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At Bulletproof, we craft products to awaken the potential in every coffee aficionado. And we strive to help them transform and build confidence to own tomorrow. We pioneered a category that fused wellness and performance, and we believe now is the time to reclaim our place as one of the most recognizable, talked-about, and culture-shaping brands in health and nutrition.

We are a passionate, entrepreneurial team building products that deliver measurable performance - from pure, clean coffee to functional mix-ins. Our products are distributed across eCommerce, Amazon, and retail partners nationwide, with a mission rooted in sustainability, uncompromising product quality, and consumer trust.

Bulletproof is backed by Grupo Mariposa, one of the fastest growing food and beverage conglomerates in Latin-America and part of Bia Foods, a nourishing alliance - a community of companies, partners and brands fostering innovation and well-being. Together, we're expanding our reach while staying true to what matters: quality you can trust, benefits you can feel, and a daily routine that supports balance in body and mind.

The Opportunity

We are seeking a VP of Operations. This is a general management track role, positioned as an operations leader. You will own the full value chain - from product development to customer delivery - while also acting as a key integrator across the business. Over time, you will expand from operational excellence into full P&L thinking, strategic leadership, and company-wide decision-making. This role is ideal for a highly capable operator who wants to evolve into a CEO role in the next 3-5 years.

What You'll Own

End-to-End Business Operations

• Full ownership of the value chain: Supply Chain, Manufacturing, R&D, Quality, Logistics, and Customer Operations
• Oversight of S&OP, demand planning, and inventory health
• Management of co-manufacturing partners and supplier ecosystem
• Warehouse, fulfillment, and logistics performance optimization
• Customer care and post-purchase experience

Business Stabilization & Scale

• Rapid assessment of current operational gaps and risks
• Implementation of best-in-class systems, processes, and KPIs
• Build scalable infrastructure to support multi-channel growth (Retail, Amazon, DTC)
• Drive operational efficiency, cost structure improvements, and margin expansion

Cross-Functional Leadership

• Act as the connective tissue across Growth, Sales, Finance, and Marketing
• Ensure operational capabilities enable innovation and growth strategies
• Drive alignment between demand generation and supply capabilities
• Partner closely with the CEO and business leaders.

Strategic & Executive Leadership

• Participate as a core member of the executive leadership team
• Translate company strategy into operational execution
• Contribute to long-term planning, org design, and capital allocation decisions

Team & Culture

• Build and develop high-performing teams across operations and adjacent functions
• Establish a culture of accountability, rigor, and continuous improvement
• Set and maintain high performance standards across the organization

What we're looking for:

Experience & Background

• 20+ years of experience in CPG, food & beverage, or consumer brands
• Proven track record leading complex operations and supply chains at scale in the US
• Experience in omnichannel environments (Retail, DTC, Amazon)
• Demonstrated success in both stabilizing challenged operations and scaling high-growth businesses
• Experience working with co-manufacturing and external supplier networks
• Prior GM, business unit leadership, or P&L exposure strongly preferred

Attributes and Capabilities

• Strong operator who can move fluidly between strategy and execution
• High ownership mindset, bias for action and problem solving.
• Exceptional decision-making under ambiguity
• Ability to lead through influence across functions (not just direct reports)
• Talent magnet - able to hire, develop, and retain top-tier leaders

What Success Looks Like (First 12-24 Months)

• Stabilized and optimized core operations (supply chain cost structures)
• S&OP and supply chain systems in place
• Improved service levels and inventory efficiency
• Strong cross-functional alignment between Growth and Operations
• Build a high-performing leadership bench

Annual base salary gross: $250,000 - $275,000. The base salary range represents the anticipated low and high end of the salary range for this position.  The base salary is one component of the total compensation package for employees. Other benefits include performance bonus program, generous time-off, flexible schedules, comprehensive health insurance (several options to choose from), 401k program with company match, paid parental leave, company paid disability insurance, and bulletproof.com store discount & credit.

At Bulletproof 360, Inc. ("Bulletproof"), we welcome employees and candidates with different backgrounds and perspectives. We value and trust each other - including our differences - while remaining true to our mission of improving lives. We encourage a corporate culture of self-expression, asking employees to be authentic to themselves. Our team brings together their unique perspectives, experiences, and passions in the work they do because we believe diversity makes us stronger, together. 

Bulletproof aims to create a workplace that celebrates the diversity of our employees at all levels of the workforce without regard to age, race, color, sex, national origin, religion, sexual orientation, veteran status, gender identity and/or expression, disability or any other laws. We strive to take steps in our recruiting practices by promoting diversity and fostering inclusion throughout our interview and hiring process, working toward the goal of a diverse and inclusive workforce.

Grupo Mariposa's mission is to nurture growth and foster sustainability within the global food and beverage industry. We are committed to excellence through disciplined management, innovative practices and dynamic culture that embraces change.

Grupo Mariposa is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.