast-paced, matrixed DTC organization.
Responsibilities
1) Website merchandising strategy & roadmap
  • Lead the annual and seasonal website merchandising strategy for several divisions on Rejuvenation.com, aligned to brand priorities, financial goals, marketing moments, product launches, and inventory realities.
  • Own the site merchandising roadmap across categories, ensuring clear priorities, sequencing, and alignment with business goals.
  • Define and evolve key customer shopping journeys by segment, project need, category, room, style, and purchase intent.
  • Own website merchandising performance insights across revenue, conversion, AOV, sell-through, margin outcomes, traffic productivity, and category performance.
  • Translate customer behavior, sales trends, inventory signals, and site performance into clear actions that improve business results.
  • Establish a regular performance rhythm and communicate insights, risks, opportunities, and recommendations to senior leadership.
  • Lead the strategy for category shop experiences, including product exposure, sequencing, storytelling placement, taxonomy inputs, navigation, and discoverability.
  • Partner with Brand Marketing and Creative to bring seasonal stories, product launches, category priorities, and customer inspiration to life on-site.
  • Ensure Rejuvenation.com delivers a cohesive, brand-right, and commercially effective customer experience across categories and adjacent channels.

2) Financial performance accountability
3) On-site customer experience & storytelling
4) Optimization, analytics & testing
  • Establish a performance rhythm (weekly/monthly/quarterly) to review sales, traffic, and customer behavior.
  • Lead optimization efforts across site merchandising, using data to identify opportunities and prioritize action.
  • Partner with Analytics, Site Operations, and Technology to evaluate performance, test opportunities, and customer experience improvements.
  • Drive continuous improvement through page refreshes, product exposure changes, navigation improvements, content updates, testing, and prioritization shifts.

5) Merchandising readiness, site standards & cross-functional execution
  • Own merchandising readiness for key launches, seasonal moments, category initiatives, and marketing campaigns, including content readiness, shop placement, QA standards, and merchandising priorities.
  • Define and maintain merchandising standards for category pages, product sequencing, storytelling modules, visual merchandising, and ongoing shop maintenance.
  • Partner closely with Site Operations to ensure merchandising priorities, execution timelines, and customer experience needs are clearly aligned.
  • Lead working sessions with Product Merchants, Brand Marketing, Creative, Inventory, and Site Operations to drive decisions and remove blockers
  • Influence tradeoffs between storytelling, customer experience, product priorities, inventory constraints, operational capacity, and financial outcomes.
  • Communicate strategy, performance, risks, opportunities, and recommendations clearly to senior cross-functional partners.
  • Lead, manage, and develop a growing team; set priorities, clarify ownership, coach talent, and build scalable ways of working.
  • Build team capabilities in digital merchandising strategy, analytical thinking, business ownership, cross-functional influence, and execution quality.
  • Foster a culture of accountability, collaboration, curiosity, speed, and high standards.

6) Cross-functional leadership
7) People leadership
Required skills and qualifications
  • 8-10 years of eCommerce, digital merchandising, site merchandising, or related digital commerce experience; branded product experience required.
  • 6+ years of people leadership experience, including managing and developing teams.
  • Strong financial and analytical skills, with the ability to connect site experience decisions to revenue, conversion, AOV, sell-through, margin, and inventory outcomes.
  • Deep understanding of eCommerce customer journeys, category shopping experiences, product discoverability, digital storytelling, navigation, browse, search, and conversion optimization.
  • Experience with Adobe Analytics or similar analytics platforms preferred.
  • Experience with project management or workflow tools such as Airtable, Jira, or similar platforms preferred.
  • Strong cross-functional leadership and communication skills, with the ability to influence peers and senior stakeholders.
  • High attention to detail and strong standards for site execution, content quality, launch readiness, and QA.
  • Comfort operating in a fast-paced, matrixed environment with tight timelines, shifting priorities, and multiple stakeholders.
  • Strong brand sensibility and customer-first judgment, with the ability to balance storytelling, product priorities, operational constraints, and financial performance.
  • Ability to work onsite in Portland Monday-Thursday

People First
Putting People First means investing in overall well-being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available:
Benefits
  • A generous discount on all WSI brands
  • A 401(k) plan and other investment opportunities
  • Paid vacations, holidays, and time off to volunteer
  • Health benefits, dental and vision insurance, including same-sex domestic partner benefits
  • Tax-free commuter benefits
  • A wellness program that supports your physical, financial and emotional health

Continued Learning
  • In-person and online learning opportunities through WSI University
  • Cross-brand and cross-function career opportunities
  • Resources for self-development
  • Advisor (Mentor) program
  • Career development workshops, learning programs, and speaker series

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration).
Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.
About Us
Our Company
Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, Rejuvenation, West Elm, Mark & Graham, Outward, and GreenRow. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.

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