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Traffic Manager Jobs in Riverside, CA (NOW HIRING)

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Traffic Manager information

See Riverside, CA salary details

$26.6K

$81.8K

$153.4K

How much do traffic manager jobs pay per year?

As of Jun 8, 2026, the average yearly pay for traffic manager in Riverside, CA is $81,813.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,200.00 and $100,200.00 per year, depending on experience, location, and employer.

What are some common challenges a Traffic Manager faces when coordinating multiple projects simultaneously?

Traffic Managers often juggle competing deadlines and priorities across various teams, which can be challenging when resources are limited or project scopes shift unexpectedly. Effective communication and strong organizational skills are essential to ensure that all deliverables move smoothly through the workflow and that bottlenecks are addressed promptly. Collaboration with creative, account, and production teams is crucial to keep everyone aligned, and adapting quickly to changing client needs can also be a frequent challenge in this role.

What Is a Traffic Manager?

A traffic manager refers to a job in two different fields. There are traffic managers in marketing and advertising agencies, but there are also traffic managers in the logistics and shipping industry. A traffic manager at an advertising agency oversees the flow of projects across different departments. In logistics or shipping, a traffic manager arranges for the transport and delivery of products. In both industries, a traffic manager’s responsibilities are to oversee flow and monitor potential interruptions. Traffic managers work closely with other team members to make sure projects and shipments happen accurately and on time.

What are the key skills and qualifications needed to thrive as a Traffic Manager, and why are they important?

To thrive as a Traffic Manager, you need strong organizational skills, attention to detail, and experience in project coordination, often supported by a degree in marketing, communications, or a related field. Familiarity with project management software (such as Asana, Trello, or Workfront) and proficiency in workflow systems are typically required. Excellent communication, problem-solving abilities, and the capacity to multitask effectively make someone stand out in this role. These skills ensure that projects move efficiently through various departments, deadlines are met, and resources are optimally allocated for successful campaign delivery.

What is the difference between Traffic Manager vs Content Producer?

AspectTraffic ManagerContent Producer
Primary RoleCoordinates project workflows, manages deadlines, and allocates resources for marketing and advertising campaigns.Creates, develops, and produces content such as articles, videos, and social media posts.
Required SkillsProject management, communication, organization, familiarity with marketing tools.Creative skills, writing, editing, multimedia production.
Work EnvironmentMarketing agencies, advertising departments, media companies.Media outlets, marketing teams, digital content firms.
Common CertificationsProject Management Professional (PMP), marketing certifications.Content marketing certifications, writing courses.

While both roles are integral to marketing projects, a Traffic Manager focuses on coordinating workflows and deadlines, ensuring campaigns run smoothly. A Content Producer, on the other hand, is responsible for creating the actual content. Understanding these differences helps organizations assign the right responsibilities and find suitable candidates.

What does a Traffic Manager do?

A Traffic Manager is responsible for coordinating and managing the workflow of projects within an organization, particularly in advertising, marketing, or media agencies. They ensure that all project tasks are assigned, deadlines are met, and resources are allocated efficiently. Traffic Managers act as a liaison between different departments, helping to streamline communication and prevent bottlenecks. Their main goal is to keep projects on track and ensure timely delivery to clients.
What are the most commonly searched types of Traffic jobs in Riverside, CA? The most popular types of Traffic jobs in Riverside, CA are:
What are popular job titles related to Traffic Manager jobs in Riverside, CA? For Traffic Manager jobs in Riverside, CA, the most frequently searched job titles are:
What cities near Riverside, CA are hiring for Traffic Manager jobs? Cities near Riverside, CA with the most Traffic Manager job openings:
Infographic showing various Traffic Manager job openings in Riverside, CA as of May 2026, with employment types broken down into 100% Full Time. Highlights an 67% In-person, and 33% Hybrid job distribution, with an average salary of $81,813 per year, or $39.3 per hour.
Internet Manager / Traffic Manager- Crown Lexus

Internet Manager / Traffic Manager- Crown Lexus

Sonic Automotive

Ontario, CA • On-site

$5K/mo

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 6 days ago


Sonic Automotive rating

5.8

Company rating: 5.8 out of 10

Based on 55 frontline employees who took The Breakroom Quiz

114th of 142 rated car dealerships


Job description

Company Description

Crown Lexus, is a Sonic Automotive Dealership. 

Sonic Automotive is a Fortune 500 company that is transforming the way people shop for, buy and service their vehicles. Our talented team work together to ensure we provide an experience unmatched by our competitors.

Our associates are happy to work here because:

  • We boast the lowest turnover in the industry.
  • We provide award winning training (Training Magazine Top 125, and Brandon Hall Awards).
  • We are committed to developing and promoting within the company.
  • We are technology based - most jobs use IPads or IPhones that we provide.
  • Our benefits are extremely competitive with Medical, dental, vision, HSA, 401k and PTO.
  • We encourage peer to peer teamwork and recognition.
  • Special benefits to purchasing and leasing a car.
  • Personal Automotive Concierge Service.

If you want to find out more about the types of jobs we have here, we've highlighted a few.

We're proud of what we're doing here. Come and join 

Salary: $5,720 per month plus commission

Salary Range:

$68,000-$128,000 Based off performance

(The Traffic Manager Position has a Pay Scale consisting of the following elements and ranges.  Wages include Base Salary of $5,720 per month.  The position may also pay commission compensation which is based on the value or number of closed sales achieved from $0.00 (if no sales are made) without any upper limit other than sales performance.  The position also may also pay a production bonus based on individual or team performance that may range from $0.00 (if baseline benchmarks are not met) without any fixed upper limit.)

Job Description

Job Summary:

The Traffic Manager is responsible for three primary areas: ensuring 100% Traffic Management Playbook compliance, owning in-store structure, and maintaining Sonic Brand KPI performance.

They will work side-by-side with dealership teammates and Brand Traffic Management Director to identify strengths and opportunities in each of the areas listed above. The Traffic Manager will assist the store in executing to increase overall Traffic Management performance, dealership sales, and profitability.

This position also works laterally with other management personnel in the dealership, with emphasis on New and Used Vehicle Operations. This is to bring a comprehensive analysis and well-rounded resource to the assigned departments.

The Traffic Manager will report directly to the General Manager in alignment with their Traffic Management Director.

Duties and Responsibilities:

  • Maintains a thorough understanding of Traffic Management
  • Assists store in identifying and addressing low performing areas in comparison to individual KPI's, targets, and objectives
  • Partners with TMD's and General Managers to implement action plans based on opportunities, and hold teams accountable to achieving defined objectives
  • Drives standardization of traffic management processes at the department level
  • Effectively communicates traffic management changes and enhancements to all applicable department teammates
  • Partners with TMD and eLead support team to resolve issues and complete requests
  • Outline precise growth plans in the department to achieve KPI's, metrics, and awards
  • Perform monthly traffic management full audit. The scorecard can be found in the Traffic Management Playbook Chapter 1 - Overview, KPI's Support
  • Facilitates weekly internet traffic management meeting. Guidance structure is in Traffic Management Playbook Chapter 7 Internet
  • Mystery shops our competitors weekly as well as our own departments to ensure lead performance is handled with precision
  • Review call performance daily through CallRevu
  • Inspect website (mobile and desktop), check for accuracy and quality (i.e., specials, photos etc.)
  • Holds management and sales teammates accountable for achieving results and hitting KPI targets
  • Trains, coaches, mentors, and develops teammates where needed
Qualifications

Requirements:

  • Minimum 2 years automotive retail management
  • Minimum 2 years training and development (store and/or corporate level)
  • Able to set priorities, multi-task, achieve goals and obtain buy-in
  • Ability to identify opportunities and create action plans to improve sales performance
  • Proficient in CDK CRM (Elead)
  • Exceptional communication skills, both written and verbal
  • Ability to establish and maintain strong internal and external relationships
  • Strong organizational and analytical skills, including: planning strategy, problem solving and root cause identification
  • Experience in developing strategies and communication
  • Experience in group facilitation, coaching and leading teams
  • Must be technology savvy and current on business trends
  • Must be adaptable to change
  • Proficient in Microsoft Word, Excel, PowerPoint, and Outlook
Additional Information

It's time to make the most important move of your career.  From our cooperative, team-based approach, to our more than 1,000 internal advancements each year, it's easy to see the difference. When you join our organization, you'll enjoy comprehensive training, competitive compensation, and unparalleled benefits. Simply put, you'll experience the best that a career in the automotive industry has to offer.

All your information will be kept confidential according to EEO guidelines.


What Sonic Automotive employees say

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Sonic Automotive logo

About Sonic Automotive

Sourced by ZipRecruiter

At a Sonic Automotive family dealership, you'll find the opportunities, resources, and support you need to grow and develop professionally. Our 100+ dealerships are concerned with more than moving inventory; they're committed to your success and invested in your future.

Industry

Motor vehicle and motor vehicle parts wholesalers

Company size

5,001 - 10,000 Employees

Headquarters location

Charlotte, NC, US

Year founded

1997