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Developers are at the center of the AI revolution, and AWS is building the most comprehensive set of AI-powered developer tools to help them build faster, smarter, and more creatively. The AWS Developer Marketing team is responsible for driving awareness, adoption, and advocacy for our AI developer tools portfolio, reaching millions of developers worldwide through compelling storytelling, community engagement, and data-driven marketing programs.
Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally.

Millions of customers-including the fastest-growing startups, largest enterprises, and leading government agencies-are using AWS to lower costs, become more agile, and innovate faster.
Technical Product Marketing is responsible for developing crisp, highly differentiated, and compelling positioning and messaging for AWS and its services. We tell AWS's most important and interesting stories to educate customers about what is possible when you build on AWS.

As a Product-Led Growth (PLG) Lifecycle Marketing Manager for AWS AI Developer Tools, you will have the opportunity to define and drive the developer acquisition and lifecycle marketing strategy for our rapidly growing AI-powered developer tools portfolio. You will own the digital strategy for the developer journey from first touch through activation and conversion, creating the most compelling content and automated lifecycle programs to help developers understand the value of our tools and move through the adoption funnel. You will design and optimize in-product and cross-channel lifecycle moments that drive developers from top of funnel to product value.

You will also work with the engineering teams to shape the product vision and prioritize features informed by funnel data and developer behavior signals. You will get to work on a new and rapidly growing business and have a big impact every day.
This role may sit in the following locations only: Seattle, WA, USA | San Francisco, CA, USA | Santa Clara, CA, USA Relocation offered to these locations only from within the USA only.

AWS Marketing leads the charge in cloud innovation, inspiring and empowering customers and partners to unlock their cloud potential. We shape AWS's industry perception through compelling narratives that demonstrate our leadership in AI and transformative solutions, while driving customer growth across our vast service portfolio. Our team delivers personalized, connected experiences that foster AWS adoption across diverse industries, continuously adapting our strategy to stay ahead in our digital-first world.

Join our forward-thinking team to shape the future of cloud computing, contributing to strategic initiatives that respond to evolving technology, industry, and customer requirements. You'll collaborate globally to translate complex technology into clear, valuable solutions, creating impactful programs that drive AWS's growth in an inclusive, collaborative environment where diverse perspectives and bold thinking thrive.
As a Marketing Manager for AI Developer Tools, you will own and execute marketing programs that drive developer awareness and adoption of AWS's AI-powered development tools.

You will lead product-led growth lifecycle marketing efforts that support developer acquisition, guiding developers from discovery through activation and paid conversion via data-driven, automated engagement programs. You will develop developer-centric content and campaigns across owned, earned, and paid channels, translating complex AI and developer tooling concepts into clear, compelling narratives that resonate with technical audiences. You will collaborate cross-functionally with product, developer relations, demand generation, events, and field teams to deliver integrated marketing programs that drive measurable business results.

Key job responsibilities
Design, build, and optimize automated lifecycle marketing programs (email, in-product messaging, nurture sequences) that move developers through the adoption journey
Define and instrument activation milestones in partnership with product and data science teams
Analyze developer lifecycle cohort behavior, identify friction points, and run experiments to improve conversion rates at each stage of the funnel
Develop and execute marketing campaigns across channels (web, email, social, community, paid) that drive awareness and adoption among developers building with AI
Create compelling developer-facing content (blog posts, tutorials, landing pages, videos, webinars, social content) that communicates the value of our AI developer tools
Own channel performance metrics and continuously optimize campaigns based on data and developer engagement signals
Support marketing presence at developer events, conferences, and community moments, including content development for keynotes, breakout sessions, and workshops
Collaborate with demand generation, field marketing, and developer relations teams to build integrated programs that move developers through the adoption funnel
Build and grow a bench of referenceable developers and advocates whose success stories can be leveraged across field sales, events, and demand generation to accelerate acquisition
Partner with product and marketing growth teams to optimize the product-to-sales handoff, ensuring product usage signals translate into effective sales engagement
A day in the life
* Partner with product management and GTM teams to develop product and portfolio-level strategies
* Create and own positioning and messaging that clearly articulates value propositions to developer and technical decision-maker audiences
* Analyze and synthesize market data from multiple sources (including direct customer feedback) to identify product opportunities and shape portfolio strategy
* Lead product launch strategies and associated plans, including naming, target audience definition, and marketing vehicles
* Develop technical content including presentations, demonstrations, and reference architectures that educate developers on AWS agentic AI and developer tools offerings
* Represent AWS as a technical evangelist in executive briefings, industry events, and analyst interactions
* Drive field enablement strategies to support product launches, campaigns, and customer success
* Align with technical and business leaders on primary agentic AI development use cases for their specific ideal customer profiles; define best practice workflows and tooling recommendations for each use case
About the team
About AWS
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform

We pioneered cloud computing and never stopped innovating - that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
Here at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth
We're continuously raising our performance bar as we strive to become Earth's Best Employer

That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there's nothing we can't achieve in the cloud.