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Vice President Of Marketing Strategy Jobs in Decatur, GA

GoTo Foods

VP, International Marketing

Atlanta, GA · On-site

The SVP of International Marketing leads all aspects of marketing, including the development and execution of marketing plan, strategies and programs to enable continued international growth and ...

PruittHealth

VP of Sales and Marketing

Norcross, GA · On-site

The Vice President of Sales and Marketing is a senior growth leader responsible for supporting the Senior Vice President in developing and executing strategic initiatives that increase census ...

PruittHealth

VP of Sales and Marketing

Norcross, GA · On-site

The Vice President of Sales and Marketing is a senior growth leader responsible for supporting the Senior Vice President in developing and executing strategic initiatives that increase census ...

Together For Talent

VP of Sales

Atlanta, GA

$170K - $190K/yr

Vice President of Sales VP of Sales | Enterprise B2B SaaS for Industrial Operations Location ... Define and execute go-to-market strategy alongside executive leadership. * Partner with Marketing ...

JRG Partners

VP of Manufacturing

Atlanta, GA · On-site

Job Title: VP of Manufacturing Company Overview: Our client is a prominent player in the aerospace ... Providing strategic leadership and direction to the manufacturing team, aligning manufacturing ...

Socket.dev

VP of Business Development

Alpharetta, GA · On-site

$80 - $200/hr

The Vice President of Business Development position is an executive role responsible for ... marketing strategy for the purpose of seeking out new business in all relevant market segments

UNAVAILABLE

Vice President, Analytics

Atlanta, GA · On-site

$168.15 - $230.10/hr

OVERVIEW The Vice President, Media Analytics (VP) is a strategic leader responsible for driving ... marketing strategy with a client's broader business goals and objectives * Driving the use of data ...

Staff Financial Group

VP of Finance

Marietta, GA · On-site

$220 - $250/hr

VP of Finance Location: Marietta, GA Industry: Consumer Services Company Size: Approximately $20M ... Key Responsibilities * Lead financial strategy across multiple entities. * Manage cash flow ...

Flex HR

Marketing Manager

Alpharetta, GA · On-site

With the VP of Marketing, facilitate new product launches from strategy through execution: product sheets, launch announcements, dealer materials, social content, and press outreach. * Develop and ...

Flex HR

Marketing Manager

Alpharetta, GA

With the VP of Marketing, facilitate new product launches from strategy through execution: product sheets, launch announcements, dealer materials, social content, and press outreach. * Develop and ...

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Vice President Of Marketing Strategy information

See Decatur, GA salary details

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How much do vice president of marketing strategy jobs pay per year?

As of Aug 23, 2026, the average yearly pay for vice president of marketing strategy in Decatur, GA is $172,494.00, according to ZipRecruiter salary data. Most workers in this role earn between $133,800.00 and $200,100.00 per year, depending on experience, location, and employer.

What does a vice president of marketing strategy do?

A Vice President of Marketing Strategy is responsible for developing and overseeing the overall marketing strategy for an organization. This executive sets long-term goals, identifies market opportunities, and leads teams to execute comprehensive marketing plans. They analyze market trends, allocate budgets, and ensure that all marketing efforts align with the company's business objectives. Additionally, they often collaborate with other departments to support growth and brand positioning.

How does a vice president of marketing strategy typically collaborate with other executive leaders to align marketing initiatives with overall business objectives?

A Vice President of Marketing Strategy works closely with other C-suite executives, such as the CEO, CFO, and Chief Sales Officer, to ensure that marketing strategies support the broader goals of the organization. This often involves participating in cross-functional leadership meetings, sharing market insights, and aligning campaign priorities with sales targets, product launches, and financial goals. Effective collaboration requires balancing long-term brand positioning with short-term business needs, facilitating clear communication between departments, and driving consensus on key marketing investments. Building strong relationships across departments is essential for successfully executing integrated, organization-wide marketing initiatives.

What are the key skills and qualifications needed to thrive as a vice president of marketing strategy, and why are they important?

To thrive as a Vice President of Marketing Strategy, you need expertise in strategic planning, data-driven marketing, and leadership, typically supported by a relevant degree and extensive experience in marketing management. Familiarity with CRM platforms, marketing automation tools, analytics software, and certifications like AMA PCM or HubSpot can be highly beneficial. Exceptional communication, creative problem-solving, and the ability to inspire and lead teams are crucial soft skills in this role. These abilities are essential for driving successful marketing initiatives, aligning cross-functional teams, and achieving business growth in a competitive market.

What job categories do people searching Vice President Of Marketing Strategy jobs in Decatur, GA look for?

The top searched job categories for Vice President Of Marketing Strategy jobs in Decatur, GA are:

Vice President Of Marketing Strategy jobs near you

Vice President of Sales

Minnesota State Retirement System

Forest Park, GA • On-site

$130K/yr

Full-time

Medical, Retirement, PTO

Re-posted 16 hours ago

Job description

Industry: Commercial Roofing (Exclusively Commercial / Low-Slope / Industrial / Retail / Warehouse / Multi-Facility)
Reports To: CEO
Revenue Scale: $130M-$150M
Commercial Roofing ContractorLocation: Atlanta, GA
Position Summary
The Vice President of Sales will build the commercial roofing sales engine from the ground up. This role is responsible for designing, documenting, implementing, and enforcing a structured sales process across all commercial roofing divisions (new construction, re-roof, service-to-replacement, negotiated work).
This is not a maintenance role. It is a build-and-scale leadership role.
The VP of Sales will:
  • Architect the company's entire sales process.
  • Implement forecasting discipline and pipeline visibility.
  • Protect gross margin through structured bid qualification.
  • Oversee all external marketing strategy.
  • Align Sales with Estimating and Operations.
  • Develop compensation structures tied to gross profit and EBITDA.

The role is accountable for revenue growth, margin integrity, pipeline predictability, and brand positioning within the commercial roofing market.
Core Mission
Build a predictable, disciplined, margin-focused commercial roofing sales organization capable of scaling from $140M to $175M+ without eroding profitability.
Primary Objective (First 24 Months)
1. Build the Sales Process from Scratch
Create and implement a documented, standardized, measurable sales system that includes:
  • Market targeting strategy
  • Lead generation framework
  • Account segmentation
  • Prospecting cadence
  • Qualification criteria
  • Bid/No-Bid matrix
  • Proposal standards
  • Pricing discipline guidelines
  • Closing strategy
  • Structured project handoff
  • Post-sale customer retention system

Deliverable: "Commercial Roofing Sales Playbook" (written, adopted, trained, enforced).
2. Implement Pipeline & Forecasting Infrastructure
  • Deploy CRM across all sales personnel.
  • Require 100% opportunity tracking.
  • Implement weighted forecasting model.
  • Build 12-month rolling revenue forecast.
  • Achieve 80%+ monthly forecast accuracy.
  • Maintain 3:1 pipeline-to-target coverage ratio.

Deliverable: Weekly sales dashboard + Monthly executive forecast.
3. Margin Protection
  • Implement formal bid qualification process.
  • Establish minimum margin thresholds.
  • Prevent underpriced work driven by volume chasing.
  • Integrate Sales with Estimating before pricing commitments.
  • Tie sales incentives to gross profit, not revenue alone.

Target: Increase margin in key verticals.
4. Service-to-Capital Strategy
  • Build structured conversion path from repairs to full replacement.
  • Develop long-term roof asset management programs.
  • Train sales team on lifecycle selling.
  • Implement recurring revenue targets.

Target: 20%+ service-to-replacement conversion rate.
5. External Marketing Oversight
The VP of Sales will oversee and direct all external marketing strategy to ensure alignment with revenue goals.
Responsibilities include:
  • Define brand positioning within commercial roofing.
  • Oversee digital marketing (SEO, PPC, website optimization).
  • Oversee content strategy (case studies, testimonials, technical authority pieces).
  • Drive thought leadership in commercial roofing.
  • Align marketing campaigns with targeted vertical markets.
  • Establish lead attribution tracking.
  • Measure marketing ROI.

Deliverable: Marketing dashboard tied directly to sales pipeline generation.
Detailed Responsibilities
I. Sales Process Architecture
Design and enforce:
A. Targeting Framework
  • Define ideal customer profile (ICP).
  • Identify high-value property types (industrial, retail centers, distribution centers, manufacturing, corporate campuses).
  • Define geographic and revenue targets.

B. Account Segmentation
  • Top 25 Strategic Accounts
  • Tier 2 Growth Accounts
  • Target Prospect Accounts
  • Service Maintenance Accounts

C. Prospecting Standards
  • Weekly activity expectations.
  • Structured follow-up cadence.
  • CRM documentation requirements.
  • Referral generation system.

D. Qualification Matrix
  • Project size minimums.
  • Margin viability.
  • GC/Owner payment history.
  • Operational capacity alignment.
  • Risk profile review.

E. Proposal & Pricing Discipline
  • Standard proposal templates.
  • Margin review before submission.
  • Internal approval matrix.
  • Value-based selling training.

F. Handoff Protocol
  • Formal pre-construction transition meeting.
  • Sales-to-Operations documentation checklist.
  • Margin review with Operations leadership.

II. Revenue & Growth Leadership
  • Set annual and quarterly sales targets.
  • Develop vertical penetration strategies.
  • Identify regional growth opportunities.
  • Support strategic negotiations on large projects.
  • Maintain executive-level relationships with top commercial property owners and GCs.

III. Marketing Oversight
Direct and oversee:
  • Website strategy
  • SEO & paid campaigns
  • Email campaigns
  • Social media strategy
  • Event sponsorship
  • Branding consistency
  • Lead tracking & analytics

Ensure marketing efforts directly support commercial roofing sales pipeline growth.
IV. Team Leadership & Development
  • Recruit high-performing commercial roofing sales professionals.
  • Develop structured onboarding program.
  • Conduct weekly pipeline review meetings.
  • Create sales training curriculum.
  • Implement performance scorecards.
  • Align compensation to gross profit contribution.

V. Executive Leadership Contribution
  • Participate in strategic planning.
  • Provide competitive intelligence.
  • Advise on pricing trends.
  • Forecast market shifts in commercial roofing.

Required Experience
  • 10+ years commercial construction sales.
  • 5+ years sales leadership.
  • Demonstrated experience building a sales process from scratch.
  • Experience managing marketing functions.
  • Strong financial literacy (understands GP, EBITDA, backlog).
  • Commercial roofing experience strongly preferred.

Benefits:
  • Competitive compensation package
  • Comprehensive training and development opportunities
  • Health insurance and other benefits are available after the probationary period
  • Opportunities for career advancement within the company
  • Company 401(k) match
  • Unused PTO payout
  • Community outreach
  • Annual family day events
  • Profit-Sharing Program

Apply