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TikTok Shop: Account Manager

About Flywheel

Flywheel's suite of digital commerce solutions accelerate growth across all major digital marketplaces for the world's leading brands. We give clients access to near real-time performance measurement and improve sales, share, and profit. With teams across the Americas,EuropeandAPAC, we offer a career with real impact, endless growthopportunitiesand the support you need to be the best you can be.

The Opportunity

We are seeking an experiencedAccountManager to support our TikTok Shop sellers inoptimizingtheir online sales strategies. This role is crucial in driving the success of our sellers by providing comprehensive support acrosscatalogmanagement, creator attribution, paid media strategies, and sales reporting. The ideal candidate will have a strong background in ecommerce operations, digital marketing, and a deep understanding of the TikTok platform.

What You Will Do:

Catalog, Item, and Product Strategy & Operations:

• Strategy Development:Create and implement go-to-market and assortment strategies, including hero product selection andnew itemcreation.

• Pricing and Promotions:Manage and execute pricing strategies and promotions, including merchant-funded and TikTok-funded initiatives.

• Product Optimization:Consult on supply chain and fulfilment,optimizeproduct cardimagesand copy, and manage content uploads.

• CatalogManagement:Conduct ongoing evaluations of retail-readiness for all SKUs,maintainthecatalog, and ensure overall shop health.

Creator Attribution Management:

• Content Consultation:Provide advice on best practices for conversion-driving content.

• Creator and Affiliate Management:Discover, select, and manage creators and affiliates, ensuring alignment with brand goals and high GMV-driving potential.

• Campaign Execution:Help build and share invitations and creative briefs with affiliates, manage data reporting, and boost top-performing organic content with paid media.

Paid Media Strategy, Management & Optimization:

• Budget and Campaign Strategy:Develop and manage go-to-market budgets, execute andoptimizecampaigns across various ad types.

• Campaign Management:Continuously launch, manage, andoptimizecampaigns to meet KPIs,leveragingTikTok Ads Manager for scalable creative rotations.

Sales Reporting & Analysis:

• Sales Reporting:Provide comprehensive sales reports, including gross sales, units, GMV, AOV, and trends.

• Performance Analysis:Deliver insights on creator and affiliate performance, media/ad spend, and overall campaign effectiveness.

• Monthly Summaries:Provide monthly summaries with data-driven insights, top-performing creatives and products, and recommendations for optimization.

Who You Are:

• You have a proventrack recordin ecommerce management, particularly with retail and social media platforms like TikTok.

• Youpossessstrong digital commerce skills and can translate data and insights into actionable strategies that drive results for clients/sellers.

• You excel inanalyzingdata,identifyingtrends, and making informed decisions that enhance performance.

• You have a keen eye for brand merchandising,optimizingproduct listings and content, ensuring high engagement and conversion rates.

• You work well working cross functionally with clients, global team members, creators,affiliatesand fostering relationships that lead to successful campaigns.

• You are meticulous in managingcatalogsand campaigns, ensuring that all aspects align with businessobjectives.

Working at Flywheel

We are proud to offer all Flywheelers a competitive rewards package and unparalleled career growth opportunities and a supportive,funand engaging culture.

• Regional Perks of each Office listed in template in Lever.

• Job Posting Perks - Regional

The Interview Process:

Every role starts the same, an introductory call with someone from our Talent Acquisition team. We will be looking for company and values-fit as well as your professional experience; there may be some technical role-specific questions during this call.