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Traffic Manager Jobs in Rochester, NY (NOW HIRING)

Soleo Communications

Paid Media Manager

Rochester, NY · On-site

$25K - $50K/mo

Paid Media Manager The Opportunity: Soleo Communications is seeking an innovative, self-motivated ... traffic. * Forecasting + KPI Tracking: Assist the executive team in developing forecasts ...

Soleo Communications

Paid Media Manager

Rochester, NY · On-site

Paid Media Manager The Opportunity: Soleo Communications is seeking an innovative, self-motivated ... traffic. * Forecasting + KPI Tracking: Assist the executive team in developing forecasts ...

L3HHCM20

Manager, Trade Compliance

Rochester, NY · On-site

$87K - $162K/yr

Manager, Trade Compliance Job Code: 38555 Job Location: Rochester, NY Job Schedule: 9/80: Employees ... Coordinate with the Licensing, Operations & Training, and Customs & Traffic Directorates to ensure ...

Kohl's

Store Manager

Rochester, NY

$76K - $128K/yr

Achieve payroll plan by managing store schedules, monitoring labor costs and adapting to business conditions based on weekly and monthly sales; plan payroll/scheduling based on store traffic to ...

Kindthread

Store Manager

Rochester, NY · On-site

$21/hr

Identify opportunities to generate traffic to your store by promoting brand awareness within the ... Manage sell-through by monitoring product levels, ensuring accuracy of inventory counts, and ...

MKS Instruments, Inc.

Logistics Manager

Rochester, NY · On-site

As a Manager of Global Logistics at MKS, you will partner with Supply Chain, Distribution, Global ... International Traffic in Arms Regulations (ITAR) or Export Administration Regulations (EAR)

Cooper Companies

Manager, Facilities

Victor, NY

$101K - $144K/yr

Responsible for facility that consists of 500+ in-house employees, large visitor and customer traffic and remote employee support where appropriate. Work alongside Real Estate Project Manager in any ...

CooperCompanies

Manager, Facilities

Victor, NY · On-site

Responsible for facility that consists of 500+ in-house employees, large visitor and customer traffic and remote employee support where appropriate. Work alongside Real Estate Project Manager in any ...

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Showing results 1-20

All JobsTraffic Manager JobsTraffic Manager Jobs in Rochester, NY

Traffic Manager information

See Rochester, NY salary details

$25.2K

$77.4K

$145.1K

How much do traffic manager jobs pay per year?

As of Jun 14, 2026, the average yearly pay for traffic manager in Rochester, NY is $77,427.00, according to ZipRecruiter salary data. Most workers in this role earn between $51,300.00 and $94,800.00 per year, depending on experience, location, and employer.

What are some common challenges a Traffic Manager faces when coordinating multiple projects simultaneously?

Traffic Managers often juggle competing deadlines and priorities across various teams, which can be challenging when resources are limited or project scopes shift unexpectedly. Effective communication and strong organizational skills are essential to ensure that all deliverables move smoothly through the workflow and that bottlenecks are addressed promptly. Collaboration with creative, account, and production teams is crucial to keep everyone aligned, and adapting quickly to changing client needs can also be a frequent challenge in this role.

How much do traffic managers make in the US?

Traffic managers in the US typically earn between $50,000 and $85,000 annually, depending on experience, location, and industry. Senior or specialized traffic managers can earn higher salaries, especially in larger markets or with advanced certifications. The role often requires skills in project coordination, scheduling, and familiarity with traffic management tools.

What is the role of a traffic manager?

A traffic manager coordinates the workflow of creative projects within advertising, marketing, or media agencies to ensure timely delivery. They allocate resources, set schedules, and communicate between teams to meet project deadlines, often using project management tools. Strong organizational and communication skills are essential for this role.

What Is a Traffic Manager?

A traffic manager refers to a job in two different fields. There are traffic managers in marketing and advertising agencies, but there are also traffic managers in the logistics and shipping industry. A traffic manager at an advertising agency oversees the flow of projects across different departments. In logistics or shipping, a traffic manager arranges for the transport and delivery of products. In both industries, a traffic manager’s responsibilities are to oversee flow and monitor potential interruptions. Traffic managers work closely with other team members to make sure projects and shipments happen accurately and on time.

What are the key skills and qualifications needed to thrive as a Traffic Manager, and why are they important?

To thrive as a Traffic Manager, you need strong organizational skills, attention to detail, and experience in project coordination, often supported by a degree in marketing, communications, or a related field. Familiarity with project management software (such as Asana, Trello, or Workfront) and proficiency in workflow systems are typically required. Excellent communication, problem-solving abilities, and the capacity to multitask effectively make someone stand out in this role. These skills ensure that projects move efficiently through various departments, deadlines are met, and resources are optimally allocated for successful campaign delivery.

What is the difference between Traffic Manager vs Content Producer?

AspectTraffic ManagerContent Producer
Primary RoleCoordinates project workflows, manages deadlines, and allocates resources for marketing and advertising campaigns.Creates, develops, and produces content such as articles, videos, and social media posts.
Required SkillsProject management, communication, organization, familiarity with marketing tools.Creative skills, writing, editing, multimedia production.
Work EnvironmentMarketing agencies, advertising departments, media companies.Media outlets, marketing teams, digital content firms.
Common CertificationsProject Management Professional (PMP), marketing certifications.Content marketing certifications, writing courses.

While both roles are integral to marketing projects, a Traffic Manager focuses on coordinating workflows and deadlines, ensuring campaigns run smoothly. A Content Producer, on the other hand, is responsible for creating the actual content. Understanding these differences helps organizations assign the right responsibilities and find suitable candidates.

What jobs pay $2000 a day?

Traffic managers typically do not earn $2000 a day; such high daily rates are more common in specialized roles like senior consultants, high-level executives, or freelance professionals in fields such as consulting, finance, or law. These positions often require extensive experience, advanced skills, or certifications and may involve project-based or contract work with high compensation. Most standard traffic management roles offer salaries significantly below this level.

What kind of jobs in media bring in $150,000 a year?

In media, senior roles such as Media Director, Digital Marketing Director, or Broadcast Manager often earn $150,000 or more annually, especially with extensive experience and leadership responsibilities. These positions typically require strong strategic skills, industry knowledge, and sometimes advanced certifications or degrees.

What does a Traffic Manager do?

A Traffic Manager is responsible for coordinating and managing the workflow of projects within an organization, particularly in advertising, marketing, or media agencies. They ensure that all project tasks are assigned, deadlines are met, and resources are allocated efficiently. Traffic Managers act as a liaison between different departments, helping to streamline communication and prevent bottlenecks. Their main goal is to keep projects on track and ensure timely delivery to clients.
More about Traffic Manager jobs
What are popular job titles related to Traffic Manager jobs in Rochester, NY? For Traffic Manager jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Traffic Manager jobs in Rochester, NY look for? The top searched job categories for Traffic Manager jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Traffic Manager jobs? Cities near Rochester, NY with the most Traffic Manager job openings:
Traffic Manager jobs near you
Paid Media Manager

Paid Media Manager

Soleo Communications

Rochester, NY • On-site

$25K - $50K/mo

Full-time

Posted 26 days ago

Job description

Paid Media Manager
The Opportunity:
Soleo Communications is seeking an innovative, self-motivated individual with strong communication and project management skills to join our Digital Marketing Team. As the Senior Paid Media Manager, you will be responsible for the development and execution of a multi-channel paid media marketing plan for Soleo's owned and operated digital brands, including RateRetriever.com.
This a unique opportunity to take on a leadership role within the organization and contribute to initiatives that are core to Soleo's strategic growth plan. Our ideal candidate possesses 5+ years of experience managing paid campaigns with over $100k in monthly ad spend.
You should have a firm grasp of how to leverage paid search and other paid channels including display, video, and social media to formulate a comprehensive digital marketing strategy that will drive scalable growth and brand awareness for each of our brands. You should understand what it takes to compete for some of the most competitive keywords and have mastered best practices around account structure, campaign types, automated bidding strategies and conversion tracking.
The ability to communicate complex strategies and provide data-driven performance updates to the Executive Team is essential to your success.
Responsibilities:
  • Campaign Strategy: Develop a comprehensive paid media and digital marketing strategy for Soleo's owned and operated digital brands. Be prepared to think differently and introduce creative solutions for driving brand awareness on a fixed budget.
  • Media Buying: Leverage your understanding of customer needs, performance KPIs and compliance requirements to develop scalable lead generation strategies that deliver on ROAS targets. Campaigns will include paid search as well as other channels like affiliate, display, email, and more, depending on factors like goals and budget.
  • Brand Awareness Strategy: Assist in developing a strategy for ongoing brand awareness to support organic traffic growth in addition to paid traffic.
  • Forecasting + KPI Tracking: Assist the executive team in developing forecasts, performance targets, and a standard set of KPIS to be monitored across all of Soleo's owned and operated digital brands.
  • CRO: Partner closely with other members of the digital marketing team to ensure that content and landing page design is consistent with the paid media strategy ensuring an excellent consumer experience and converstion rate optimization. Be prepared to share feedback and suggestions for CRO based on campaign performance.
  • Testing: Create and maintain a log of A/B tests to validate digital marketing strategies and continuously optimize performance. Report results to executive leadership.
  • Research + Planning: Utilize online tools and other resources to conduct keyword and competitive research, identify growth opportunities, and stay on top of key industry trends.
Position Requirements:
  • Bachelor's degree, with related experience in the marketing/advertising field
  • 3+ years experience directly configuring, and optimizing, paid search campaigns with both low budget ($5k $10k/month) and medium budget ($25k-$50k/month) constraints.
  • 3+ years of media buying experience and exposure to all the major platforms including Google, Microsoft, Facebook, Instagram, TikTok, LinkedIn, etc
  • Strong project and performance management skills including the ability to delegate work and provide constructive feedback
  • Solid understanding of paid search best practices including:
    • Experience writing effective search ad copy
    • Experience identifying testing opportunities and implementing experiments
    • Ability to audit and uncover account performance or technical issues
    • Knowledge of automated bidding strategies including smart bidding
    • Knowledge of new campaign types including dynamic search and performance max
  • Proven experience with Brand Awareness campaigns targeted specifically at growing visitors to web properties
  • Experience with 3rd party and SEM Tools (SEMrush)
  • Experience using Google Analytics and Google Tag Manager to configure conversion tracking
About Soleo:
Soleo is a leader in performance marketing. We are a well-established and trusted partner and technology innovator in the industries we serve. With over 20 years of experience, we have earned our reputation by building world-class platforms, maintaining the highest standards of compliance, being selective about our suppliers, and providing best-in-class customer support.

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