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Vertical Marketing Jobs (NOW HIRING)

Socure

Vertical Marketing Lead, Gaming

New York, NY · On-site

$175K - $215K/yr

We're hiring a Vertical Marketing Lead to lead strategy and execution for how Socure shows up within a priority industry segment. This role owns vertical positioning, solution packaging, and partner ...

Socure

We're hiring a Vertical Marketing Lead to lead strategy and execution for how Socure shows up within a priority industry segment. This role owns vertical positioning, solution packaging, and partner ...

Teledyne

Vertical Marketing Manager

Wilsonville, OR · On-site

$74K - $99K/yr

Vertical Marketing Manager, Microwave Markets Join Teledyne Defense & Aerospace and help bring advanced technologies to the customers who rely on them most. Supporting the Microwave vertical, you ...

FLIR Systems, Inc.

Vertical Marketing Manager

Oregon, WI · On-site

$74K - $99K/yr

Vertical Marketing Manager, Microwave Markets Join Teledyne Defense & Aerospace and help bring advanced technologies to the customers who rely on them most. Supporting the Microwave vertical, you ...

Teledyne FLIR

Vertical Marketing Manager

Wilsonville, OR · On-site

$74K - $99K/yr

Vertical Marketing Manager, Microwave Markets Teledyne Technologies Incorporated provides enabling technologies for industrial growth markets that require advanced technology and high reliability.

Teledyne

Vertical Marketing Manager

Woodridge, IL · On-site

$74K - $99K/yr

Vertical Marketing Manager, Microwave Markets Join Teledyne Defense & Aerospace and help bring advanced technologies to the customers who rely on them most. Supporting the Microwave vertical, you ...

3M

Data Center Vertical Marketing Manager

Maplewood, MN · On-site

$171K/yr

Data Center Vertical Marketing Manager Collaborate with Innovative 3Mers Around the World Choosing where to start and grow your career has a major impact on your professional and personal life, so it ...

3M HEALTHCARE

Sr. Lead, Vertical Marketing

Los Angeles, CA · On-site

$77K - $110K/yr

About the Role Tubi is seeking a Sr. Lead, Vertical Marketing to help shape and execute industry-specific marketing strategies that elevate Tubi's presence in key verticals. In this role, you'll ...

3M HEALTHCARE

Sr. Lead, Vertical Marketing

Manhattan, NY · On-site

$77K - $110K/yr

About the Role Tubi is seeking a Sr. Lead, Vertical Marketing to help shape and execute industry-specific marketing strategies that elevate Tubi's presence in key verticals. In this role, you'll ...

3M

Data Center Vertical Marketing Manager

$170K/yr

Data Center Vertical Marketing Manager Collaborate with Innovative 3Mers Around the World Choosing where to start and grow your career has a major impact on your professional and personal life, so it ...

3M

Data Center Vertical Marketing Manager

Maplewood, MN

$171K/yr

Data Center Vertical Marketing Manager Collaborate with Innovative 3Mers Around the World Choosing where to start and grow your career has a major impact on your professional and personal life, so it ...

3M

Data Center Vertical Marketing Manager

Austin, TX

$165K/yr

Data Center Vertical Marketing Manager Collaborate with Innovative 3Mers Around the World Choosing where to start and grow your career has a major impact on your professional and personal life, so it ...

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Vertical Marketing information

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$25K

$91.1K

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How much do vertical marketing jobs pay per year?

As of Sep 12, 2026, the average yearly pay for vertical marketing in the United States is $91,113.00, according to ZipRecruiter salary data. Most workers in this role earn between $47,000.00 and $108,500.00 per year, depending on experience, location, and employer.

What is a vertical marketing?

A Vertical Marketing job focuses on developing and executing marketing strategies tailored to a specific industry or market segment. Professionals in this role analyze industry trends, customer needs, and competitive landscapes to create targeted campaigns that resonate with businesses within that sector. They collaborate with sales teams, product managers, and industry experts to position solutions effectively. The goal is to drive brand awareness, lead generation, and customer engagement in a specialized market.

What are the key skills and qualifications needed to thrive in vertical marketing?

To thrive in Vertical Marketing, you need in-depth knowledge of marketing strategies tailored to specific industries, experience in market segmentation, and a relevant bachelor's degree in marketing, business, or a related field. Familiarity with CRM systems, marketing automation platforms, and analytics tools is commonly required, along with certifications like HubSpot or Salesforce being advantageous. Strong project management, cross-functional collaboration, and outstanding communication skills help distinguish high performers in this role. These competencies are critical for designing and executing effective campaigns that resonate with targeted industry segments, driving business growth.

What are the typical collaboration partners for a vertical marketing professional within a company?

Vertical Marketing professionals frequently work alongside product managers, sales teams, customer success representatives, and industry subject matter experts to craft targeted marketing strategies. They coordinate with these groups to gather insights, develop go-to-market plans, and ensure messaging aligns with the needs of a particular industry segment. Regular cross-departmental meetings and collaborative campaign planning are a core part of the role. This integrated approach ensures marketing initiatives are relevant, effective, and closely aligned with both market demands and company objectives.

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What are the most commonly searched types of Vertical Marketing jobs?

The most popular types of Vertical Marketing jobs are:

What are popular job titles for Vertical Marketing?

Popular job titles for Vertical Marketing:

Vertical Marketing jobs near you
Infographic showing various Vertical Marketing job openings in the United States as of September 2026, with employment types broken down into 1% Internship, 89% Full Time, 9% Part Time, and 1% Contract. Highlights an 81% Physical, 3% Hybrid, and 16% Remote job distribution, with an average salary of $91,113 per year, or $43.8 per hour.

Vertical Marketing Lead, Gaming

New York, NY • On-site

Socure
Software Development • 501 - 1,000 employees
Learn more about Socureexternal

$175K - $215K/yr

Full-time

Posted 16 days ago

Job description

Why Socure?
Socure is building the identity trust infrastructure for the digital economy - verifying 100% of good identities in real time and stopping fraud before it starts. The mission is big, the problems are complex, and the impact is felt by businesses, governments, and millions of people every day.
We hire people who want that level of responsibility. People who move fast, think critically, act like owners, and care deeply about solving customer problems with precision. If you want predictability or narrow scope, this won't be your place. If you want to help build the future of identity with a team that holds a high bar for itself - keep reading.
About the Role
Socure's mission is to verify 100% of good identities in real time and eliminate identity fraud across the digital world. To achieve that, we need differentiated, industry-specific narratives and strong ecosystem partnerships that translate our AI-driven platform into measurable customer impact.
We're hiring a Vertical Marketing Lead to lead strategy and execution for how Socure shows up within a priority industry segment. This role owns vertical positioning, solution packaging, and partner go-to-market strategy for a defined GTM Pod - driving pipeline, revenue growth, and competitive differentiation.
You will serve as the vertical marketing lead for one of Socure's Gaming POD, acting as the strategic owner of industry positioning, pipeline acceleration, and revenue impact within this segment.
This is a highly strategic, hands-on role for a senior marketer who thrives at the intersection of product, sales, and ecosystem partnerships. You'll operate with autonomy, partner closely with GTM leadership, and directly influence how Socure wins in your assigned market.
What You'll Do
  • Define and execute a vertical marketing strategy for the gaming GTM Pod.
  • Develop clear ICPs, value propositions, use cases, and competitive positioning aligned to the pod's sales motion.
  • Partner with Product, Data Science, and Revenue Marketing to embed differentiated data and insights into vertical narratives.
  • Translate complex AI-driven capabilities into compelling, industry-specific messaging that resonates with economic buyers and technical stakeholders.
  • Deliver field-ready enablement (decks, playbooks, battlecards, ROI tools, customer stories) that improves win rates and accelerates deal velocity.
Vertical Campaign Strategy
  • Partner closely with GTM leaders to build and execute campaigns that generate qualified pipeline from target accounts.
  • Drive increased awareness within your vertical to position Socure as the standard identity and fraud infrastructure.
    Coordinate integrated campaign strategies across touchpoints including email, webinars, paid and organic channels, SDR outreach, in-person experiences, and more.
  • Partner with RevOps to define success metrics, analyze performance, and iterate based on results - scaling what works and refining what doesn't.
Cross-Functional Partnership
  • Act as the vertical marketing owner for your pod during planning cycles and QBRs.
  • Influence stakeholders across Product, Sales, Data Science, RevOps, and Marketing to ensure strong commercialization of new capabilities.
  • Establish and track KPIs tied to pipeline, revenue contribution, win rates, and strategic account growth.
  • Bring market insights, competitive intelligence, and industry trends into GTM strategy discussions.

What You Bring
  • 6-8 years of B2B marketing experience, including product marketing, vertical/industry marketing experience in high-growth SaaS, fintech, identity, fraud, risk, or adjacent environments.
  • Demonstrated success driving measurable pipeline and revenue impact through vertical or segment-focused marketing initiatives.
  • Strong ability to translate complex AI-driven or data-centric technology into clear, compelling industry narratives.
  • Experience partnering closely with sales teams and influencing cross-functional stakeholders without direct authority.
  • Analytical rigor and experience tying marketing programs to business outcomes.
  • Strong project management skills and the ability to drive multiple initiatives simultaneously in a fast-paced environment.

Socure is an equal opportunity employer that values diversity in all its forms within our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
If you need an accommodation during any stage of the application or hiring process-including interview or onboarding support-please reach out to your Socure recruiting partner directly.
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