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As a Commercial Development Officer, you will play a key role in establishing and expanding a ... Several years of leadership experience in a commercial role within the travel, tourism, leisure ...

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New tourism products * Geographic expansion You'll sit at the table where decisions are made. You ... If words like acquisition modeling, cash flow optimization, KPI development, automation, business ...

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Tourism Development Officer information

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$39K

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How much do tourism development officer jobs pay per year?

As of Aug 4, 2026, the average yearly pay for tourism development officer in the United States is $74,448.00, according to ZipRecruiter salary data. Most workers in this role earn between $58,500.00 and $84,500.00 per year, depending on experience, location, and employer.

What is a tourism development officer?

Tourism Development Officers are professionals responsible for promoting and developing tourism in a specific region or community. They work to attract visitors, enhance tourism infrastructure, and create strategies that boost the local economy through tourism. Their role often involves working with government agencies, businesses, and community groups to identify tourism opportunities, develop marketing campaigns, and ensure sustainable tourism practices. They may also organize events, improve visitor services, and monitor tourism trends to inform future development plans.

What are some common challenges faced by tourism development officers when implementing new tourism initiatives?

Tourism Development Officers often encounter challenges such as balancing the needs and interests of local communities with those of tourists and stakeholders. Securing funding and navigating regulatory requirements can also be complex, particularly for projects impacting the environment or heritage sites. Additionally, building partnerships with local businesses and government agencies requires strong communication and negotiation skills. Adapting to changing travel trends and ensuring sustainability are ongoing priorities in the role.

What are the key skills and qualifications needed to thrive as a tourism development officer?

To thrive as a Tourism Development Officer, you need strong project management, research, and marketing skills, typically backed by a degree in tourism, business, or a related field. Familiarity with tourism analytics tools, CRM systems, and relevant certifications like Certified Destination Management Executive (CDME) are valuable. Excellent communication, stakeholder engagement, and creative problem-solving abilities set outstanding candidates apart. These competencies are crucial for developing sustainable tourism initiatives, building partnerships, and driving regional economic growth.
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Tourism Development Officer jobs near you
Infographic showing various Tourism Development Officer job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 82% Full Time, 15% Part Time, and 2% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $74,448 per year, or $35.8 per hour.

Executive Assistant - Tourism

Denver Metro Convention & Visitors Bureau

Denver, CO • On-site

$65K - $70K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 12 days ago

Job description

Job Title: Executive Assistant

Reports to: Vice President, Chief Tourism Development Officer

Department: Tourism


FLSA Classification: Exempt


Job Summary:

The Executive Assistant reports to the Vice President, Chief Tourism Development Officer, supporting the team and working with specific projects, including:

  • International Sales and Marketing activities
  • Domestic Travel Trade and Leisure Groups
  • Attraction Passes
  • Restaurant Week, Denver Arts Week, and other events as needed.
  • Tourism Information Centers logistics

In addition to these duties, The Executive Assistant will assist the Vice President, Chief Tourism Development Officer to recruit, retain, and/or advance Visitor Information employees and approve employees’ timecards.

Supervisory Responsibilities:

This position has no Supervisory Responsibilities.


Duties/Responsibilities:

  • Support Visit Denver’s vision, mission, and values by exhibiting the following behaviors: excellence and competence, collaboration, innovation, respect, personalization, commitment to community, accountability, and ownership.
  • Support Visit Denver’s efforts related to Diversity, Equity, and Inclusion (DEI).
  • Monitors several TIC (Tourism Information Centers) related items such as collateral needs. Assist with staff scheduling and other tasks as needed.
  • Help coordinate Tourism Department projects as assigned, including Go the EXTRA Mile Hospitality Training Program, Denver Arts Week, tradeshow preparation, Mile High Culture Pass, City Pass etc.
  • Assist with various weekly, monthly, quarterly, and annual administrative reports, monthly City reports, project activity details, calendars, meeting minutes, databases, etc.
  • Help Vice President, Chief Tourism Development Officer track key projects’ status and key deadlines.
  • Coordinate details for familiarization tours and site inspections as directed, including transportation, meals, appointments, amenities, and activities.
  • Prepares and codes department expense reports, invoices and other financial transactions as assigned (e.g., purchase orders, invoice requests, check requests).
  • Assist with review and proofing of Tourism website content, reports, collateral, etc. as directed.
  • Act as a liaison with other departments and external vendors, including high-level staff and partner organizations.
  • Assists with Local Branding Programs as assigned, including Denver Arts Week and Denver Restaurant Week.
  • Assist with International programs such as missions, FAMs, and giveaways.
  • Organize, track and order department client giveways and international lure brochures
  • Work as an expert on our CRM system to support the department
  • Attend and assist with company and departmental events as assigned.
  • Monitor the Tourism and Visitor Information email box and respond to various Tourism clients including domestic travel trade and other leisure group requests as well as visitor questions.

Other duties:

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change or be assigned at any time with or without notice.

Required Skills/Abilities:

  • Proficient technology application skills; Advanced MS Office (Outlook, Word, Excel, and PowerPoint) and Google Suite (Docs, Sheets, and Slides)
  • Excellent command of the English language, both oral and written.
  • Effective interpersonal skills, maturity, good judgment and capable of communicating in a professional manner with a diverse range of individuals.
  • Efficient and proven organizational skills; ability to prioritize and manage multiple projects/responsibilities simultaneously while meeting stringent deadlines in a fast-paced environment; detail oriented.
  • Resourceful problem solving and proactive follow up skills,
  • Proactive; solid analytical skills; detailed oriented.
  • Reliable, dependable, flexible, and responsive.

Education and Experience:

  • A Bachelor’s degree in Marketing, Communications, Hospitality, English, and/or a relevant field of study is required.
  • Minimum of three (3) years of experience in a coordinator role; internship is preferred.


Physical Requirements:

  • Must be able to remain in a stationary position, such as sitting or standing, for an extended period.
  • Must be able to bend, stoop, and reach.
  • Must be able to lift a minimum of 40 pounds on an occasional basis.


Comprehensive Benefits Package:

  • Medical Insurance
  • Dental Insurance – 100% employer paid
  • Vision Insurance – 100% employer paid
  • Basic Life Insurance – 100% employer paid
  • Short-Term Disability (STD) – 100% employer paid
  • 401(k) Retirement Plan
  • Profit Sharing
  • Paid Time Off (PTO)
  • Three (3) Floating Holidays
  • Nine (9) Paid Holidays
  • Flexible Spending Accounts (FSA)
  • Employee Discounts
  • Professional Development Opportunities
  • Supportive, Positive Work Culture

How to Apply:

Apply online at: https://visitdenver.com/careers

Application Deadline:

Applications will be accepted through September 14, 2026. This position has also been posted internally in accordance with Colorado’s Equal Pay for Equal Work Act.

Equal Opportunity Statement:

Visit Denver is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.