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Visitor Attraction Manager Jobs (NOW HIRING)

SEA LIFE

Admissions Supervisor

Bloomington, MN · On-site

$23/hr

... visitor attraction or retail outlet. Maintaining the highest level of service in an efficient, professional manner. Good people management and communication skills. Motivating and inspirational.

SEA LIFE

Admissions Supervisor

Bloomington, MN · On-site

$23/hr

... visitor attraction or retail outlet. Maintaining the highest level of service in an efficient, professional manner. Good people management and communication skills. Motivating and inspirational.

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How much do visitor attraction manager jobs pay per hour?

As of Sep 7, 2026, the average hourly pay for visitor attraction manager in the United States is $16.87, according to ZipRecruiter salary data. Most workers in this role earn between $13.70 and $15.87 per hour, depending on experience, location, and employer.

What does a visitor attraction manager do?

A Visitor Attraction Manager oversees the daily operations of tourist attractions such as museums, theme parks, zoos, or historical sites. Their responsibilities include managing staff, ensuring excellent visitor experiences, coordinating events, handling marketing and promotions, and maintaining health and safety standards. They also analyze visitor feedback to improve services and may be involved in budgeting and long-term planning. This role is crucial to ensure the attraction runs smoothly and remains appealing to guests.

What are some common challenges visitor attraction managers face in balancing guest experience with operational efficiency?

Visitor Attraction Managers often juggle enhancing the guest experience while ensuring smooth operations. Challenges include managing high visitor volumes during peak times, maintaining safety standards, and responding to unexpected issues like equipment malfunctions or staff shortages. Success in the role often depends on effective communication with frontline teams, proactive problem-solving, and the ability to adapt quickly. Developing strong relationships with both staff and guests helps create a positive environment while meeting business targets.

What are the key skills and qualifications needed to thrive as a visitor attraction manager, and why are they important?

To thrive as a Visitor Attraction Manager, you need expertise in operations management, customer service, and event planning, often backed by a degree in hospitality, tourism, or business management. Familiarity with ticketing systems, scheduling software, and health and safety regulations is typically required. Outstanding leadership, communication, and problem-solving skills help you motivate staff and ensure a positive guest experience. These skills are crucial for maintaining efficient operations, maximizing visitor satisfaction, and driving the success of the attraction.

What cities are hiring for Visitor Attraction Manager jobs?

Cities with the most Visitor Attraction Manager job openings:

What states have the most Visitor Attraction Manager jobs?

States with the most job openings for Visitor Attraction Manager jobs include:

Visitor Attraction Manager jobs near you
Infographic showing various Visitor Attraction Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 80% Physical, 2% Hybrid, and 18% Remote job distribution, with an average salary of $35,087 per year, or $16.9 per hour.

Manager, Guest Experience & Operations

International Association of Amusement Parks and Attractions

Atlanta, GA • On-site

$100 - $125/hr

Other

Posted 6 days ago

Job description

World of Coca-Cola – Atlanta, GA

The World of Coca-Cola, located in Atlanta, GA, is the home of The Coca-Cola Company’s flagship attraction. Originally opened in 1990 and relocated to Pemberton Place in 2007, the attraction welcomes over 1MM visitors annually and is a premier destination for guests from around the world.

Position Overview

The Manager, Guest Experience & Operations is a strategic, floor-connected leader responsible for helping define, strengthen, and execute the guest experience standard for the World of Coca-Cola. This role partners closely with the Senior Manager, World of Coca-Cola to shape a clear service philosophy, translate guest experience priorities into daily behaviors, and build the leadership routines that enable teams to deliver consistently exceptional experiences.

In partnership with Assistant Managers responsible for Attractions Operations, Revenue Programs, and Workplace Experience, along with three Supervisors, this role ensures operational execution, leadership presence, and premium guest service work together to create memorable experiences for every guest.

This leader serves as a thought partner and execution owner for attraction-wide guest experience initiatives, including the development and reinforcement of the Duty Manager (DM) program. The ideal candidate is curious, action-oriented, and energized by the opportunity to elevate a high-volume attraction through service strategy, culture-building, coaching, and measurable follow-through.

As the owner of the Duty Manager (DM) program, including the development of standards, leadership routines, communication expectations, and accountability measures that ensure consistent execution across all shifts. When serving as Duty Manager, this role is fully responsible for the total attraction operation during the assigned shift, including guest experience, safety, staffing, communication, and real-time decision-making.

This role reports to the Senior Manager, World of Coca-Cola Operations.

Primary Responsibilities / Accountabilities

Helps define, strengthen, execute, and continuously improve the attraction-wide guest experience philosophy, connecting brand standards, frontline behaviors, and measurable outcomes.
Leads the development, implementation, and reinforcement of the Duty Manager (DM) program, ensuring consistent leadership presence, decision‑making, communication, and accountability across all shifts.

Uses guest feedback, survey results, frontline observations, and operational trends to identify opportunities and translate insights into clear action plans.

Provides leadership, coaching, and development for Supervisors and Associate Attraction Managers, helping them become stronger guest experience leaders and role models for the frontline Ambassador teams.

Builds team buy‑in around guest experience priorities by clearly connecting initiatives to guest, employee, and business impact.

Coordinates daily operational rhythm across Attractions Operations, Revenue Programs, and Workplace Experience teams to ensure seamless execution and consistent service delivery.
Designs, supports, and reinforces practical guest experience initiatives that help Ambassadors create meaningful guest interactions and consistently deliver brand‑standard service.

Ensures leaders are adequately trained and developed in guest experience expectations, leadership routines, coaching conversations, and operational decision‑making.

Collaborates with cross‑functional partners and stakeholders to balance guest, employee, and business needs while maintaining a premium, show‑ready attraction experience.

Resolves escalated guest recovery situations with professionalism and sound judgment to protect the guest experience, support the team, and uphold Company standards.

Performs other duties as assigned by the Senior Manager, World of Coca-Cola Operations.

Education

High school diploma or GED required. High school diploma or GED required. Bachelor’s degree in hospitality, Business, Operations, or related field preferred.

Work Experience Requirements

Minimum 4–6 years of leadership experience in a high‑volume visitor attraction, hospitality, museum, theme park, entertainment, white‑glove service, or similar guest‑facing environment. Proven experience leading leaders and driving measurable guest experience outcomes is essential.

Additional Requirements

Must be able to successfully pass a credit check, drug screen, and criminal background check.

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