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JOB SUMMARY
The Junior Campaign Manager / Data Analyst supports SEU Creative's digital marketing initiatives by managing campaign execution, tracking performance, and analyzing data across multiple platforms. Working closely with the Digital Strategist and marketing leadership, this role helps ensure campaigns are accurately implemented, optimized for performance, and aligned with enrollment and brand goals.
The ideal candidate is detail-oriented, data-driven and eager to learn digital marketing analytics. Responsibilities include assisting with ad setup and reporting for platforms like Google, Meta, and TikTok, maintaining accurate data within the CRM and creating performance reports that inform strategic decisions.
This entry-level position offers hands-on experience in campaign management, marketing analytics, and CRM integration within a creative, fast-paced environment. The role provides a foundation for professional growth in digital marketing strategy and data analysis while contributing directly to Southeastern University's mission and enrollment objectives.
ORGANIZATIONAL RELATIONSHIPS
Reports to: Digital Strategist
Supervisory Responsibility: N/A
Indirect Supervisory Responsibility: N/A
ESSENTIAL DUTIES - May include, but is not limited to the following:

• Administration Paid Advertising & Reporting:
• Build and maintain strong digital marketing campaigns within all marketing platforms including Google Ads, OTT/CTV platform, Meta and TikTok
• Implement and monitor email marketing campaigns, analyzing metrics for performance improvements.
• Analyze campaign performance for optimizations and Report on relevant metrics assigned by the Leadership Team

Email & Text Message Campaign Management & Measurement:

• Oversee build out of student journey communications for ALL student types
• Brainstorm and implement A/B tests and conversion optimization experiments to maximize engagement.
• Regularly review campaign metrics to optimize strategies and meet performance goals.
• Oversee ongoing text & direct mail campaigns

Collaboration with SEU Creative Teams & University:

• Work collaboratively across marketing and internal university teams to achieve project objectives.
• Participate in brainstorming sessions, contributing ideas to foster a creative and high-impact marketing environment.
• Complete additional projects as assigned to support the department's overall goals and initiatives.

ADDITIONAL/NON-ESSENTIAL DUTIES
All remaining duties are considered "nonessential" within the context of the ADA, which means that the function could be reassigned to another employee in order to allow a disabled individual to hold the position. Alternatively, the manager could try to provide a reasonable accommodation so that the disabled individual could perform the function.
LOCATION
Lakeland Downtown Offices
EDUCATION
Required Education:
Bachelor's in Marketing, Business, or Communications, Data Science, Statistics, Information Technology, Business Analytics, or a related field.
Preferred Education:
Master's in Marketing, Business, or Communications, Data Science, Statistics, Information Technology, Business Analytics, or a related field.
LICENSES/CERTIFICATIONS
N/A
EXPERIENCE
Required:
1+ years, proven experience and understanding of data management and conversion marketing, preferably in an educational or enrollment management context.
Preferred:
2-4 years, proven experience and understanding of data management and conversion marketing, preferably in an educational or enrollment management context.
KNOWLEDGE, SKILLS, AND ABILITIES
Required:

• Strong understanding of Christian values, faith-based education, and the ability to effectively communicate the mission and vision of SEU
• Proven experience and understanding of data management and conversion marketing, preferably in an educational or enrollment management context.
• Excellent communication, presentation, and training skills.
• Demonstrated experience working with multiple, diverse database sources by designing, refining, and running complex data queries and producing related reports for targeting.
• Ability to work collaboratively with cross-functional teams.

Preferred:

• Proficiency in digital marketing tools/CRM, such as Salesforce, Hubspot, or Element 451
• Proficiency in project management & data tools, such as Asana, Excel, etc.
• Understanding of Google Analytics & campaign management using Google adwords, Meta, TikTok

WORK ENVIRONMENT
All employees are responsible for maintaining an environment that is free from discrimination, intimidation, harassment, including sexual harassment.

• This position is considered non-essential for the purposes of Emergency Response.

Physical Requirements:

• Office Environment: Ability to work primarily in an office setting, which involves sitting for extended periods.
• Computer Use: Proficiency in using computers for various tasks, which requires hand-eye coordination and manual dexterity for typing and handling office equipment.
• Communication: Strong verbal communication skills for meetings, presentations, and interactions with staff, students, and parents.
• Mobility: Capability to move around the office and campus as needed for meetings and events.
• Standing: Ability to stand and walk for extended periods of time for meetings and events.
• Lifting: Occasionally lift and carry items such as files, documents, or small office equipment weighing up to 20 pounds.
• Visual Requirements: Ability to read and interpret data on computer screens and printed documents.
• Hearing and Speaking: Adequate hearing to participate in conversations and phone calls, and clear speaking ability for effective communication.

Travel:
No
Schedule:
Monday to Friday, 9-5 PM with occasional evenings and weekends based on project deadlines and events.
TRAINING
All new hires and employees transferring into a new position will have a 90-day probationary period within which to learn the functions of the job and to be evaluated. Following the probationary period, the employee can transition to regular status, have the probationary period extended in order to receive more training, or employment can be terminated. Required compliance training is as follows:

• Asana
• Element 451
• J1Comm

SAFETY

• SEU promotes a safe working environment. Employees are responsible for completing assigned tasks safely and efficiently, and supervisors are responsible for creating and maintaining a safe work environment.
• Employees must report any unsafe work conditions or practices, as well as any near-miss incidents, to their supervisor and Risk Management.
• Work-related injuries must be immediately reported to Security and Human Resources. When life or limb are at risk, please dial 911. Supervisors and employees should ensure that injury/accident reports are submitted to the Office of Human Resources within 24 hours of the incident.
• Emergency Employees report for or must remain at work in emergency situations. Dismissal or closure announcements do not apply to this position, unless instructed otherwise by your direct supervisor or a member of the Leadership Team.

SCREENING
All full-time positions at SEU are deemed security-sensitive and require background checks. Employees required to drive their own personal vehicle, a rental car or an SEU vehicle in performance of their duties must pass an MVR records check and meet the requirements of the University's insurance carrier in order to meet the requirements of the position.
DISCLAIMER
SEU is an at-will employer. This job description does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the employer and requirements of the job change. The employer retains the right to change or assign other duties to this position.
The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship.
SEU is committed to providing a workplace that is free from unlawful discrimination and harassment. All forms of discrimination against or harassment of a person because of his or her identification within a protected category are strictly prohibited and will not be tolerated. This prohibition applies equally to conduct by and against employees, vendors, visitors, and students.
Southeastern University is committed to equal opportunity in employment and education and does not discriminate on the basis of race, color, sex (including pregnancy), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit-based factors. The equal opportunity policy will apply in University programs and activities, and all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination and all other terms, conditions and privileges of employment. All employees of Southeastern University, by continued employment, agree to abide by the policies contained in the Employee Handbook and in the SEU Mission, Vision, Statement of Faith and Community Covenant.