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Video Creator information

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$38K

$75.5K

$129K

How much do video creator jobs pay per year?

As of Jul 16, 2026, the average yearly pay for video creator in the United States is $75,498.00, according to ZipRecruiter salary data. Most workers in this role earn between $58,000.00 and $87,500.00 per year, depending on experience, location, and employer.

What is the difference between Video Creator vs Video Editor?

AspectVideo CreatorVideo Editor
Primary RoleConceptualizes, plans, and produces video content from start to finishFocuses on editing and refining raw footage into a polished final product
Skills & ToolsCreative storytelling, filming, scripting, basic editing softwareAdvanced editing skills, software like Adobe Premiere, Final Cut Pro
Work EnvironmentOften works on set or in production studiosPrimarily works in post-production, editing suites
Common UsageUsed by content creators, marketing teams, social media influencersUsed by film editors, video production companies, post-production houses

While a Video Creator is responsible for producing original video content from concept to completion, a Video Editor specializes in editing raw footage to create a cohesive final product. Both roles require familiarity with editing software, but the Video Creator emphasizes content development and filming, whereas the Video Editor focuses on refining and polishing videos.

What are the key skills and qualifications needed to thrive as a Video Creator, and why are they important?

To thrive as a Video Creator, you need a solid understanding of video production, storytelling, and editing, often supported by a portfolio showcasing your work. Familiarity with video editing software such as Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve, and knowledge of cameras and audio equipment are typically required. Creativity, strong communication skills, and attention to detail help you produce engaging content and effectively convey messages. These skills and qualities are crucial for creating high-quality, compelling videos that resonate with audiences and meet client or brand objectives.

What is the 80 20 rule in video editing?

The 80/20 rule in video editing suggests that roughly 80% of the final video content is created from about 20% of the editing effort, emphasizing the importance of focusing on key scenes and cuts. Video creators often prioritize editing the most impactful parts to maximize efficiency and viewer engagement while minimizing unnecessary work.

How do you become a video creator?

To become a video creator, develop skills in video editing, storytelling, and content planning using tools like Adobe Premiere or Final Cut Pro. Building a portfolio, creating consistent content, and understanding platform algorithms can help grow your audience and establish a career in video creation.

How much do video makers make?

Video creators' earnings vary based on experience, skill level, and the type of content they produce. On average, freelance video creators can earn from $20,000 to $80,000 annually, while those working for companies or media outlets may earn higher salaries, often exceeding $50,000 per year. Many also supplement income through platform monetization, sponsorships, or client projects.

Is AI replacing video editors?

AI technology is increasingly used to assist video editors by automating tasks such as editing, color correction, and scene detection. However, human creativity, storytelling, and nuanced decision-making remain essential in producing high-quality videos, so AI is more of a tool than a complete replacement for video editors.

What are some common challenges faced by Video Creators when working on tight deadlines, and how can they be managed?

Video Creators often encounter tight deadlines, which can make it challenging to balance creativity with efficiency. Managing these pressures involves effective time management, clear communication with clients or team members about project scopes, and prioritizing essential tasks such as scripting, filming, and editing. Utilizing pre-made templates, organizing assets in advance, and setting realistic milestones can help maintain quality while meeting deadlines. Collaboration with other creatives, such as editors and graphic designers, also streamlines the workflow and ensures the final product meets expectations.

What does a Video Creator do?

A Video Creator is responsible for planning, filming, editing, and producing video content for various platforms such as YouTube, social media, websites, or marketing campaigns. They often handle all aspects of video production, including scripting, shooting, and post-production editing. Video Creators use creative skills and technical knowledge to engage audiences and convey messages effectively. Their work can range from educational videos and vlogs to promotional content and short films.
More about Video Creator jobs
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Video Creator jobs near you
Radio Host / Multimedia Content Creator & Brand Influencer - KFYO

Radio Host / Multimedia Content Creator & Brand Influencer - KFYO

Townsquare Media

Lubbock, TX • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 20 days ago

Townsquare Media rating

6.7

Company rating: 6.7 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

49th of 67 rated media

Job description

Radio Host / Multimedia Content Creator & Brand Influencer - KFYO
*This is a full-time, in-office opportunity. *
Be the Voice, Face, Writer, Content and Community Influencer of Your Community:
Are you a creative personality with a passion for radio, digital storytelling, video content creation, and building community relationships? At Townsquare Media Group, we're looking for a Radio Host / Multimedia Content Creator & Brand Influencer who can dominate the airwaves, create compelling local written content online, produce engaging video across platforms, and partner with local businesses as a trusted endorser and influencer.
This is a full-time, in-office role, working closely with a collaborative and fun local team. We're searching for a true 360-degree multimedia talent with initiative-someone who thrives on radio, creates video content consistently, writes articles that demand attention, commands a room in person, and creates business opportunities with confidence. If you see yourself as a local influencer who can authentically connect, create content, endorse brands and generate revenue, this role was built for you.
Why Townsquare Media?
Townsquare is a media, entertainment, and digital marketing solutions company dedicated to serving small and mid-sized markets across the U.S. We own and operate 354 radio stations and more than 400 local websites across 74 markets-including trusted Lubbock stations.
We combine the power of local media with best-in-class digital solutions to help businesses grow-offering everything from broadcast and digital advertising to SEO, web design, and programmatic marketing.
What You'll Do:
As a Radio Host / Digital Content Writer, you'll play a key role in shaping the daily sound and digital presence of KFYO. You'll engage audiences across on-air, online, social, and in the community by:
  • Hosting live, engaging on-air shows Monday through Friday
  • Preparing daily show content that entertains, informs, and connects with the target audience
  • Creating and publishing a minimum of two original local articles per day for the station website and mobile app
  • Writing and scheduling engaging posts across social platforms including Facebook and others
  • Connecting with listeners through interviews, live appearances, remotes, and community events
  • Representing the station at promotions, live broadcasts, and special programming initiatives
  • Producing commercials and assisting with market-wide programming and content needs
  • Championing the station brand "on the streets" by building authentic community relationships
  • Collaborating with on-air, digital, production, and sales teams to support integrated content initiatives
  • Creating and publishing original video content regularly, including social-first short-form video (Reels, TikTok, YouTube Shorts) and longer-form segments that grow your personal on-screen brand
  • Prospecting and developing endorsement and influencer partnerships with local businesses, pitching yourself as a trusted community voice who can authentically promote products and services across on-air, video, and social platforms
  • Participating in person in high-visibility community events, client meetings, and business functions as a station ambassador who builds relationships that translate into revenue

What You'll Bring:
  • Proven, active track record creating original written digital content AND video content across social platforms (show us your pages)
  • Strong on-air presence AND on-camera comfort, with the ability to connect authentically with listeners and viewers across every platform
  • Knowledge of basic FCC rules and regulations
  • Solid understanding of current events and various formats
  • Strong verbal, written, and interpersonal communication skills
  • Comfort multitasking, meeting deadlines, and working in a fast-paced environment
  • Ability to operate control boards, remote broadcast equipment, and related production tools
  • Willingness to quickly learn and become proficient in NexGen and Adobe Audition
  • Exceptional public speaking, presentation, and networking skills with the confidence to walk into a business, build a relationship, and close an endorsement deal
  • Strong problem-solving skills and the ability to prioritize effectively
  • Active video creator with a current, maintained presence on at least one short-form video platform (TikTok, Instagram Reels, YouTube Shorts) and demonstrated comfort on camera
  • Entrepreneurial, sales-minded instincts: you think about your personal brand as a business, proactively seek out partnership and endorsement opportunities, and are motivated by revenue tied to your influence
  • Experience with or strong interest in influencer marketing, brand endorsements, or sponsored content creation, including the ability to pitch yourself compellingly to local advertisers
  • High School Diploma (required)
  • Valid driver's license, auto insurance, and vehicle (required)

What's In It for You?
We offer a supportive environment where talent is developed and growth is encouraged:
  • Competitive salary + bonus program + endorsement revenue opportunities (your influence = your upside)
  • 3 weeks PTO + 9 paid holidays
  • Medical, Dental, Vision, and Pet Insurance
  • 401(k) Retirement Plan
  • Company-provided laptop
  • Casual, high-energy work environment
  • Opportunities for upward mobility within a growing media organization
  • Company discounts
  • Volunteer Time Off-give back to your community
  • And much more...

Ready to Own Your Market? Apply Today!
TOWNSQUARE MEDIA BROADCASTING, LLC MAINTAINS A DRUG-FREE WORKPLACE AND IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S.
Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Townsquare Media's employees to perform their job duties may result in discipline up to and including discharge.

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