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Ugc Manager Jobs in Springfield, MA (NOW HIRING)

Produce effective ad creative and UGC assets utilizing influencers and content creators and the ... Manage and expand profitable affiliate and influencer relationships. * Organic social media ...

Produce effective ad creative and UGC assets utilizing influencers and content creators and the ... Manage and expand profitable affiliate and influencer relationships. * Organic social media ...

Produce effective ad creative and UGC assets utilizing influencers and content creators and the ... Manage and expand profitable affiliate and influencer relationships. * Organic social media ...

Produce effective ad creative and UGC assets utilizing influencers and content creators and the ... Manage and expand profitable affiliate and influencer relationships. * Organic social media ...

Produce effective ad creative and UGC assets utilizing influencers and content creators and the ... Manage and expand profitable affiliate and influencer relationships. * Organic social media ...

Ugc Manager information

See Springfield, MA salary details

$28.4K

$62.4K

$113.1K

How much do ugc manager jobs pay per year?

As of Aug 7, 2026, the average yearly pay for ugc manager in Springfield, MA is $62,442.00, according to ZipRecruiter salary data. Most workers in this role earn between $44,800.00 and $68,800.00 per year, depending on experience, location, and employer.

What is the difference between Ugc Manager vs Content Strategist?

AspectUgc ManagerContent Strategist
Primary FocusManaging user-generated content and community engagementPlanning and overseeing overall content strategy
Required SkillsCommunity management, social media, content moderationContent planning, analytics, branding
Work EnvironmentSocial media platforms, marketing teamsMarketing, digital media, branding teams
Common UsageBrands leveraging user content for marketingDeveloping long-term content plans

While both roles involve content, the Ugc Manager primarily focuses on managing user-generated content and fostering community engagement, whereas the Content Strategist develops comprehensive content plans to support brand goals. The roles often overlap but serve different strategic purposes within marketing teams.

How does a UGC manager typically collaborate with content creators and marketing teams?

A UGC (User-Generated Content) Manager acts as a bridge between content creators, such as brand advocates or influencers, and internal marketing teams. They coordinate campaigns, provide guidelines, and ensure that user-generated submissions align with brand messaging and quality standards. Regular communication is essential—UGC Managers often work closely with social media managers, community managers, and creative teams to source, curate, and distribute content effectively. This collaboration helps maintain consistency, foster engagement, and maximize the impact of authentic user contributions.

What is a UGC manager?

A UGC (User-Generated Content) Manager is a professional responsible for overseeing the collection, curation, and promotion of content created by a brand’s audience or customers. They develop strategies to encourage users to share content, ensure that submissions align with brand guidelines, and leverage this content across marketing channels to boost engagement and authenticity. UGC Managers often work closely with social media, marketing, and community teams to maximize the impact of user-generated content. Their role is crucial in building trust and fostering a loyal online community.

What are the key skills and qualifications needed to thrive as a UGC manager, and why are they important?

To thrive as a UGC (User-Generated Content) Manager, you need a solid background in digital marketing, content strategy, and community management, often supported by a relevant degree or experience in social media. Familiarity with social media management platforms, analytics tools, and content moderation systems is typically required. Creativity, strong communication, and relationship-building skills help you engage communities and encourage quality contributions. These abilities are crucial for building authentic brand engagement and ensuring the effective moderation and amplification of user-generated content.
What job categories do people searching Ugc Manager jobs in Springfield, MA look for? The top searched job categories for Ugc Manager jobs in Springfield, MA are:
What cities near Springfield, MA are hiring for Ugc Manager jobs? Cities near Springfield, MA with the most Ugc Manager job openings:

Digital Marketing Manager

Kosmos

Hartford, CT

$70K - $100K/yr

Full-time

Re-posted 15 days ago


Job description

Growing Consumer Products Co in Fall River, Mass. has a need for a Digital Marketing Manager.

This role will support strategic growth initiatives through managing new advertising campaigns, influencers and affiliates, creative asset production, testing and reporting. The role will work cross-functionally to ensure a consistent volume of high-quality creative assets and campaigns are produced and tested with regular reporting of results. 

Key Responsibilities:

  • Manage the planning and execution of ecommerce go-to-market campaigns, promotions, and seasonal initiatives.
  • Produce effective ad creative and UGC assets utilizing influencers and content creators and the company’s internal/external design teams.
  • Set up and launch paid digital marketing campaigns (Meta, Google, TikTok, Reddit, etc.) to test and qualify new creative assets.
  • Utilize internal and external design teams for landing page creation, optimization, and continuous A/B testing to improve ad campaign performance.
  • Manage and expand profitable affiliate and influencer relationships.
  • Organic social media management and community moderation with intent to drive profitable traffic and awareness.
  • Maintain marketing performance reports, documentation of results, insights, and best practices.
  • Stay updated on digital marketing trends, platform updates, and best practices, applying new insights to enhance campaign performance.

Qualifications:

  • Minimum 2 years of hands-on experience in ecommerce growth or digital marketing.
  • Experience managing creative digital asset production with designers, influencers, and content creators.
  • Hands-on experience setting up and launching paid campaigns across at least 2 major digital media ad platforms (Meta, TikTok, Google, Reddit, etc.).