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Vice President Cpg Jobs in Silver Spring, MD (NOW HIRING)

TalentRemedy

SVP, Federal Affairs

Arlington, VA · On-site

The Senior Vice President, Federal Affairs has critical responsibilities in advocating for and ... CPG industry priorities. Oversee key internal member communities, including the Food and Beverage ...

Lifestraw

Manager, IT & Business Systems

Baltimore, MD · On-site

$90K - $110K/yr

Support the Head of Ecommerce and VP of Marketing with analytics, data access, and platform ... Experience in consumer products, CPG, ecommerce, or multichannel retail companies preferred

Compass Health Center

Medical Director

Falls Church, VA · On-site

... CPG meetings. * Program specific development and strategy. * Attending meetings related to program planning and strategy. * Partnering with the Vice President, Compass Psychiatry Group to monitor ...

All JobsVice President Cpg JobsVice President Cpg Jobs in Silver Spring, MD

Vice President Cpg information

See Silver Spring, MD salary details

$45K

$162.9K

$286.9K

How much do vice president cpg jobs pay per year?

As of Aug 28, 2026, the average yearly pay for vice president cpg in Silver Spring, MD is $162,853.00, according to ZipRecruiter salary data. Most workers in this role earn between $118,900.00 and $196,400.00 per year, depending on experience, location, and employer.

What is the difference between Vice President Cpg vs Brand Director?

AspectVice President CpgBrand Director
ResponsibilitiesOversees overall company strategy, large-scale brand portfolios, and executive decision-makingFocuses on brand development, marketing strategies, and campaign execution
Required CredentialsBachelor's/Master's in Business, Marketing, or related; extensive industry experienceBachelor's in Marketing, Business, or related; strong marketing background
Work EnvironmentExecutive-level, strategic planning, cross-departmental leadershipMarketing teams, creative departments, campaign management

The Vice President Cpg typically holds a higher strategic and leadership role overseeing multiple brands and company direction, while the Brand Director concentrates on executing brand strategies and marketing campaigns. Both roles require strong industry experience, but the VP Cpg has broader responsibilities and decision-making authority.

What job categories do people searching Vice President Cpg jobs in Silver Spring, MD look for?

The top searched job categories for Vice President Cpg jobs in Silver Spring, MD are:

Vice President Cpg jobs near you
Infographic showing various Vice President Cpg job openings in Silver Spring, MD as of June 2026, with employment types broken down into 93% Full Time, and 7% Part Time. Highlights an 84% Physical, 6% Hybrid, and 10% Remote job distribution, with an average salary of $162,853 per year, or $78.3 per hour.

Vice President of Marketing - Sterling, VA - Full-Time Permanent

Sterling, VA • On-site

Rootshell Enterprise Technologies, Inc.
11 - 50 employees
Learn more about Rootshell Enterprise Technologies, Inc.external

$120K - $140K/yr

Full-time

Re-posted 26 days ago

Job description

Job Title: Vice President of Marketing
Location: Sterling, VA
Duration: Full-Time Permanent
Pay Range: $120k - $140k Annually + Benefits- MAX
Overview:
The Vice President of Marketing is a senior executive responsible for developing and executing the overall marketing strategy to drive brand awareness, customer acquisition, and revenue growth. This role requires a strategic thinker with exceptional leadership skills, a deep understanding of global B2B markets, and, ideally, experience with emerging CPG brands. The VP of Marketing will collaborate closely with executive leadership, sales teams, and division chefs to ensure alignment with the company's goals and objectives.
Key Responsibilities:
Strategic Planning:
  • Develop and implement comprehensive marketing strategies to promote the company's products and services.
  • Align marketing objectives with the company's overall strategic plan.

Leadership & Team Management:
  • Lead and mentor the marketing team, fostering a culture of creativity, innovation, and high performance.
  • Oversee the recruitment, training, and development of marketing staff.

Brand Management:
  • Maintain and enhance the company's brand image and reputation.
  • Ensure consistent messaging and branding across all marketing channels.
  • Develop and execute brand positioning strategies to differentiate the company in the market.

Marketing Campaigns & Execution:
  • Plan and execute multi-channel marketing campaigns to drive customer acquisition and retention.
  • Analyze and optimize marketing performance metrics and ROI.

Budget Management:
  • Optimize and manage the marketing budget, ensuring efficient allocation of resources.
  • Monitor expenditures and ensure cost-effective marketing activities.
  • Provide regular budget reports to senior management.

Market Research & Consumer Insights:
  • Analyze market trends and consumer behavior to identify growth opportunities.
  • Partner with third-party market research firms to gather data-driven insights for R&D and product innovation.
  • Stay updated on emerging marketing tools and technologies.

Qualifications & Skills:
Educational Background:
  • Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).

Experience:
  • Proven experience in a senior marketing leadership role (VP of Marketing or similar).
  • Strong expertise in brand management, digital marketing, and market research.
  • Experience in B2B marketing, with additional experience in CPG brands preferred.

Skills & Competencies:
  • Exceptional leadership and management skills to inspire and guide teams.
  • Strong analytical and problem-solving abilities, with a data-driven mindset.
  • Excellent communication and interpersonal skills to engage stakeholders.
  • Creative thinker with a passion for innovation and brand storytelling.
  • Proficiency in CRM systems, analytics platforms, and marketing automation tools.

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