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$18K

$45.3K

$100.5K

How much do the goodwill jobs pay per year?

As of Jun 4, 2026, the average yearly pay for the goodwill in the United States is $45,346.00, according to ZipRecruiter salary data. Most workers in this role earn between $27,000.00 and $55,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Goodwill Retail Associate, and why are they important?

To thrive as a Goodwill Retail Associate, you need strong customer service skills, basic math abilities, and a high school diploma or equivalent. Familiarity with point-of-sale (POS) systems and inventory management tools is typically required. Excellent interpersonal skills, teamwork, and adaptability help associates provide a positive shopping experience and contribute to store operations. These skills ensure efficient store functioning, customer satisfaction, and support Goodwill’s mission-driven services.

What opportunities for career advancement are available for employees at Goodwill?

Goodwill is known for promoting from within and providing various pathways for career growth. Employees often start in entry-level retail or donation center roles and, through strong performance and additional training, can advance into supervisory, management, or specialized positions such as job coaches or administrative roles. Goodwill also offers professional development programs and supports continuing education, making it a great environment for those eager to build a long-term career in retail or nonprofit management.

What are 'The Goodwill' jobs?

'The Goodwill' jobs refer to positions available at Goodwill Industries, a nonprofit organization that operates thrift stores and provides job training, employment placement, and other community-based programs for people facing barriers to employment. Jobs at Goodwill can include retail associates, donation attendants, warehouse workers, job coaches, and administrative staff. Working at Goodwill offers the opportunity to contribute to a mission-driven organization while gaining valuable work experience and skills. Employees often receive training and development opportunities, and the work environment emphasizes community service and inclusivity.

What is the difference between The Goodwill vs Retail Associate?

AspectThe GoodwillRetail Associate
CredentialsNone required, but some positions prefer customer service experienceHigh school diploma often preferred; customer service skills valued
Work EnvironmentNonprofit thrift stores, donation centersRetail stores, shopping environments
Employer & IndustryNonprofit sector, thrift retailFor-profit retail industry
Common Search/ComparisonYesYes

While The Goodwill primarily operates as a nonprofit organization focusing on thrift stores and donation centers, Retail Associates work in various retail settings, often for-profit. Both roles involve customer service and sales, but The Goodwill positions may emphasize community service and donations, whereas Retail Associates focus on sales transactions and store operations.

What cities are hiring for The Goodwill jobs? Cities with the most The Goodwill job openings:
What states have the most The Goodwill jobs? States with the most job openings for The Goodwill jobs include:
The Goodwill jobs near you
Infographic showing various The Goodwill job openings in the United States as of May 2026, with employment types broken down into 3% Locum Tenens, 73% Part Time, 3% Temporary, and 21% Contract. Highlights an 94% Physical, 1% Hybrid, and 5% Remote job distribution, with an average salary of $45,346 per year, or $21.8 per hour.
Senior Director, Digital Acceleration & Brand Growth Marketing

Senior Director, Digital Acceleration & Brand Growth Marketing

Goodwill Industries International, Inc.

Rockville, MD • On-site

$150K - $190K/yr

Full-time

Posted 29 days ago

Job description


Date: February 2026

TITLE:Senior Director, Digital Acceleration & Brand Growth MarketingRESPONSIBLE TO:Chief Marketing OfficerDIVISION/DEPT:Marketing and CommunicationsSUPERVISES:Directors and Managers across Digital & Performance Marketing, Brand Management, Creative Services and Social MediaFLSA STATUS:Exempt


SUMMARY:

The Senior Director of Digital Acceleration & Brand Growth Marketing leads the evolution of the Goodwill® brand for a digital-first world. This role is responsible for advancing how the Goodwill brand is experienced, discovered, and activated across digital ecosystem with the goal of driving brand relevance, measurable growth, and local impact at scale.

This leader combines brand strategy, digital innovation, performance marketing, emerging platforms, AI enablement, and network mobilization to move Goodwill beyond campaign-centric marketing toward data-informed, digitally native marketing systems. The role shapes end-to-end marketing journeys, translates innovation into practical playbooks for the network, and ensures the Goodwill brand continues to grow in relevance with its audiences while supporting the mission delivery of local member organizations.


BASIC FUNCTION:

The Senior Director of Digital Acceleration & Brand Growth Marketing is responsible for setting and executing a multi-year, digital-first brand growth strategy for Goodwill Industries International (GII) and the Goodwill member network. This role designs and advances integrated digital marketing systems that strengthen brand equity, drive performance outcomes, and enable consistent and locally adaptable execution across markets.

A core function of the role is identifying emerging platforms, technologies, and marketing models, that help speed the delivery of actionable strategies, guidance, playbooks, and best practices for adoption across the member network. The role works closely with internal teams, executive leadership, member organizations, and external partners to ensure Goodwill brand and marketing capabilities continue to evolve in step with changing consumer behavior and category dynamics.


SPECIFIC DUTIES:

  1. Digital-First Brand Strategy Develop and lead enterprise-level, digital-first brand growth strategies aligned to GII’s business and mission objectives. Shape how the Goodwill brand is experienced across owned, paid, earned, and emerging digital platforms. Use a modern, digitally-native lens to advance brand positioning, messaging, storytelling and creative assets
  2. Digital Innovation Develop and optimize end-to-end digital marketing journeys that drive awareness, engagement, loyalty, and action.
  3. Performance & Consumer Journey Delivery Lead performance marketing strategies in partnership with analytics team, ensuring insights inform optimization and investment decisions. Champion experimentation, test-and-learn approaches, and scalable innovation across platforms and channels.
  4. Emerging Platforms & AI Enablement Identify emerging platforms, technologies, and marketing capabilities relevant to brand growth and local impact. Translate innovation into practical, actionable guidance (playbooks, pilots, toolkits, etc.) for the member network. Partner cross-functionally to advance responsible, effective AI adoption across marketing workflows.
  5. Network Enablement & Mobilization Serve as a strategic partner to Goodwill member organizations, providing leadership, guidance, and best practices to advance digital marketing maturity. Ensure brand systems, tools, and frameworks enable both consistency and local flexibility. Drive and support member adoption of marketing strategies that drive retail performance, donor engagement, and mission outcomes.
  6. Leadership, Collaboration & Measurement Lead and develop high-performing teams across digital, brand, creative and innovation. Collaborate with GII’s PR, Communications, Analytics, Government Relations, Mission, and Development teams. Measure and communicate performance through clear KPIs, insights, and executive-level reporting. Drive budget decisions that maximize impact and return on investment.
  7. Brand Stewardship and Protection Work in close partnership with Legal to steward Goodwill’s intellectual property, guide responsible digital acceleration and manage compliance implications of digital and AI-enabled marketing, and proactively address evolving risk landscapes tied to innovation, nonprofit regulation, and brand trust.

RELATIONSHIPS:

Internal: Frequent interaction with senior GII leadership and with cross-functional teams across GII.
Goodwill Members: Regular engagement with CEOs and marketing leaders across the member network.
External: Ongoing management and relationships with agencies, technology partners, vendors and industry leaders.


SKILLS NEEDED:

  1. Advanced digital marketing fluency across brand, performance marketing, marketing platforms, and customer journey design.
  2. Strong understanding of consumer behavior, digital ecosystems, and emerging marketing models.
  3. Demonstrated ability to translate innovation into scalable best practices and systems.
  4. Strong experience driving data-informed decision-making and performance measurement.
  5. Proven leadership skills with the ability to inspire, align, and mobilize teams and stakeholders.
  6. Strong strategic, analytical, and problem-solving capabilities.
  7. Excellent written and verbal communication skills, including exec-level storytelling.
  8. Highly collaborative, adaptable, and comfortable operating in complexity and change.


EDUCATION: Bachelor’s degree in marketing, communications, business, or related field required; MBA or advanced degree preferred.

EXPERIENCE: Minimum of 10 years of progressive experience in digital marketing, brand strategy, or growth marketing roles, with at least 5 years in senior leadership positions. Demonstrated success leading digital transformation, brand growth initiatives, and enterprise-level marketing strategies.

DECISION MAKING: Responsible for strategic decision-making and recommendations related to digital systems, brand growth strategies, innovation, and network enablement.

SUPERVISION: Team supervision with latitude given to functional roles to lead their initiatives aligned to organizational priorities.

PHYSICAL EFFORT: Generally sedentary; occasional walking/standing. Some travel required

EMOTIONAL EFFORT: Fast-paced, complex environment requiring comfort with change, complexity and multiple concurrent priorities.

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