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Vice President Signage Sales Jobs in Springfield, MA

VP, Benefits Compliance

Agawam, MA · On-site +1

$125K - $168K/yr

The VP will develop whitepapers, compliance bulletins, and educational materials, while also ... Own or co-own compliance initiatives in conjunction with regional sales and account management ...

VP, Benefits Compliance

Agawam, MA · On-site +1

$125K - $168K/yr

The VP will develop whitepapers, compliance bulletins, and educational materials, while also ... Own or co-own compliance initiatives in conjunction with regional sales and account management ...

VP, Benefits Compliance

Agawam, MA · Remote

$129K - $173K/yr

The VP will develop whitepapers, compliance bulletins, and educational materials, while also ... Own or co-own compliance initiatives in conjunction with regional sales and account management ...

The best sales reps eventually hit a ceiling. They've crushed their quota, they've built their book ... DuraServ's Branch Vice President role was built for exactly that person. This is a player/coach ...

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Showing results 1-20

Vice President Signage Sales information

See Springfield, MA salary details

$71.3K

$165.3K

$249.6K

How much do vice president signage sales jobs pay per year?

As of Aug 31, 2026, the average yearly pay for vice president signage sales in Springfield, MA is $165,341.00, according to ZipRecruiter salary data. Most workers in this role earn between $124,600.00 and $194,300.00 per year, depending on experience, location, and employer.

What does a vice president signage sales do?

A Vice President of Signage Sales is a senior executive responsible for overseeing the sales operations and strategy for a company's signage products and services. This role involves leading sales teams, setting revenue targets, developing key customer relationships, and identifying new market opportunities. The VP ensures that sales goals are met, aligns sales initiatives with business objectives, and often collaborates with marketing, product development, and operations teams to drive business growth. Additionally, they may play a key role in negotiating major contracts and representing the company at industry events.

How does a vice president signage sales typically collaborate with other departments to achieve sales targets?

The Vice President of Signage Sales works closely with marketing, design, and production teams to ensure client needs are met from initial inquiry through project completion. This role often coordinates with marketing to develop effective sales strategies and with design teams to tailor signage solutions to customer specifications. Regular communication with production and operations is essential to ensure project timelines, quality standards, and budget requirements are met. Cross-functional teamwork is a key aspect of the role, helping to drive both client satisfaction and overall sales growth.

What are the key skills and qualifications needed to thrive as a vice president signage sales, and why are they important?

To thrive as a Vice President of Signage Sales, you need a strong background in sales leadership, strategic planning, and industry expertise, typically supported by a bachelor's degree in business or a related field. Familiarity with CRM systems, sales analytics tools, and digital signage technology is often required. Exceptional negotiation, relationship-building, and team management skills set top performers apart in this role. These abilities are crucial for driving revenue growth, building strong client partnerships, and effectively leading high-performing sales teams.

What is the difference between Vice President Signage Sales vs Sales Director Signage?

AspectVice President Signage SalesSales Director Signage
ResponsibilitiesOversees overall sales strategy, manages executive sales teams, develops high-level client relationshipsManages sales teams, executes sales plans, focuses on client acquisition and revenue targets
CredentialsTypically requires extensive sales experience, leadership skills, and industry knowledgeRequires sales experience, industry understanding, and team management skills
Work EnvironmentExecutive office, strategic meetings, high-level client interactionsSales offices, client sites, team management settings

The Vice President Signage Sales focuses on strategic leadership and high-level client relationships, while the Sales Director Signage handles day-to-day sales team management and client acquisition. Both roles require sales experience and industry knowledge, but the VP role involves broader strategic responsibilities.

What job categories do people searching Vice President Signage Sales jobs in Springfield, MA look for?

The top searched job categories for Vice President Signage Sales jobs in Springfield, MA are:

Infographic showing various Vice President Signage Sales job openings in Springfield, MA as of August 2026, with employment types broken down into 85% Full Time, 14% Part Time, and 1% Contract. Highlights an 73% Physical, 1% Hybrid, and 26% Remote job distribution, with an average salary of $165,341 per year, or $79.5 per hour.

Vice President, Contracts

Singer Equipment Company

Agawam, MA • On-site

$180K - $200K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 5 days ago


Singer Equipment rating

9.7

Company rating: 9.7 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

3rd of 427 rated retail wholesalers


Job description

Why Singer?
Singer Equipment Company is not just a seller of food equipment - we cultivate partnerships and amplify success. Singer isn't just a place to work; it's a place to thrive. We empower our employees, fostering an environment where they can grow professionally and contribute to something larger than themselves.
We are the proud, 3-time recipient of the Foodservice and Supplies Dealer of the Year Award. Our commitment to our customers has earned us an unbeatable reputation within our industry. This is your opportunity to join a winning team!
At Singer Equipment Company, we value each and every one of our dedicated staff and therefore are pleased to offer a competitive starting wage, a comprehensive benefits package including: medical, dental, vision, short term and long-term disability, 401K with company match, group life insurance, flexible spending, paid time off, and paid holidays.
Why You'll Love Working Here:
  • Make a Difference: Work with enthusiasm and integrity while ensuring communication, coordination and collaboration.
  • Collaborative Spirit: Be part of a supportive and dynamic team environment.
  • Growth Opportunities: Develop your skills and advance your career in a dynamic industry.
  • Competitive Compensation & Benefits: Enjoy a rewarding package that reflects your contributions.

OVERVIEW
Singer Equipment Company, one of the nation's leading foodservice equipment and supplies dealers, is seeking a dynamic and results-driven Vice President, Contracts to lead and scale the Projects Department within our Singer Kittredge division. Reporting directly to the Division President, this role will be instrumental in driving operational performance, supporting strategic initiatives, and ensuring the successful execution of projects throughout New England and Upstate New York. The VP will lead the Contract side of the business, which represents 50% of the division's $135 million in revenue.
As the Division President's primary operational partner, the Vice President will help lead the division's continued growth and success by fostering strong relationships with customers, manufacturer representatives, and industry partners. This individual will serve as a trusted resource for team members, a proactive problem-solver, and an effective liaison between the division and corporate leadership, helping to implement company-wide initiatives while maintaining a strong understanding of local market dynamics and customer needs.
The Vice President will oversee all aspects of project execution, including project management, contract administration, procurement coordination, installation oversight, customer satisfaction, and team development. The ideal candidate will bring deep expertise in commercial foodservice projects, a proven ability to lead high-performing teams, drive operational improvements, and build strong partnerships throughout the Greater Boston and broader Northeast marketplace.
ESSENTIAL FUNCTIONS
Strategic Leadership & Growth
  • Develop and execute a multi-year strategic plan to scale the Projects Department and increase market share throughout New England and Upstate New York.
  • Partner with the Division President to identify growth opportunities, expand service capabilities, and strengthen competitive positioning.
  • Leverage market intelligence and industry relationships to drive business development efforts and support key pursuits.
  • Establish long-term operational goals aligned with Singer Equipment's strategic objectives.

Operational Excellence
  • Serve as a key enterprise leader in shaping and advancing Singer Equipment's operational strategy, partnering with corporate and divisional leadership to drive process standardization, organizational alignment, continuous improvement, and scalable growth across all project operations nationwide.
  • Lead all project operations to ensure consistent execution, quality, and customer satisfaction across the division.
  • Design, implement, and enforce standardized processes, workflows, reporting structures, and best practices.
  • Drive continuous improvement initiatives that increase efficiency, reduce risk, and enhance project profitability.
  • Develop operational metrics and dashboards to monitor performance and drive accountability.

Financial Performance
  • Help lead and manage departmental financial performance, including revenue growth, gross margin improvement, profitability, cash flow management, and forecasting accuracy.
  • Collaborate with finance, sales, procurement, and project teams to optimize project financial outcomes.
  • Monitor project budgets, contract compliance, change orders, risk management, and cost controls.
  • Establish KPIs and performance benchmarks to ensure financial targets are achieved.

Team Leadership & Talent Development
  • Build, mentor, and develop a high-performing team of project managers, coordinators, contract administrators, and operational leaders.
  • Foster a culture of accountability, collaboration, innovation, and customer focus.
  • Recruit, retain, and develop top talent while creating succession plans for key leadership positions.
  • Establish clear performance expectations and development pathways across the department.

Innovation & Technology
  • Assist with evaluation and implementation of tools, systems, and processes that support scalable growth.
  • Drive innovation in project delivery methodologies and operational practices.

Customer & Market Leadership
  • Serve as an executive point of contact for key clients, consultants, contractors, and industry partners.
  • Strengthen relationships with architects, foodservice consultants, general contractors, developers, and institutional clients throughout the Northeast.
  • Ensure exceptional customer experiences from project award through completion.
  • Represent Singer Equipment and Singer Kittredge at industry events, associations, and networking opportunities.

MINIMUM QUALIFICATIONS
  • Bachelor's degree in Business, Engineering, Construction Management, Operations, or a related field.
  • 10+ years of progressive leadership experience in commercial foodservice equipment, construction, project management, or related industries (plumbing, HVAC).
  • Proven experience leading large-scale project operations and managing multi-million-dollar portfolios.
  • Strong financial acumen with demonstrated success driving revenue growth and profitability.
  • Experience developing and implementing operational processes, systems, and performance metrics.
  • Exceptional leadership, communication, and organizational skills.
  • Ability to travel throughout New England and the Northeast region.

Preferred:
  • Deep understanding of the Greater Boston market and established relationships throughout the Northeast foodservice, construction, and design communities.
  • Experience within foodservice equipment contracting, dealer operations, design-build, or commercial construction environments.
  • MBA or advanced business degree.
  • Experience leading organizational growth, change management initiatives, and operational transformations.

Key Leadership Competencies
  • Strategic Thinking
  • Operational Excellence
  • Financial Acumen
  • Change Leadership
  • Executive Presence
  • Team Development
  • Customer-Centric Mindset
  • Process Improvement
  • Relationship Building
  • Results Orientation

Candidates are encouraged to apply even if they do not meet all listed requirements. We recognize that skills and potential can take many forms, and we value diverse experiences that may not align perfectly with traditional qualifications.
Are you ready to take your career to the next level? Apply today and let's cook up some success!
Singer Equipment Company is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other protected status under applicable law.

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