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Video Game Industry Public Relations Jobs (NOW HIRING)

XSEED Games

Director of Marketing

Torrance, CA

Qualifications * 10+ years of experience in marketing, product marketing, public relations, or brand management within the video game industry. * Proven experience developing and executing marketing ...

XSEED Games

Director of Marketing

Torrance, CA · On-site

Qualifications * 10+ years of experience in marketing, product marketing, public relations, or brand management within the video game industry. * Proven experience developing and executing marketing ...

XSEED Games

Director of Marketing

Torrance, CA · On-site

Qualifications * 10+ years of experience in marketing, product marketing, public relations, or brand management within the video game industry. * Proven experience developing and executing marketing ...

BPM-PR Firm Is Hiring

PR Director

Manhattan, NY · On-site

Conduct video and in-person desk sides with clients to strengthen relationships, gain deeper ... Industry Engagement: Represent BPM-PR Firm at industry events, conferences, and networking ...

BPM-PR Firm Is Hiring

PR Director

Manhattan, NY · On-site

$85K - $115K/yr

Conduct video and in-person desk sides with clients to strengthen relationships, gain deeper ... Industry Engagement: Represent BPM-PR Firm at industry events, conferences, and networking ...

Aspyr Media, Inc.

Head of Marketing

Austin, TX

Bachelor's degree in Business, Game Design, Marketing, or a related field; MBA a plus * 12 + years of experience in marketing or public relations within the video game industry * 5 + years of ...

BPM-PR Firm Is Hiring

PR Director

Manhattan, NY · On-site

$85K - $115K/yr

Conduct video and in-person desk sides with clients to strengthen relationships, gain deeper ... Industry Engagement: Represent BPM-PR Firm at industry events, conferences, and networking ...

Razer

PR Coordinator (Temporary/Contract)

Irvine, CA

$50K - $91K/yr

The PR Coordinator supports the PR team by tracking and keeping apprised of PR projects and ... Gamer and/or have a passion for the gaming industry desired. * Travel is required up to 15% of the ...

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Video Game Industry Public Relations information

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$18K

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How much do video game industry public relations jobs pay per year?

As of Aug 30, 2026, the average yearly pay for video game industry public relations in the United States is $64,469.00, according to ZipRecruiter salary data. Most workers in this role earn between $36,500.00 and $84,500.00 per year, depending on experience, location, and employer.

What is a video game industry public relations?

A Video Game Industry Public Relations (PR) job involves managing the public image of a game company, developer, or specific game titles. PR professionals craft press releases, coordinate media coverage, manage relationships with journalists and influencers, and handle crisis communication. They also help shape marketing campaigns and engage with fans through social media and events. Their goal is to generate positive press and maintain a strong reputation within the gaming community.

What are some common challenges faced in video game industry public relations roles?

Professionals in Video Game Industry Public Relations often navigate fast-paced project cycles, high community expectations, and rapid shifts in public sentiment. They may handle everything from managing crisis communication during game launches to coordinating global release strategies and dealing with critical feedback from both media and players. Building and maintaining good relationships with journalists, influencers, and passionate player communities is central to the role. It’s also crucial to stay up to date with the latest industry trends and respond swiftly to emerging issues to protect and enhance the company's reputation.

What are the key skills and qualifications needed to thrive in video game industry public relations, and why are they important?

To thrive as a Video Game Industry Public Relations professional, you need excellent written and verbal communication skills, media relations expertise, and a solid understanding of gaming culture, often supported by a degree in communications, marketing, or a related field. Familiarity with PR management platforms, media monitoring tools, and social media analytics systems is common, while certifications in public relations (like APR) can be advantageous. Creativity, relationship-building, adaptability, and the ability to work under tight deadlines are key soft skills in this dynamic industry. These abilities are crucial to manage brand reputation, foster positive media coverage, and engage effectively with both gaming communities and industry stakeholders.

More about Video Game Industry Public Relations jobs

What cities are hiring for Video Game Industry Public Relations jobs?

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What are the most commonly searched types of Video Game Industry Public Relations jobs?

The most popular types of Video Game Industry Public Relations jobs are:

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Video Game Industry Public Relations jobs near you
Infographic showing various Video Game Industry Public Relations job openings in the United States as of August 2026, with employment types broken down into 78% Full Time, 14% Part Time, and 8% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $64,469 per year, or $31 per hour.

Director of Marketing

Torrance, CA

XSEED Games
Arts, Entertainment, and Recreation • 11 - 50 employees
Learn more about XSEED Gamesexternal

Full-time

Re-posted 4 hours ago

Job description

General Position Summary
The Director of Marketing leads the strategy, planning, and execution of XSEED/Marvelous USA's North American marketing initiatives. This role is responsible for growing brand awareness, driving product visibility, and developing marketing strategies that support both short-term opportunities and long-term business goals.
The Director will oversee marketing initiatives across product marketing, public relations, campaigns, events, partnerships, and community engagement while working closely with the PR Manager and marketing team. This position collaborates with executive leadership, internal teams, external partners, and global stakeholders to strengthen the XSEED/Marvelous brands and effectively connect our games with players.
The ideal candidate is a strategic and creative marketing leader with deep knowledge of the video game industry, experience leading teams and campaigns, and the ability to balance high-level strategy with hands-on execution.
Essential Job Functions
Leadership & Marketing Strategy
  • Lead the development and execution of XSEED/Marvelous USA's North American marketing strategy, including go-to-market plans, brand growth initiatives, and long-term marketing direction.
  • Partner with executive leadership to establish marketing priorities and align initiatives with overall company goals.
  • Lead, mentor, and develop the marketing team while fostering a collaborative and results-driven environment.
  • Oversee relationships with external agencies, vendors, and marketing partners.
  • Provide North American market insights and recommendations to support global decision-making.

Product Marketing & Brand Management
  • Define product positioning, messaging, campaign direction, and promotional strategies in partnership with internal teams and global stakeholders.
  • Identify opportunities for audience growth, brand expansion, and new marketing initiatives through player insights and competitive analysis.
  • Provide North American market feedback on product proposals, release strategies, collaborations, and promotional opportunities.
  • Work closely with product management, sales, business development, localization, and international teams to execute successful marketing initiatives.

Public Relations, Events &Community
  • Partner with the PR Manager to develop PR, communications, and brand strategies that support product launches and marketing objectives.
  • Oversee media relations, industry events, trade shows, community activations, and promotional initiatives.
  • Provide strategic direction for messaging, announcements, campaigns, and external communications.

Qualifications
  • 10+ years of experience in marketing, product marketing, public relations, or brand management within the video game industry.
  • Proven experience developing and executing marketing strategies, go-to-market plans, and integrated campaigns.
  • Experience leading teams, managing external partners, and overseeing marketing initiatives from strategy through execution.
  • Strong understanding of the North American video game market.
  • Strong leadership, communication, and project management skills.
  • Experience working with global teams and international partners preferred.
  • Passion for video games and familiarity with console and PC gaming markets; experience with Japanese titles and knowledge of Japanese language and culture is beneficial.

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