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Vertical Marketing Manager Jobs (NOW HIRING)

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Senior Field Marketing Manager

San Francisco, CA · On-site

... Manager to help lead Socure's event-driven pipeline generation efforts. This role sits at the ... Partner closely with Field Marketing, GTM Pods, and Vertical Marketing to help develop our event ...

UWorld, LLC

Senior Product Marketing Manager - Surgent

$123K - $162K/yr

Lead the vertical's annual planning and budget, setting marketing investment priorities across products, channels, programs, and external partners and managing performance against growth goals.

Socure

Senior Field Marketing Manager

San Francisco, CA · On-site

$135K - $160K/yr

... Manager to help lead Socure's event-driven pipeline generation efforts. This role sits at the ... Partner closely with Field Marketing, GTM Pods, and Vertical Marketing to help develop our event ...

ViewSonic

Brand & Integrated Campaign Manager

Brea, CA · On-site

While our Vertical Marketing Managers (Education, Business, Government, and Consumers) own audience strategy and demand generation within their segments, this role owns the global brand narrative ...

Togetherwork

Senior Product Marketing Manager

Austin, TX · On-site

$119K - $157K/yr

What You'll Do Lead the Arts Vertical Marketing Strategy * Serve as the marketing leader and go-to ... Comfortable managing multiple priorities in a fast-moving environment * Curious, customer-focused ...

Vasion

Senior Growth Marketing Manager

Lehi, UT · On-site

Vasion is looking for a Senior Growth Marketing Manager that exemplifies our core values and wants ... This is a hands‑on execution role - you'll run ABM campaigns, support vertical-specific programs ...

ViewSonic Corporation

Social Media Manager

Brea, CA · On-site

This individual will work cross-functionally with Vertical Marketing Managers, Product Managers, Digital Marketing, Creative Services, and executive stakeholders to translate business priorities into ...

Vasion

Senior Growth Marketing Manager

Lehi, UT · On-site +1

Vasion is looking for a Senior Growth Marketing Manager that exemplifies our core values and wants ... Build and run vertical-specific campaigns with a deep understanding of segment personas, pain ...

Vasion

Senior Growth Marketing Manager

Lehi, UT · Remote

Vasion is looking for a Senior Growth Marketing Manager that exemplifies our core values and wants ... Build and run vertical-specific campaigns with a deep understanding of segment personas, pain ...

Vasion

Senior Growth Marketing Manager

Lehi, UT · On-site

Vasion is looking for a Senior Growth Marketing Manager that exemplifies our core values and wants ... Build and run vertical-specific campaigns with a deep understanding of segment personas, pain ...

ViewSonic

Social Media Manager

Brea, CA · On-site

This individual will work cross-functionally with Vertical Marketing Managers, Product Managers, Digital Marketing, Creative Services, and executive stakeholders to translate business priorities into ...

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Vertical Marketing Manager information

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$33K

$83.5K

$145.5K

How much do vertical marketing manager jobs pay per year?

As of Sep 12, 2026, the average yearly pay for vertical marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What is a vertical marketing manager?

A Vertical Marketing Manager is a professional responsible for developing and executing marketing strategies tailored to a specific industry or market vertical, such as healthcare, finance, or education. They analyze the needs and challenges of their designated industry, create targeted campaigns, and work closely with sales and product teams to ensure alignment with market demands. Their main goal is to build brand awareness, generate leads, and drive business growth within their chosen vertical. This role often requires deep industry knowledge and the ability to adapt general marketing tactics to specialized audiences.

What are the key skills and qualifications needed to thrive as a vertical marketing manager?

To thrive as a Vertical Marketing Manager, you need in-depth industry knowledge, strategic marketing expertise, and a bachelor’s degree in marketing or a related field. Familiarity with marketing automation platforms, CRM systems like Salesforce, and analytics tools is typically required. Outstanding communication, leadership, and stakeholder management skills set top performers apart in this role. These skills are crucial for effectively tailoring marketing strategies to specific industries and driving business growth within targeted verticals.

How does a vertical marketing manager typically collaborate with product and sales teams to develop targeted strategies?

A Vertical Marketing Manager works closely with product and sales teams to create tailored marketing strategies that address the unique needs of specific industry segments. This collaboration often involves gathering market insights from sales teams, aligning product features with industry demands, and developing campaigns that resonate with targeted audiences. Regular cross-functional meetings and feedback loops are essential to ensure that messaging is consistent, product offerings are relevant, and sales enablement materials are effective. This collaborative environment helps drive revenue growth and positions the company as a leader within each vertical market.

What is the difference between Vertical Marketing Manager vs Product Marketing Manager?

AspectVertical Marketing ManagerProduct Marketing Manager
Primary FocusIndustry-specific marketing strategies for a verticalMarketing strategies for specific products or product lines
Work EnvironmentIndustry sectors like healthcare, tech, or retailProduct teams, R&D, and sales departments
Required CredentialsBachelor's in marketing, business, or related field; industry experienceBachelor's in marketing, business, or related field; product knowledge

Vertical Marketing Managers focus on developing marketing strategies tailored to specific industry verticals, while Product Marketing Managers concentrate on promoting particular products or product lines. Both roles require marketing expertise and industry knowledge, but their scope and target audiences differ, making them distinct yet complementary positions within organizations.

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Cities with the most Vertical Marketing Manager job openings:

What states have the most Vertical Marketing Manager jobs?

States with the most job openings for Vertical Marketing Manager jobs include:

What are popular job titles related to Vertical Marketing Manager jobs?

For Vertical Marketing Manager jobs, the most frequently searched job titles are:

Vertical Marketing Manager jobs near you
Infographic showing various Vertical Marketing Manager job openings in the United States as of September 2026, with employment types broken down into 86% Full Time, 13% Part Time, and 1% Contract. Highlights an 86% Physical, 2% Hybrid, and 12% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Senior Field Marketing Manager

San Francisco, CA • On-site

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Re-posted 8 days ago

Key responsibilities

  • Own the planning and execution of all major hosted events and summits.

  • Coordinate with external vendors to negotiate contracts, meet deadlines, and manage budgets.

  • Manage attendee engagement, meeting status, and follow-up activities before, during, and after events to drive impact and revenue.

Job description

Why Socure?

Socure is building the identity trust infrastructure for the digital economy — verifying 100% of good identities in real time and stopping fraud before it starts. The mission is big, the problems are complex, and the impact is felt by businesses, governments, and millions of people every day.

We hire people who want that level of responsibility. People who move fast, think critically, act like owners, and care deeply about solving customer problems with precision. If you want predictability or narrow scope, this won’t be your place. If you want to help build the future of identity with a team that holds a high bar for itself — keep reading.

About the role

We’re looking for a highly organized, proactive, and detail-oriented Senior Field Marketing Manager to help lead Socure’s event-driven pipeline generation efforts. This role sits at the intersection of field marketing, account engagement, and sales development, and will sit on the Field Marketing team.

In this role, you’ll drive revenue from strategic hosted and third-party events, coordinate onsite logistics and executive meetings, support account-based outreach efforts, and partner closely with our MDR, Vertical Marketing team, and Sales teams to ensure successful pre-event and post-event engagement strategies.

This is an ideal opportunity for someone who is eager to drive revenue from field marketing events, and who enjoys fast-paced execution, cross-functional coordination, all while creating exceptional experiences for prospects, customers and internal stakeholders alike.

What you'll do
  • Partner closely with Field Marketing, GTM Pods, and Vertical Marketing to help develop our event strategy
  • Own the event planning and execution for all major hosted events and summits
  • Coordinate with external vendors to negotiate contracts, meet deadlines and deliverables, and manage budgets
  • Build and manage outbound outreach sequences in Apollo to drive attendance with our target accounts
  • Create opportunity overviews and clear instructions for our executive team in attendance
  • Manage attendee engagement, meeting status, and follow-up actions before, during, and after events to drive impact and revenue
  • Ensure timely collection of post-event reporting and follow-up activities from internal stakeholders within SLAsTrack and analyze event ROI and key performance metrics, providing recommendations for continuous improvement.
What you bring
  • 5+ years of experience in event planning, marketing events, or trade show management, preferably in B2B SaaS, fintech, cybersecurity, or fraud prevention.
  • Proven ability to manage multiple events simultaneously, from small executive roundtables to large industry conferences.
  • Strong understanding of event marketing, lead generation, and audience engagement strategies.
  • Excellent project management, budgeting, and negotiation skills.
  • Experience managing event production, sponsorships, and vendor partnerships.Ability to work cross-functionally with Marketing, Sales, and Product teams to align event strategies with business objectives.
  • Proficiency with event management tools (Cvent, Eventbrite, Salesforce, Marketo, or similar).
  • Strong communication and presentation skills, with an eye for branding and storytelling.
  • Willingness to travel for on-site event management as needed.

Socure is an equal opportunity employer that values diversity in all its forms within our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If you need an accommodation during any stage of the application or hiring process—including interview or onboarding support—please reach out to your Socure recruiting partner directly.

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