JOB SUMMARY
The Tourism Manager leads and manages the City of Douglasvilleโs tourism and destination marketing initiatives through the Convention and Visitors Bureau (CVB). The position develops and implements tourism marketing strategies, manages the Welcome Center operations, supervises tourism staff, and coordinates initiatives that promote Douglasville as a visitor destination. Work is performed with considerable independence and requires collaboration with City leadership, community organizations, tourism partners, and regional agencies.
ESSENTIAL JOB FUNCTIONS
โขLeads and manages the City of Douglasvilleโs Convention and Visitors Bureau (CVB) programs and initiatives in alignment with City Council goals and direction from the Assistant Conference Center and Tourism Director.
โขOversees daily operations of the Douglasville Welcome Center and supervises tourism staff, including hiring, training, and performance management.
โขServes as staff liaison to the CVB Advisory Board, coordinating meetings, preparing agendas, maintaining records, and ensuring alignment with City tourism goals.
โขPrepares and administers the CVB annual budget and program of work, including oversight of tourism operations and gift shop revenue and expenditures.
โขDevelops and implements short- and long-range tourism marketing strategies to promote Douglasville as a visitor destination.
โขBuilds and maintains partnerships with regional tourism organizations, hotels, restaurants, attractions, tour operators, and community organizations to support tourism growth and economic development.
โขIdentifies target tourism markets through research and develops outreach strategies including group travel, weddings, reunions, and tour operator programs.
โขRepresents the City at trade shows, tourism events, and industry meetings to promote Douglasville and generate visitor activity.
โขCoordinates familiarization (FAM) tours, media visits, and promotional events to increase awareness of Douglasvilleโs tourism offerings.
โขSupports tourism development initiatives by collaborating with local businesses, hotels, and community organizations to increase overnight visitation and tourism opportunities.
โขOversees the Digital Marketing Coordinator and ensures tourism marketing initiatives align with broader City branding and promotional strategies.
โขTracks tourism performance metrics including visitor data, economic impact information, and hotel activity reports to evaluate program effectiveness.
โขPlans and coordinates tourism-related initiatives and promotional events, including National Tourism Week and other destination marketing activities.
โขPerforms other related duties as assigned.
MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS
Requires Bachelorโs Degree in Business, Hospitality, Tourism, or closely related field; three (3) years of related and progressively responsible experience in field or any equivalent combination of education, training, and experience which provides the requisite knowledge, skills, and abilities for this job.
CERTIFICATION, LICENSE, AND SPECIAL REQUIREMENTS
Must possess and maintain a Valid Georgia Driverโs license.
KNOWLEDGE, SKILLS AND ABILITIES
โขKnowledge of Convention and Visitors Bureau operations and tourism industry practices.
โขKnowledge of destination marketing strategies and tourism promotion techniques.
โขKnowledge of municipal budgeting practices and program administration.
โขSkill in developing partnerships with community organizations and tourism stakeholders.
โขSkill in written and verbal communication, including presentations and public outreach.
โขAbility to analyze tourism data and evaluate program performance.
โขAbility to supervise staff and manage multiple projects and initiatives.
โขAbility to represent the City professionally with public officials, businesses, and community organizations.
PHYSICAL DEMANDS
Work requires sitting, standing, walking, and operating standard office equipment. The position may require lifting materials up to 25 pounds and occasional travel to meetings, tourism events, or City facilities.
WORK ENVIRONMENT
Work is performed primarily in an office environment with periodic travel to meetings, tourism events, and City facilities. The position may involve occasional outdoor activities and interaction with community partners, businesses, and the public.