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Tourism Marketing Jobs in Decatur, GA (NOW HIRING)

The position develops and implements tourism marketing strategies, manages the Welcome Center operations, supervises tourism staff, and coordinates initiatives that promote Douglasville as a visitor ...

The Director of Marketing will also be responsible for providing sales support and implementation ... Where applicable, oversee and execute tourism programs to include: local/regional/national ...

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Tourism Marketing information

See Decatur, GA salary details

$18

$42

$58

How much do tourism marketing jobs pay per hour?

As of Jun 9, 2026, the average hourly pay for tourism marketing in Decatur, GA is $42.59, according to ZipRecruiter salary data. Most workers in this role earn between $35.19 and $51.88 per hour, depending on experience, location, and employer.

What are the main challenges faced by professionals in tourism marketing roles?

Professionals in tourism marketing often encounter challenges such as adapting marketing strategies to seasonal demand fluctuations, staying current with rapidly changing digital marketing trends, and effectively promoting destinations in a highly competitive market. Additionally, they must be sensitive to cultural differences and global events that can impact travel behavior. Collaborating closely with local businesses, tourism boards, and international partners is key to creating compelling campaigns that attract and engage travelers.

What is tourism marketing?

Tourism marketing refers to the strategies and activities used to attract visitors to destinations, attractions, or travel-related services. It involves promoting places, experiences, and services to potential travelers through advertising, social media, partnerships, and events. The goal is to increase awareness, interest, and bookings, benefiting both tourism businesses and local economies. Tourism marketers analyze trends, target specific audiences, and use various channels to effectively reach and engage travelers.

What is the difference between Tourism Marketing vs Travel Marketing?

AspectTourism MarketingTravel Marketing
FocusPromoting destinations, attractions, and tourism experiencesPromoting travel services, packages, and transportation options
Work EnvironmentTourism boards, destination marketing organizations, hospitality industryTravel agencies, tour operators, transportation companies
CredentialsMarketing degrees, tourism certificationsMarketing degrees, travel industry certifications

Tourism Marketing primarily focuses on promoting destinations and attractions to attract visitors, often working with tourism boards and hospitality providers. Travel Marketing, on the other hand, emphasizes selling travel services and packages through agencies and transportation providers. While both roles involve marketing skills and industry knowledge, their target audiences and promotional strategies differ.

What are the key skills and qualifications needed to thrive as a Tourism Marketing professional, and why are they important?

To excel in Tourism Marketing, you need expertise in market research, digital marketing strategies, and an understanding of the tourism industry, often supported by a degree in marketing, tourism, or a related field. Familiarity with tools like Google Analytics, social media platforms, content management systems, and customer relationship management (CRM) software is crucial. Creativity, strong communication, and cultural awareness are standout soft skills that help engage diverse audiences and build effective campaigns. These abilities are vital for attracting tourists, enhancing brand visibility, and driving business growth in a competitive market.
What job categories do people searching Tourism Marketing jobs in Decatur, GA look for? The top searched job categories for Tourism Marketing jobs in Decatur, GA are:
What cities near Decatur, GA are hiring for Tourism Marketing jobs? Cities near Decatur, GA with the most Tourism Marketing job openings:
TOURISM MANAGER

TOURISM MANAGER

City Of Douglasville

Douglasville, GA โ€ข On-site

Full-time

Posted 23 days ago


Job description

JOB SUMMARY

The Tourism Manager leads and manages the City of Douglasvilleโ€™s tourism and destination marketing initiatives through the Convention and Visitors Bureau (CVB). The position develops and implements tourism marketing strategies, manages the Welcome Center operations, supervises tourism staff, and coordinates initiatives that promote Douglasville as a visitor destination. Work is performed with considerable independence and requires collaboration with City leadership, community organizations, tourism partners, and regional agencies.


ESSENTIAL JOB FUNCTIONS

โ€ขLeads and manages the City of Douglasvilleโ€™s Convention and Visitors Bureau (CVB) programs and initiatives in alignment with City Council goals and direction from the Assistant Conference Center and Tourism Director.

โ€ขOversees daily operations of the Douglasville Welcome Center and supervises tourism staff, including hiring, training, and performance management.

โ€ขServes as staff liaison to the CVB Advisory Board, coordinating meetings, preparing agendas, maintaining records, and ensuring alignment with City tourism goals.

โ€ขPrepares and administers the CVB annual budget and program of work, including oversight of tourism operations and gift shop revenue and expenditures.

โ€ขDevelops and implements short- and long-range tourism marketing strategies to promote Douglasville as a visitor destination.

โ€ขBuilds and maintains partnerships with regional tourism organizations, hotels, restaurants, attractions, tour operators, and community organizations to support tourism growth and economic development.

โ€ขIdentifies target tourism markets through research and develops outreach strategies including group travel, weddings, reunions, and tour operator programs.

โ€ขRepresents the City at trade shows, tourism events, and industry meetings to promote Douglasville and generate visitor activity.

โ€ขCoordinates familiarization (FAM) tours, media visits, and promotional events to increase awareness of Douglasvilleโ€™s tourism offerings.

โ€ขSupports tourism development initiatives by collaborating with local businesses, hotels, and community organizations to increase overnight visitation and tourism opportunities.

โ€ขOversees the Digital Marketing Coordinator and ensures tourism marketing initiatives align with broader City branding and promotional strategies.

โ€ขTracks tourism performance metrics including visitor data, economic impact information, and hotel activity reports to evaluate program effectiveness.

โ€ขPlans and coordinates tourism-related initiatives and promotional events, including National Tourism Week and other destination marketing activities.

โ€ขPerforms other related duties as assigned.


MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS

Requires Bachelorโ€™s Degree in Business, Hospitality, Tourism, or closely related field; three (3) years of related and progressively responsible experience in field or any equivalent combination of education, training, and experience which provides the requisite knowledge, skills, and abilities for this job.


CERTIFICATION, LICENSE, AND SPECIAL REQUIREMENTS

Must possess and maintain a Valid Georgia Driverโ€™s license.


KNOWLEDGE, SKILLS AND ABILITIES

โ€ขKnowledge of Convention and Visitors Bureau operations and tourism industry practices.

โ€ขKnowledge of destination marketing strategies and tourism promotion techniques.

โ€ขKnowledge of municipal budgeting practices and program administration.

โ€ขSkill in developing partnerships with community organizations and tourism stakeholders.

โ€ขSkill in written and verbal communication, including presentations and public outreach.

โ€ขAbility to analyze tourism data and evaluate program performance.

โ€ขAbility to supervise staff and manage multiple projects and initiatives.

โ€ขAbility to represent the City professionally with public officials, businesses, and community organizations.


PHYSICAL DEMANDS

Work requires sitting, standing, walking, and operating standard office equipment. The position may require lifting materials up to 25 pounds and occasional travel to meetings, tourism events, or City facilities.


WORK ENVIRONMENT

Work is performed primarily in an office environment with periodic travel to meetings, tourism events, and City facilities. The position may involve occasional outdoor activities and interaction with community partners, businesses, and the public.