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Vice President, Sales Enablement

Job Summary

TheVice President of Sales Enablementis an executive leader who sets the strategic vision and drives enterprise-wide execution of a best-in-classsalesenablementfunction.Thisroleserves as the primary architect of how the organization equips, develops, and alignssales and operations teams to deliver the best patient outcomes-partnering with Marketing, Operations,Learning & Development,Product, Clinical teamsand the C-Suite to deliver measurable business outcomes. This role owns both the strategy,executionand the budget for enablement, ensuring investments are prioritized, accountable, and tied directly topracticeperformance and revenue growth.

Core Competencies

• Enterprise Thinking -Connects enablement to broader organizational strategy with a holistic, long-term perspective.

• Executive Influence -Shapes senior and C-suite thinking through data, narrative, and credibility; earns a seat at the table as a strategic business partner.

• Building Organizational Talent -Attracts, develops, andretainstop talent; builds an environment where people perform at their highest potential.

• Drive for Results -Creates cultures of accountability and performance; consistently drives above-target outcomes.

• Customer Focus -Embeds the patient voice intotheenablementstrategy;dedicated to internal and external customer needs.

• Compelling Communication -Conveys complex strategies with clarity and conviction across all organizational levels.

• Innovation -Champions bold, evidence-based solutions;createstructures that reward experimentation and accelerate learning.

• Ethics and Values -Models core values consistently;demonstratesintegrity and leadership disposition that elicits trust at all levels.

Essential Responsibilities

Strategic Vision & Executive Leadership

• Own thelong-termsalesenablement vision and translate corporate strategy into a multi-year roadmap aligned to revenue, patient experience, and market priorities.

• Manage the enablement budget and P&L, ensuring resources areallocatedto the highest-impactinitiativesand investments are clearly tied to business outcomes.

• Representsalesenablement at the senior leadership and Board level; serve as a strategic executive partner across Marketing, Operations, Finance,Productand Learning&Development.

Team Leadership & Development

• Lead and develop a team including Directors of Sales EffectivenessandtwoSenior Managersof Sales Enablement, with clear accountability, growth paths, and succession planning.

• Build a high-performingsalesenablement organization with a culture of innovation, continuous improvement, and field partnership.

Field Readiness & Sales Content

• Ensure the field sales organization is fullyequipped at all times-with the skills, knowledge, tools, and content needed to perform ata high leveland deliver a consistent patient experience.

• Oversee the development and governance of all sales content-playbooks, talk tracks, selling tools, and consultation frameworks-ensuring alignment with buyer needs, brand standards, and sales strategy.

• Own the onboarding program strategy, driving faster ramp-upfor new hires and ongoing development for the full field team.

Consumer Experience & Cross-Functional Integration

• Champion a patient-centric approach across all enablement work, embedding the full consumer journey-from consultation through post-sale-into every program.

• Lead enterprise change initiatives across Sales, Operations, IT, and Finance. Driveadoption of new tools and methodologies through rigorous change management.

Technology, Data & Performance

• Define the enablement technology strategy (CRM,consult tools, enablement platforms) and build an enterprise KPI dashboard connecting training investment to revenue, fieldexecution, and consumer satisfaction outcomes.

• Champion a data-informed culture to continuouslyoptimizeenablement investments anddemonstratemeasurable ROI.

What Success Looks Like

• Revenue & Field Impact -Sales teams consistently exceed targets; enablement investment isdirectly linkedto improved conversion, case value, and field readinessand execution.

• Consumer Experience -A differentiated, branded patient experience reflected in stronger Google ratings and NPS.

• Faster Onboarding -Reduced new hire time-to-productivity through best-in-class onboarding programs.

• Organizational Alignment -Sales, Marketing, Operations, and L&Doperatefrom shared playbooks with minimal friction.

• Enablement as a Strategic Asset -Executive leadership views enablement as a critical, ROI-proven growth driver with disciplined budget stewardship.

Requirements / Qualifications

• Bachelor's degree in Business Administrationor related field; MBA strongly preferred.

• 15+ years in sales enablement, sales leadership, training, or go-to-market strategy; minimum 5 years at a senior director or VP level.

• Demonstrated success building and scaling enterprise enablement functions that drive sales performance, field readiness, and consumer experience.

• Proven ability to lead multi-tiered teams, manage budgets, and influence at the C-suite level; exceptional communication and executive presence.

• Deepexpertisein adult learning principles, sales content development, sales training methodologies, and change management.

• Strong command of performance analytics and KPIs; experience with CRM and enablement platforms (e.g., Salesforce,Highspot, Seismic).

• Experience in multi-unit healthcare, retail, or consumer-facing organizationsstronglypreferred.