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Vice President Marketing Analytics Jobs in Racine, WI

ULINE

Vice President of Digital Marketing

Kenosha, WI

Vice President of Digital Marketing Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI ... Proficient in Web Analytics and Kenshoo (Skai). Benefits * Complete health insurance coverage and ...

landmarkcu

VP, Analytics & AI

Brookfield, WI

The VP, Analytics and AI partners closely with IT, Digital, Lending, Finance, Risk, Marketing, Operations, and other business leaders to identify high-value opportunities, deliver actionable insights ...

Landmark Credit Union

VP, Analytics & AI

Brookfield, WI · On-site

The VP, Analytics and AI partners closely with IT, Digital, Lending, Finance, Risk, Marketing, Operations, and other business leaders to identify high-value opportunities, deliver actionable insights ...

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All JobsVice President Marketing Analytics JobsVice President Marketing Analytics Jobs in Racine, WI

Vice President Marketing Analytics information

See Racine, WI salary details

$80.2K

$165.7K

$247.5K

How much do vice president marketing analytics jobs pay per year?

As of Aug 30, 2026, the average yearly pay for vice president marketing analytics in Racine, WI is $165,664.00, according to ZipRecruiter salary data. Most workers in this role earn between $128,500.00 and $192,200.00 per year, depending on experience, location, and employer.

What does a vice president marketing analytics do?

A Vice President of Marketing Analytics leads the strategy, execution, and optimization of data-driven marketing initiatives within an organization. They oversee teams responsible for collecting, analyzing, and interpreting marketing data to guide decision-making and improve campaign performance. This role involves collaborating with other executives to align analytics with business objectives, implementing advanced analytical tools, and ensuring data quality and compliance. Ultimately, the VP of Marketing Analytics plays a critical role in maximizing the effectiveness and ROI of marketing efforts.

How does a vice president marketing analytics typically collaborate with other departments to drive business growth?

A Vice President of Marketing Analytics works closely with cross-functional teams such as marketing, sales, product, and finance to ensure that data-driven insights inform key business decisions. They often lead meetings to align on campaign objectives, share analytical findings, and recommend actionable strategies. Building strong partnerships across departments is essential for integrating analytics into overall business processes and maximizing ROI on marketing investments. This collaborative approach not only supports immediate marketing goals but also contributes to long-term organizational growth.

What are the key skills and qualifications needed to thrive as a vice president marketing analytics, and why are they important?

To thrive as a Vice President of Marketing Analytics, you need deep expertise in data analysis, marketing strategy, and a strong background in statistics or a related field, often supported by an advanced degree. Mastery of analytics platforms such as Google Analytics, Tableau, SQL, and experience with marketing automation systems or data science tools is essential. Exceptional leadership, strategic thinking, and communication skills help drive cross-functional collaboration and translate data insights into actionable business strategies. These skills ensure the alignment of analytics with business objectives, enabling data-driven decision-making and maximizing marketing ROI.

What are the most commonly searched types of Marketing Analytics jobs in Racine, WI?

The most popular types of Marketing Analytics jobs in Racine, WI are:

What job categories do people searching Vice President Marketing Analytics jobs in Racine, WI look for?

The top searched job categories for Vice President Marketing Analytics jobs in Racine, WI are:

What cities near Racine, WI are hiring for Vice President Marketing Analytics jobs?

Cities near Racine, WI with the most Vice President Marketing Analytics job openings:

Vice President Marketing Analytics jobs near you
Infographic showing various Vice President Marketing Analytics job openings in Racine, WI as of June 2026, with employment types broken down into 1% As Needed, 73% Full Time, 20% Part Time, 1% Temporary, and 5% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $165,664 per year, or $79.6 per hour.

Senior Vice President, Sales & Marketing

Milwaukee, WI

DERSE INC
Convention and Trade Show Organizers • 201 - 500 employees
Learn more about DERSE INCexternal

Full-time

Posted 16 days ago

Job description

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Description

Derse is a complete face-to-face marketing agency and exhibit builder. We bring a smarter approach to building client sales while managing their trade show, marketing environments and event programs. Our teams are made up of smart and forward-thinking people who bring experiential marketing solutions to life!

We believe in committing to a long-term investment in your career with a total rewards package including:

  • Competitive pay and comprehensive benefits package
  • A bright and energetic culture where your ideas are valued
  • 75+ years of financial stability

Derse employs nearly 600 people in marketing, program management, creative & skilled production, and corporate support. Locations include Milwaukee, Chicago, Las Vegas, Dallas, Pittsburgh, and various communities in Poland & Germany. Visit our website derse.com to learn more! 


As the Senior Vice President of Sales & Marketing, you'll lead and position Derse's sales and marketing for our client facing vision statement and multiple Derse differentiators. This role is a pillar in our executive and organizational leadership, educating and selling Derse for our internal staff and ongoing client relationships. Success will be measured through profitable sales growth, sales team development, and large opportunity growth. The Senior Vice President of Sales & Marketing is a pivotal role within the growing world of trade shows and experiential marketing! Read through and apply if this sounds like the opportunity for you!   


Senior Vice President, Sales & Marketing Responsibilities 

  • Strategize and achieve approved annual sales, revenue, and profitability targets while overseeing sales and marketing objectives.
  • Create and oversee annual budgets and business plans for Marketing, Corporate Sales, Client Strategic Services, and Healthcare specialty vertical.
  • Review and approve key sales and marketing deliverables to best serve Derse's direct goals and market placement.
  • Provide oversight to the Account Executive / Director development programs, sales policies, market positioning, and other initiatives.
  • Participate in proactive support resolution of significant AE/AD, client, and/or business development conflicts, upholding Derse brand.
  • Collaborate regularly and openly with various corporate and divisional team members for strategic approaches to business goals.   
  • Daily and annual management of direct reports consisting of; VP Sales, VP Client Strategy, VP Marketing, VP Healthcare Strategy, VP Healthcare Client Development, and Director of Business Development.  
  • Serve as a member of the Executive Team, contributing to all leadership priorities for and beyond the sales and marketing functions.
  • Develop and execute business development and client retention strategies, focused around long-term relationship management.
  • Lead large-opportunity win/loss research, including client follow-up and executive reporting.
  • Direct the distribution, tracking, and follow-up of all corporate sales and marketing leads, ensuring timely attention.
  • Oversee the RFP process, ensuring high-quality strategic responses, presentation deliverables, and regular audits are completed.
  • Prepare and present the annual profit plan sales forecast to CEO and President for review and approval.
  • Lead the planning and execution of bi-annual National Sales Meeting, President's Circle Meeting, and other annual sales recognitions.
  • Oversee companywide CRM system, participating in the support of the Client Relationship program itself.
Requirements

Senior Vice President, Sales & Marketing Requirements and Qualifications 

  • Bachelor's degree in Business, Marketing, Communications, or similar required. Master's of Business Administration or other advanced degree preferred.
  • 10+ years of progressive sales, business development, or marketing experience with 5+ years in senior leadership required.
  • Prior experience in the Experiential Marketing industry required, preferred in strategic or executive leadership with direct reports.
  • Financial acumen and strong presentation of financial reporting experience.
  • Working knowledge in CRM systems, pipeline management, and performance metrics required.
  • Proficiency in Microsoft Suite including; Excel, PowerPoint, Word, and related.
  • Ability to travel and support business climate. Travel is considered extensive and is not limited to just domestic travel.

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