Television Media Analyst information
See salary details
$33.5K - $43.1K
9% of jobs
$43.1K - $52.7K
5% of jobs
$60.7K is the 25th percentile. Wages below this are outliers.
$52.7K - $62.3K
13% of jobs
The median wage is $69.8K / yr.
$62.3K - $71.9K
29% of jobs
$80.5K is the 75th percentile. Wages above this are outliers.
$71.9K - $81.5K
21% of jobs
$100.6K - $110.2K
4% of jobs
$110.2K - $119.8K
0% of jobs
$119.8K - $129.4K
0% of jobs
$129.4K - $139K
0% of jobs
How much do television media analyst jobs pay per year?
As of Sep 12, 2026, the average yearly pay for television media analyst in the United States is $73,600.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,000.00 and $83,000.00 per year, depending on experience, location, and employer.
A Television Media Analyst is responsible for gathering, analyzing, and interpreting data related to television viewership, advertising trends, and programming performance. They use various tools and metrics to assess how audiences engage with TV content and provide insights that help networks and advertisers make informed decisions. Their work often includes preparing reports, forecasting trends, and recommending strategies to improve ratings and maximize advertising revenue. Television Media Analysts play a crucial role in shaping programming and marketing strategies in the broadcast industry.
To thrive as a Television Media Analyst, you need strong analytical skills, an understanding of media trends, and typically a degree in communications, media studies, or a related field. Proficiency with media monitoring software, analytics platforms such as Nielsen, and data visualization tools is essential. Attention to detail, critical thinking, and effective communication stand out as vital soft skills. These skills enable analysts to accurately interpret audience data, deliver actionable insights, and support programming and advertising decisions.
Television Media Analysts frequently work alongside programming, marketing, and advertising teams to interpret viewership data and assess the performance of television content. They provide actionable insights by analyzing audience trends, ratings, and demographic information, enabling other departments to make data-driven decisions about scheduling, promotions, and advertising strategies. Effective communication and teamwork are essential, as analysts often present findings and recommendations in meetings and collaborate on cross-functional projects to optimize the network's reach and revenue.
What are popular job titles related to Television Media Analyst jobs?
For Television Media Analyst jobs, the most frequently searched job titles are:
