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Television Program Director Jobs in Florida (NOW HIRING)

Hearst

Creative Services Director

Palm Beach Gardens, FL · On-site

Join Hearst Television, one of America's most respected multimedia companies, while living near the ... Benefits Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst ...

Hearst

Creative Services Director

Palm Beach Gardens, FL · On-site

Join Hearst Television, one of America's most respected multimedia companies, while living near the ... Benefits Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst ...

Hearst Television

Local Sales Manager

Fort Myers, FL · On-site

You will report to the Director of Sales. At Hearst Television, you'll work for one of the nation ... Benefits Hearst's benefit programs are modem, flexible and designed to focus on you. As a Hearst ...

The Seven Seas Group

Broadcast Technician

Miami, FL

Knowledge of basic computer operations in the areas of live TV directing, call and switch live multiple camera programs, TV programming, scheduling and traffic. * Knowledge of satellite uplink and ...

The Seven Seas Group

Broadcast Technician

Miami, FL · On-site

Knowledge of basic computer operations in the areas of live TV directing, call and switch live multiple camera programs, TV programming, scheduling and traffic. * Knowledge of satellite uplink and ...

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All JobsTelevision Program JobsTelevision Program Director JobsTelevision Program Director Jobs in Florida

Television Program Director information

See Florida salary details

$27.6K

$69.8K

$119.9K

How much do television program director jobs pay per year?

As of Aug 17, 2026, the average yearly pay for television program director in Florida is $69,843.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,300.00 and $82,200.00 per year, depending on experience, location, and employer.

What does a television program director do?

A Television Program Director is responsible for overseeing the scheduling, planning, and coordination of television programs for a broadcast station or network. They decide what shows will air and when, ensuring that content appeals to the target audience and meets regulatory requirements. Program directors also work closely with producers, advertising teams, and station management to develop programming strategies. Their goal is to maximize viewership and support the station's overall objectives.

What are some common challenges faced by television program directors when coordinating broadcast schedules?

Television Program Directors often face the challenge of balancing viewer preferences, advertising commitments, and network priorities while creating broadcast schedules. They must adapt quickly to last-minute changes, such as breaking news or technical issues, which can disrupt planned programming. Collaborating closely with production teams, editors, and marketing staff is essential to ensure smooth transitions between shows and maximize audience engagement. Effective time management and strong communication skills are vital for navigating these complexities.

What are the key skills and qualifications needed to thrive as a television program director, and why are they important?

To thrive as a Television Program Director, you need expertise in broadcast programming, scheduling, content acquisition, and a relevant degree in communications, media, or a related field. Familiarity with broadcast management software, Nielsen ratings systems, and digital content platforms is typically required. Strong leadership, decision-making, and communication skills help in managing teams and collaborating with producers, networks, and advertisers. These competencies ensure successful programming strategies, audience engagement, and smooth station operations in a competitive media landscape.

What is the difference between Television Program Director vs Television Producer?

AspectTelevision Program DirectorTelevision Producer
CredentialsTypically requires a degree in film, media, or related field; experience in directing or production rolesOften holds a degree in media, communications, or business; extensive experience in production and project management
Work EnvironmentWorks on set or in editing suites, overseeing filming and technical aspectsWorks in offices or production sites, managing budgets, schedules, and overall project coordination
Industry UsageCommonly used in television and film production to denote the person directing the programUsed broadly in television to refer to the person managing the entire production process

The Television Program Director primarily focuses on directing the creative and technical aspects of a TV program, ensuring the vision is realized on screen. In contrast, the Television Producer manages the overall production, including budgeting, scheduling, and coordinating various departments. Both roles are essential but differ in scope and responsibilities within the television industry.

What are popular job titles related to Television Program Director jobs in Florida?

For Television Program Director jobs in Florida, the most frequently searched job titles are:

What job categories do people searching Television Program Director jobs in Florida look for?

The top searched job categories for Television Program Director jobs in Florida are:

What cities in Florida are hiring for Television Program Director jobs?

Cities in Florida with the most Television Program Director job openings:

Television Program Director jobs near you
Infographic showing various Television Program Director job openings in Florida as of August 2026, with employment types broken down into 1% As Needed, 79% Full Time, 16% Part Time, 1% Temporary, and 3% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $69,843 per year, or $33.6 per hour.

Creative Services Director

Hearst

Palm Beach Gardens, FL • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted yesterday

Hearst rating

6.8

Company rating: 6.8 out of 10

Based on 27 frontline employees who took The Breakroom Quiz

49th of 76 rated media

Job description

Creative Services Director

WPBF 25, the Hearst-owned ABC affiliate in West Palm Beach Florida, is looking for a Creative Services Director. This is a position requiring a strong leader who can bring the WPBF 25 News brand to life through creating and developing targeted research-driven marketing campaigns that connect our brand to our audience on multiple platforms including television, digital, social, paid media, and streaming. As Creative Services Director, you will be required to be in office 5 days a week and on occasion off hours in the case of severe weather or breaking news. You will be asked to use strategy and vision showing your creativity utilizing the latest industry marketing trends and managing numerous projects simultaneously. You will elevate the look and feel of the #1 local news station in the market, while managing and inspiring an award-winning creative team consisting of an Assistant Creative Services Director, a Senior Writer Producer and two promotional producers. Join Hearst Television, one of America's most respected multimedia companies, while living near the beach and enjoying the outdoors year-round in beautiful South Florida! 

Responsibilities

  • Create, lead, and implement the brand marketing of WPBF 25, MeTV South Florida, Estrella TV West Palm Beach and Very Local West Palm Beach
  • Manage production of compelling image, sweeps and special event campaigns for all platforms
  • Identify dynamic multi-platform strategies to increase all stations brand awareness and ratings
  • Oversee the creative team in the production of compelling brand-targeted station/news/weather image, targeted special reports, daily topicals, digital/streaming, programming, and special event campaigns for all platforms
  • Provide inspiration and strategic direction to grow the skillset of our creative team 
  • Manage production of and posting of targeted social media marketing 
  • Collaborate, manage and execute dynamic outside media advertising efforts
  • Liaison with network, syndicators, and Director of Community Affairs regarding local community partners and promotional activities
  • Attend outside community functions or meetings
  • Manage television promotional inventory on WPBF 25, our digital platforms, Very Local West Palm Beach and our multicast channels Estrella TV West Palm Beach, and MeTV.
  • Develop and monitor annual department budget and expenses

Requirements                                                      

  • 3-5 years in station marketing/promotion/brand management
  • Must be creative, a compelling writer, and be able to use research to meet station goals
  • Working knowledge of Adobe Creative Suite, videography, photography, Wide Orbit and ENPS 
  • Conceive and critique creative concepts and graphic designs to be incorporated into internal and external station branding 
  • Can collaborate and meaningfully communicate with news staff and interdepartmental station personnel
  • Valid driver's license (hire is contingent on good driving record)
  • College degree preferred or equivalent work experience.
  • Related military experience will be considered

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

  • Medical | Dental | Vision 

  • 401(k) matching 

  • Emotional Wellness Support 

  • Paid Time Off 

  • Paid Parental Leave 

  • LGBTQ+ Health Services 

  • Additional benefits to meet your and your family's needs 

Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching nearly 25 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.
We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

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