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Vice President Search Jobs in Racine, WI (NOW HIRING)

FNA Group

VP of Marketing

Pleasant Prairie, WI

The VP of Marketing is a strategic leadership role responsible for defining and driving the ... Brand Awareness & Demand Generation Oversee digital marketing strategies, including SEO, content ...

FNA Group

VP of Marketing

Pleasant Prairie, WI · On-site

The VP of Marketing is a strategic leadership role responsible for defining and driving the ... Brand Awareness & Demand Generation Oversee digital marketing strategies, including SEO, content ...

FNA Group

VP of Marketing

Pleasant Prairie, WI · On-site

The VP of Marketing is a strategic leadership role responsible for defining and driving the ... Brand Awareness & Demand Generation Oversee digital marketing strategies, including SEO, content ...

Markel International

Senior Recruiter

Milwaukee, WI · Hybrid

Leverage the Markel EVP to implement marketing strategies aligned with Markel's brand, vision and ... Can perform all aspects of talent search including leveraging AI tools, internet search ...

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$40.8K

$147.7K

$260.2K

How much do vice president search jobs pay per year?

As of Jun 14, 2026, the average yearly pay for vice president search in Racine, WI is $147,714.00, according to ZipRecruiter salary data. Most workers in this role earn between $107,800.00 and $178,200.00 per year, depending on experience, location, and employer.

What are the primary challenges a Vice President of Search faces when leading cross-functional teams?

A Vice President of Search often navigates the complex task of aligning diverse teams such as engineering, product management, and marketing to drive search strategy and innovation. One common challenge is balancing long-term vision with immediate business goals while ensuring clear communication across departments. Additionally, adapting to rapidly evolving technologies and user expectations requires strong leadership and an ability to foster collaboration across technical and non-technical stakeholders. Success in this role depends on building consensus, prioritizing resources, and maintaining a strong focus on measurable outcomes.

What does a Vice President of Search do?

A Vice President of Search is responsible for overseeing a company's search strategy, which includes managing organic search (SEO), paid search (SEM), and sometimes internal site search functions. They lead teams to maximize visibility on search engines, drive traffic, and achieve business goals through search-related initiatives. Their role involves setting strategy, analyzing performance data, staying updated with search engine algorithms, and collaborating with marketing, product, and technology departments to implement best practices. They often represent the organization in industry events and ensure compliance with digital marketing regulations.

What are the key skills and qualifications needed to thrive as a Vice President of Search, and why are they important?

To thrive as a Vice President of Search, you need expertise in digital marketing, search engine optimization (SEO), paid search (SEM), and leadership, often supported by a relevant degree and substantial experience managing search strategies. Familiarity with tools such as Google Analytics, Google Ads, SEMrush, and marketing automation platforms is typically required, as well as knowledge of industry certifications like Google Ads certification. Strong strategic thinking, communication, and team management skills help drive innovation and foster high-performing teams. These competencies are vital because they ensure effective search strategies, revenue growth, and the ability to stay ahead in a competitive digital landscape.
What are the most commonly searched types of Search jobs in Racine, WI? The most popular types of Search jobs in Racine, WI are:
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What cities near Racine, WI are hiring for Vice President Search jobs? Cities near Racine, WI with the most Vice President Search job openings:
Vice President Search jobs near you

VP of Marketing

FNA Group

Pleasant Prairie, WI

Full-time

Posted 4 days ago

Job description

Summary:

FNA Group is a world class and leading manufacturer of consumer and industrial pressure washers and other outdoor power equipment. FNA's highly acclaimed brands include Simpson, Delco and CRX. Exclusive licenses with recognizable brands such as DeWalt, Stanley Black & Decker and Craftsman further strengthens FNA's market presence and awareness. FNA is a dynamic organization with unprecedented growth due largely to its ability to attract and retain highly talented associates.


FNA Group seeks a transformational leader who will elevate the marketing function into a high-performing, ROI-driven, and dynamic department that plays a strategic role in the organization.


Position Overview:

The VP of Marketing is a strategic leadership role responsible for defining and driving the marketing vision for FNA Group. This executive will work closely with Sales, Product Management, R&D, and Executive Leadership to develop integrated marketing strategies that elevate our brands, optimize customer engagement, and ensure sustained business growth. The ideal candidate will be a dynamic leader with a strategic mindset, capable of aligning marketing efforts with the company's broader goals to deliver measurable, ROI-driven results.


Key Responsibilities:

  • Strategic Marketing Leadership Lead the development of overarching brand and go-to-market strategies that align with FNA Group's vision and business goals. Establish clear brand positioning, messaging, and market differentiation across all customer touchpoints.
  • Brand Awareness & Demand Generation Oversee digital marketing strategies, including SEO, content marketing, and social media, while driving demand generation programs to increase customer acquisition and retention. Enhance FNA Group's brand presence in the market through strategic media partnerships and external agency collaboration.
  • Cross-Functional Collaboration Partner with Sales, Product Management, R&D, and Executive Leadership to ensure marketing strategies are fully integrated with business objectives, driving market leadership, growth, and competitive advantage.
  • Marketing Infrastructure & Process Optimization Build and scale a marketing organization that fosters collaboration, agility, and high performance. Implement efficient processes and measurement frameworks to continuously improve marketing execution and maximize ROI.
  • Data-Driven Decision-Making Leverage marketing analytics, market research, and customer insights to refine strategies, optimize marketing spend, and ensure alignment with market demands and business priorities.

Qualifications:

  • 10+ years of senior marketing leadership experience, ideally in consumer goods, manufacturing, or related industries.
  • Proven track record of creating and executing strategic, ROI-driven marketing initiatives that align with company growth goals and budgetary requirements.
  • Strong expertise in B2B and B2C marketing, brand development, and digital strategy.
  • Exceptional communication, leadership, and cross-functional collaboration skills.
  • A data-driven approach to marketing with experience using analytics tools (e.g., Power BI) to inform strategy and decision-making.

Education and Experience:

  • Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
  • Extensive experience in developing strategic marketing plans for product-centric organizations is highly desirable.
  • Experience building and motivating high-productivity teams.

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