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Telecommute Conversion Rate Optimization Specialist Jobs in Delaware

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PPC Specialist (Remote)

Wilmington, DE · On-site +1

... SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team ... maximize conversion, maximize conversion value). Forbes Advisor provides equal employment ...

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Telecommute Conversion Rate Optimization Specialist information

What is the difference between Telecommute Conversion Rate Optimization Specialist vs Telecommute Digital Marketing Analyst?

AspectTelecommute Conversion Rate Optimization SpecialistTelecommute Digital Marketing Analyst
Primary FocusOptimizing website elements to improve conversion ratesAnalyzing digital marketing campaigns and data
Skills & CertificationsA/B testing, UX design, analytics tools, certifications like Google AnalyticsData analysis, SEO, SEM, marketing tools, certifications like Google Ads
Work EnvironmentRemote, collaborating with web developers and designersRemote, working with marketing teams and data platforms
Industry UsageCommon in e-commerce, SaaS, online servicesUsed across various industries for marketing insights

While both roles involve data analysis and digital tools, the Conversion Rate Optimization Specialist focuses on website performance and user experience to boost conversions, whereas the Digital Marketing Analyst emphasizes analyzing marketing campaigns and data to inform strategy.

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The most popular types of Conversion Rate Optimization Specialist jobs in Delaware are:

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For Telecommute Conversion Rate Optimization Specialist jobs in Delaware, the most frequently searched job titles are:

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Infographic showing various Telecommute Conversion Rate Optimization Specialist job openings in Delaware as of August 2026, with employment types broken down into 1% As Needed, 71% Full Time, 20% Part Time, 1% Temporary, 6% Contract, and 1% Nights. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution.

Vice President, Omni Channel Marketing - Nemours Children's Health

Nemours Children's Health

Wilmington, DE • On-site

Full-time

Re-posted 27 days ago

Nemours Children's Health rating

8.1

Company rating: 8.1 out of 10

Based on 87 frontline employees who took The Breakroom Quiz

65th of 893 rated healthcare providers

Job description

Vice President, Omni Channel Marketing

The VP, Omni Chanel Marketing is an enterprise role and can be based out of the Wilmington, DE, Jacksonville, FL or Orlando, FL areas. 

The Vice President, Omni Channel Marketing is responsible for how Nemours drives measurable growth-turning brand, regional, and service line strategy into demand creation, referral growth, and patient acquisition across digital and performance channels. This role owns the enterprise growth engine, including paid media, performance marketing, digital acquisition and conversion, media and performance analytics, Health Care Provider marketing, patient-family facing social activation, web solutions, and KidsHealth business development. As a member of the MarCom senior leadership team, this role ensures growth efforts are integrated, data-driven, privacy-compliant, and increasingly measurable within HIPAA and healthcare regulatory constraints.

A core mandate of this role is to increase the percentage of marketing investment for which Nemours can responsibly measure ROI, while building a disciplined test-learn-scale culture that enables continuous optimization and confident investment decisions.

Essential Functions

Enterprise Growth & Performance Strategy

  • Lead Nemours' enterprise growth and performance marketing strategy, translating brand, regional, and service line direction into measurable acquisition and referral outcomes.

  • Ensure growth efforts operate as an integrated system rather than disconnected channels or campaigns.

Paid Media & Performance Marketing

  • Own all paid media and performance marketing across consumer and Health Care Provider audiences.

  • Ensure media plans are fully integrated across channels, regions, and service lines.

  • Continuously optimize spend to improve efficiency, reach, and return.

Media, Measurement & ROI Accountability

  • Own media and performance measurement strategy aligned to enterprise growth goals.

  • Increase the percentage of marketing investment with attributable and defensible ROI while operating within HIPAA-compliant data and measurement practices.

  • Partner with analytics, operations, and compliance to define appropriate proxies and leading indicators where direct attribution is not possible.

  • Use measurement to drive optimization, reallocation, and strategic decision-making.

Test, Learn, Scale Methodology

  • Establish a disciplined test-learn-scale operating model across growth channels.

  • Define clear hypotheses, success thresholds, and learning agendas for experimentation.

  • Rapidly scale high-performing tactics while stopping or redesigning low-performing efforts.

  • Embed experimentation as a core growth capability rather than ad-hoc pilots.

Health Care Provider Marketing & Referral Growth

  • Build and lead a coordinated HCP marketing engine designed to drive referral preference and reduce leakage.

  • Ensure HCP growth efforts align with access readiness, clinical priorities, and regional strategy.

 

Web Solutions & Digital Experience

  • Own web solutions and digital front-door performance to support growth and conversion.

  • Lead conversion rate optimization, journey optimization, and integration with CRM and growth efforts.

Team Leadership & Capability Building

  • Build and lead a high-performing growth marketing organization across media, analytics, digital, social, web, HCP, and KidsHealth.

  • Develop talent that balances analytical rigor, experimentation, and executional excellence.

  • Establish modern growth marketing tools, standards, and ways of working.

Requirements

  • Bachelor's degree required; advanced degree preferred.

  • 12+ years of experience leading growth, performance, or digital marketing in complex organizations.

  • Proven track record driving measurable acquisition, referral growth, and ROI.

  • Deep experience across paid media, analytics, digital experience, and performance optimization.

  • Strong executive presence and ability to partner across strategy, brand, communications, and operations.

Nemours Children's Health is an internationally recognized pediatric health system serving more than 1.7 million patient encounters each year. We deliver care across six states through two freestanding children's hospitals - Nemours Children's Hospital, Delaware and Nemours Children's Hospital, Florida - along with a network of more than 80 primary, urgent, and specialty care practices and more than 40 hospital partnerships.
Backed by the Nemours Foundation and Alfred I. duPont Trust, our $1.7B nonprofit system is dedicated to improving children's health through clinical care, research, education, advocacy, and prevention. Our Whole Child Health approach focuses equally on prevention and treatment, partnering with communities to help every child thrive.
Inclusion and belonging guide our strategy and growth. We are committed to culturally relevant care, reducing health disparities, and fostering an environment where every associate, patient, and family feels supported and valued.
Learn more at Nemours.org.

What Nemours Children's Health employees say

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About Nemours

Sourced by ZipRecruiter

As one of the nation's leading pediatric health care systems, Nemours is committed to providing all children with their best chance to grow up healthy. We offer integrated, family-centered care to more than 300,000 children each year in our pediatric hospitals, specialty clinics, primary care practices, and school-based health centers in Delaware, Florida, Maryland, New Jersey and Pennsylvania. Nemours strives to ensure a healthier tomorrow for all children - even those who may never enter our doors - through our world-changing research, education and advocacy efforts.

Industry

Health care and social assistance and hospitals

Company size

1,001 - 5,000 Employees

Headquarters location

Jacksonville, FL, US

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